NORTHWESTERN UNIVERSITY

Basic Education Department

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SUBJECT GUIDE

I. Subject Title: ENTREPRENEURSHIP

II. Subject Overview

A. INTRODUCTION

This course deals with the concepts, underlying principles, processes and
implementation of a business plan. The preliminaries of this course include the
following: 1) discussion on the relevance of the course; 2) explanation of key
concepts of common competencies; 3) explanation of core competencies relative
to the course; and 4) exploration of career opportunities. The Part 1 which is The
Development of the Business Plan introduces the learners to the different types
and purposes of a business plan, as well as its contents and format. The learners
are then introduced to the OSSS (Opportunity Seeking, Screening and Seizing)
framework where they will learn to scout for opportunities, evaluate the many
possible opportunities found, focus on the most promising ones, and eventually,
establish an enterprise to actualize the best opportunity chosen. The Part 2
provides the “how to’s” of starting and operating a simple enterprise. It will give
learners essential working knowledge about the different critical management
functions (operations, finance, and human resource) and the management process
that are critical in running an enterprise.

B. LEARNING OUTCOMES

After competing this 80- hour subject you as a learner should be able to acquire
the following competencies:

MELC No. Most Essential Learning Competencies

1 Discuss the relevance of the course

2 Explore job opportunities for Entrepreneurship as a career

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Basic Education Department
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SUBJECT GUIDE
3 Recognize a potential market

 Analyze the market need

 Determine the possible product/s or service/s that will meet the need

 Screen the proposed solutions based on viability, profitability, and

customer requirements and

 Select the best product or service that will meet the market need

4 Recognize the best product or service that will meet the market need

5 Recognize the importance of marketing mix in the development of

marketing strategy

6 Describe the marketing mix (7 Ps) in relation to the business opportunity

vis-a-vis:

 Product

 Place

 Price

 Promotion

 People

 Packaging

 Positioning

7 Develop a brand name

8 Demonstrate understanding of 4 Ms of operations

9 Describe 4 Ms (Manpower, Method, Machine, Materials) of operations in

relations to the business opportunity.

 Develop a product description

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Basic Education Department
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SUBJECT GUIDE
 Create a prototype of the product

 Test the product prototype

 Validate the service description of the product with potential customers

to determine its market acceptability

 Select/pinpoint potential suppliers of raw materials and other inputs

necessary for the production of the product or service

 Discuss the value/supply chain in relation to the business enterprise

 Recruit qualified people for one’s business enterprise.

 Develop the business model

 Forecast the revenue of the business

Forecast the cost to be incurred

10 Manifest understanding of starting and operating a simple business

 Implement the business plan

 Identify the reason for keeping a business records

 Perform key bookkeeping tasks

 Identify where there is a profit or loss for a business

 Generate an overall report on the activity.

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 NORTHWESTERN UNIVERSITY
Basic Education Department
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SUBJECT GUIDE
C. MODULES and STUDY Schedule

There are 4 modules you need to accomplish for the whole subject.

MODULE TITLE MELC TO BE SCHEDULE

DEMONSTRATED

MODULE 1 CONCEPTS, PRINCIPLES, MELC 1-2 WEEK 1-2

CORE COMPETENCIES IN
ENTREPRENEURSHIP

MODULE 2 DEVELOPMENT OF MELC 3 WEEK 3-6

BUSINESS PLAN

MODULE 3 MARKETING MELC 4-7 WEEK 7-9

ENVIRONMENT

MODULE 4 CONCEPTS, PRINCIPLES MELC 8-10 Week 1-9

AND PROCESSES OF
Second
OPERATIONS
Quarter

D. SUBJECT STUDY GUIDE

This module was prepared for you to work on diligently and independently . This is
meant for you to advance your knowledge in the world of research. Moreover, by
mastering the topics of this module and completing all necessary competencies you
will be able to ace this subject. Here the icons that will guide you to complete this
module effectively.

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Basic Education Department
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SUBJECT GUIDE
HOW ARE YOU GOING TO LEARN?

This icon indicates the specific objectives you need to attain at the end
of each lesson.

You will find this icon before engaging to the lesson. It tells you to

carefully study the concepts, principles, or processes discussed in the

text.

This icon signals a question or set of questions about the lesson. Write

your answers in the blank spaces provided. If you cannot answer the

questions, leave it blank.

This icon signals an activity you need to perform.

This icon introduces a list of important ideas to remember. Read it

carefully and keep it in mind.

You will find this icon at the end of every lesson. It signals a self

assessment test. It determines how well you achieved the objectives set

in the module.

This icon tells you of an assignment you have to perform. The quality of

your output from this assignment will determine the degree of what you

learned from this module.

You will find this icon at the very end of the lesson. They will give you

additional resources about the lesson.

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Basic Education Department
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SUBJECT GUIDE
E. EVALUATION

To pass this subject , you must:

1. Read all materials provided in the Learning Module

2. Answer the print based discussion activities

3. Submit the all outputs required in each period.

4. Accomplish the outputs from your performance check and culminating output.

There are sets of formative assessments in this module in the form of essay,
research, problem-solving, and engaging exercises. Each assessment and activity
has an indicated score/points for you to achieve.

VI. TECHNOLOGICAL TOOLS

For you to be able to accomplish the activities, you will need the following

software applications:

MS Word; MS PowerPoint; Google Classroom, Facebook Groups,

Google Meet and Zoom. Microsoft Office software applications are found in your
desktop or in your laptop and you do not need an internet connection to use them
while Google Classroom, Google Meet and Facebook groups needs one. You may
also access our Canvas prepared for the Class and try to participate in the discussion
if the condition will allow it.

VII. GRADING SYSTEM

( Let us wait for the upcoming DepEd Order on assessment, It is

undergoing now its evaluation in the Deped Legal and Policy

Ofiices.)

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Basic Education Department
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SUBJECT GUIDE

VIII. CONTACT INFORMATION OF THE FACILITATOR

Should you have any concerns, queries and questions, don’t hesitate to contact me through
the following:

0926-655-9776 (GLOBE)

FAITH JOANGELICA G. EVANGELISTA 0999-595-3080 (SMART)

BRGY. 55-B SALET-BULANGON LAOAG CITY, ILCOS NORTE

[email protected]
FAITH JOANGELICA G. EVANGELISTA

Facebook and Messenger

IX. RESOURCE SUPPORT SYSTEM

 Registrar

 OSA

 Library

 Finance

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Basic Education Department
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SUBJECT GUIDE

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Basic Education Department
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SUBJECT GUIDE
TABLE OF CONTENTS

Module 1:

Lesson 1: Nature and Concept of Entrepreneurship

Lesson 2: Salient Features of Entrepreneurship

Lesson 3: Entrepreneurship And Ordinary Small Business Activity

Lesson 4: Skills And Core Competencies In Entrepreneurship

Module 2:

Lesson 5: What is a Business Plan For?

Lesson 6: Contents of a Business Plan

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