Global Environmental Climate and Conservation Initiative Profile
Global Environmental Climate and Conservation Initiative Profile
It helps people
understand and
address the impact
of global warming,
increases
“Climate literacy”
GLOBAL
among young people,
ENVIRONMENTAL
encourages changes
in their attitudes
CLIMATE AND
and behaviour, and CONSERVATION
helps them adapt to INITIATIVE
climate change (GECCI)
related trends.
ABOUT US : MISSION :
Global Environmental and Climate To make the true impacts of human
Conservation Initiative (Global ECCI) activity better understood by
is an independent global campaign bringing the latest environmental
organization that aims to be a global news and empowers individuals and
leader in environmental and climate their communities to engage in
conservation with a view to ensuring solutions to climate change.
a healthy environment and ecosystem
balance for sustainable development.
VISION :
Its activities and presence spanned
A clean, healthy, and well-protected
over 90 countries around the world
environment supporting a sustainable
with over 22,000 teams campaigning
society economy and the protection
for sustainable agriculture,
of the commons for the benefit of all To improve awareness and understanding of
biodiversity protection, and climate change amongst citizens;
life on the planet.
encouraging socially responsible To demonstrate that daily activities can
farming. collectively make a big difference and that
each individual has a role to play in the fight
THE MAIN OBJECTIVES OF
against climate change;
THE GLOBAL PARTNERSHIP FOR To motivate citizens to undertake these small,
?
THE GLOBAL ENVIRONMENTAL
significant changes to their daily routine.
SUSTAINABLE DEVELOPMENT AND CLIMATE CONSERVATION
To Provide credible, science-based climate
change education resources Educate team
The Global ECCI is already into
INITIATIVE AWARENESS
'
inspiration for
is the campaign s
are you trying to
the campaign s '
message ? reach with this
?
?
theme
campaign
The creative idea for the
The main message of the
This campaign is a one step campaign was simple. We
campaign is that simple daily
in a longer, continuous want to establish that things
choices, like turning up the
awareness-raising process. people do everyday, like
air conditioning or leaving a
At this first stage, we setting the thermostat in
tap to drip or a light switched
primarily target those their home, have a direct
on, have a direct impact on
citizens who only sometimes impact on climate change
climate change. This message
make an effort for the across the planet. Therefore
is translated into the slogan,
environment. By convincing “you control climate change”
“You control climate
them that their individual in the same way you control
change.” The supporting line
efforts make a difference, we the temperature of your
on the poster - “Turn Down.
hope for a significant shift of home. What simpler way
Switch Off. Recycle. Walk.” -
people from this group to the could there be to express this
directs people to the many
group of people who often than the image of a
things they can easily do to
make an effort. They then household thermostat set on
reduce their carbon
become ambassadors for the the planet.
emissions. This message
gives people a sense of both campaign as their behaviour
empowerment and influences others.
responsibility.
WHAT DOES THE
@globalecci INITIATIVE
behaviour to help prevent
harmful climate change.
(GECCI)