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Marketing: Creating Customer Value and Engagement

Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

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Qasim Khan
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21 views1 page

Marketing: Creating Customer Value and Engagement

Marketing is a process through which companies create value for customers, deliver that value to customers, and capture value from customers in return. It involves getting customers to love a company's products or services and building strong customer relationships, rather than just focusing on selling goods. The goal is for customers to love the company back through their business and loyalty over time.

Uploaded by

Qasim Khan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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MARKETING

Chapter#1
Creating Customer Value and Engagement
What is marketing?
 Marketing is not the selling of goods it is a process of getting a love with your customers
and getting back love from your customers. In others words we can say the we love our
customers and they love back.
 Marketing is a process through which we create value for the customers we deliver that
value to the customers and capture value from customers in return.
Def
“Marketing is a process by which companies create value for customers and build
strong customer relationships in order to capture value from customers in return.”
The marketing process:

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