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Module 4 - QSM Activity

The Fine Family Motels chain was experiencing a decline in occupancy rates down to 58%. While most locations had acceptable occupancy, a few low-performing properties were dragging down the overall rate. However, these problem properties seemed to shift monthly, so the company had difficulty promptly notifying reservation agents and distributors about discount offers. To address this, the company is considering technological changes to more easily identify locations with low occupancy rates and structural changes to make necessary notifications.

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lei melendrez
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108 views

Module 4 - QSM Activity

The Fine Family Motels chain was experiencing a decline in occupancy rates down to 58%. While most locations had acceptable occupancy, a few low-performing properties were dragging down the overall rate. However, these problem properties seemed to shift monthly, so the company had difficulty promptly notifying reservation agents and distributors about discount offers. To address this, the company is considering technological changes to more easily identify locations with low occupancy rates and structural changes to make necessary notifications.

Uploaded by

lei melendrez
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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BACHELOR OF SCIENCE IN HOSPITALITY MANAGEMENT

QUALITY SERVICE MANAGEMENT IN TOURSIM & HOSPITALITY

Name: Score:

Year & Section: Date:

Case Study:

FINE FAMILY MOTELS

The reservation agents at the 105 units of Fine Family Motels chain worked hard, but the chain’s occupancy rate
seemed to keep drifting lower. When the rate hit 58%, management realized that something had to be done.

While most locations had an acceptable occupancy rate, a few low occupancy locations pulled down the overall rate.
Unfortunately, the low-occupancy properties seemed to shift around from month to month. The local reservation
agents, and airline reservation networks weren’t notified of the low occupancy areas until the problem became acute.
The company was willing to offer discounts of up to 50% in the low-occupancy properties to fill rooms, if it could
identify them promptly and get the information out to tour organizations, online distributors, travel wholesalers, and
other client sources.

1. What technological changes would benefit Fine Family Motels?


2. What structural Changes might they make necessary?
3. How might Family Motes use the World Wide Web to improves its occupancy rate?

CRITERIA Exemplary Above Average Adequate Inadequate


Far Exceeds Standard Exceeds Standard Meets Standard Below Standard

5 4
3 2
Level of Content indicates Content indicates Content indicates Shows some thinking
Content synthesis of ideas, in- original thinking and thinking and and reasoning but
depth analysis and develops ideas with reasoning applied most ideas are
evidences original thought sufficient and firm with original thought underdeveloped and
and support for the topic. evidence. on a few ideas. unoriginal.
Grammar & Essay is free of distracting Essay has few spelling, Most spelling, Main points lack
Mechanics spelling, punctuation, and punctuation, and punctuation, and detailed
grammatical errors; absent grammatical errors grammar correct development. Ideas
of fragments, comma allowing reader to follow allowing reader to are vague with little
splices, and run-ons. progress though

1|P age
TREND AND ISSUES IN HOSPITALITY
Mary Suleide P. Melendrez-Instructor 1
ideas clearly. Very few essay. Some errors evidence of critical
fragments or run-ons. remain. thinking.
Organization Writing shows high degree Writing is coherent and Writing is coherent Writing lacks logical
of attention to logic and logically organized with and logically organization. It shows
reasoning of points. Unity transitions used between organized. Some some coherence but
clearly leads the reader to ideas and paragraphs to points remain ideas lack unity.
the conclusion and stirs create coherence. misplaced and stray Serious errors.
thought regarding the Overall unity of ideas is from the topic.
topic. present. Transitions evident
but not used
throughout essay.

2|P age
TREND AND ISSUES IN HOSPITALITY
Mary Suleide P. Melendrez-Instructor 1

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