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Swot Analysis of Jollibee

Jollibee is a well-known fast food brand with a global presence and quick serving time, however it is known to serve unhealthy meals and has a limited menu. The company has opportunities to continuously expand its products and services as well as hire more employees. Potential threats include customer concerns about food quality and health, customers avoiding busy locations, and competition from other fast food brands.

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Sevy Martin
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408 views

Swot Analysis of Jollibee

Jollibee is a well-known fast food brand with a global presence and quick serving time, however it is known to serve unhealthy meals and has a limited menu. The company has opportunities to continuously expand its products and services as well as hire more employees. Potential threats include customer concerns about food quality and health, customers avoiding busy locations, and competition from other fast food brands.

Uploaded by

Sevy Martin
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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JOLLIBEE

STRENGHTS WEAKNESSES OPPORTUNITIES THREATS

1. Well-known brand 1.Jollibee is known to 1. Continuous 1. Customer


name, image and serve unhealthy products and services awareness towards
global presence as a meals. expansion. food quality and
market leader. health concerns.
2. Limited menu 2.Hire more
2. Quick Serving offered to customers. employees that may 2. Customers may not
Time, customers help to serve food order food due to the
didn’t wait too long 3. Did not change orders. occupied space of the
for their orders. products often. fast food chain.
3. Product
3. Wide range of food development for new 3. 7/11 is one of the
choices / options. offering competitor which is
also well-known,
especially to the
students.

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