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Group Assignment Timeline - Drinkworks

The document outlines a timeline for a group project on the DrinkWorks case study. It includes the following key dates: 1) By March 6th, each group member will read the case and the group will have their first meeting to discuss the problem statement and divide up the report work. 2) By March 13th, the group will complete the targeting and go-to-market strategy sections and delegate tasks for the marketing mix (4 P's) sections. 3) By March 20th, the group will finish a rough draft including the positioning statement and outlines for each 4 P's section. 4) The final report is due on April 2nd, with presentation slides and an executive

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131 views

Group Assignment Timeline - Drinkworks

The document outlines a timeline for a group project on the DrinkWorks case study. It includes the following key dates: 1) By March 6th, each group member will read the case and the group will have their first meeting to discuss the problem statement and divide up the report work. 2) By March 13th, the group will complete the targeting and go-to-market strategy sections and delegate tasks for the marketing mix (4 P's) sections. 3) By March 20th, the group will finish a rough draft including the positioning statement and outlines for each 4 P's section. 4) The final report is due on April 2nd, with presentation slides and an executive

Uploaded by

timckjkjdfd
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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By: Joanne Yuan, Sophia Nguyen, Ethan Bahng, Talal Abuosbeh, James Chen, Siyuan Chen

DrinkWorks Group Assignment

Timeline

Date Task

March 6th Every member finishes reading the case

March 6th First group meeting to discuss the problem statement and split up the
work in the report.

Discuss and decide on the target segment (competition, pros and cons,
unique needs and how to meet them

March 13th Finish write-up for targeting and discuss go-to-market strategy
Delegate tasks for positioning, product, price, place, and promotion
(have two people work on each sub section)

March 20th Finish rough draft for report


(Have the positioning statement completed and an outline for each
section of the 4 P’s)

March 25th Finish the write up for product, price, place, branding and promotion.

March 27th Prepare presentation slides and write up the executive summary

March 31st - Finalize report, practice presentation, and finish presentation slides for
April 1st submission

April 2nd (Project deadline)

** ​Our current plan is to have read the case by March 6, which is when our second meeting
will take place. During our second meeting, we will be outlining our official project timeline
and going over what we have derived from the case. We will conclude our meeting by
delegating tasks and setting our next meeting’s goal.

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