The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages
The Internal Organization: Resources, Capabilities, Core Competencies, and Competitive Advantages
Company achieves strategic competitiveness and earn above average returns by acquiring,
bundling and leveraging their resources for the purpose of taking advantage of opportunities in
the external environment in ways that create value for customers. (All competitive advantages
have a limited life.)
(There is no such thing as a threat, only an unrealized opportunity: Depends on the perception
on how people look at it.)
The context of Internal Analysis: Company needs to develop their core competences from time
to time; developing global mind-set – analyzing, understanding and managing an internal
organization in such a way that firms don’t depend on the assumptions of a single country,
culture and context; understanding how to leverage the firm’s resources and their capabilities.
Creating Value: How does firms create value? By innovatively building and controlling their
resources to form capabilities and core competencies; creating value is the source of above-
average returns of firms. Every Strategies should fit in a core competency –