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Assignment 4 of Digital Marketing

The document provides a content plan for an institute redesigning their website. It includes a buyer's persona outlining that the institute is focused on improving their online presence and wants to redesign their website. It then lists points about increasing awareness, consideration, and decision-making among customers through the website by creating educational content, case studies, demo videos, and opportunities for free trials and consultations.

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riya penkar
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105 views

Assignment 4 of Digital Marketing

The document provides a content plan for an institute redesigning their website. It includes a buyer's persona outlining that the institute is focused on improving their online presence and wants to redesign their website. It then lists points about increasing awareness, consideration, and decision-making among customers through the website by creating educational content, case studies, demo videos, and opportunities for free trials and consultations.

Uploaded by

riya penkar
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Assignment no 4

Buyer’s Persona
Persona Name: Institute
1.Background: It is a postgraduate business school located in Delhi.
2.Goals: focus on their online presence and are redesigning the
whole website, to create a content plan for their website.
3.challenges: clueless on next step.
4.How we can help: guide and provide a content plan for
redesigning.
Content Plan
Points Awareness Consideration Decision
1.Customer How to create How to Allow people to
behaviour website effectively help visit website for
through website all details of
institute
2.Your content Educational Case study, demo Free trial, live
webinar video demo,
consultation

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