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Presentation of The Company: AZADEA: Module: Business English

Azadea Group is a retail company founded in 1978 in Lebanon that has grown to operate over 650 stores across 13 countries in the Middle East and Africa. It represents over 50 international brands in fashion, food, home goods, and other categories. With over 12,000 employees, Azadea has expanded steadily since starting with one small clothing store, adding new franchise partnerships and opening new stores to celebrate milestones like its 100th, 500th, and current stores. The company is headquartered in Lebanon and has locations in countries including Egypt, Saudi Arabia, UAE, Qatar, and others.

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218 views

Presentation of The Company: AZADEA: Module: Business English

Azadea Group is a retail company founded in 1978 in Lebanon that has grown to operate over 650 stores across 13 countries in the Middle East and Africa. It represents over 50 international brands in fashion, food, home goods, and other categories. With over 12,000 employees, Azadea has expanded steadily since starting with one small clothing store, adding new franchise partnerships and opening new stores to celebrate milestones like its 100th, 500th, and current stores. The company is headquartered in Lebanon and has locations in countries including Egypt, Saudi Arabia, UAE, Qatar, and others.

Uploaded by

Amel R
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Module : Business english

Presentation of the company : AZADEA

By :
 Ania Imene RADJEF
 Lilia Medjadji
 Nesrine Bessaih

2nd year master Marketing EHEC


Description of the group Azadea :

Azadea Group is a retail company that owns and operates more


than 50 leading international franchise concepts across the Middle
East and Africa.
Since its inception in 1978, the Group has grown a substantial chain
of stores representing leading international brand names in fashion
and accessories, food and beverage, home furnishings, sporting
goods, multimedia and beauty and cosmetics.

With over 12 000 employees, the company boasts a solid


infrastructure overseeing more than 650 stores spread across 13
countries including Algeria, Bahrain, Cyprus, Egypt, Ghana, Jordan,
Saudi Arabia, Kenya, Kuwait, Lebanon, Oman, Qatar and United
Arab Emirates.
How it all began ?

AZADEA’s possibilities started in 1978, with one small shop and


countless big ambitions.

Today’s AZADEA Group grew out of a single clothing store that


opened in 1978 at the heart of Beirut. Just a few years later, we
won our first international franchise.
Shortly thereafter, the company embarked on an expansion that
has taken it across the Middle East and Africa and added more
than 50 of the world’s most popular brands. With over 12,000
employees, AZADEA now boasts more than 600 stores in more
than a dozen countries.
The evolution of AZADEA :
1978 : First shop opens in
Lebanon
1983 : Franchise debute with
Maxmara
1993 : First store opens in
UAE
1997 : Partership with Mango
1998 : Partnership with Zara
2000 : First store opens in
Qatar
2001 : Partnership with Virgin
Megastore
2003 : Partnership with Paul
2005: Azadea celebrates its
100th store
2005 : First store opens in
Egypt
2011 : Partnership with
Dcathlon
2012 : Partnership with GAP
2013 : Azadea celebrates its
500th store
2013 : Partnership with
Eataly
2014 : Partnership with Old
Navy
2015 : Joint ventue with Kiko
milano
2017 : Partnership with New
Shanghai
2018 : Partnership with
MISSGUIDED
Covering :
 Lebanon (Headquarters)
 Ghana
 Egypt
 Jordan
 Saudi Arabia
 Kuwait
 Oman
 Qatar
 UAE
 Algeria
 Bahrain

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