Consumer Awareness and Perception towards E-bikes

1. EXECUTIVE SUMMARY

The Topic of study was “A STUDY ON CONSUMER AWARENESS AND

PERCEPTION TOWARDS GENXT ELECTRIC BIKES”

GENXT POWER (INDIA)

(INDIA) LTD was incorpo
incorporate
rated
d on Septemb
September
er 26, 2002,
having its registered office in Mumbai and its manufacturing unit at Vasai.
Genxt has assembled various innovative technologies to manufacture the first
Elec
Electr
tric
ic Two-
Two-wh
whee
eele
lerr to serv
servee the
the pers
person
onal
al and
and comm
commer
erci
cial
al need
need of the
the
 prospective Indian consumer .

The crowning glory of the company’s remarkable

remarkable success is the fact that now it
has become a full fledged limited company i.e. GENXT Power India Ltd. It has
  been
been alway
alwayss belie
believe
ved
d cust
custome
omerr as an impor
importan
tantt stoc
stock
k ho
holde
lderr in bu
busin
siness
ess..
Therefore consumer awareness is of prime importance to the organization. The
objective
objective of the study was to know about the awareness of electric bikes among
the people and what is the perception of the users about the bikes is and to
explore how the sale of electric bike can be increased.

The data collected for the project was based on primary and secondary data. The
sample size selected for the survey was 100. The primary data collected through
questionnaire. The survey was conducted for 4 weeks and data was collected
from direct questionnaire and interview. The collected data was analyzed and
interpreted to obtain the conclusion by using graphical representation.

Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes

STATEMENT OF THE PROBLEM:

With increasing in air pollution in urban areas and scarcity of fuels Electric
Bikes is in great demand but it is not used by most of the people because of lack 
of awareness. Thus the purpose of the study is to study the awareness level of 
cons
consume
umers
rs towa
towards
rds E-Bik
E-Bikes
es and
and also
also the perce
percept
ption
ion of the users
users.. Thus
Thus by
creating awareness we can enhance the sales of Electric Bikes

The objectives of the study are;

• To find out the awareness of consumer about the electric bikes.

• To find out the reason why consumer prefers to electric bike.
• To find out the factor influencing the sales of electric bike.
• To know the users perception about electric bikes.
To suggest measures to increase sales of electric bikes.

SAMPLING DESIGN:

Sampling unit : Users of two wheelers in north Karnataka

Sampling size : 100

Sampling method : Non probability

Sampling technique : Convenience sampling

MAJOR FINDINGS

• It was found that most of the customers are not much satisfied with the
 price of the product, and Price quoted by the companies has affected the
customer satisfaction to a great deal.

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Consumer Awareness and Perception towards E-bikes

• It was found that most of the customers were satisfied with the mileage of 
the Electric bikes and are convinced about the electric bike benefits and
were willing to refer it to their friends.

• It was found that most of the customers are not satisfied with after sales
service. It shows that customers are dissatisfied about after sale service.

• It was found that

that maximum number
number of the customers
customers feel the speed
speed of 
the Electric bikes to be very low and were not satisfied with the current
speed of the bikes.

• It was found that most of the respondents feel that the factors such as
speed & power, battery life and appearance of Electric Bikes are the
main reasons for its lower market share.

MAJOR SUGGESTIONS:

• Ther
Theree are
are on
only
ly few
few adve
advert
rtis
isem
emen
ents
ts in news
newspa
pape
pers
rs and
and TVs.
TVs. Th
Thus
us
maximum advertisements need to be put up in these Medias as they
reach wider audiences.

• The price of the electric bikes need to be decreased it can be done by

adopting sophisticated technologies and carrying out mass productions or 
some discounts
discounts on price or offers
offers should be given
given in order to increase
increase
the sales.

• More number of service centres need to be opened at least in major areas

to cater to the problems & needs of the customers when needed.

• As most of the people prefer high speed the speed of the electric bikes
need to be improved so as to increase the sales of the E-Bikes.

Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes

• Promotional activities should be increased to create awareness and

increase the sales. Like it should be displayed in auto shows and to
attract more youths demonstrations and special offers should be given to
college students.

LIMITATIONS TO THE STUDY:

Some of the limitations of the study may be summarised as follows

 An underlying assumption for entire project is that the details and

feedback received from population are true.

 It was difficult to find respondents as they were busy in their 

schedules and collection of data was very difficult. Therefore study
had to be carried out based on availability of respondents.

 Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.

 Also the sample size of 100 may not truly represent whole
 population.

Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes

2. INTRODUCTION TO THE CONCEPT

Marketing:

It is defined by the American marketing association as the activity, set of 

institutions, and processes for creating, communicating, delivering, and
exchanging offerings that have value for customers, clients, partners, and
society at large. The term developed from the original meaning which referred
literally to going to market, ass in shopping, or going to a market to sell goods
or services.

Awareness:

It is a term referring to the ability to perceive, to feel, or to be conscious of 

events, objects or patterns, which does not necessarily imply understanding. In
  biological psychology, awareness comprises a human’s or an animal’s
 perception and cognitive reaction to a condition or event.

E-BIKE:
An Electric Bike or Scooter is a battery operated vehicle that is very economical
with low maintenance cost and zero pollution. Electric two wheelers use the
electrical technology of rechargeable battery that converts the electrical energy
into mechanical energy. The battery of an EV can be charged easily using a
 power connection. There are many possible types of electric motorized bicycles
with several technologies available, varying in cost and complexity; direct-drive
and geared motor units are both used. An electric power-assist system may be
added to almost any pedal cycle using chain drive, belt drive, hub motors or 
friction drive. The power levels of motors used are influenced by available legal
categories and are often limited to under 700 watts.

Electric bicycles use rechargeable batteries, electric motors and some form of 

Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes

worn out batteries can be a cause of major concern for environmentalists. If this
can be addressed, electric bikes can definitely reduce environment pollution.

Bene
Benefi
fits
ts Of Genxt
enxt E -Sco
-Scoot
oty
y Vis-
Vis-A-
A-Vi
Vis
s Ic Engin
Engine
e
Scooters

Particulars Electric Scooty Ic Engine Scooter

Weight of the
75 kgs 8 4 kg s
scooty

Range (Kms) /
65/ Charge 50 / Ltr.
Litre of Petrol

Cost / 100 Kms Rs. 6.00 Rs. 110 (2 Ltrs)

Cost of Fuel :
Rs. 0.06 Rs. 2.00
Rs/Km

Cost of Fuel -
Power over 1.800.00 33000
30,000 Kms in Rs

Service and 1,000.00 9,000.00

Maintainance
over 30,000 Kms,

Department of Management Studies, MSRIT

Consumer Awareness and Perception towards E-bikes

Rs

Battery
Replacement 10000 s et of 4 --
over 30,000 Kms, batteries N.A. --
Rs

Total Expense
towa
toward
rds
s fuel
fuel fo
for
r 12,800.00 42,000.00
30,000 Kms, Rs

Cost of Scooter
Ex Showroom 29980 32,000.00
(Rs)

Registeration
--N.A.-- 620
(Rs)

Registeration Tax
--N.A.-- 2,480.00
(Rs)

Insurance (Rs) 478 809

Handling (Rs) 100 100

Total
Total Invest
Investmen
mentt
30,558.00 36,009.00
on Scooter (Rs)

Total
Total Invest
Investmen
mentt
+ Running cost
43,358.00 78,009.00
for 30,000 Kms
(Rs)

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Consumer Awareness and Perception towards E-bikes

GENXT POWER INDIA LIMITED

Features of Electric Bikes and Scooters:

Electric bikes or scooters, light in weight, trendy, efficient

efficient and eco-friendly,
eco-friendly, are
 becoming potent alternative to the conventional two-wheelers and the Electric
two-wheeler industry in India is developing at rapid speed.
Have a look at the unavoidable advantages of Electric Bikes and Scooters :

• Licence and registration is not required for E Bikes and Scooters.

• Electric two wheelers run on re-chargeable
re-chargeable battery and uses electricity as
fuel in place of conventional Petrol/Diesel.
• E Bikes and Scooters can beat the rising prices of Petrol/Diesel.
• Simple design, light weight and economical Electric vehicles are very
low in running and maintenance cost.
• With the ease of handling, Electric two wheelers saves the commuting
time in congested roads specially in urban areas.
• Electric vehicles are more efficient in terms of generating usable energy
from
from their
their elec
electri
tricc engin
engine's
e's batte
battery
ry in compa
comparis
rison
on to the regul
regular
ar fuel
fuel
conversion.
conversion. In this way E Bikes and Scooters are innovative and efficient
mode of personal transport.
• Electric bikes or scooters use electricity
electricity therefore no emission of harmful
gases like Carbon dioxide (CO2) or Nitrogen dioxide (NO2).

Major Components of an Electric Bike or Scooter:

ELECTRIC HUB MOTOR  to drive the rear wheel directly and there are two
types of Electric Hub Motor i.e. DC Brush Motor and DC Brush less motor 
having two basic parts namely Permanent Magnet Stator and Wound Rotor.

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Consumer Awareness and Perception towards E-bikes

ELECTRONIC MOTOR CONTROLLER is the central controlling unit of 

any Electric two wheeler provides electric power to the motor based on inputs
from the accelerator.
ELECTRONIC ACCELERATOR  sends electronic signals to the Electronic
Motor Controller to manoeuvre the bike or scooter.
BATTERY PACK is like the fuel tank of E Bike or Scooter. There are
different kinds of batteries like Lead Acid, Nickel Metal Hydrate (Ni-MH),
Lithium, etc. that are used for supplying energy.
BATTERY CHARGER  is used to charge the battery pack of E Bikes or 
Scooters, just like a mobile phone or a laptop. Some battery chargers are in-built
and some are separate that carried always on the move. The charger converts an
AC supply to DC to store power in the battery and it can be used with any
normal domestic AC plug point. This makes charging of battery pack easy and
convenient.

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Consumer Awareness and Perception towards E-bikes

3. INDUSTRY PROFILE:

The face of auto industry that was redefined with the invention of fuel-efficient
four-stroke engine technology is all set to see dawn of a new era in two-wheeler 
industry. It's not petrol or diesel or any other fuel, but its electricity that have
initiated a revolution in two-wheeler industry in India.
Indian two-wheeler industry has embraced the new concept of Electric Bikes
and Scooters that are very popular mode of personal transport in the developed
countries like America, Japan and China. With the rising cost of fuel at
International and national level, increasing levels of pollution and congestion in
transport system specially in Urban areas, higher running and maintenance cost
of vehicle, the electrically charged bikes or scooters have very bright future in
area of personal transportation.
“It is estimated that India’s fossil fuel dependency on other countries currently
from 70% to 82% in 2012. If we can have three lakh Electric Vehicles on the
roads by 2020, including three-wheelers, cars, and scooters, this could result in
a reduction of over 16 lakh metric tons of CO, NOx and HC by 2020
, savings of over Rs 3,700 crore in foreign exchange and significant health costs
savings”
Economic conditions around the world have been very encouraging.
Global growth is increasing year by year .While the Chinese economy is

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Consumer Awareness and Perception towards E-bikes

growing at around 10% without any signs of slow down, the Indian economy is
also continuing to grow at more than 8%. In the coming years, and Indian
economy will be booming owing to the heavy demand on infrastructure. Energy
sector is growing by leaps and bounds as it is receiving the highest attention of 
 both the State Governments and Central Government.

India has moved from an agrarian economy to a manufacturing economy. The

manufacturing sector now contributes around one-fourth of the total GDP and
the industrial output has now crossed USD 65 Billion in value.Global steel
 production is continuing its growth. In spite of some control measures adopted
 by Chinese Government the crude steel registered an impressive growth and has
crossed 450 million tons. India is also witnessing a huge growth in steel
 production and it is expected that steel industry will continue to grow by more
than 12% per annum.

Sustainable economic growth of India as well as rest of the world will

depend on effective energy planning. Nearly 40% of the world’s energy comes
from petroleum. Natural gas contributes to another 20% and these two natural
resources account for 60% of the world’s energy. The growth in consumption of 
oil and natural gas in the past has been such that the consumption has been
doubling every 15 years. This trend is likely to continue and will lead to
complete depletion of natural resources in next 30 years. It is significant to note
that more than 20% of the world’s total primary energy is consumed in
transportation. There are more than 410 million cars currently in the world and
in another 20 years the automobile population will reach one billion mark. It is
also significant to note that after 1970 the new oil discoveries have been very
few and any new discoveries will not make any significant contribution to the
world’s energy pool.

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Consumer Awareness and Perception towards E-bikes

 providing its customers with the best quality and after service which will lead to
our client's flourish development. Meanwhile, the company always focus on the
details and ready to make any slightest changes which are required to meet our 
client's satisfaction. Because it deeply realize that the ability to dominate the
market for electric bicycles will be won in the small details. All the production
 procedures strictly comply with ISO 9001-2000 standards.
The company has its own IPS Technology (Integrated propulsion system). The
company draws great strengths from its technological developments and patents
in the related fields.

Patents:

Genxt holds patents for ‘Lead Plastic Composite grid for Rechargeable Lead
Acid Accumulator (battery), ‘Inverter Circuit’, and ‘Rear Guard’ under Paris
Convention.

Battery Technology
The company possess Patents for Plastic grid Bi-Polar Batteries which are
designed to get charged to 90% of its capacity in about 20 minutes.
Charger Technology
The float cum boost technology has been used in our chargers so that when the
charger is connected to the battery the output first goes to the boost charging
mode and thus the battery will charge faster unlike that in a plain float charger.

Mechanics and Mechanical design

The world patented product ‘Rear Guard’ prevents a vehicle from rolling back 
on slope. The concept of this patent is used in drive mechanism of our electric
vehicles. A four stroke IC engine without piston and cylinders is also developed
for the hybrid model of our Ev’s.

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Consumer Awareness and Perception towards E-bikes

The most important differentiator of our technology is high density power 

 batteries, fast charging mechanism and dependable and reliable electronic
gadgets like charger and controller.

Future Plans
The Company plans to introduce variants of electric vehicles in 2 and 3 wheeler 
segment and also wish to foray in Hybrid vehicles.

VISION, MISSION & QUALITY POLICY:

Vision
“To create an economically viable, noise and pollution free environment with
the launch of battery powered Electric two wheeler and to be product leader 
through the state of art manufacturing technologies & processes”
The Quality Is the Essence of Business; the Credibility Is the Way to Succes
Mission
Develop and provide metallurgical equipment, products and service at
competitive prices, integrating best manufacturing practices and providing
innovative and eco friendly technologies and products for the benefit of the
society.
Core Values:

• Business ethics

• Customer Focus

• Professional pride

• Mutual Respect

• Speed and innovation

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Consumer Awareness and Perception towards E-bikes

• Excellence in manufacturing

• Total quality

Corporate Objectives:

Business Portfolio Growth:

o To further consolidate Genxt position as a leading supplier of metallurgical

equipment in national and international market.

o To grow its engineering capabilities by providing turnkey solutions to the

customers and implement projects from concept to full commercialization.

o To diversify across the electric vehicle business to become a leading player in

 battery operated vehicles in the country.

o To establish a strong product and services brand in the domestic and

international market.

Customer Focus:

o To develop a special relationship with customers to ensure not only customer 

delight but customer success.

o To expand the relationship with existing customers by offering additional

services in engineering, energy conservation strategies, environment protection
technologies and best operating practices.

o To expand the customer base by providing them with newer products.

o To use customer feedback for design improvement and new product

development.

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Consumer Awareness and Perception towards E-bikes

these seven elements are needed to be associated and equally reinforced. If you
want to change restructuring, new processes, organizational merger, new
systems, change of leadership, then you will have to understand how
organizational elements are interrelated.
If you want to analyze the current situation and plan future situation, then you
can use the 7S model. When you use the model you can identify gaps and
inconsistencies between future and current situation. The whole books and
methodologies are dedicated to analyzing organizational strategy, improving
 performance and managing change. This model is a good framework which
helps you to ask right questions. If you want to use this model then you will
require proper knowledge, skills and experience. You must have developed a
mind tools checklist and a medium to keep track of how the seven elements are
aligned with each other 

The 7S diagram illustrates the multiplicity interconnectedness of elements that

define an organizations ability to change. The theory helped to change managers
thinking about how companies could be improved. It says that it is not just a
matter if devising a new strategy and letting them generate improvements.

To be effective, their organization must have a high degree of fit, internal

alignments amongst all the seven Ss are inter-related and a change in one has a
rippled effect on all the others. It’s impossible to make progress on one without
making progress on all. Thus, to improve their organization you have to pay
attention to all of the seven elements at the same time. There is no starting point
or implied hierarchy. Different factors may drive the business in any one
organization.

DESCRIPTION

STRATEGY

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Consumer Awareness and Perception towards E-bikes

It is a plan an organization formulates to gain a substantial advantage over the

competition. Strategy is the art of devising and employing a system of activities
that mobilizes all resources towards a valuable goal. “strategy is the
determination of basic long term goals and objectives of an enterprise, and the
adoption of course of action and the allocation of resources available for 
carrying out these goals.”

In other words, the route that the organization has chosen for its future growth;
a plan an organization formulates to gain a competitive advantage.

STRUCTURE

Structure describes the hierarchy of authority and accountability in the

organization. These relationships are frequently diagrammed in organizational
charts. Most organizations use some mix of structures pyramidal, matrix or 
networked ones to accomplish their goals, a structure is the formalizing of 
relationships, roles and responsibilities in order to organize and perform work.
In simple terms, structure is the patterns which various parts or components are
inter-related or inter-connected.

SYSTEM

Systems refer to the processes used to manage the organization.

System includes:

• Management Information Systems.

• Innovation Systems.

• Performance Management Systems.

• Financial Systems/Capital Allocation Systems.

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Consumer Awareness and Perception towards E-bikes

• Compensation System/ Reward System.

• Customer Satisfaction monitoring activity.

A System is defined process or set of processes that link and orders activities to
enable work to be done and goals to be achieved. System in simpler words is the
formal and informal procedures including compensation systems, management
information systems and capital allocation systems that involve every day
activity.

STYLE

Style of leadership or relationship refers to the manner in which an individual

uses his or her talents, values, knowledge, judgement and attitudes to lead and
relate to others. Style expresses the person’s character .Style is the leadership
approach; also the way in which the organization employees present themselves
to the outside world, to suppliers and customers.

In simple words, a style is the pattern of behaviour, which a leader adopts in

influencing the behaviour of his followers (Sub-ordinates) in the organization
context.

STAFF

Staffing may be defined as filling and keeping filled positions in the

organization structure. Staffing is done by identifying workforce requirements,
inventory requirements etc. The task is fulfilled by recruiting, selecting, placing,
  promoting, apprising, planning the careers of compensating and training or 
otherwise developing both candidates and current job holders so that tasks are
accomplished effectively and efficiently.

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Consumer Awareness and Perception towards E-bikes

• Trust and team spirit.

• Respect for individual.

• Integrity.

Commitment to total quality:

The company shall accomplish their mission with

 Absolute integrity and dedication.

 Total customer satisfaction.

 Honesty and transparency.

 Courtesy and promptness.

 Fairness.

 Total quality.

 Innovation creativity.

 Trust and team spirit.

 Respect for individual.

 Humility

SWOT ANALYSIS

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Consumer Awareness and Perception towards E-bikes

STRENGTHS: WEAKNESSES:

 Most
Most envi
environ
ronmen
mentt frien
friendl
dly
y bike
bike   Not suitable for more range of 
with zero pollution. speed.(80+)

 Only 7 paisa/km  Lack of awareness about

electrical bikes.
   No
No gear
gear make
makess easy
easy driv
drivee and
and
comfort.  Very less advertisements about
electrical bikes.
 More safety oriented vehicle.

 Saving of crude oil resources.

 Huge capacity expansion to meet

demand

 Professional management.

 Company is financially strong.

 It has got stron

rong dist
istribu
ributtion
ion
network.

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Consumer Awareness and Perception towards E-bikes

OPPORTUNITIES: THREATS:

 Use of Electrical vehicles to drive  Lar

Large numbe
mber of domes
mestic
exponential growth as its competitors.
noise
iseles
less, les
less pollu
lluting
ing and
 Lack of electricity.
environment friendly.
 Increasing prices of raw
 Launch of electrical three
materials.
wheelers.
 Company is under pressure to
 Fuel prices touching
touching the highest
highest
cut cost to bring down the
 peak rates.
  pri
pricces of the bike
ike because
 Government subsidies for  competitors are offering at low
electrical vehicles.  price.

 Peop
People
le op
optt for
for chan
change
ge in new
new
technology.

 Proud of saving earth from global

warming.

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Consumer Awareness and Perception towards E-bikes

RESEARCH METHODOLOGY

TITLE OF THE PROJECT:

“A study on consumer awareness and perception towards electric bikes with

special reference to GENXT (India) Private Limited ”.

STATEMENT OF THE PROBLEM:

With increasing in air pollution in urban areas and scarcity of fuels Electric
Bikes is in great demand but it is not used by most of the people because of lack 
of awareness. Thus the purpose of the study is to study the awareness level of 
consumers towards E-Bikes and also the perception of the users. Thus by
creating awareness we can enhance the sales of Electric Bikes.

OBJECTIVES

• To find out the awareness of consumer about the electric bikes.

• To find out the reason why consumer prefers to electric bike.
• To find out the factor influencing the sales of electric bike.
• To know the users perception about electric bikes.
• To suggest measures to increase sales of electric bikes.
DATA COLLECTION: The data collected for this study was collected from
various sources. The main data collection instruments are of two types.

a) Primary data collection

 b) Secondary data collection.

Primary data collection:Primary data are those, which are originated currently
with exploration, carried out within the stipulated period of time. These are
fresh data’s collected in tune with the objective of the study.

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Consumer Awareness and Perception towards E-bikes

Method of study: Structured questionnaire comprising of multiple choice

questions are used as tool.

• Multiple choice questions makes easier for both field interviewer and
respondents and it saves time. By this tabulations and analysis becomes
much easier and simpler.

Secondary data collection:

These are the data that have already been collected by some other agency or 
researcher with the intension of using it for their own use. The source of 
secondary data being company’ records, distributors, dealers, university
research bureaus, company’s data bases intended to discern the customer’s
response pertaining to the various topics and public research studies.

STATISTICAL TOOLS USEED FOR RESEARCH:

• Percentage analysis

• Bar graphs & pie charts

• Weighted average

Method of collection

1. Personal interview method.

2. Questionnaire method.

1. Personal Interview Method:

Here face to face interaction takes place and are orally interviewed. Here
this method plays a very important role, because the respondents are very

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Consumer Awareness and Perception towards E-bikes

much involved with their busy schedules, thus this is the very easiest and
earliest way to get the questionnaire completed.

2. Questionnaire method:

A questionnaire is used for the collection of data. And it consists of both

close and open ended & multiple choice questions.

SAMPLING DESIGN:

Sampling unit : Users of two wheelers in north Karnataka

Sampling size : 100

Sampling method : Non probability

Sampling technique : Convenience sampling

DATA ANALYSIS: The data collected was edited, coded and tabulated and
the results were subjected to further statistical interventions.

LIMITATIONS OF THE STUDY:

Some of the limitations of the study may be summarised as follows

 An underlying assumption for entire project is that the details and

feedback received from population are true.

 It was difficult to find respondents as they were busy in their 

schedules and collection of data was very difficult. Therefore study
had to be carried out based on availability of respondents.

 Some of the respondents were not ready to fill the questionnaire and
some of them not ready to come out openly.

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Consumer Awareness and Perception towards E-bikes

3) Which bike are you using presently?

TABLE NO 3:

Type of Bike Users Percentage

Electric bike 24 24%

Conventional bike 76 76%

Total 100 100%

GRAPH NO 3:

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INTERPRETATION:

From the above graph it is evident that 76% of respondents use conventional
 bikes whereas 24% of people use electric bikes.

INFERENCE:

From the above it is evident that most of the consumers prefer to commute
through the normal conventional bikes and only few prefer non-conventional
 bikes i.e electric bikes.

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 Consumer Awareness and Perception towards E-bikes

4) Which of the following factors encouraged you to buy Electric bikes?

TABLE NO 4:

Parameters No of responses Percentage

Environment friendly 20 41%
Less running cost 12 24%
Safety 6 12%
No registration 3 6%
Others 8 16%
Total 49 100%

GRAPH NO 4:

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Consumer Awareness and Perception towards E-bikes

INTERPRETATION:

From the above graph it can be interpreted that 72% of respondents feel that
after sales service availability affects their purchasing decision while 28% of 
respondents say it does not affect.

INFERENCE:

It is evident from the above graph that maximum no of respondents did not go
for buying the electric bike due to the non availability of proper after sales
service. Hence the after sales service need to be improved and service centre
needs to be operated in major cities to overcome this problem.

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Consumer Awareness and Perception towards E-bikes

15) Are you aware of electric bike benefits?

TABLE NO 15:

Response No. of responses Percentage

Yes 45 59%

No 31 41%

Total 76 100%

GRAPH NO 15:

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Consumer Awareness and Perception towards E-bikes

INTERPRETATION:

It can be interpreted from the above graph that 59% of respondents were aware
of the Electric bike benefits and 41% are unaware.

INFERENCE:

It is evident from the above graph that although maximum number of 
respondents are aware of electric bike benefits steps need to be taken in order to
increase the awareness level about the benefits of Electric Bikes in the minds of 
consumers.

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LEARNING EXPERIENCE

The opportunity to work with the company given by the company officials was
very helpful to me. I got to meet many players in the distribution field and
discussed business with them which helped me to improve my communication
as well as marketing skills.

Apart from this i was able to understand the real scenario of the market and how
things really work in the market. This made me taste the real flavours of 
working environment, work pressures, target achievements and other necessary
skills required to be a good marketing manager.

• From this study I got to know the importance and benefits of distribution
channels i.e. how it helps organizations in distributing products and
services to the end consumer.

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• I also got a firsthand experience of conducting marketing research and the

issues involved with it.

• I also gained knowledge about the dealer’s operations- training given to

them by the company about the product.

PROFITABILITY PROJECTIONS: (Rs. In lakhs)

Particulars 2004-05 2005-06 2006-07 2007-08 2008-09

Growth in ----------- 63.27 38.73 27.9 0.4

total profits
(%)

Profit before 1646 2687 3728 5028 5047

tax

Profit after  1152 1881 2609 3337 3351

tax

Share capital 2700 2700 2700 2700 2700

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Reserves & 1152 3033 5642 89880 12330

Surplus

Total Debt 1000 00 600 400 200

Earnings per  4.27 6.97 9.66 12.36 12.41

Share (Rs)

Sales (total 48000 72000 96000 120000 120000

no’s)

Total Income 11245.1 16868 22490.3 28112.8 28112.8

Questionnaire
Dear sir/madam,

I am a student of “M.S Ramaiah institute of technology” pursuing my M.B.A

 program and as a part of curriculum, I am conducting a survey on “Consumer 
awareness and Perception towards Electric Bikes”. I request your free and
genuine response to the following questionnaire. Information provided by you
will be kept confidential and used for academic purpose only.

Personal Details:

 Name:

Age:

Occupation:

Questionnaire:

1. Are you aware of Electric Bikes?

. Yes  No 

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c. Neutral 

d. Disagree 

e. Strongly disagree 

6. What do you feel about price of the Electric Bikes?

a. Very high 

b. High 

c. Moderate 

d. Low 

e. Very low 

7. What is your opinion towards mileage of Electric Bikes as compared to conventional

 bikes?

a. Very good 

 b. Good 

c. Average 

d. Bad 

e. Very bad 

8. What is your opinion towards speed of Electric Bikes as compared to conventional

 bikes?

a. Very high 

b. High 

c. Moderate 

d. Low 

e. Very low 

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9. Are you convinced about Electric Bike benefits?

Yes  No 

10. Would you like to suggest electric bike to your friends?

Yes  No 

11. Is the present promotional activity about Electric bike sufficient enough for you to
make the purchasing decision?

Yes  No 

12. Which of the following factors do you think are responsible for lower market share
of Electric Bike as compared to Conventional bike?

a. Appearance 

b. Speed 

c. Battery life 

d. Uncertainty of electric bike technology 

13. Which of the factors do you think that prevents you from making the decision of 
 purchasing the electric bikes?

a. Expensive 

b. Unaware 

c. Not convinced 

d. Non availability 

e. Others (specify) 

14. Is after sales service availability affecting your purchasing decision of electric bikes?

Yes  No 

15. Are you aware of electric bike benefits?

Yes  No 

16. After knowing benefits of electric bike are you willing to purchase it in future?

Yes  No 

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If no why

-----------------------------------------------------------------------------------------------

-----------------------------------------------------------------------------------------------

Thank you for your co-operation

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BIBLIOGRAPHY

BOOKS:

Research Methodology: C. R. Kothari, 2 nd revised edition 2004

Marketing Management: Philip Kotler, Millenium edition

Consumer Behaviour: Leon Schiffman, Leslie Lazar Kanuk, 8 th edition

WEBSITES:

www.wikipedia.com

www.genxt.in

www.electricbikes.com

www.mahashodamarketing.com

OTHERS:

Company manuals

Company Reports

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