Part C

(ABFRL)

Customer Segment Served

Under the umbrella of the ReEarth programme, our product responsibility approach is to be net positive
that is, to give back more than we take in. Our management processes and targets are structured so that
product responsibility is both achieved and tracked at regular intervals. We take a life cycle approach to
product responsibility, which implies having a sustainability focus at each stage i.e. product
development, supply chain, manufacturing processes, use, and end-of-life. All of the initiatives under
product responsibility are targeted towards reducing the footprint of our products, while ensuring they
are of the highest quality. To illustrate our responsible methods of production, we have an array of
examples. For instance, our Earth Chinos product uses agro-waste based dyes as colorants, while on the
other hand we are promoting recycled, polyester based products such as t-shirts and denims that use
polyester derived from recycled PET bottles.

Similarly, the soft and fluid Liva fabric is a blend of man-made and natural fibers, that leaves little
impact on the planet from production to end use. Since its inception, ABFRL has been positively
influenced by innovation in product development and has brought significant changes in organizational
design and service delivery which is essential for our long-term growth. Innovation is driven through our
center of excellence. Our own manufacturing units are equipped with the latest technologies to produce
best quality products, optimize resource consumption, meet changing expectations and deliver high
value to our customers. We are transitioning toward a product centric sustainability approach. Our
management method to drive-in product sustainability is the 'Sustainable Attributes' approach. We have
defined that a sustainable product has 5 attributes - Production, Packaging, Raw Material, Farm &
Factories and People. One of the crucial ways in which we drive product sustainability is by setting
targets around these attributes. On our path to being truly sustainable, we are also working on
packaging these products responsibly. Hence, we are working to eliminate plastic from our product and
transport packaging.

The other area where we work to enhance product sustainability is by supporting our vendors to also
adopt a sustainability driven culture. To cascade our product sustainability efforts and ensure ethical
sourcing, we assess our vendors through our Vendor Code of Conduct, which is based on the Indian
Factories Act and other global and social compliance standards. Some of our key vendors are also
assessed on the Higg Index's Facility Environment Module. These assessments and codes reduce supply
chain risk and reduce product intensity. Customers expect that the products they buy from us are both
responsible and of high quality. We ensure our products remain responsible post their sale, by engaging
with our customers through feedback mechanisms. Feedback mechanisms are present to collect
customer feedback at the point of sale and during the use phase. We also engage with our customers
and encourage them to contribute to product responsibility through our take-back mechanism. More
than a business imperative, customer centricity is a means to become the preferred choice for
customers and achieve competitive advantage in the fashion industry. Consumers of fashion industry
not only demand a fresh collection, but also have become socially and environmentally conscious. They
expect brands to take a conscious call while taking crucial decisions of garment manufacturing, such as
use of environmentally and ethically unobjectionable raw material, mindful use of resources, reduced
negative impacts of business operations and fair treatment of employees at own and vendor facilities.

Product Line
The company’s brand portfolio includes product lines that range from affordable and mass-market to
luxurious, high-end style and cater to every age group, from children and youth to men and women.
Madura Fashion & Lifestyle is defined by its brands - Louis Philippe, Van Heusen, Allen Solly, Peter
England - that personify style, attitude, luxury and comfort.

It also includes India's first fast-fashion youth brand, People; India’s largest fully integrated fashion
multi-brand outlet chain, Planet Fashion; India's largest premium international brand retailer, The
Collective and the British fashion icon, Hackett London's mono-brand retail in India.

ABFRL has acquired exclusive online and offline rights to market the global brand – ‘Forever 21’ and its
existing store network, in the fast-fashion segment in India.

To expand its international portfolio, ABFRL entered into exclusive partnerships with two of UK’s most
successful fashion brands, ‘Simon Carter’ and `Ted Baker’.

ABFRL hosts India's largest fashion network which includes 2,700+ ABFRL brand outlets, a footprint of
7.5 million sq. ft. of retail space across 750+ cities and towns, It has 30 million Loyalty Members as of
31st March 2019.Brand Portfolio International Brands and Tie-ups With increasing disposable incomes of
our target audience and their need to keep themselves abreast of the global trends, the future is about
offering global trends locally. At ABFRL, we believe in creating and delivering a compelling shopping
experience for our customers and in doing so, build lifelong relationships with them. In line with these
efforts, 'The Collective' – India's first luxury multi brand concept was created a decade ago and the
International Brands Division was created at ABFRL in. Product Expansion Innerwear and athleisure are
emerging as segments requiring exclusive focus, with customers becoming increasingly brand conscious
with an eye for innovation. After its success in the segment for men's premium innerwear and
athleisure, Van Heusen is now introducing an innerwear and athleisure range for women. These
products came with sophisticated styling and smart technology features, and were a crossover between
fashion and fitness. The range received great response from our business partners and consumers
across the country. We look forward to launching our women's range, which we are confident will also
yield the same positive response. In our pursuit to strengthen our brand portfolio, The Collective saw
the addition of brands like Ted Baker, Polo Ralph Lauren and American Eagle.

Product/ Services
Fast Fashion Fast fashion has been making headlines globally over the last decade, for disrupting the
game of apparel retail. Having delivered some of the highest growths in global markets, leading brands
in the fast fashion space are looking at markets in Asia for growth, including India. Increase in demand
for fast fashion in India is augmented by the fact that the younger age group is more and more
influenced by social media. ABFRL's fast fashion business vertical aims to create value, targeting youth
with the proposition of high fashion at a low price. A brief overview of the four brands from our fast
fashion vertical is provided below: Forever 21 – The most exciting and lovable brand in the fast fashion
space, came into the ABFRL portfolio in July 2016. It even became the largest single brand e-commerce
site in the very first month of its relaunch. It caters to the 15-28 years segment and is known to stand for
being fun, trendy and fashionable, while having an attractive price range. PEOPLE – A home-grown
brand, we repositioned it as a fast fashion destination for youngsters in 2014. With its fundamental
pillars being fashion and price, over 50% of its customers are less than 25 years old. It is set to change
the game of how the target group (18-24 year olds) experiences fashion. Currently, People has a
network of nearly 100 stores in the country (of which 24 stores are in Bengaluru). It is now expanding
into Tier 2/Tier 3 towns with its large format store in focused geographies such as MP/CG, the North
East, Karnataka, Maharashtra and UP/UK. Skult - India's first 'street athleisure' brand was launched by
Shahid Kapoor in 2016 on the website – ABOF.com. It now has an offline presence as well. The brand is
available across leading e-commerce sites such as Amazon, Flipkart, Jabong, Myntra, Paytm and is now
expanding in offline chains including Central and Pantaloons. ABOF – An Aditya Birla Group brand which
came into ABFRL in FY 2018 has been all about looking famous. Post its prelaunch as a brand-site in FY
2019, it continues its philosophy of being Digital-First, with a presence on its site, as well as on
Amazon.com.

Major brands and their market share – Nationally

LIFESTYLE BRANDS Our Lifestyle Brands - Louis Philippe, Van Heusen, Allen Solly and Peter England -
continued their growth momentum as leaders within their respective segments through product
innovation, network expansion, growth category expansion, design development, consumer satisfaction
and impactful brand building. In keeping with our belief of achieving excellence in all that we do, our
Lifestyle Brands have created a strong equity amongst our loyal customers, through their persistent
focus on consumer delight, high quality products and a differentiated in-store experience. Hence, this
fiscal, we expanded our loyal consumer base to approximately 15 million. With the world now on a
touchscreen, an increasing number of consumers in Tier 2 and 3 cities are with global fashion trends and
aspire to the same standards. This year the growth in women’s and kids sub-brands has strengthened
the overall performance of Lifestyle Brands. With three of its brands having revenue of more than 1,000
crore, Lifestyle Brands constitute the strongest brand portfolio in the industry.

With revenue of Rs.8,788 cr. and spanning a retail space of 8.1 million sq.ft., Aditya Birla
Fashion and Retail Limited is India's first billion-dollar pure-play fashion powerhouse with an
elegant bouquet of leading fashion brands and retail formats.
 ABFRL emerged after the consolidation of the branded apparel businesses of Aditya Birla
Group comprising ABNL's Madura Fashion division and ABNL's subsidiaries Pantaloons
Fashion and Retail and Madura Fashion & Lifestyle in May 2015. Post the consolidation, PFRL
was renamed Aditya Birla Fashion and Retail Ltd.
 ABFRL brings together the learnings and businesses of two renowned Indian fashion icons,
Madura Fashion & Lifestyle and Pantaloons creating a synergistic core that will act as the
nucleus of the future fashion businesses of the Aditya Birla Group.
 As a fashion conglomerate, ABFRL has a strong network of 3,031 brand stores across the
country. It is present across 25,000 multi-brand outlets and 6,000+ point of sales in department
stores across India.
 It has a repertoire of leading brands such as Louis Philippe, Van Heusen, Allen Solly and Peter
England established for over 25 years. Pantaloons is one of India’s largest fast fashion store
brand..
 The Company also holds exclusive online and offline rights to the India network of California-
based fast fashion brand Forever 21. The International Brands portfolio boasts of - The
Collective, India's largest multi-brand retailer of international brands, Simon Carter and select
mono-brands such as American Eagle, Ralph Lauren, Hackett London, Ted Baker and Fred
Perry.
Van Heusen Innerwear, Athleisure and Active wear is establishing itself as India's most
innovative and fashionable brand.  Additionally, the company closed two strategic investments in
branded ethnic wear business with Jaypore and Shantanu & Nikhil.

Ownership (%)

32%

Own Brand
MFL
Others

63%
5%
 (%) Contribution

25%
28%

North
South
West
East

18%
29%

Advertising Agency
Their Lifestyle Business took significant strides to adopt digital channels to enhance consumer
engagement and brand building. We were one of the early adopters of omni-channel capabilities and
our concerted efforts helped expand our coverage to more than 1,980 stores, giving our consumers
unprecedented access to a wide variety of products.

Logo
Slogan
MY WORLD, MY WAY

Pantaloons In love with life, in love with fashion; Rewrite rules retain values

Most Popular Ads of the company

Pantaloons celebrates the Pujo Rockstars with its new campaign

View Pantaloons Advertisement Collection published in various Newspapers. This Pantaloons
Print Advertisements has been published in Times of India, Delhi Times, Bombay Times,
Bangalore Times, Dainik Jagran, Dainik Bhaskar, Hindustan Times, Maharashtra Times and
many other Newspapers.
 (Reliance Retail Limited)
Customer Segment Served

To analyze and estimate the future growth of the entity one should focus on major segments of
the business of the entity. Not just segmentation, but how much individual segments are
contributing to the entire revenue of the entity and the future prospects of those segments can be
considered.

Along with economic conditions, one of the factors to be considered is the growth of the segment
in the market and whether the contribution of the segments is in line with the expected growth of
respective segments.

For Example – In case of Reliance Retail, Grocery segment of the entity contributes 21% of the
total revenue of the entity and the market growth rate of the segment is around 48%,
Connectivity segment is contributing around 34% of the total revenue and the segment is
growing at 28%.

If one considers these facts for all the segments and relates to the current economic situations,
the expected growth of the segments – strength and opportunities of the business can be
estimated to a certain extent.

Due to the COVID-19 situation, the savings of the general public has gone down to a certain
extent as well as other financial stress has affected which can have a good impact in short term
over the fashion and lifestyle segment of the entity.

Conclusion:

Understanding of business segments and its relation with the economic conditions is one of the
most important things for consideration while investment decision.

Product Lines
Reliance Retail is the retail initiative of the group and is central to our consumer facing
businesses. It has in a short time forged strong and enduring bonds with millions of consumers
by providing them unlimited choice, outstanding value proposition, superior quality and
unmatched experience across all its stores.

Reliance Retail has adopted a multi-prong strategy and operates chain of neighborhood stores,
supermarkets, specialty stores and online stores and has democratized access to a variety of
products and services across diverse segments for Indian consumers.
Product / Services

Serving the food and grocery category Reliance Retail operates Reliance Fresh, Reliance Smart
and Smart Point stores. In the consumer electronics category Reliance Retail operates Reliance
Digital, Reliance Digital Express Mini stores and Jio stores, and in fashion & lifestyle category it
operates Reliance Trends, Trends Women, Trends Man, Trends junior, Project Eve, Reliance
Footprint, Reliance Jewels in addition to a large number of partner brand stores across the
country. The company operates India’s leading e-commerce platforms serving customers across
categories of grocery, consumer electronics and fashion & lifestyle through JioMart, Ajio.com
and reliancedigital.in.

Major Brands and their market share – Nationally

 Reliance FreshRetail outlets of fruits, vegetables and groceries.

 Reliance Smart - Reliance Smart offers a one-stop shopping experience by offering fresh
produce, bakery, dairy products, home, and personal care products, general merchandise,
fruits, vegetables, and groceries.
 Reliance Digital - Consumer electronics retail stores. It had 689 stores in October 2014.
 Reliance LYF - 4G mobile handset manufacturer based in Mumbai, founded in 2015.
 Reliance Jewels - Jewelry retail; it had revenues of about ₹8 billion in financial year
2012–13.
 Reliance Trends, Trends Footwear, and Reliance Living Apparel and clothing. It had
revenues of about ₹16 billion in financial year 2012–13 with a store count of 287.
 Reliance Market and Reliance Market Wholesale Cash-n-Carry It had revenues of about
₹1.6 billion in financial year 2012–13.
 Ajio - E-commerce, fashion shopping website, officially launched at the Lakme Fashion
Week SS16. Hamleys - Hamleys, one of the oldest and largest toy retailers in the world,
was acquired by Reliance Retail in 2019.
 JioMart - JioMart is the e-commerce venture of Reliance Retail that provides grocery
delivery from neighborhood Kirana stores. It operates in 200 cities in India and was
started as a joint venture between Reliance Retail and Jio Platforms.
 Shri Kannan Departmental Store - Shri Kannan Departmental Store [SKDS] is a retail
store chain that sells fruits, vegetables, dairy, staples, home, and personal care, and
general merchandise. SKDS operates 29 stores in Coimbatore.
 Future Group - Future Group is known for having a significant prominence in Indian
retail and fashion sectors, with popular supermarket chains like Big Bazaar and Food
 Bazaar, lifestyle stores like Brand Factory, Central, etc. The group also has a notable
presence in integrated foods and fast-moving consumer goods manufacturing sectors.
 Netmeds - Netmeds is a licensed e-pharmacy based in Chennai. Reliance Retail acquired
a 60% stake in Netmeds' parent Vitalic for approximately ₹620 crore.
 Urban Ladder- Urban Ladder is an omnichannel furniture and decor retailer based out of
Bangalore, India. Urban Ladder currently has 3 stores in Bangalore and distribution
across 75+ cities in India through its website
 Reliance Retail reported a turnover of Rs. 1,62,936 crore for the financial year 2019-20.

Logo of Reliance Retail Limited

Slogan
Aapki khushi Hamari khushi

Ads of Reliance Retail Limited