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Cambridge International Advanced Subsidiary and Advanced Level

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47 views4 pages

Cambridge International Advanced Subsidiary and Advanced Level

Uploaded by

Effective Study
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Cambridge International Examinations

Cambridge International Advanced Subsidiary and Advanced Level

BUSINESS 9609/13
Paper 1 Short Answer and Essay October/November 2017
1 hour 15 minutes
No Additional Materials are required.
* 9 4 0 6 8 5 3 9 5 1 *

READ THESE INSTRUCTIONS FIRST

An answer booklet is provided inside this question paper. You should follow the instructions on the front cover
of the answer booklet. If you need additional answer paper ask the invigilator for a continuation booklet.

Section A
Answer all questions.
Section B
Answer one question.
You are advised to spend no more than 35 minutes on Section A.

The number of marks is given in brackets [ ] at the end of each question or part question.

This document consists of 2 printed pages, 2 blank pages and 1 Insert.

DC (NF) 133431
© UCLES 2017 [Turn over
2

Section A (Short Answer)

Answer all questions.

1 (a) Define the term ‘marketing mix’. [2]

(b) Briefly explain the importance to a business of product in the marketing mix. [3]

2 (a) Define the term ‘induction training’. [2]

(b) Briefly explain two benefits to a business of training employees. [3]

3 Explain the responsibilities employees have to the business that employs them. [5]

4 (a) Define the term ‘economies of scale’. [2]

(b) Briefly explain two economies of scale. [3]

Section B (Essay)

Answer one question only.

5 (a) Analyse why primary market research could be more useful to a business than secondary
market research. [8]

(b) Discuss the advantages and disadvantages to a business of using focus groups to collect
market information on a new product. [12]

6 Discuss the view that cash flow forecasts for a new international airport may be of limited use to its
senior managers. [20]

7 (a) Analyse the methods managers might use to help employees satisfy their self-actualisation
needs, as identified by Maslow. [8]

(b) Discuss the view that the ability to motivate others is the most important quality of an effective
business leader. [12]

© UCLES 2017 9609/13/O/N/17


3

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© UCLES 2017 9609/13/O/N/17


4

BLANK PAGE

Permission to reproduce items where third-party owned material protected by copyright is included has been sought and cleared where possible. Every
reasonable effort has been made by the publisher (UCLES) to trace copyright holders, but if any items requiring clearance have unwittingly been included, the
publisher will be pleased to make amends at the earliest possible opportunity.

To avoid the issue of disclosure of answer-related information to candidates, all copyright acknowledgements are reproduced online in the Cambridge International
Examinations Copyright Acknowledgements Booklet. This is produced for each series of examinations and is freely available to download at www.cie.org.uk after
the live examination series.

Cambridge International Examinations is part of the Cambridge Assessment Group. Cambridge Assessment is the brand name of University of Cambridge Local
Examinations Syndicate (UCLES), which is itself a department of the University of Cambridge.

© UCLES 2017 9609/13/O/N/17

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