BSB60215 Advanced Diploma of Business

BSBMGT608
Manage Innovation and Continuous
Improvement

ASSESSMENT PACK
Mode | Online Delivery
Assessment Tasks
The following assessments are planned for this unit;
# Assessment Task/Activity Type Assessment Method
Part A: Case Study: Corus: Continuous Improvement as a Business
Individual Written
1 Strategy
Part B: Case Study: Tata Steel: Ethics and Sustainability Individual Written
2 Team Project: Product Innovation Group Written
3 Knowledge Test Individual Test
These assessment tasks/activities have been described in detail in the following section. Task schedule to be
advised by trainer/assessor based on the lesson and session plans.

Suggested Learner Resources

 Anthony S.D., 2011, The Little Black Book of Innovation: How It Works, How to Do It, Harvard Business
Review Press
 Adair J., 2009, Leadership for Innovation: How to Organize Team Creativity and Harvest Ideas, Reissue
Edition, Kogan Page, Philadelphia
 Berkun S., 2010, The Myths of Innovation (1st Ed.), O'Reilly Media
 Silverstein D., Samuel P., and DeCarlo N., 2008, The Innovator's Toolkit: 50+ Techniques for Predictable
and Sustainable Organic Growth, O'Reilly Media
 Hipple E.V., 2006, Democratizing Innovation, The MIT Press

General References:
Innovation theories:
 http://en.wikipedia.org/wiki/Innovation
 http://www.innovation.gov.au/Pages/default.aspx
 http://innovationzen.com/blog/2006/07/29/innovation-management-theory-part-1/
 http://www.triz-journal.com/archives/2008/04/06/
 http://en.wikipedia.org/wiki/Disruptive_innovation
 http://blogs.hbr.org/hbr/on-innovation/
Continuous Improvement:
 http://www.emu.edu.tr/~oyagiz/MGMT585/kaizen_COLOR.pdf
 http://www.emu.edu.tr/~oyagiz/MGMT585/kaizen_COLOR.pdf
 http://www.mindtools.com/pages/article/newTMM_98.htm
TQM:
 http://www.isixsigma.com/methodology/total-quality-management-tqm/eight-elements-tqm/
 http://www.wiley.com/college/sc/reid/chap5.pdf

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Assessment Task 1 - Part A

Case Study: Corus: Continuous Improvement as a Business Strategy

Task Instructions:
Please go through the attached case study and answer the below mentioned questions.

Brief description:
Corus is a subsidiary of Tata Steel, part of the giant Indian conglomerate. Tata Group includes businesses in
many industries such as chemicals, automotive, telecommunications, leisure and consumer goods. Tata Steel
acquired Corus in 2007 as part of a strategy of international expansion.

Continuous Improvement (CI) involves making continual small improvements to a process rather than big
changes at irregular intervals. This requires close monitoring and control, changes to the uses of manpower,
machinery, methods, materials and money to improve business efficiency. Continuous Improvement is often
referred to by the Japanese word ‘Kaizen’, a concept adopted by Corus as part of it continuous improvement
process.

This case study focuses on the process of Continuous Improvement (CI) at the CCI steel plate manufacturing
mill at Scunthorpe. It will show how Corus is finding new ways of achieving its objectives from existing
resources. You may also visit company’s website and gather more information on its culture, values and
processes to support your views.

Task details:
Analyse the given case study in your own words and answers the given questions;
 What is Continuous Improvement? Who would be involved in this process and what would they be
doing to enable improvements? Support your answer with examples from the case.
 Describe the type of culture Corus is developing. How will the vision plan help to develop this culture?
 Analyse how achieving its KPIs will help Corus to give its customers satisfaction.
 Evaluate the key benefits of CI in helping Corus to become a more innovative and customer focused
organisation.

Answers should be related to the case study and questions and within 3-4 paragraphs each.
You may use additional online research for more information. Please use referencing for online resources.

Submission Guidelines
 Completed case study analysis (answers) in word document
Student should upload completed task on the MEGA Student Portal as per trainer instructions.

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Assessment Task 1 - Part B

Case Study: Tata Steel: Ethics and Sustainability

Task Instructions:
Please go through the attached case study and answer the below mentioned questions.

Brief description:
Tata Steel is the second largest steel producer in Europe and has its main steelmaking plants in the UK and
Holland. It supplies steel and related services to major industries, such as construction, vehicle production and
packaging. The European operations are a subsidiary of Tata Steel Group, one of the world’s top ten steel
producers.

Business ethics means ‘taking the right course’. Acting ethically takes into account all the factors of doing
business. These include production, business processes, and the company’s behaviour with its customers and
the communities in which it operates. Sustainability is about meeting the challenges of ensuring that future
generations can enjoy the same kind of lifestyles people enjoy today. The Tata Steel definition of sustainability
is ‘an enduring and balanced approach to economic activity, environmental responsibility and societal benefit’

This case study shows how Tata Steel upholds its commitment to sustainable and environmental practices as
part of its overall aim to act responsibly. It shows commitment and progress towards key targets of
sustainability as well as encouraging sustainable decision-making in its customers and within their markets.

Task details:
Analyse the given case study in your own words and answers the given questions:
 Describe what is meant by ‘ethical business practice’
 Explain how sustainable practice can help a business to compete
 Analyse why LCA is a more accurate type of analysis than just looking at the carbon footprint of the
‘use phase’ of a material
 Evaluate the contribution of Tata Steel to sustainable and ethical business practices

Answers should be related to the case study and questions and within 3-4 paragraphs each.
You may use additional online research for more information. Please use referencing for online resources.

Submission Guidelines
 Completed case study analysis (answers) in word document
Student should upload completed task on the MEGA Student Portal as per trainer instructions.

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Assessment Task 2

Team Project: Product Innovation

Task Instructions:
Read the given product/service concept and develop a project report on product innovation.

This assessment is a team task with up to 4 team members. Building on your knowledge of innovation
concepts and theories, you and your team will develop an innovative concept for the given product or service.

Case Background:
Innovations (e.g. Continuous and Disruptive innovations) are products, services, solutions or processes that
have no logical antecedent and are value-creating to the audience. Innovation is also defined as the process
by which an idea or invention is translated into a good or service for which people will pay, or something that
results from this process.

In business, innovation often results from the application of a scientific or technical idea in decreasing the gap
between the needs or expectations of the customers and the performance of a company's products.

Task details:
You have been given a sample product – a microprocessor – the heart of a computer. A microprocessor is a
multipurpose, programmable device that accepts digital data, processes it according to instructions stored in
its memory, and provides an output.

You and your team will assume the role of a project team employed by a technology-oriented company and
are required to develop an innovative idea (or concept) on how the Microprocessor can be transformed into a
more functional and innovative product.

To promote creative thinking and obtain diverse responses, you can choose a different innovation product in
this project. Please discuss with the Trainer.

Your tasks will be to develop a project proposal (report) consisting of:

 Defining the product and describe its current use (highlight how product has evolved since its first
invention/innovation)
 Establish a need/reason/justification for innovation
 Brainstorm the ideas within the team
 Shortlist at least two separate ideas for trial
 Conduct a cost-benefit analysis for each idea
 Analyse risks and develop strategies to mitigate the risks
 Highlight and discuss any sustainability issues (e.g. impact on the environment, waste)
 Strategies and resources for implementing the new idea(s)
 Key action items/tasks and time frames for implementation
 Impact of change and consequences for people within the organisation
 A communication plan for communicating new initiatives within the organisation
 Performance measures for measuring success of the new product
 Testing and trialling process including a pilot run

In addition, prepare at team report in word document, include the following points:
 Team goals and objectives
 Tasks and responsibilities
 Team performance goals
 How creative ideas were encouraged and gathered
 How interaction within the team or team process resulted in generation of new ideas

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
  How the ideas were evaluated and short-listed
 Failures / setbacks and how they impacted on the process

The proposal (report) should be written as a formal business document with appropriate structure including an
executive summary.
After completing the project report, prepare a PowerPoint presentation summarizing the entire project

Submission Guidelines
 Completed project proposal / report as a word document
 Team report in word document
 Project summary as PowerPoint presentation slides
 Complete team portfolio containing all the documents/notes/communications as part of the project

Student should upload completed task on the MEGA Student Portal as per trainer instructions.

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Assessment Task 3

Knowledge Test

Task Instructions:
Research the learning and online resources and answer the following questions

Q1. What is Kaizen? Briefly describe 5S of Kaizen.

Q2. Describe the difference between disruptive and sustaining innovations. Support your answer with at
least two examples of each.

Q3. Describe how the concept of creativity contrasts with that of innovation.

Q4. What does TQM stand for? List eight elements of TQM in the TQM model.

Q5. In the case study “The Toyota Way”, which are the two key principle areas of organisational learning
that underlie the Toyota Motor Corporation's managerial approach and production system?

Submission Guidelines
 Completed answers in word document

Student should upload completed task on the MEGA Student Portal as per trainer instructions.

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Appendix
Assessment Criteria:
The following assessment criteria will be used for marking this assessment task. Ensure that you have
addressed all of the criteria in your work.
Task 1 - A:
 Responses to the case study shows case comprehension and an understanding of the concept the basic
principle of continuous improvement
 Answers are within the context of the given case and drawn from the given case contents and the
organisation (e.g. website)
 Defined continuous improvement and its relevance to the given case
 Identified and described key stakeholders and participants in the continuous improvement process and
cited examples from the case
 Discussed the concepts of waste management and lean production
 Analysed the innovation culture at the company and explained how the strategy drives a culture that is
conducive to innovation
 Described the innovation environment at the company
 Demonstrated an understanding of KPIs related to business processes and improvements
 Described the impact of company’s KPIs on customer satisfaction
 Analysis of CI at the company shows how it is finding new ways of achieving its objectives from existing
resources
 Described how continuous improvement helps Corus gains a more committed workforce which helps to
drive further improvement
 The case analysis is structured and integrates a number of external sources and analyses with the case
study
 Cited external sources using an appropriate referencing system

Task 1 - B:
 Responses to the case study shows case comprehension and an understanding of the concept the basic
principle of ethics and sustainability
 Answers are within the context of the given case and drawn from the given case contents and the
organisation (e.g. website)
 Defined business ethical practice drawing from theory and the case contents
 Defined sustainability and explained how company’s sustainability practices enhances its competitiveness
 Defined company’s priorities linked to sustainable practices
 Explained the concept of Life Cycle Assessment and illustrated the process for the steel industry
 Analyse the case of automotive industry as an example of company’s contribution to sustainable and
ethical business practices
 Analyse the case of construction industry as an example of company’s contribution to sustainable and
ethical business practices
 Analyse the case of the packaging industry as an example of company’s contribution to sustainable and
ethical business practices
 Discussed how measurements of sustainability are taken over the entire life cycle of a product, not just
the use-phase
 The case analysis is structured and integrates a number of external sources and analyses with the case
study
 Cited external sources using an appropriate referencing system

Task 2:
 Successfully formed the team and set team norms and expectations
 Defined roles and responsibilities of each team member
 Team objectives are specific, measurable, achievable, realistic, and time bound
 Identified and itemised project tasks
 Delegated tasks to team members based on their skill and knowledge sets
 Team performance goals are aimed at performance improvement and creativity
 Team interaction was engaging and conducive to creative ideas

BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017
 Team process identified and shortlisted creative ideas
 Team recognised and tested new ideas
 Team learned from mistakes and overcome barriers/constraints in developing the final solution
 Team statement and observation from in-class session demonstrates contribution from all team members
 Developed an organisational context for the project and linked the new innovation ideas to organisational
goals
 Product is researched and analysed for its current role and use in the marketplace
 Need for innovation is established and articulated
 The reasons for innovation are justified and satisfy the stated need
 Two distinct ideas are shortlisted for the project
 A cost-benefit analysis is conducted for each idea
 The cost-benefit analyses predict outcome of costs and benefits over relevant time period
 KPIs or other performance measures are developed to evaluate business performance of the proposed
new products in the market
 Project risks are identified and strategies are developed to mitigate the risks
 Risk management approach is adopted in analysis using a risk matrix
 Identified the impact of new innovations on environment and addressed relevant issues
 Developed an implementation/action plan that identifies specific tasks, resources and time lines for
delivery
 Impact of proposed changes is estimated and strategies developed to communicate and implement the
changes within the organisation
 Project proposal include provisions for testing and trialling the products and estimates the budget for the
same in the cost-benefit analysis
 Proposal is prepared in a formal style using appropriate structure with headings and subheadings
 The proposal is organised and coherent with an easy content flow that leads to the final project
recommendations
 Presented the project to the class
 Presentation was structured, concise and covered all critical aspects of the project
 All the group members presented and explained their part
 Maintained a group portfolio and retained evidences of all the completed works

Task 3:
 All the questions are attempted and answered
Copyright:
BSBMGT608 Manage Innovation and Continuous Improvement
Supporting: BSB60215 Advanced Diploma of Business; May also support other qualifications based on respective packaging rules
© Le-Sharma Pty Ltd, 2016
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BSB60215 | BSBMGT608 Manage Innovation and Continuous Improvement

Trainer’s Guide | V 1.0 | Jan 2017

Macquarie Education Group Australia Pty Ltd t/a Macquarie Institute | RTO Code 91305 | CRICOS Code 02657J
Approved by: Quality Manager | Next Review: Dec 2017