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Manullang & Kolopaking Re-Branding: Project

The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

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Alfonso Dame
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57 views17 pages

Manullang & Kolopaking Re-Branding: Project

The document summarizes a rebranding project for the law firm Manullang & Kolopaking. The project aims to refresh the firm's visual brand to communicate in a more dynamic, flexible, friendly and professional manner. This will be achieved through a new logo, fonts, color palette, and photography style. The new logo keeps the original typeface but adds a circle around the ampersand to represent the firm's partnership with clients. Fonts and colors were also refreshed. Stationary mockups were included to demonstrate applications of the new branding.

Uploaded by

Alfonso Dame
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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PROJEC T:

MANULLANG & KOLOPAKING RE–BRANDING

prepared by
INTRODUC TION

As a law–firm with rich experience, Manullang & Kolopaking is looking to


make a bolder statement of its brand image. The project is motivated with a
brand new visual concept that is inspired by the values of the company itself.
To be differentiated from the other local law–firms, the branding has to show
the strenghts by giving a unique visual experience.

Well–known with its international clients that reside in Indonesia, Manullang


& Kolopaking need to communicate with similar ‘language’, which is through
a refreshed visual brand. The new approaches that we are creating are;
Dynamic, Flexible, Friendly, and Professional look. Which is equipped with a
new set of colours, a new set of fonts, a new photography directions, and
a refreshed logo.
LOGO R ATIONALE

LOGO

The new logo is made from the original type–face, while to add more meanings to the “&”, by creating a
circle outside. The circle is to represent a rather friendly relationship between Manullang & Kolopaking
with the clients, and also how the company position itself (as a partner to the clients). The circle is also
give a sense of firmness and unity. A new treatment of the logo usage is also added to give a modern
look, that is to bolden up the initials.

The font is still the same, while the treatment of the font is explored. Which is through the thickness,
and a more letter-spacing treatment.
FONTS

regular Source San Pro

BOLD AaBbCc0123
abcdefghijklmnopqr s tuv w x y z
abcdefghijklmnopqrs tu v w x y z
LIGHT 12 3 456789!@#$%^&*( )_+

Engraver’s Gothic

AaBbCc0123
a bcdefghijklmnop qrs tuv w x y z
abcd efghi jk l mn o p q r s t u v w x y z
regular 123456789!@#$%^&*() _ +
COLOURS

Lighter Colour:

100% 80% 60% 40% 20% 10%

C=10 Y=0 Y=0 K=12

Darker Colour:

100% 80% 60% 40% 20% 10%

C=13 Y=0 Y=0 K=94


refreshed LOGO

The old logo

The new logo


refreshed LOGO

a lighter font from the same font family

the same height between capital


and lower letters
to simplify the mood

the circle around the ampersand

a wider gap / kerning between letters

a new usage of the logo


LOGO IMPLEMENTATIONS
STATIONARIES
STATIONARIES
THANK YOU

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