Bring Southeast Asia eCommerce

Opportunity to Crossborder Sellers

Agenda

 Why selling on Lazada?

 How to sign up on Lazada?

 Selling on Lazada

 Seller successful stories

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eCommerce is booming in Southeast Asia

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 Untapped eCommerce Opportunities
Only 3% Online Retail Penetration Rate

• SEA: The world’s fastest growing internet region.

• Expected to grow to more than US$200 billion by 2025
• eCommerce is the fastest growing at a whopping 32% annually

HUGE POTENTIAL FOR GROWTH

(ECOMMERCE SALES AS PERCENTAGE OF TOTAL RETAIL, %)

CHINA 14% - 293 billion

USA 14% - 270 billion

SEA 3% - 6 billion

Source: Bain & Co, Temasek Holdings & Google

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3 Mega Trends in Southeast Asia

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 A Mobile-First Market
SEA Higher than Global Average

Source: We are social

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Lazada Group Business Overview
Celebrated our 4th anniversary in March 2016

COMPANY OVERVIEW LAZADA PRESENCE

Lazada B2C
• The leading online shopping and selling destination in Southeast China eCommerce market
Asia position

• Widest footprint in the region HK / Shenzhen

• Launched in 5 markets in March 2012: Indonesia, Malaysia, the Sourcing hub
Philippines, Thailand and Vietnam
• Launched in Singapore in May 2014
• Headquartered in Singapore
#1 #1 Philippines
Vietnam Pop: 108m
• One-stop shop to access ~30 million products, sourced locally
#1 Thailand Pop: 93m
and internationally, across more than 15 categories
Pop: 68m
• Created an end-to-end ecosystem enabled by best-in-class
logistics and payment capabilities
#1 Malaysia
• Backed by the world’s largest retail commerce company – Alibaba Pop: 30m
Group Singapore
Pop: 6m

Indonesia
Majority #1
Pop: 254m
investor

Source: Company Information, IMF Database

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 Lazada Group – Crossborder Overview

Meeting the growing popularity and demand of international goods in Southeast Asia

Scalable solution for sophisticated sellers to access six markets with one contract

Centralized account management via Seller Center

Comprehensive customer support, including customer service in local languages at free of charge

Superior logistics capabilities enable Chinese merchants to drop off their parcels
at the LGS sortation centers in Shenzhen or Yiwu

Source: Company Information

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Lazada – A One Stop Shop - More than 15 product categories

A wide assortment of products, from electronics to lifestyle; a one stop shop.

Watches, Sunglasses
Automotive & Gadgets Toys & Games Travel & Luggage
& Jewellery
TV, Audio/ Video
Groceries Computers & Laptops Health & Beauty
Gaming, Gadgets

Sports & Outdoors Media, Music & Books Cameras Home & Living

Baby & Toddler Fashion Mobiles & Tablets Home Appliances

Source: Company Information

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Lazada’s Seller Centre
Enabling sellers to make the best decision

ILLUSTRATED SELLER DASHBOARD Keeping local sellers

updates on the latest
news in the eCommerce
A multi-functional and ecosystem
powerful tool that
empowers and informs
sellers on their business with
Lazada. Alerting the seller to what’s
pertinent to their business;
enabling them to sell better
with Lazada
Ensuring sellers don’t
miss out on business
opportunities
Helping sellers to track
their business
performance with
Lazada

Source: Company Information

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Marketing through leading applications

~60 MILLION
APP DOWNLOADS
#1 APP IN SEA
SHOPPING CATEGORY

DURING ONLINE REVOLUTION 2016

MARKET LEADING
MOBILE PLATFORM...
● Improved customer
engagement
● Awarded by Google Play
“Top Developer App”.
● Featured on Apple App
store's Shopping Category

 Best-in-class Android and iOS applications optimized site for all major browsers
 Innovative mobile marketing leveraging chat apps
Source: Company Information, AppAnnie

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Marketing – examples of large campaigns benefiting
Sellers and Brands

5 Major Regional Campaigns per Year On-going Local Campaigns

Tet / Lunar New February:

Year ● Celebrate the lunar new year in SEA

March:
Lazada
● Celebrate Lazada’s birthday
Anniversary ● Great deals for customers

June:
Ramadan ● Celebrate Ramadan with Lazada Typical Campaign
Sales Uplift
July:
Superbrands ● Onsite showcase of Lazada’s best Daily Revenues
brands
November-December:
Online
● Biggest sale of the year with mega
Revolution days on 11/11 and 12/12

Normal Campaign
Day Day
Source: Company Information

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 Payments
Lazada offers a wide variety of reliable payment options

• Unsophisticated, with a significant of the payments

through cash
• Approximately 70% of residents do not have access to
traditional banking services
• Credit Card penetration in some markets is below
5%
• To offer the best online shopping experience, Lazada
offers multiple payment methods:
• Cash on Delivery
• Credit/Debit Card
• Paypal/AMEX
• MasterPass
• HelloPay

Source: Company Information, Mckinsey

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Agenda

 Why selling on Lazada?

 How to sign up on Lazada?

 Selling on Lazada

 Seller successful stories

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How to sign up on Lazada?
What are the steps to create your shop?

2 4
1 3 5
Activate Payment
Applicatio Get 1 SKU
Seller Provider
n Form Trained approved
Center Sign Up*

• Go to • You will receive an email • You will receive an email • You will receive an email • You will receive an email
www.lazada.com/sell. entitled “Registration for entitled “Get trained and entitled “Lazada - Sign up entitled “Upload your
• Complete your application Seller Center”. pass the test” and Link your first SKUs”
form and upload a valid • Reset your password to • You can either (1) attend a Crossborder Payment • Upload 1 SKUs in your
corporate Business activate your Seller live webinar or (2) watch Provider” Seller Center account,
Registration document. Center account. interactive videos and • Sign Up to our payment follow the requirement
• Sign e-contract pass our short test third party by providing the and have at least 1 SKU
required documents approved by Lazada
*Note that this step is not Quality Control.
mandatory to go live but highly
recommended

If you have any questions during the

registration process, please contact HK
PSC
1. Submit your request under Enquiry Form
2. Select “New Seller Registration Status” for “topic of your
question”
3. Select ”All” for “Venture with issue”

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How to sign up on Lazada?
Step 1. Complete the application form

• Fill in online signup form in English at http://www.lazada.com/sell

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How to sign up on Lazada?
Step 2 - 5

Sign Up to Payoneer or World First as a corporate

2 Just reset SC password 4 account and wait for approval (5-7 days)

a) Join our online webinar or, Upload SKUs following content guideline; at least
3 b) Watch videos and pass the test (≥ 50%) 6 1 SKU be approved (usually 3 working days)

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How to sign up on Lazada?
Reasons seller won’t go live

If your shop is still not live after MY SC activation, please check the
following points:

1 To attend the online training (live webinar or video self learning + test with at
least 50% of correct answers)

2 To upload SKUs in your MY Seller Center , and make sure at least 1 SKU pass QC

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Agenda

 Why selling on Lazada?

 How to sign up on Lazada?

 Selling on Lazada

 Seller successful stories

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Selling on Lazada
4 steps to sell and grow on Lazada

1 2 3 4
Listing Selling Shipping Get Paid

Upload your products by After uploading your You have to ship out orders Payment provider account
single or mass upload products, customers can within 48hrs. LGS only for must be successfully
following content guideline. see them first on all crossborder sellers integrated into Seller
Be aware of our products www.lazada.com.my. Center before seller can
and category requirement Learn how to promote your receive the payment
products

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Selling on Lazada
Resources: Online learning platform

Lazada University HK PSC

Training Materials: You could watch the video and PDF to learn by yourself. Top Questions: Quickly help you solve the common asked questions.
Training Sessions: Register and attend to the free online sessions we provide. Request Form: If you questions are not solved, please submit your request here.

• Go to Lazada University, to learn, to grow!

• Lazada University website: http://www.lazada.com/sell/university

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Selling on Lazada
Logistics: 100% Geographical reach in Southeast Asia

Source: Company Information

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 Selling on Lazada
Logistics: Lazada Global Shipping

The benefits of using “Lazada Global Shipping” (LGS) and… …direct impact on your sales

1 6 Less cancelations & lost parcels

Significant improvement on LEAD TIME • Higher % of success delivery

with daily injection in Southeast Asia • Lower % of cancelled / non
delivered items
2
Competitive rate cards through
CONSOLIDATION and LOCAL
FULFILLMENT VOLUMES
7
3 Increased sales
IMPROVED CONTROL by managing • Shorter lead time lead to higher
hand over and volume allocation through customer satisfaction level (NPS)
in house managed sorting facilities at and better shop ratings
origin and destination • Customers sort by delivery time
and are more likely to find your
products with shorter delivery
4
MODULAR APPROACH enabling more times
FLEXIBLE and SCALABLE management • LGS seller are eligible for special
of partners to handle peaks and valleys sales opportunities, e.g. flash
and other unknowns diverse team with sales

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Selling on Lazada
Logistics: Lazada Global Shipping

Reverse logistics

Dispatch 7 calendar days

from CN
Sortation 3PL(s) Last Mile Customers As easy as
Center Partners delivering to
customers
Dispatch locally
from…
7 calendar days

Pick up
Reverse logistics
Live Now Not Live

Sellers can drop off and/or request pick up for all orders based on dispatching country

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Selling on Lazada
Logistics: Lazada Global Shipping
Shenzhen Sortation Centre
Floor 3, Zone 1A, Block B, DEDI Industrial Park,
Fuyuan Road, GaoXin Development Zone, FuYong
Street, BaoAn District, ShenZhen, CHINA
深圳市宝安区福永塘尾高新开发区福园一路德
的工业园B栋3楼

Hong Kong Sortation Centre Yiwu Sortation Centre

Unit B, 6/F, Roxy Industrial 2/F, Shentong Ecommerce Building,
Centre, 58-66 Tai Lin Pai Lugang International Logistics Park
Road, Kwai Chung, Hong 陆港国际物流园，申通电商大楼2楼
Kong
香港葵涌大连排道58-66号乐
声工业中心6楼B单位

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Selling on Lazada
Payout solution: Payoneer and World First

▪ For now, there are two options Management Tools

as Lazada’s payment solution: Online Mobile
Payoneer and World First

▪ Lazada will payout to your

payment account on weekly
basis

▪ Sellers can withdraw funds at

any time to their local bank
accounts in local currency.

Seller’s
Seller’s Local Bank
Payment Provider
Account
Account

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Agenda

 Why selling on Lazada?

 How to sign up on Lazada?

 Selling on Lazada

 Seller successful stories

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Seller successful stories
Our crossborder sellers’ journey to grow with Lazada

Watches
Consumer Electronics

Health & Beauty

Korean

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is your gateway to Southeast Asia, one of the
world’s largest and fastest growing markets.

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Thank you