End-of-5-first-unit Test _ TEST 1 06/03/2021, 18:52

31191022391 - Trần Triệu Nguyên Phúc !

Nhà của tôi " Các khoá học của tôi " ENGLISH 4_CLC8_K45 " NỘI DUNG HP4 - K44 " End-of-5-!rst-unit
Test _ TEST 1

Thông Tin

SECTION 1: Vocabulary and Structure (30 marks, 1 mark/answer)

Câu Hỏi 1 Chưa trả lời Đạt điểm 1

1. ________________ involves calculating how much an individual or a company will have to pay to
the local and national governments.

Select one:
a. Cost accounting

b. Management accounting

c. Finance accounting

d. Tax accounting

Clear my choice

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Câu Hỏi 2 Chưa trả lời Đạt điểm 1

2. ________________ are certi!cates of debt issued by governments or companies to raise money

Select one:

a. Dividends

b. Bonds

c. Shares

d. Stocks

Clear my choice

Câu Hỏi 3 Chưa trả lời Đạt điểm 1

3. ________________ are people of in"uence or importance with whom you are associated.

Select one:
a. Connections

b. Intuition

c. Confrontation

d. Collectivists

Clear my choice

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Câu Hỏi 4 Chưa trả lời Đạt điểm 1

4. ________________ are the attributes or characteristics of a product, such as size, shape, quality,
price, reliability, etc.

Select one:

a. Product elasticity

b. Product features

c. Product di#erentiation

d. Product life cycle

Clear my choice

Câu Hỏi 5 Chưa trả lời Đạt điểm 1

5. ________________ companies focused their energies on changing customers' minds to !t the

Select one:
a. Market-driven

b. Sales-driven

c. Customer-driven

d. Technology-driven

Clear my choice

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Câu Hỏi 6 Chưa trả lời Đạt điểm 1

6. ________________ is a period of ending or relaxing of legal restrictions.

Select one:
a. repossession

b. deregulation

c. regulation

d. depositor

Clear my choice

Câu Hỏi 7 Chưa trả lời Đạt điểm 1

7. ________________ is an invented word combining worldwide and regional concerns.

Select one:

a. Glocalization

b. Localization

c. Globalization

d. Grobalization

Clear my choice

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Câu Hỏi 8 Chưa trả lời Đạt điểm 1

8. ________________ is de!ned as anything owned by a business – cash, buildings, machines,

Select one:

a. Liability

b. Turnover

c. Revenue

d. Asset

Clear my choice

Câu Hỏi 9 Chưa trả lời Đạt điểm 1

9. ________________ is the loss of value of tangible assets.

Select one:

a. Amortization

b. Depreciation

c. Proceeds

d. Inventory

Clear my choice

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Câu Hỏi 10 Chưa trả lời Đạt điểm 1

10. ________________ means setting a high price for a new product, to make maximum revenue
before competing products appear on the market.

Select one:

a. Market opportunities

b. Market research

c. Market skimming

d. Market penetration

Clear my choice

Câu Hỏi 11 Chưa trả lời Đạt điểm 1

11. ________________ o#er interest-free banking. They do not pay interest to depositors or charge
interest to borrowers but invest in companies and share the pro!ts (or losses) with their
depositors.

Select one:

a. Commercial banks

b. Investment banks

c. Private banks

d. Islamic banks

Clear my choice

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Câu Hỏi 12 Chưa trả lời Đạt điểm 1

12. A ________________ is a distribution of a portion of a company's earnings, decided by the board

Select one:
a. dividend

b. surplus

c. loan

d. mortgage

Clear my choice

Câu Hỏi 13 Chưa trả lời Đạt điểm 1

13. A ________________ is a group of companies, operating in di#erent !elds, which have joined
together.

Select one:

a. Islamic bank

b. local marketplace

c. conglomerate

d. hedge fund

Clear my choice

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Câu Hỏi 14 Chưa trả lời Đạt điểm 1

14. A ________________ is a person who believes that the group is more important than the
individual.

Select one:
a. confrontation

b. compromise

c. connection

d. collectivist

Clear my choice

Câu Hỏi 15 Chưa trả lời Đạt điểm 1

15. A ________________ is de!ned as one with a higher-than-normal credit risk.

Select one:

a. subprime crisis

b. subprime borrower

c. credit crisis

d. credit crunch

Clear my choice

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Câu Hỏi 16 Chưa trả lời Đạt điểm 1

16. A balance sheet is a !nancial statement that ________________.

Select one:
a. re"ects what the company owns, owes and what the shareholders put in as equity.

b. re"ects how much pro!t the company made in the year from selling their product.

c. re"ects the cash and revenue of a company.

d. re"ects how many goods were sold by the company and how many customers they have.

Clear my choice

Câu Hỏi 17 Chưa trả lời Đạt điểm 1

17. After an organization has ________________, it has to make sure that it achieves them.

Select one:

a. considered the future

b. set objectives

c. allocated resources

d. introduced innovations

Clear my choice

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Câu Hỏi 18 Chưa trả lời Đạt điểm 1

18. At the ________________ of the product life cycle the price is either maintained, or greatly
reduced to liquidate stock if the product is discontinued.

Select one:
a. decline stage

b. maturity stage

c. introduction stage

d. growth stage

Clear my choice

Câu Hỏi 19 Chưa trả lời Đạt điểm 1

19. At the ________________ of the product life cycle, the product's features may have to be changed
so that it di#ers from competing brands, which involves new costs.

Select one:

a. decline stage

b. growth stage

c. introduction stage

d. maturity stage

Clear my choice

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Câu Hỏi 20 Chưa trả lời Đạt điểm 1

20. Banks make a pro!t by charging a higher rate of interest to borrowers than they pay to
________________.

Select one:

a. retailers

b. collateral

c. depositors

d. regulators

Clear my choice

Câu Hỏi 21 Chưa trả lời Đạt điểm 1

21. Businesspeople in ________________ cultures such as Britain, the USA and Germany are
generally organized and rational, try to act logically rather than emotionally, plan in advance, and
like to do one thing at a time.

Select one:

a. hyper-active

b. reactive

c. linear-active

d. multi-active

Clear my choice

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Câu Hỏi 22 Chưa trả lời Đạt điểm 1

22. In order to be a good manager, you have to know how to lead people, how to motivate people,
and how to make sure that you are ________________.

Select one:

a. looking your targets

b. going your targets

c. meeting your targets

d. seeing your targets

Clear my choice

Câu Hỏi 23 Chưa trả lời Đạt điểm 1

23. In terms of business across cultures, ________________ assume that rules should be applied to
everybody.

Select one:
a. collectivists

b. universalists

c. particularists

d. individualists

Clear my choice

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Câu Hỏi 24 Chưa trả lời Đạt điểm 1

24. Managers ________________ of their sta# to see whether they are reaching their targets.

Select one:

a. deal with the crisis

b. make the decisions

c. allocate the resources

d. measure the performance

Clear my choice

Câu Hỏi 25 Chưa trả lời Đạt điểm 1

25. Managers have to !nd the best way to allocate all the human, physical and capital
________________ available to them.

Select one:
a. values

b. e#ects

c. resources

d. materials

Clear my choice

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Câu Hỏi 26 Chưa trả lời Đạt điểm 1

26. Patents and trademarks are typical examples of ________________.

Select one:

a. total equity

b. intangible assets

c. current assets

d. tangible assets

Clear my choice

Câu Hỏi 27 Chưa trả lời Đạt điểm 1

27. People in ________________ cultures often like to do many things at once.

Select one:
a. multi-active

b. linear-active

c. mixed

d. reactive

Clear my choice

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Câu Hỏi 28 Chưa trả lời Đạt điểm 1

28. The possibility of providing a new product or service to satisfy particular needs is called
________________.

Select one:

a. Market capitalization

b. Market channels

c. Market variation

d. Market opportunity

Clear my choice

Câu Hỏi 29 Chưa trả lời Đạt điểm 1

29. Throughout my career, I have ensured that my ________________ successfully executed the
strategies developed by senior management, delivered results and maximized revenue.

Select one:

a. distributors

b. subordinates

c. investors

d. suppliers

Clear my choice

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Câu Hỏi 30 Chưa trả lời Đạt điểm 1

30. Top managers have to be prepared to ________________ if they occur and then have to make
quick decisions.

Select one:

a. deal with crises

b. perform tasks

c. set objectives

d. allocate resources

Clear my choice

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Câu Hỏi 31 Chưa trả lời Đạt điểm 20

SECTION 2: Reading Cloze (20 marks, 2 marks/answer)

Fill in each blank with one suitable word/phrase. You don’t need to use all the words provided.

statistical features conditions statements balance

agency shareholders motivation individual corporation

communication strategy external internal

One of the most important (31) features in any business is communication. Good

communications are required at all stages of the business process. Businesses employ, and are owned

and run by, various groups of people. Workers, directors and (32) shareholders are three

important groups closely involved with a business. Other in"uential groups include customers, suppliers
and the government.

Communication takes place between these groups and the individuals who make up the groups. Within
individual companies, internal communications occur at, and between the various levels. Directors

communicate with one another concerning the company’s overall (33) strategy . They inform

managers of their plans, and the managers then communicate with the other employees. Negotiations

are conducted concerning pay and working (34) conditions . Managers communicate decisions

and orders and try to improve morale and (35) motivation through good communication.

Employees also communicate with each other, for example over production and wages.

(36) external communication occurs when a company’s directors or employees communicate

with those individuals and groups who deal with the company. Shareholders receive copies of the

company’s !nancial (37) statements together with the reports of the Chairman and Directors.

Government departments require (38) statistical and !nancial information from the

company. An advertising (39) agency is consulted about the company’s advertising policies.

Customers need to know if goods have not been despatched and suppliers contacted if their goods have

not been delivered. Reliable and e#ective (40) communication is one of the key elements which

leads to e$cient management of a company.

Thông Tin

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SECTION 3: Reading Comprehension (30 marks, 2 marks/answer)

Marketing is everything

1. Several decades ago, there were sales-driven companies. These organizations focused their
energies on changing customers’ minds to !t the product - practicing the ‘any color as long as it’s
black’ school of marketing. As technology developed and competition increased, some companies
shifted their approach and became customer driven. These companies expressed a new
willingness to change their product to !t customers’ requests - practicing the ‘tell us what color
you want’ school of marketing. Successful companies are becoming market driven, adapting their
products to !t their customers’ strategies. These companies will practice let’s !gure out together
how and whether color matters to your larger goal’ marketing. It is marketing that is oriented
toward creating rather than controlling a market.

2. The old approach - getting an idea, conducting traditional market research, developing a
product, testing the market, and !nally going to market - is slow and unresponsive. As the
demands on the company have shifted from controlling costs to competing on products to
serving customers, the center of gravity in the company has shifted from !nance to engineering -
and now to marketing.

3. Marketing today is not a function; it is a way of doing business. Marketing is not a new ad
campaign or this month’s promotion. Marketing has to be all-pervasive, part of everyone’s job
description, from the receptionists to the board of directors. Its job is neither to fool the customer
nor to falsify the company’s image. It is to integrate the customer into the design of the product.

4. US companies typically make two kinds of mistake. Some get caught up in the excitement and
drive of making things, particularly new creations. Others become absorbed in the competition of
selling things, particularly to increase their market share in a given product line. Both approaches
could prove fatal to a business. The problem with the !rst is that it leads to an internal focus.
Companies can become so !xated on pursuing their R&D agendas that they forget about the
customer, the market, the competition. The problem with the second approach is that it leads to a
market-share mentality. It turns marketing into an expensive !ght over crumbs rather than a
smart e#ort to own the whole pie.

5. The real goal of marketing is to own the market - not just to make or sell products. Smart
marketing means de!ning the whole pie as yours. In marketing, what you lead you own.
Leadership is ownership. That is why marketing is everyone’s job, why marketing is everything
and everything is marketing.

Based on the information in the article, say whether the following statements are True (T),
False (F).

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Câu Hỏi 32 Chưa trả lời Đạt điểm 2

41. Marketing today is to integrate the customer into the design of the product.

Select one:

True

False

Câu Hỏi 33 Chưa trả lời Đạt điểm 2

42. Sales-driven companies tried to change customer's minds and make them like the products
they produced.

Select one:

True

False

Câu Hỏi 34 Chưa trả lời Đạt điểm 2

43. The author claims that marketing is to fool the customers and to falsify the company's image.

Select one:

True

False

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Câu Hỏi 35 Chưa trả lời Đạt điểm 2

44. The main focus of companies shifted from engineering to !nance to marketing.

Select one:

True

False

Câu Hỏi 36 Chưa trả lời Đạt điểm 2

45. What is wrong with focusing on increasing market share?

a. It turns the market into crumbs rather than a whole pie.

b. It turns the market share into a whole pie.

c. It turns marketing into an expensive competition over small targets.

d. It turns marketing into a smart e#ort to own the whole pie.

Clear my choice

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Câu Hỏi 37 Chưa trả lời Đạt điểm 2

46. What is wrong with focusing on R&D and creating new products?

Select one:
a. You forget about the customer and the competition.

b. You forget about the market and the competition.

c. You forget about the customer and the market.

d. You forget about the customer, the market and the competition.

Clear my choice

Câu Hỏi 38 Chưa trả lời Đạt điểm 18

What does each of the underlined words refer to?

47 “… it is a way of doing business…” (Para. 3)

Answer: marketing today

48 “… Others become absorbed in the competition …” (Para. 4)

Answer: US companies

Find words from the text which mean:

49. not reacting or paying enough attention to something (Para. 2)

Answer: unresponsive

50. spreading through or into everything (Para. 3)

Answer: all-pervasive

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51. to trick someone (Para. 3)

Answer: to fool

52. to change something in order to deceive people (Para. 3)

Answer: to falsify

53. a person’s particular way of thinking about things (Para. 4)

Answer: mentality

Fill in each gap of these sentences with one suitable word from the text:

54. Samsung can be considered as a customer driven business as it creates mobile phones in

various colors to suit all tastes of their customers.

55. In terms of marketing, some R&D companies show a weakness as they are so !xated on the

creation of new products.

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Câu Hỏi 39 Chưa trả lời Đạt điểm 10

SECTION 4: Listening (20 marks)

PART 1: Listen and !ll in the gaps (1 mark/answer)

EOU%20Test%201_Listening_Part%201.wma

So, a company’s balance sheet, in principle, is intended to give you the value of the company’s (56)

business , but in practice, some assets are very easy to (57) value , and some are very

di$cult to value. So if you hold some (58) shares in another company or something, or you hold

some money in a bank (59) account , this is very easy to value. On the other hand, if your (60)

assets comprise research and development, or people for that matter, then it’s in principle very

di$cult to put a value on those things. And when you measure the (61) pro!t of a company, what

you’re trying to do is measure a change in value, so the (62) di#erence between what a company

is worth at the beginning of a year, and what it is (63) worth at the end of a year, is the pro!t that it

makes, or the (64) loss that it makes. And if it’s di$cult to measure the value of assets in the !rst

place, it’s also di$cult to (65) measure whether a company’s making pro!t or not.

Câu Hỏi 40 Chưa trả lời Đạt điểm 10

PART 2: Listen and complete the summary (2 marks/answer)

Managers should:pursue the company goal

(66) maximize value for shareholders

(67) accomplish the personal goals and objective of subordinates

(68) help younger professionals to develop understand the expectation of team members

(69) try to match goals of the company

(70) help people to develop in their team

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◀ Unit 4: Crosswords_Banking

Chuyển tới...

Direct tax & Indirect tax - Sales tax & VAT ▶︎

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