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Samsung Electronics
The Samsung Electronics Co., Ltd. (Korean: 삼성전자;
Hanja: 三星電子; RR: Samsung Jeonja; lit. "tristar electronics", Samsung Electronics Co., Ltd.
sometimes shortened to SEC and stylized as SɅMSUNG) is a
South Korean multinational electronics company
headquartered in the Yeongtong District of Suwon.[1] It is the
pinnacle of the Samsung chaebol, accounting for 70% of the
group's revenue in 2012.[7] Samsung Electronics has played a
key role in the group's corporate governance due to circular
ownership.[8] Samsung Electronics has assembly plants and
sales networks in 74 countries and employs around 290,000
people.[6] It is majority-owned by foreign investors.[9][10] It is
the world's largest manufacturer of consumer electronics by
revenue.[11] As of 2019, Samsung Electronics is the world's
Samsung Town in Seoul
second largest technology company by revenue, and its market
capitalization stood at US$520.65 billion, the 12th largest in the Native name 삼성전자 주식회사
world.[12] Hanja 三星電子株式會社

Samsung is a major manufacturer of electronic components Revised Samseong Jeonja

such as lithium-ion batteries, semiconductors, image sensors, Romanization Jusikhoesa
camera modules and displays for clients such as Apple, Sony, Formerly Samsung Star (1938-
HTC and Nokia.[13][14] It is the world's largest manufacturer of 1969),Samsung Electric
mobile phones and smartphones, started with the original Industries (1969–1988)
Samsung Solstice[15] and later, the popularity of its Samsung Type Public
Galaxy line of devices.[16] The company is also a major vendor
of tablet computers, particularly its Android-powered Samsung Traded as KRX: 005930 (https://fina
Galaxy Tab collection, and regarded for developing the phablet nce.naver.com/item/mai
market with the Samsung Galaxy Note family of devices.[17] It n.nhn?code=005930),
has also developed 5G capable smartphones including the 005935 (https://finance.n
Galaxy S20 and Galaxy Note 20 and foldable phones including aver.com/item/main.nhn?
the Galaxy Fold. Samsung has been the world's largest code=005935)
television manufacturer since 2006,[18] and the world's largest LSE: SMSN (https://www.
manufacturer of mobile phones since 2011.[19] It is also the londonstockexchange.co
world's largest memory chip manufacturer[20] and, from 2017 m/stock/SMSN//), SMSD
to 2018, had been the largest semiconductor company in the (http://www.londonstocke
world, briefly dethroning Intel, the decades-long champion.[21] xchange.com/exchange/
prices-and-news/stocks/p
In 2012, Kwon Oh-hyun was appointed the company's CEO, but rices-search/stock-prices
announced in October 2017 that he would resign in March -search.html?nameCode
2018, citing an "unprecedented crisis".[22][23][24] As of March =SMSD)
2018, the company maintains a three-CEO layout, with Ki Nam FWB: SSU (https://www.
Kim, Hyun Suk Kim, and Dong Jin Koh.[25] It has also had HC boerse-frankfurt.de/globa
Hong as a separate CEO for Southeast Asia since 2015.[26] l-search/SSU), SSUN (htt
p://www.boerse-frankfurt.
de/en/equities/search/res

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ult?name_isin_wkn=SSU
Contents N)
History B3: SMSNN (http://www.
1969–1987: Early years b3.com.br/en_us/product
1988–1995: Consumer struggles s-and-services/trading/eq
1995–2008: Component manufacturing and design uities/listed-companies.ht
strategy m?nome=SMSNN)
2008–present: Recent developments ISIN KR7005930003

Logo history Industry Electronics

Operations Semiconductors
Home appliances
Products
LCD and LED panels Founded 13 January 1969
Mobile phones Headquarters Samsung Digital City,
Semiconductors Samsungno 129,
Solid-state drives Maetan-dong, Yeongtong
Hard-drives District, Suwon, South
Korea[1]
Televisions
Tizen Area served Worldwide

Printers Key people Vacant (chairman)

Speakers Lee Jae-yong (vice
Cameras chairman)
Other Kwon Oh-hyun (vice
chairman and CEO)
Samsung stores
Young Sohn (president)
Korea
Canada Products See products listing
Toronto Revenue US$197.7 billion
Others (2019)[2]
India Operating US$23.8 billion
income (2019)[2]
United States
Experience shops Net income US$18.6 billion
(2019)[2]
Management and board of directors
Total assets US$302.5 billion
Market share for major products (2019)[2]
Major clients Total equity US$225.5 billion
Relationship with Apple Inc. (2019)[2]
Relationship with Best Buy Co., Inc. Owners Government of South
Design Korea through National
Pension Service 9.24%
Environmental record Samsung Life Insurance
Litigation and safety issues 7.89%
Worker safety Blackrock(5.03%),[3]
DRAM price fixing
Samsung C&T
Apple lawsuit
Corporation 4.25%
Product safety Lee Kun-hee 3.54%
Galaxy Note 7 [4] Vanguard(1.98%)[5]

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Washing machines Fidelity(1.36%)[5]

Advertisements on smart televisions
Capital Group
Viral marketing Companies (0.80%)[5]
Samsung applications Number of 287,439 (2019)[6]
Sports clubs employees
Parent Samsung
Slogans
See also Subsidiaries Samsung Medison
Samsung
References
Telecommunications
External links SmartThings
Harman International

History Viv
Website samsung.com (http://sam
sung.com)
1969–1987: Early years Footnotes / references

Samsung Electric Industries was established as an

industrial part of Samsung Group on January 19, 1969 in
Suwon, South Korea.[27] At the time, Samsung Group
was known to the South Korean public as a trading
company specialized in fertilizers and sweeteners.
Despite the lack of technology and resources, fallen short
even than the domestic competitors, Samsung Group
improved its footing in the manufacturing industry by
cooperating with the Japanese companies, a decision that
instigated a significant amount of anti-Japanese public
outcry and huge backlashes from the competitors fearing Samsung Electronics quarterly results
the outright subordination of the industry by the CE: Consumer Electronics
Japanese. The strategy was able to take off only after the DS: Device Solutions
government and Samsung declared that the company IM: IT & Mobile communications
would exclusively focus on exports. Toshio Iue, the
founder of Sanyo, played a role as an advisor to Lee
Byung-chul, Samsung's founder, who was a novice in the electronics business. December the same year,
Samsung Electric established a joint venture named Samsung-Sanyo Electric with Sanyo and Sumitomo
Corporation. This is the direct predecessor of today's Samsung Electronics.[28]

The joint venture's early products were electronic and electrical appliances including televisions,
calculators, refrigerators, air conditioners and washing machines. In 1970, Samsung established the joint
venture Samsung-NEC with Japan's NEC Corporation and Sumitomo Corporation to manufacture home
appliances and audiovisual devices. Samsung-NEC later became Samsung SDI, the group's display and
battery business unit. In 1973, Samsung and Sanyo created Samsung-Sanyo Parts, the predecessor of
Samsung Electro-Mechanics. By 1981, Samsung Electric had manufactured over 10 million black-and-
white televisions.

In 1974, Samsung Group expanded into the semiconductor business by acquiring Korea Semiconductor,
who was on the verge of bankruptcy whilst building one of the first chip-making facilities in the country
at the time. Soon after, Korea Telecommunications, an electronic switching system producer and a

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Samsung Group company, took over the semiconductor business and became Samsung Semiconductor &
Communications.[29]

In February 1983, Lee, along with the board of the Samsung industry and corporation agreement and
help by sponsoring the event, made an announcement later dubbed the "Tokyo declaration", in which he
declared that Samsung intended to become a dynamic random-access memory (DRAM) vendor. One
year later, Samsung announced that it successfully developed a 64 kb DRAM, reducing the technological
gap between the companies from first-world countries and the young electronics maker from more than
a decade to approximately four years. In the process, Samsung used technologies imported from Micron
Technology of U.S for the development of DRAM and Sharp Corporation of Japan for its SRAM and
ROM.[30] In 1988, Samsung Electric Industries merged with Samsung Semiconductor &
Communications to form Samsung Electronics,[31] as before that, they had not been one company and
had not been a leading corporation together, but they were not rivals, as they had been in talks for a
time, until they finally merged.

In the 1980s and early 1990s, Samsung sold personal computers under the Leading Technology brand.
However, the equipment was manufactured by Samsung, and the FCC filings from this period typically
refer to Samsung products.[32]

1988–1995: Consumer struggles

In 1988, Samsung Electronics launched its first mobile phone in the South Korean market.[33] Sales were
initially poor, and by the early 1990s, Motorola held a market share of over 60 percent in the country's
mobile phone market compared to just 10 percent for Samsung.[33] Samsung's mobile phone division
also struggled with poor quality and inferior products until the mid-1990s, and exit from the sector was a
frequent topic of discussion within the company.[34]

1995–2008: Component manufacturing and design strategy

Lee Kun-Hee decided that Samsung needed to change strategy. The company shelved the production of
many under-selling product lines and instead pursued a process of designing and manufacturing
components and investing in new technologies for other companies. In addition, Samsung outlined a 10-
year plan to shrug off its image as a "budget brand" and to challenge Sony as the world's largest
consumer electronics manufacturer. It was hoped that, in this way, Samsung would gain an
understanding of how products are made and give a technological lead sometime in the future. This
patient vertical integration strategy of manufacturing components has borne fruit for Samsung in the
late 2000s.[35]

A complementary brand leadership strategy was also initiated by chairman Lee when he declared 1996 to
be the "Year of Design Revolution" at Samsung. His objective was to build Samsung design capabilities
as a competitive asset and transform the company into a global brand-design leader. However, this effort
required major changes in corporate culture, processes and systems. By integrating a comprehensive
design management system and strategy into the corporate culture, Samsung was successful in
developing an award-winning product design portfolio by the late 1990s, resulting in significant brand
equity growth.[36][37][38]

As Samsung shifted away from consumer markets, the company devised a plan to sponsor major
sporting events. One such sponsorship was for the 1998 Winter Olympics held in Nagano, Japan.[39]

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As a chaebol, Samsung Group wielded wealth that allowed the company to invest and develop new
technology rather than build products at a level which would not have a detrimental impact on
Samsung's finances.[40]

Samsung had a number of technological breakthroughs, particularly in the field of memory which are
commonplace in most electrical products today. This includes the world's first 64MB DRAM in 1992, 256
MB DRAM in 1994, and 1GB DRAM in 1996.[41] In 2004, Samsung developed the world's first 8GB
NAND flash memory chip, and a manufacturing deal was struck with Apple in 2005. A deal to supply
Apple with memory chips was sealed in 2005, and Samsung remains a key supplier of Apple components
as of October 2013, manufacturing the A7 processors inside the iPhone 5S model.[42][43]

2008–present: Recent developments

From 2000 to 2003, Samsung posted net earnings higher than five-
percent; this was at a time when 16 out of the 30 top South Korean
companies ceased operating in the wake of the unprecedented
crisis.[44][45]

In 2005, Samsung Electronics surpassed its Japanese rival Sony for

the first time to become the world's twentieth-largest and most
popular consumer brand, as measured by Interbrand.[46]
The Samsung display at the 2008
In 2007, Samsung Electronics became the world's second-largest Internationale Funkausstellung in
mobile-phone manufacturer, overtaking Motorola for the first Berlin
time.[47] In 2009, Samsung achieved total revenues of
US$117.4 billion, overtaking Hewlett-Packard to become the world's
largest technology company measured by sales.[48]

In 2009 and 2010, the US and EU fined the company, along with eight other memory chip
manufacturers, for its part in a price-fixing scheme that occurred between 1999 and 2002. Other
companies fined included Infineon Technologies, Elpida Memory and Micron
Technology. [49][50][51][52][53] In December 2010, the EU granted immunity to Samsung Electronics for
acting as an informant during the investigation (LG Display, AU Optronics, Chimei InnoLux, Chunghwa
Picture Tubes and HannStar Display were implicated as result of the company's intelligence).[54][55]

Despite its consistent expansion, Samsung, along with its chairman Lee Kun-hee, has developed a
reputation for insecurity regarding its financial stability and the potential for future crises to arise. After
returning from a temporary retirement period in March 2010, Kun-hee stated that "Samsung
Electronics' future is not guaranteed because most of our flagship products will be obsolete in 10 years
from now."[56]

The company has set an ambitious goal of reaching $400 billion in annual revenues within ten years.
The company has 24 research-and-development centers around the world, and since the early 2000s
and in the Vision 2020, Samsung has emphasized technical research and development. However, the
large number of online complaints indicate that the company is weak at listening to customer feedback
regarding the design of its technology and software.[27]

In April 2011, Samsung Electronics sold its HDD commercial operations to Seagate Technology for
approximately US$1.4 billion. The payment was composed of 45.2 million Seagate shares (9.6 percent of
shares), worth US$687.5 million, and a cash sum for the remainder.[57]

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In May 2013, Samsung announced that it had finally managed to test speed-enhanced fifth generation
(5G) technology successfully.[58]

In April 2013, Samsung Electronics' new entry into its Galaxy S series smartphone range, the Galaxy S4
was made available for retail. Released as the upgrade of the best-selling Galaxy S III, the S4 was sold in
some international markets with the company's Exynos processor.[59]

In July 2013, Samsung Electronics forecasted weaker than expected profits for its April to June quarter.
While analysts expected around 10.1 trillion won, Samsung Electronics estimated an operating profit of
₩9.5 trillion (US$8.3 billion).[60] During the same month, Samsung acquired the media streaming
device manufacturer Boxee for a reported $30 million.[61]

Samsung's mobile business chief Shin Jong-kyun stated to the Korea Times on 11 September 2013 that
Samsung Electronics will further develop its presence in China to strengthen its market position in
relation to Apple. The Samsung executive also confirmed that a 64-bit smartphone handset will be
released to match the ARM-based A7 processor of Apple's iPhone 5s model that was released in
September 2013.[62]

Due to smartphone sales—especially sales of lower-priced handsets in markets such as India and China—
Samsung achieved record earnings in the third quarter of 2013. The operating profit for this period rose
to about 10.1 trillion won (US$9.4 billion), a figure that was boosted by memory chip sales to customers
such as Apple, Inc.[43] On 14 October 2013, Samsung Electronics publicly apologized for using
refurbished components from cheaper desktop computers to fix higher-end products, after the
corporation's unethical business practices were exposed on the previous day by MBC TV's current affairs
magazine, 2580.[63]

In February 2014, Barnes & Noble announced a new Nook color tablet would be released in 2014.[64] In
June 2014, Barnes & Noble announced it would be teaming up with Samsung – one of the leaders in
Android-based tablets – to develop co-branded color tablets titled the Samsung Galaxy Tab 4 Nook; the
devices will feature Samsung's hardware, including a 7-inch display, and customized Nook software from
Barnes & Noble. The first Galaxy Tab 4 Nook will begin selling in the US in August 2014,[65] with Nook
focusing on the software and content, and Samsung focusing on the hardware.[66][67] The product specs
posted by Samsung indicate that, in contrast to the premium quality enhanced ereaders launched in
2012 (the NOOK HD and HD+, which "had screens and CPUs comparable to the best mid-level and
premium tablets), the more budget-like features of the Samsung Galaxy Tab 4 Nook will be designed for
a lower market tier (Android 4.4.2 KitKat on a 1.2 GHz quad-core Snapdragon CPU with 1.5GB RAM,
Wifi, and Bluetooth, in addition to a 1.2MP front-facing camera and a 3MP rear camera, screen
resolution of 1280 x 800, and a $199 retail price; roughly $80 more than comparable tablets that don't
carry a Samsung brand)."[68]

Samsung provided sponsorship for the 86th Academy Awards ceremony (held on 4 March 2014) and,
due to the use of the Samsung Galaxy Note smartphone product by host Ellen DeGeneres in a group
selfie photograph that became an online viral phenomenon, the corporation donated US$3 million to
two charitable organizations selected by DeGeneres. The official Samsung statement explained: "... we
wanted to make a donation to Ellen's charities of choice: St Jude's and the Humane Society. Samsung
will donate 1.5 million dollars to each charity."[69][70]

On 17 April 2014, Samsung had announced it was discontinuing its ebook store effective 1 July 2014 and
had partnered with Amazon to introduce the Kindle for Samsung app, that will permit Galaxy device
users using Android 4.0 and up to buy and read content from Amazon's catalog of periodicals and
ebooks, and a free book service, Samsung Book Deals, that will allow users of the co-branded app to
choose one free ebook monthly from a selection provided by Amazon.[71]
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In reporting on Barnes & Noble's 5 June 2014 announcement that the bookseller would be teaming up
with Samsung to develop Nook tablets, the Associated Press noted:[66]

"Barnes & Noble says it will continue to make and sell its $99 Nook Glowlight[sic] e-readers
and provide customer support."

"The company also says it is moving its Nook employees out of its Palo Alto, Calif., offices to
save money. Employees are expected to move to a smaller space in nearby Santa Clara, Calif.,
by July."

In Q1 2015, Samsung's profit dropped 39% to USD4.35 billion due to heavier smartphone competition
from Apple's iPhone 6 and 6 Plus, as well as a slew of Android competitors.[72]

In August 2014, Samsung announced that they had reached an agreement to acquire SmartThings.[73]
The acquisition was seen as a move by Samsung to move into the internet of things space.[74]

In May 2015, Samsung announced a partnership with IKEA, in accordance with the Wireless Power
Consortium, to co-develop furniture that would allow Qi inductive charging at the Mobile World
Congress.[75] In June, Samsung established a dedicated LFD business, Samsung Display Solutions,[76]
catering to the company's SMART range of LED products. The company's SMART range of LED displays
include Signage, Hospitality Display, TV, LED, Cloud Display, and Accessories. The company provides
the following all-in-one customer software solutions: MagicInfo, MagicIWB, LYNK SINC, LYNK HMS,
and LYNK REACH. The company caters to the following industries: Retail, Corporate, Hospitality, and
Transportation.

On 16 June 2016, Samsung Electronics announced that it has agreed to acquire cloud-computing
company Joyent. It will allow it to grow its cloud-based services for its smartphones and Internet-
connected devices.[77]

On 14 November 2016, Samsung Electronics announced an agreement to buy American automotive

equipment manufacturer Harman International Industries for US$8 billion.[78] On 10 March 2017, the
acquisition was completed.[79]

On 6 April 2017, Samsung Electronics reported that financials were up for the company in the quarter.
The year prior, "memory chips and flexible displays accounted for about 68 per cent of Samsung's
operating profit in the final quarter of 2016, a change from previous years when the smartphone
business was the main contributor."[80]

On 2 May 2017, Samsung has been given permission from The Ministry of Land, Infrastructure and
Transport of Korea to start testing a self-driving car technology.[81][82] According to the Korea Herald,
the company will be using a customized Hyundai car for the tests.[83]

In May 2019, for the first time in Europe, 8K demonstration content was received via satellite without
the need for a separate external receiver or decoder using a Samsung TV. At the 2019 SES Industry Days
conference at Betzdorf, Luxembourg broadcast quality 8K content (with a resolution of 7680x4320
pixels at 50 frames/s) was encoded using a Spin Digital HEVC encoder (at a data rate of 70 Mbit/s),
uplinked to a single 33 MHz transponder on SES' Astra 28.2°E satellites and the downlink received and
displayed on a Samsung 82in Q950RB production model TV.[84]

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Samsung proposed a $17 billion plan to build a chip-making factory in either Arizona, Texas, or New
York in 2021. The plan is in part a result of the United States allocating billions of dollars to grow
domestic chip manufacturing as part of the National Defence Authorization Act passed in January to
reduce the country's reliance on Taiwan, China, and South Korea. The plant would employ around 1,900
people and would be in operation by October 2022.[85][86]

Logo history

Samsung Electronics logo, Samsung Electronics logo, Samsung Electronics logo,

used from late 1969 until used from late 1980 until used from late 1993 until
replaced in 1979 replaced in 1992 replaced in 2015[87]

Samsung's wordmark and

current logo of Samsung
Electronics, in use since
2015

Operations
The company focuses on four areas: digital media, semiconductor,
telecommunication network and LCD digital appliances.[88]

The digital-media business area covers computer devices such as

laptop computers and laser printers; digital displays such as
televisions and computer monitors; consumer entertainment devices
such as DVD players, MP3 players and digital camcorders; home
appliances such as refrigerators, air conditioners, air purifiers,
A Samsung store in Taguig,
washing machines, microwave ovens, and vacuum cleaners.[89]
Philippines.
The semiconductor-business area includes semiconductor chips
such as SDRAM, SRAM, NAND flash memory; smart cards; mobile
application processors; mobile TV receivers; RF transceivers; CMOS Image sensors, Smart Card IC, MP3
IC, DVD/Blu-ray Disc/HD DVD Player SOC and multi-chip package (MCP).

The telecommunication-network-business area includes multi-service DSLAMs and fax machines;

cellular devices such as mobile phones, PDA phones, and hybrid devices called mobile intelligent
terminals (MITs); and satellite receivers.

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The LCD business area focuses on producing TFT-LCD and organic light-emitting diode (OLED) panels
for laptops, desktop monitors, and televisions.

Samsung Print was established in 2009 as a separate entity to focus on B2B sales and released a broad
range of multifunctional devices and printers and more.[90] As of 2018 Samsung sold their printing
business to HP.

Products
Samsung Electronics produces LCD and LED panels, mobile phones, memory chips, NAND flash, solid-
state drives, televisions, digital cinemas screen, and laptops. The company previously produced hard-
drives and printers.

LCD and LED panels

By 2004 Samsung was the world's-largest manufacturer of

OLEDs, with a 40 percent market share worldwide,[91] and as of
2018 has a 98% share of the global AMOLED market.[92] The
company generated $100.2 million out of the total $475 million
revenues in the global OLED market in 2006.[93] As of 2006, it
held more than 600 American patents and more than 2,800
international patents, making it the largest owner of AMOLED
technology patents.[93]

Samsung's current AMOLED smartphones use its Super

AMOLED trademark, with the Samsung Wave S8500 and The Samsung Galaxy Note 10, which
Samsung i9000 Galaxy S being launched in June 2010. In incorporates a Dynamic AMOLED
Infinity-O Display screen
January 2011, it announced its Super AMOLED Plus displays[94]
– which offer several advances over the older Super AMOLED
displays – real stripe matrix (50 percent more sub pixels),
thinner form factor, brighter image and an 18 percent reduction in energy consumption.

In October 2007, Samsung introducing a ten-millimeter thick, 40-inch LCD television panel, followed in
October 2008 by the world's first 7.9-mm panel.[95] Samsung developed panels for 24-inch LCD
monitors (3.5 mm) and 12.1-inch laptops (1.64 mm).[96] In 2009, Samsung succeeded in developing a
panel for forty-inch LED televisions, with a thickness of 3.9 millimeters (0.15 inch). Dubbed the "Needle
Slim", the panel is as thick (or thin) as two coins put together. This is about a twelfth of the conventional
LCD panel whose thickness is approximately 50 millimeters (1.97 inches).

While reducing the thickness substantially, the company maintained the performance of previous
models, including Full HD 1080p resolution, 120 Hz refresh rate, and 5000:1 contrast ratio.[97] On 6
September 2013, Samsung launched its 55-inch curved OLED TV (model KE55S9C) in the United
Kingdom with John Lewis.[98]

In October 2013, Samsung disseminated a press release for its curved display technology with the Galaxy
Round smartphone model. The press release described the product as the "world's first commercialized
full HD Super AMOLED flexible display". The manufacturer explains that users can check information
such as time and battery life when the home screen is off, and can receive information from the screen by
tilting the device.[99]

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In 2020, Samsung Display said it was exiting the LCD business.[100]

Mobile phones

Although Samsung started with Solstice lines, and has made

clamshell design cell phones,[101][102] [103][104] Samsung's
flagship mobile handset line is the Samsung Galaxy S series of
smartphones, which many consider a direct competitor of the
Apple iPhone.[105] It was initially launched in Singapore,
Malaysia and South Korea in June 2010,[106][107][108] followed
by the United States in July. It sold more than one million units
within the first 45 days on sale in the United States.[109]

While many other handset manufacturers focused on one or two

operating systems, Samsung for a time used several of them: Samsung Galaxy Note 10 smartphones
Symbian, Windows Phone, Linux-based LiMo, and Samsung's
proprietary TouchWiz, Bada and Tizen.[110]

By 2013 Samsung had dropped all operating systems except Android and Windows Phone. That year
Samsung released at least 43 Android phones or tablets and two Windows Phones.[111]

At the end of the third quarter of 2010, the company had surpassed the 70 million unit mark in shipped
phones, giving it a global market share of 22 percent, trailing Nokia by 12 percent.[112][113] Overall, the
company sold 280 million mobile phones in 2010, corresponding to a market share of 20.2 percent.[114]
The company overtook Apple in worldwide smartphone sales during the third quarter 2011, with a total
market share of 23.8 percent, compared to Apple's 14.6 percent share.[115] Samsung became the world's
largest cellphone manufacturer in 2012, with the sales of 95 million in the first quarter.[116]

During the third quarter of 2013, Samsung's smartphone sales improved in emerging markets such as
India and the Middle East, where cheaper handsets were popular. As of October 2013, the company
offers 40 smartphone models on its US website.[43]

In 2019, Samsung announced that it has ended production of mobile phones in China, due to lack of
Chinese demand. As of 2019 Samsung employs over 200,000 employees in the Hanoi-area of Vietnam to
produce Smartphones, while offsourcing some manufacturing to China[117] and manufacturing large
portions of its phones in India.[118][119][120][121]

Semiconductors

Samsung Electronics has been the world's largest memory chip manufacturer since 1993,[122] and the
largest semiconductor company since 2017.[123] Samsung Semiconductor division manufactures various
semiconductor devices, including semiconductor nodes, MOSFET transistors, integrated circuit chips,
and semiconductor memory.

Since the early 1990s, Samsung Electronics has commercially introduced a number of new memory
technologies.[124] They commercially introduced SDRAM (synchronous dynamic random-access
memory) in 1992,[125][126] and later DDR SDRAM (double data rate SDRAM) and GDDR (graphics DDR)
SGRAM (synchronous graphics RAM) in 1998.[127][128] In 2009, Samsung started mass-producing
30 nm-class NAND flash memory,[129] and in 2010 succeeded in mass-producing 30 nm class DRAM

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and 20 nm class NAND flash, both of which were for the first
time in the world.[130] They also commercially introduced TLC
(triple-level cell) NAND flash memory in 2010,[124] V-NAND
flash in 2013,[131][132][133][134] LPDDR4 SDRAM in 2013,[124]
HBM2 in 2016,[135][136] GDDR6 in January 2018,[137][138][139]
and LPDDR5 in June 2018.[140]

Another area where the company has had significant business in

for years is the foundry segment. It had begun investment in the
foundry business since 2006, and positioned it as one of the
strategic pillars for semiconductor growth.[141] Since then,
A Samsung DDR SDRAM module
Samsung has been a leader in semiconductor device fabrication.
Samsung began mass-production of a 20 nm class
semiconductor manufacturing process in 2010,[130] followed by
a 10 nm class FinFET process in 2013,[142] and 7 nm FinFET nodes in 2018. They also began production
of the first 5 nm nodes in late 2018,[143] with plans to introduce 3 nm GAAFET nodes by 2021.[144]

According to market research firm Gartner, during the second quarter of 2010, Samsung Electronics
took the top position in the DRAM segment due to brisk sales of the item on the world market. Gartner
analysts said in their report, "Samsung cemented its leading position by taking a 35-percent market
share. All the other suppliers had minimal change in their shares." The company took the top slot in the
ranking, followed by Hynix, Elpida, and Micron, said Gartner.[145]

In 2010, market researcher IC Insights predicted that Samsung would become the world's-biggest
semiconductor chip supplier by 2014, surpassing Intel. For the ten-year period from 1999 to 2009,
Samsung's compound annual growth rate in semiconductor revenues was 13.5 percent, compared with
3.4 percent for Intel.[146][147] For 2015, IC Insights and Gartner announced that Samsung was the fourth
largest chip manufacturer in the world.[148] Samsung eventually surpassed Intel to become the world's
largest semiconductor company in 2017.[123]

In the second quarter of 2020 subject to market conditions, the company is planning to start mass
production of 5 nm chips using Extreme ultraviolet lithography (EUV) and aims to become a leader in
EUV process utilization.[149]

Solid-state drives

In 2016, Samsung also launched to market a 15.36TB SSD with a

price tag of US$10,000 using a SAS interface, using a 2.5-inch form
factor but with the thickness of 3.5-inch drives. This was the first
time a commercially available SSD had more capacity than the
largest currently available HDD.[150][151] In 2018, Samsung
introduced to market a 30.72 TB SSD using a SAS interface.
Samsung introduced an M.2 NVMe SSD with read speeds of 3500 A 2 terabyte Samsung 970 EVO
MB/s and write speeds of 3300 MB/s in the same year. [152][153] In solid-state drive
2019, Samsung introduced SSDs capable of 8 GB/s sequential read
and write speeds and 1.5 million IOPS, capable of moving data from
damaged chips to undamaged chips, to allow the SSD to continue working normally, albeit at a lower
capacity.[154][155][156]

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Samsung's consumer SSD lineup currently consist of the 980 PRO, 970 PRO, 970 EVO plus, 970 EVO,
960 PRO, 960 EVO, 950 PRO, 860 QVO, 860 PRO, 860 EVO, 850 PRO, 850 EVO, and the 750 EVO.
The SSDs models beginning with a 9 use an NVM Express interface and the rest use a Serial ATA
interface.[157] Samsung also produces consumer portable SSDs using a USB-C USB 3.1 Gen 2 connector.
The drives offer read speeds of 1,050MB/s and write speeds of 1,000MB/s and are available as 500GB,
1TB and 2TB models.[158]

Like many other SSD producers, Samsung's SSDs use NAND flash memory produced by Samsung
Electronics.

Hard-drives

In the area of storage media, in 2009 Samsung achieved a ten

percent world market share, driven by the introduction of a new
hard disk drive capable of storing 250Gb per 2.5-inch disk.[159] In
2010, the company started marketing the 320Gb-per-disk HDD, the
largest in the industry. In addition, it was focusing more on selling
external hard disk drives. Following financial losses, the hard disk
division was sold to Seagate in 2011 in return for a 9.6% ownership
stake in Seagate.[160]

Televisions

In 2009, Samsung sold around 31 million flat-panel televisions,

enabling to it to maintain the world's largest market share for a
fourth consecutive year.[161]
A 640 GB Samsung Spinpoint hard-
Samsung launched its first full HD 3D LED television in March drive
2010.[162] Samsung had showcased the product at the 2010
International Consumer Electronics Show (CES 2010) held in Las
Vegas.[163]

Samsung sold more than one million 3D televisions within six

months of its launch. This is the figure close to what many market
researchers forecast for the year's worldwide 3D television sales
(1.23 million units).[164] It also debuted the 3D Home Theater (HT-
C6950W) that allows the user to enjoy 3D image and surround
sound at the same time. With the launch of 3D Home Theater,
Samsung became the first company in the industry to have the full Samsung UN105S9 105-inch 4K
line of 3D offerings, including 3D television, 3D Blu-ray player, 3D ultra-high-definition television
content, and 3D glasses.[165]

In 2007, Samsung introduced the "Internet TV", enabling the viewer

to receive information from the Internet while at the same time watching conventional television
programming. Samsung later developed "Smart LED TV" (now renamed to "Samsung Smart TV"),[166]
which additionally supports downloaded smart television apps. In 2008, the company launched the
Power Infolink service, followed in 2009 by a whole new Internet@TV. In 2010, it started marketing the
3D television while unveiling the upgraded Internet@TV 2010, which offers free (or for-fee) download of
applications from its Samsung Apps Store, in addition to existing services such as news, weather, stock
market, YouTube videos, and movies.[167]
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Samsung Apps offers for-fee premium services in a few

countries including Korea and the United States. The services
will be custom-tailored for each region. Samsung plans to offer
family-oriented applications such as health care programs and
digital picture frames as well as games. Samsung's range of
smart TVs include the apps ITV Player and motion controlled
Angry Birds.[168]

Tizen A 31" Samsung LED TV

As of 2015, Samsung smart televisions run an operating system

customized from the open-source Linux-based Tizen OS.[169][170] Given Samsung's high market share in
the smart television market, approximately 20% of smart televisions sold worldwide in 2018 run
Tizen.[170]

In 2019, Samsung announced that they will be bringing the Apple TV app (formally iTunes Movies and
TV Shows app) and AirPlay 2 support to its 2019 and 2018 smart TVs (via firmware update).[171][172]

Printers

In the past, Samsung produced printers for both consumers and business use, including mono-laser
printers, color laser printers, multifunction printers, and enterprise-use high-speed digital multi-
function printer models. They exited the printer business and sold their printer division to HP in Fall
2017.[173] In 2010, the company introduced the world's smallest mono-laser printer ML-1660 and color
laser multifunction printer CLX-3185.

Speakers

In 2017, Samsung acquired Harman International.[174] Harman makes earbuds under many brand
names such as AKG, AMX, Becker, Crown, Harman Kardon, Infinity, JBL, Lexicon, dbx, DigiTech, Mark
Levinson, Martin, Revel, Soundcraft, Studer, Arcam, Bang & Olufsen and BSS Audio.

Cameras

Samsung has introduced several models of digital cameras and

camcorders including the WB550 camera, the ST550 dual-LCD-
mounted camera, and the HMX-H106 (64GB SSD-mounted full HD
camcorder). In 2009, the company took the third place in the
compact camera segment. Since then, the company has focused
more on higher-priced items. In 2010, the company launched the
NX10, the next-generation interchangeable lens camera.

Other The Samsung GX-10 digital SLR

camera
In 2010, the company introduced some more energy-efficient
products, including the laptop R580 and the netbook N210.

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In the MP3 player segment, Samsung has launched products including the M1 MP3 player, and the
world's-smallest DivX MP3 player R1.[175]

In 2014, the company announced that it was exiting the laptop market in Europe.[176]

In 2015, Samsung announced a proposal for a constellation of 4600 satellites orbiting Earth at 1,400
kilometers (900 mi) altitude that could bring 200 gigabytes per month of internet data to "each of the
world's 5 billion people".[177][178] The proposal has not yet advanced to full development. If built, such a
constellation would compete with previously-announced satellite constellations currently under
development by OneWeb and SpaceX.[177]

On 13 July 2017, an LED screen for digital cinema developed by Samsung Electronics with GDC
Technology Limited[179][180] was publicly demonstrated on one screen at Lotte Cinema World Tower in
Seoul.[181]

Samsung stores
Samsung has started opening dedicated stores to showcase their goods.

Korea

Samsung has various service stores throughout all of South Korea, which have showcases of various
Samsung products available for purchase, and also have repair centers for those items.[182] It also has
stores dedicated to the installation of large household appliances such as TVs, dishwashers, and
refrigerators.[182] It also has stores just for the sale and repair of its memory products, such as the
SSDs.[182]

Canada

Toronto

Samsung has 4 different Samsung Experience Stores in Toronto.

The main location is located within the Toronto Eaton Centre and
has two levels. On the first floor there are phones, tablets,
smartwatches, other electronics and accessories on display. There is
also a Virtual Reality section where you can play VR games and sit in
a chair to watch videos in VR, such as riding a roller coaster. On the
second floor, there is a housewares section where Samsung fridges,
stoves, appliances are shown. The TV section shows off their big- Samsung Experience Store at
Toronto Eaton Centre
screen TVs. There is also a section for warranty and repairs.[183]

The other 3 locations are at:

Scarborough Town Centre

Sherway Gardens
Yorkdale Shopping Centre

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Others

Samsung has 3 other Samsung Experience Stores in Canada outside of Toronto.[184]

Edmonton – West Edmonton Mall

Vancouver– Metropolis at Metrotown
Montreal - Montreal Eaton Center

India

Samsung has opened its largest store in the world in Bangalore with an area covering of 33,000 sq ft. It
is also called as Samsung Opera House.[185]

United States

Samsung has 4 Samsung Experience Stores in the United States.[186]

Houston – The Galleria

Los Angeles – Americana at Brand
New York – Roosevelt Field
San Francisco – Stanford Shopping Center

Experience shops

In addition to these locations, Samsung runs a Samsung Experience Shop located inside Best Buy
stores.[187]

Management and board of directors

In December 2010, Samsung switched its management system from a single CEO-system under Choi
Gee-sung to a two-person management team with Choi Gee-sung, CEO and vice chairman, and Lee Jae-
yong, chief operating officer and president. In June 2012, Samsung appointed Kwon Oh-hyun as CEO of
the company.[188][189] Samsung also reorganized its overseas marketing bases in line with changes in the
market, including a combined Britain/Continental Europe regional subsidiary, and a combined
China/Taiwan regional subsidiary.

In 2012, Samsung appointed director of mobile products, J. K. Shin, to president/CEO of Samsung

Electronics for Mobile Consumer Products.

The company added a new digital imaging business division in 2010, and consists of eight divisions,
including the existing display, IT solutions, consumer electronics, wireless, networking, semiconductor,
and LCD divisions.

It merged consumer electronics and air conditioners in 2010 under the consumer electronics business
division. The set-top boxes business was merged with the Visual Display Business division.

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The company's December 2010 reorganization was as follows: Among the eight divisions, the network
division and the digital imaging division experienced new appointments, while the remaining divisions
were maintained in accordance with their results.

Chief executive officer, Vice chairman: Choi Gee-sung

Chief financial officer: President Yoon Ju-hwa
Chief operating officer, President: Lee Jae-yong
Chief executive officer, President: J. K. Shin

The following are the names of the board of directors members:[190]

board of directors
Names Position(s)
Choi Gee-sung Vice chairman, President and chief executive officer
Yoon Ju-hwa Chief financial officer
Tim Baxter President of Samsung North American Branch
Jonathan Stewers Lead mobile design (North American Branch)
Robert Bardaeu Product Developer/ Developer Recruitment (North American Branch)
Yoon Dong-min Independent director (Attorney at Law, Kim & Chang)
Lee Chae-woong Independent director (Professor of Economics, Sungkyunkwan University)
Lee In-ho Independent director (Advisor, Shinhan Bank)
Park Oh-soo Independent director (Professor of Business Administration, Seoul National University)

Market share for major products

Samsung
Product Leading competitor Market share Year Source
world market share

Active-matrix OLEDs 98% LG Display, AUO 0.5~1.5% Q2 2010 [191]

DRAM 49.6% SK Hynix 24.8% Q2 2013 [192]

NAND flash 42.6% Toshiba 27.7% Q2 2011

Mobile phones 34% Apple Inc. 13.4% Q3 2013 [193]

Large-size LCD panels [194]

20.2% LG Display 26.7% Q4 2013
(revenue)

Lithium-ion batteries 18% Sanyo 20% Q2 2010 [195]

Solid-state Drives (SSD) 46.8% SanDisk 12.7% Q4 2015 [196]

LCD monitors 18% LG Electronics 12.7% 2010 [197]

Televisions [198]
24% LG Electronics 14.7% Q2 2010
(LCD, PDP, CRT, LED)

Digital cameras 11.8% Sony 17.4% 2010 [199]

Major clients
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Samsung's largest clients (Q1 2010)[200]

Percent of total
Rank/company Part description
sales
1 Sony DRAM, NAND flash, LCD panels, etc. 3.7
AP (mobile processor), AMOLED DISPLAY, DRAM, NAND flash,
2 Apple Inc. 2.6
etc.
3 Dell DRAM, flat-panels, lithium-ion batteries, etc. 2.5
4 Hewlett-Packard DRAM, flat-panels, lithium-ion batteries, etc. 2.2
5 Verizon
Handsets, etc. 1.3
Communications
6 AT&T Inc. Handsets, etc. 1.3

Relationship with Apple Inc.

Despite recent litigation activity, Samsung and Apple have been described as frenemies who share a
love-hate relationship.[201] Samsung is a major supplier for Apple – first providing memory for the early
iPod devices in 2005,[42] and Apple is a key customer for Samsung – in 2012 its component sales were
thought to be worth in the region of $8 billion revenue to Samsung[201] – to the point where Apple CEO
Tim Cook originally opposed litigation against Samsung wary of the company's critical component
supply chain for Apple.[202]

In April 2011, Apple Inc. announced that it was suing Samsung over the design of its Galaxy range of
mobile phones. The lawsuit was filed on 15 April 2011 and alleges that Samsung infringed on Apple's
trademarks and patents of the iPhone and iPad.[203] Samsung issued a counterclaim against Apple of
patent infringement.[204] In August 2011, at The Regional Court of Düsseldorf, Apple was granted a
preliminary injunction against the sale and marketing of the Samsung Galaxy Tab 10.1 across the whole
of Europe excluding the Netherlands.[205] The ban has been temporarily lifted in the European Union,
with the exclusion of Germany, whilst it is investigated whether or not the original injunction was
appropriate.[206]

On 31 August 2012, the Tokyo District Court ruled Samsung Electronics' mobile devices did not violate
an Apple patent.[207] The case only addressed Apple's patent that allows mobile devices and personal
computers to synchronize or share data with each other and is not comparable with the U.S. court case
ruled on 24 August. On 18 October 2012, the U.K. High Court ruled that Samsung did not infringe
Apple's design patents. Apple was forced to issue a court-ordered apology to Samsung on its official U.K.
website.[208]

Relationship with Best Buy Co., Inc.

Best Buy and Samsung joined together to create the Samsung Experience Shop, a store-in-a-store which
allows customers to test the company's newest products, as well as get training in mobile products they
already own. In summer 2013, more than 1,400 Best Buy and Best Buy Mobile stores have established
the Samsung Experience Shop. About 460 square feet of space are dedicated for the SES, with the
company's placement at Best Buy's entrance, as well as its sign visible in any part of the store.[209] The
purpose of the Samsung Experience Shop is to make Samsung's products, i.e. the Galaxy, more
accessible to customers.

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The first Samsung Experience Shops began rolling out across Best Buy locations in the United States in
May 2013. In May 2014, Best Buy announced its plans to add 500 new Samsung Entertainment
Experience Shops. While the previous Samsung Experience locations focus primarily on showcasing and
providing support for Samsung's Galaxy smartphones, cameras, and tablets, these new locations will
showcase and support the company's home theater products.

Unlike the Samsung Experience Shop, the Samsung Entertainment Experience will be run by Samsung
trained Best Buy associates. The new centers are expected to finish rolling out across Best Buys in the US
by January 2015.[210]

Design
In the early 1990s, Samsung began considering the importance of physical design in its products. When
chairman Lee declared 1996 'The Year of Design Revolution', a comprehensive global design program
was initiated with the goal of design being a strategic asset and competitive advantage for the
company.[36][37][38] Located in the company's high-rise headquarters in Gangnam (south of Seoul) the
corporate design center includes more than 900 full-time designers. In 1971 there were only two
designers in the whole company, whose number rose to 510 in 2005. In addition to the corporate design
center in Seoul, there are design centers located in Tokyo, San Francisco and London.[211]

The company overhauls its design over a two-year cycle. For the first year, it scrutinizes design trends of
the world, followed by product strategies. It then maps out new design plans during the second year.

Since 2006, it has won as many as 210 awards from international design institutions. It received the iF
(International Forum) and IDEA design awards. Working with partners, Samsung was the winner in
eight categories in the 2009 IDEA awards, hence receiving the most awards.[212]

In the 2010 iF Material Awards, the company won the Gold Award for five of its products including the
external hard disk drive. The iF Material Awards are given by the International Forum Design GmbH of
Hannover, a design award for design materials and process technologies. In 2010, the German company
selected a total of 42 products in the areas of home appliance, furniture, and industrial design. Samsung
won the awards in five categories including external hard disk, full-touch screen phone, "side-by-side"
refrigerator, compact digital camera, and laser printer toner.[213]

Environmental record
All Samsung mobile phones and MP3 players introduced on the market after April 2010 are free from
polyvinyl chloride (PVC) and brominated flame retardants (BFRs).[214]

The company is listed in Greenpeace's Guide to Greener Electronics, which rates electronics companies
on policies and practices to reduce their impact on the climate, produce greener products, and make
their operations more sustainable. In November 2011, Samsung was ranked seventh out of 15 leading
electronics manufacturers with a score of 4.1/10.[215] In the newly re-launched guide, Samsung moved
down two places (occupying fifth position in October 2010), but scored maximum points for providing
verified data and its greenhouse gas emissions. It also scored well for its Sustainable Operations, with
the guide praising its relatively good e-waste take-back programme and information. However, the
company was criticized for not setting an ambitious target to increase its use of renewable energy and for
belonging to a trade association which has commented against energy efficiency standards.[215]

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In June 2004, Samsung was one of the first major electronics companies to publicly commit to eliminate
PVC and BFRs from new models of all their products. However, the company failed to meet its deadlines
to be PVC- and BFRs-free, and published new phase out dates.[216] In March 2010, Greenpeace activists
protested at the company's Benelux headquarters for what they called Samsung's "broken promises".[217]

The company has been awarded as one of global top-ten companies in the Carbon Disclosure Leadership
Index (CDLI). It was the only Asian company among top ten companies. In addition, the company is
listed in Dow Jones Sustainability Index (DJSI).[218]

The company's achievement ratio of products approaching the Global Ecolabel level ("Good Eco-
Products" within the company) is 11 percentage points above the 2010 goal (80 percent). In the first half
of 2010, Samsung earned the Global Ecolabel for its 2,134 models, thereby becoming the world's
number-one company in terms of the number of products meeting Global Ecolabel standards.[218]

The company is also improving its effort to recover and recycle electronic wastes.[219] The amount of
wastes salvaged throughout 60 countries during 2009 was as much as 240,000 tons. The "Samsung
Recycling Direct" program, the company's voluntary recycling program under way in the United States,
was expanded to Canada.[220]

In 2008, the company was praised for its recycling effort by the U.S. advocacy group Electronics Take
Back Coalition as the "best eco-friendly recycling program".[221]

Litigation and safety issues

Worker safety

Many employees working in Samsung's semiconductor facilities have developed various forms of
cancers. Initially, Samsung denied being responsible for the illnesses. Although Samsung is known to
disfavor trade unions,[222] these sick workers organized in the group SHARPS (Supporters for the Health
And Rights of People in the Semiconductor Industry).[223] The crowdfunded film Another Promise was
produced in 2013 to depict the fight for compensation of the victims, as well as the documentary The
Empire of Shame. In May 2014, Samsung offered an apology and compensation to workers who became
ill.[224][225] The company subsequently did not follow all the recommendations of a specially appointed
mediation committee, paid several families outside of a scheme to be agreed on and required them to
drop all further charges, prompting SHARPS to continue legal and public action.[226] The quarrel was
mostly resolved upon a public apology issued by Samsung in November 2018.[227]

DRAM price fixing

In December 2010, the European Commission fined six LCD panel producers, including Samsung, a
total of €648,925 million for operating as a cartel. The company received a full reduction of the potential
fine for being the first firm to assist EU anti-trust authorities.[228]

On 19 October 2011, Samsung was fined €145.73 million for being part of a price cartel of ten companies
for DRAMs, which lasted from 1 July 1998 to 15 June 2002. Like most of the other members of the
cartel, the company received a 10% reduction for acknowledging the facts to investigators. Samsung had
to pay 90% of their share of the settlement, but Micron avoided payment as a result of having initially
revealed the case to investigators. Micron remains the only company that avoided all payments from
reduction under the settlement notice.[229]
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In Canada, the price fix was investigated in 2002. A recession started to occur that year, and the price fix
ended. However, in 2014, the Canadian government reopened the case and investigated silently after the
EU's success. Sufficient evidence was found and presented to Samsung and two other manufacturers
during a class action lawsuit hearing. The companies agreed upon a $120 million agreement, with
$40 million as a fine, and $80 million to be paid back to Canadian citizens who purchased a computer,
printer, MP3 player, gaming console or camera between April 1999 and June 2002.[230]

Apple lawsuit

On 15 April 2011, Apple sued Samsung in the United States District Court for the Northern District of
California, alleging that several of Samsung's Android phones and tablets, including the Nexus S, Epic
4G, Galaxy S 4G, and Galaxy Tab, infringed on Apple's intellectual property: its patents, trademarks,
user interface and style.[231] Apple's complaint included specific federal claims for patent infringement,
false designation of origin, unfair competition, and trademark infringement, as well as state-level claims
for unfair competition, common law trademark infringement, and unjust enrichment.[232][233]

On 24 August 2012, the jury returned a verdict largely favorable to Apple. It found that Samsung had
willfully infringed on Apple's design and utility patents, and had also diluted Apple's trade dresses
related to the iPhone. The jury awarded Apple $1.049 billion in damages and Samsung zero damages in
its countersuit.[234] The jury found that Samsung infringed Apple's patents on iPhone's "Bounce-Back
Effect" (US Patent No.7,469,381), "On-screen Navigation" (US Patent No.7,844,915), and "Tap To Zoom"
(US Patent No.7,864,163), and design patents that cover iPhone's features such as the "home button,
rounded corners and tapered edges" (US D593087) and "On-Screen Icons" (US D604305).[235]

Product safety

Despite their phones' popularity, numerous explosions of them have been reported.[236] A Swiss
teenager was left with second and third degree burns in her thigh due to her Galaxy S3's explosion,[237]
followed by two more Galaxy S3 explosions in Switzerland[238] and Ireland.[239] A South Korean
student's Galaxy S2 battery exploded in 2012.[240]

Samsung's Galaxy S4 also led to several accidents. A house in Hong Kong was allegedly set on fire by an
S4 in July 2013,[241] followed by minor S4 burn incidents in Pakistan[242] and Russia.[243] A minor fire
was also reported in Newbury, United Kingdom in October 2013.[244]

Some users of the phone have also reported swelling batteries and overheating;[245] Samsung has offered
affected customers new batteries, free of charge.[246] In December 2013, a Canadian uploaded a
YouTube video describing his S4 combusting.[247] Samsung then asked the uploader to sign a legal
document requiring him to remove the video, remain silent about the agreement, and surrender any
future claims against the company to receive a replacement. No further response from Samsung was
received afterwards.[248][249] There were a few more reported Galaxy S4 explosions in India[250] and the
UAE.[251]

Galaxy Note 7

On 31 August 2016, it was reported that Samsung was delaying shipments of the Galaxy Note 7 in some
regions to perform "additional tests being conducted for product quality"; this came alongside user
reports of batteries exploding while charging. On 2 September, Samsung suspended sales of the Note 7
and announced a worldwide "product exchange program"[252] in which customers would be able to
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exchange their Note 7 for another Note 7, a Galaxy S7, or an S7 Edge (the price difference being
refunded). They would also receive a gift card from a participating carrier.[252] On 1 September, the
company released a statement saying it had received 35 reports of battery failure, which, according to an
unnamed Samsung official, "account for less than 0.2 percent of the entire volume sold".[253][254][255]
Although it has been referred to as a product recall by the media, it was not an official government-
issued recall by an organization such as the U.S. Consumer Product Safety Commission (CPSC), and only
a voluntary measure.[252][256] The CPSC did issue an official recall notice on 15 September 2016, and
stated that Samsung received at least 92 reports of the batteries overheating in the U.S., including 26
reports of burns and 55 reports of property damage.[257]

After some replacement Note 7 phones also caught fire,[258][259] Samsung announced on 11 October
2016 that it would permanently end production of the Note 7 in the interest of customer safety.[260][261]
However, Samsung was hoping to recover from the lost sales from the Note 7 with the introduction of
new colors such as the Blue Coral and Black Pearl color for the Galaxy S7 edge.[262]

On 14 October 2016, the U.S. Federal Aviation Administration and the Department of Transportation's
Pipeline and Hazardous Materials Safety Administration banned the Note 7 from being taken aboard any
airline flight, even if powered off.[263][264] Qantas, Virgin Australia and Singapore Airlines also banned
the carriage of Note 7s on their aircraft with effect from midnight on 15 October.[265] Mexico's largest
airlines Aeromexico, Interjet, Volaris and VivaAerobus all banned the handset.[266]

Washing machines

On 4 November 2016, Samsung recalled 2.8 million top-load washing machines sold at home appliance
stores between 2011 and 2016 because the machine's top could unexpectedly detach from the chassis
during use that could be caused by excessive vibration.[267]

Advertisements on smart televisions

In 2015, users on the website Reddit began reporting that some Samsung Smart TVs would display
advertisements for Pepsi products during movies when viewed through the Plex application.[268] Plex
denied responsibility for the ads and Samsung told blog Gigaom that they were investigating the
matter.[268]

In March 2016, soccer star Pelé filed a lawsuit against Samsung in the United States District Court for
the Northern District of Illinois, seeking $30 million in damages, claiming violations under the Lanham
Act for false endorsement and a state law claim for violation of his right of publicity.[269] The suit alleged
that, at one point, Samsung and Pelé came close to entering into a licensing agreement for Pelé to appear
in a Samsung advertising campaign; Samsung abruptly pulled out of the negotiations. The October 2015
Samsung ad in question included a partial face shot of a man who allegedly "very closely resembles" Pelé,
and also a superimposed ultra-high-definition television screen next to the image of the man featuring a
"modified bicycle or scissors-kick", perfected and famously used by Pelé.[270]

In December 2016, Samsung forced an update to their Smart TV line, which resulted in advertisements
being displayed in menus on the updated devices.[271]

Viral marketing

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On 1 April 2013, several documents were shown on TaiwanSamsungLeaks.org saying that the advertising
company OpenTide (Taiwan) and its parent company Samsung were hiring students to attack its
competitors by spreading harmful comments and biased opinions/reviews about the products of other
phone manufacturers, such as Sony and HTC, in several famous forums and websites in Taiwan to
improve its brand image. Hacker "0xb", the uploader of the documents, said that they were intercepted
from an email between OpenTide and Samsung.[272] Four days later, the Taiwan division of Samsung
Electronics made an announcement stating it would "stop all online marketing strategies which involves
publishing and replying in online forums".[273] It was widely reported by the Taiwanese
media.[274][275][276] Taiwan later fined Samsung Electronics for the smear campaign.[277]

Samsung applications
Applications installed on mobile devices:

Bixby
Calendar
PENUP
Photo Editor
S Voice
Samsung Galaxy Store
Samsung Gear Fit Manager
Samsung Global Goals
Samsung Health
Samsung Internet
Samsung Knox (Secure Folder, My Knox)
Samsung Level
Samsung Music
Samsung Notes
Samsung Pay
Samsung Smart Home
Samsung Smart Switch
Video Editor

Samsung Galaxy Experience applications:

Galaxy S5 Experience
Galaxy Note Experience
Galaxy S6 | S6 edge Experience
Galaxy S6 edge+ Experience
Galaxy Note 5 Experience
Gear S2 Experience

Other applications:

Charm by Samsung
ChatON
Chef Collection
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Family Hub
Family Square
Galaxy View Remote
Game Plugins
Game Tuner
Good Lock
iWork Converter
Modes Photo
Nombreux filters
Optical Reader
Organize+
S Translator

Samsung Flow
Samsung Kick
Samsung Link
Samsung Power Sleep
Samsung Tectiles
SideSync
Sound Assistant
Story Album

Sports clubs
Samsung Electronics Athletic Club
Samsung Electronics Equestrian Club
Samsung Galaxy (electronic sports)

Slogans
Samsung For Today and Tomorrow (1993–2002)
Samsung, Everyone's Invited (1999–2005)
Samsung, Imagine (2005–2007)
Samsung, Next Is What? (2007–2010)
Samsung, Turn on Tomorrow (2010–2011)
That's the wonder of Samsung (2010–2011)
Samsung, The Next Is Now
Samsung, The Next Big Thing is Here (2013–2017)
Do bigger things
Samsung, Do What You Can't (2017–present)

See also
Samsung
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List of Korea-related topics

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External links
Official website (http://samsung.com)
Samsung Electronics Official Global Blog (http://global.samsungtomorrow.com/)
Samsung Community Forum (https://us.community.samsung.com/)

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