Catering Business
Catering Business
I. INTRODUCTION
enjoy interpersonal relationships so much that they commonly attend and organize
different kinds of events. In the past years, consumers have varying preferences when
it comes to organizing events and their busy lifestyles gave birth to a new trend in
holding events which are usually offered by a food catering business. Food caterers
oversee the purchase, preparation and serving of food and drinks to an event
They also offer other services including decorating the venue, ushering the guests, and
Food catering is a service business which provides food for various events and
clients. There are different types of food catering such as institutional, mobile, and
events catering.
According to the October issue of Food and Agri Business Monitor (2014),
Industrial catering provides food service to schools, airlines, private companies and
caterers. Meanwhile, mobile catering provides food from a vehicle. Mobile caterers are
catering provides not just the food but all other services in an event depending on the
This proposed project will be under the events catering. Events can be classified
into three categories: corporate functions, social gatherings, and miscellaneous events.
blessings.
and fraternal organizations fall under the miscellaneous events category. Corporate
functions can have as many as 6,000 guests while social and miscellaneous events
can vary from about 50 to 400 persons. (Food and Agri Business Monitor, October,
2014)
COMIDA (Good Eating) CATERING. As the name implies, it will offer delicious, clean
Rosario (Please See Exhibit I). The space will cost the entrepreneur Php12,000.00 as
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monthly rental. The owner of the building requires one month advance and one month
Business operations will be done from Tuesday to Sunday, 8:00 am to 6:00 pm.
Monday is considered day-off for workers and this will be the day for the
owner/manager to purchase the weekly needed materials and supplies. But if there are
events during Mondays, the business is willing to accommodate its clients. The initial
BUSINESS DESCRIPTION
child’s baptismal and other occasions are probably the most spectacular, exciting and
conceived, with services that could create an organized party with appetizing food that
Buen Comida can provide for the target customers’ requirements and needs. The firm
has a great deal of service; from a simple to the most extravagant party that has a
distinctive, creative, and practical service and most importantly an affordable food that
every customer can get. A 50% downpayment will be given by the customer one week
before the event, while the remaining 50% will be given on the day of the event.
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it is easy to start
The manager will see to it that all initial requirements are done during the early stages
of the project. Daily supervision will help things easily assimilated and make sure that
all details of the business are followed. The manager will also perform the duties of a
purchaser. Purchasing will be done a day before the actual catering schedule. It is the
competence and degree of effectiveness of organizational set-up that will lead the
organization towards the reality of its goals, amidst competition, and above all, it will
direct clients and make possible the return of investment to the owner.
the superior and the subordinates; who gives command to whom and who receives
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command from whom. Great emphasis must be given to their duties and
responsibilities.
Efficient and effective management can best be gauged with the cohesiveness,
of its goal.
kitchen assistants.
Manager
Must have the knowledge on the different menus that will be offered to target
customers
Secretary/Cashier
Preferably female
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Must be honest
Computer literate
Chief Cook
Waiters
Experience is not necessary since they will be trained by the chief cook
Manager
Has full authority over the implementation of policies, plans, and strategies of the
business
Designs competitive marketing strategies that will match the firm’s position and
He will also be the Purchaser of needed materials and will also act as the Marketing
Secretary/Cashier
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Also performs the duties of receiving calls and inquiries and providing the list of
prices to customers
Chief Cook
Reports to the manager the needed ingredients and materials in the kitchen
Waiters
Helps the chief cook in preparing all the ingredients of the menu
(A part-time Accountant and an on-call Driver will also be hired by the company)
COMPENSATION PLAN
Manager – P9,000.00
Secretary/Cashier – P6,000.00
Waiters – they will be paid on a per event basis which is P300 each (the same
3. All of them will be given a Christmas bonus of P1,000.00 each plus a basket
of fruits
4. The firm will be getting the services of an external accountant at the end of
V. MARKET ANALYSIS
maximizing the customers’ satisfaction with his purchase of the product or service at a
Knowing one’s market will enable a business entity to design a service program
that will formulate pricing, distribution and promotional strategies that will generate the
desired response.
needs in order to achieve a profit potential. The market study seeks to determine the
following:
a. The size, nature and growth of total demand for the product or service;
DEMAND ANALYSIS
In a business plan, demand has always been involved together with supply. The
number of clients who will be availing the company’s products and services at a given
price represents the demand. The demand for a catering business will be determined
by getting the average number of clients daily in Rosario, Noveleta and Tanza who are
getting the services of a caterer most especially if there are special events like
weddings, birthdays, baptismal and anniversaries. This will represent the projected
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demand for catering services and can be the basis if the proposed project will be viable
TABLE 1
Projected Demand
From the survey conducted, it was found out that the average number of customers
(individual and institution) who are availing the services of a caterer at least once a
year as of 2015 are: 300 from Rosario, 250 from Noveleta and 350 from Tanza; with a
total of 900 from the 3 target places. Based on this number, a projection of 10%
SUPPLY ANALYSIS
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One of the two key determinants of price, along with the demand is supply. It is
the total number of catering businesses which are already available in the 3 target
areas.
The researcher was able to conduct surveys from the existing competitors in
Noveleta, Rosario and Tanza to ascertain if there are still potential demand for the
service.
TABLE 2
Existing Competitors
Table 2 presents the existing caterers from the 3 target places, they are considered the
known caterers due to their familiarity with customers and they are the frequent service
TABLE 3
Projected Supply
(For Noveleta Competitors)
TABLE 4
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Projected Supply
(For Rosario Competitors)
TABLE 5
Projected Supply
(For Tanza Competitors)
TABLE 6
Summary of Projected Supply
Table 6 presents the summary of projected supply for Noveleta, Rosario and Tanza
for each caterer from the 3 target places. These percentages of supply are the actual
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figures provided by the 9 caterers; these will determine if there is still an unfilled
demand.
The unfilled demand can really affect the operation and the sales of the business.
increase sales and to serve many potential clients. It is necessary to identify the
difference between the projected demand and the projected supply to be able to
determine the market share of the proposed business. In order to determine the
projected unfilled demand, which is the portion of the market that BUEN COMIDA
Catering should fulfill, the projected demand must always be higher than the projected
supply.
TABLE 7
Projected Unfilled Demand
The projected unfilled demand is the potential market that could not be served by the
existing caterers; with this number there is still an assurance that a catering business is
TABLE 8
Projected Market Share
customers for 2016 (if this is the projection for year 1, it means that approximately
there will be 8 customers per month or 2 per week who will be availing the services of
Buen Comida); 116 for 2017 or 10 per month; and 132 for 2018 or 11 per month.
TABLE 9
Projected Market Share
No. of Visitors/Guests Per Customer
Table 9 presents the projected percentages of guests that the target customers will be
availing to BUEN COMIDA for 2016 to 2018. This percentage is considered the trend
affordable prices. The selling price including the complete menu is presented in Table 10.
buffet table with centerpiece, table with linens and table top, chairs with cover and
ribbon, table for gifts and cake, trained waiters and catering utensils.
For 100 guests and more, Buen Comida will give an allowance food for 20
Choice of 3 main course will be Php 280 per head plus all the items indicated in
Choice of 4.
For weddings; presidential and couple table with fresh flower arrangement, rental
white dove in decorative wedding cage and toast ceremony of bride and groom for
free
The business will also offer chocolate fountain, clown and magicians, cotton candy
these items.
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effectively and to provide quality food and services to customers. The following will be
TABLE 11
Tools and Equipment
SERVING
MATERIALS
-Serving trays P 100.00 30 3,000
-Food heater 2,000.00 6 12,000
casseroles
-Tongs 50.00 12 600
-Other serving 50.00 12 600
materials
-Ice tubs 100.00 12 1,200
the company.
There are certain factors affecting the market that might give
rise to potential problems regarding the marketability of the product and service. Some
The number of clients will also determine the success or failure of the business.
To have an assurance that there will always be customers and to achieve success,
the owner of the firm can visit churches in Rosario, Noveleta and Tanza and may
ask the person in-charge about the names and addresses of the couples who
already made a wedding schedule. Afterwhich, she can make an appointment with
especially if there is a bad weather. The caterer must see to it that there will be an
the event can create burden to the caterer. With this potential problem, the caterer
must explain properly to the customer that whatever changes to be made, it must be
To satisfy the customer’s needs and to earn profit, the firm shall
have a marketing program or marketing strategies that will help the potential clients to
be aware and knowledgeable with the services that BUEN COMIDA Catering can offer
sufficient but within its capability. The aim of the program is to create awareness on the
The following are the different marketing strategies that the firm will adopt:
b. Brochures and leaflets shall also be distributed during the first week of
operations.
c. Customers who will pay in full a week before the event will have a free cake.
d. Free on-line consultation. The firm will be creating an official website in which the
suggestion and consultation pages intended for customers’ inquiries that will be
e. The name of the business will be painted on the delivery vehicle to get customer
Profitability; because no business will exist and survive if right from the outset, the
financial considerations are defective or inadequate. The following sections lay out the
details of the financial plan for the next three years of operation.
Financial Assumptions
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1. The demand for 4 main course package is 40% while the demand for 3 main
3. The inventory on hand for both supplies and raw materials are maintained at 2%
6. Prepaid rent is P24,000, one month advance and one month deposit.
Less: Expenses
Organization Cost 20,000.00 - -
Salaries 468,000.00 514,800.00 566,280.00
Benefits 53,849.20 57,240.40 61,504.00
Professional fees 72,000.00 72,000.00 72,000.00
Waiter's Fee 88,200.00 104,400.00 118,800.00
Rent 144,000.00 158,400.00 174,240.00
Utilities 480,000.00 528,000.00 580,800.00
Transportation & Gasoline 150,000.00 165,000.00 181,500.00
Advertising 60,000.00 66,000.00 72,600.00
Printing Expenses 50,000.00 55,000.00 60,500.00
Repairs and Maintenance 30,000.00 33,000.00 36,300.00
Ingredients 1,312,080.00 1,549,240.00 1,771,000.00
Supplies and Overhead 164,010.00 193,655.00 221,375.00
Depreciation 142,056.67 142,056.67 142,056.67
Total Expenses 3,234,195.87 3,638,792.07 4,058,955.67
Net Income 46,004.13 234,307.93 368,544.33
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BUEN COMIDA Catering
Statement of Changes in Equity
for the 3-year ended December 31, 2018
OWNER'S EQUITY
Owner's Capital 846,004.13 1,080,312.07 1,448,856.40
TOTAL LIABILITIES & EQUITY 846,004.13 1,080,312.07 1,448,856.40
Schedule 2
Cash Outflow from Operating Activities
Schedule 3
Total Price Life Depreciation
GAS/ELECTRICAL
EQUIPMENT
-Cooler 4000 5 800.00
-Freezer 20,000 5 4,000.00
-Refrigerator 12,000 5 2,400.00
-Gas range 15,000 5 3,000.00
-Rice cooker 2,400 5 480.00
-Microwave w/ grill 6,000 5 1,200.00
-2 burner gas stove 2,400 5 480.00
-LPG tank 3,000 5 600.00
TABLE SETTING
-Linen 10,000 3 3,333.33
-Tables 20,000 3 6,666.67
-Chairs 60,000 3 20,000.00
-Table cloth 40,000 3 13,333.33
BUFFET MATERIALS
-Large plates 15,000 3 5,000.00
-Salad plates 6,000 3 2,000.00
-Glasses 6,000 3 2,000.00
-Spoon & Fork 10,000 3 3,333.33
-Cutting knives 900 3 300.00
-Water pitchers 3,000 3 1,000.00
SERVING MATERIALS
-Serving trays 3,000 3 1,000.00
-Food heater casseroles 12,000 3 4,000.00
-Tongs 600 3 200.00
-Other serving materials 600 3 200.00
-Ice tubs 1,200 3 400.00
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KITCHEN TOOLS &
EQUIPMENT
-Casserole 2,400 3 800.00
-Frying pan 1,500 3 500.00
-Knives 600 3 200.00
-Cutting board 300 3 100.00
-Chafing dishes 450 3 150.00
-Other kitchen utensils 300 3 100.00
ENTERTAINMENT
EQUIPMENT
-Karaoke machine 15,000 5 3,000.00
ADDITIONAL EQUIPMENT
-Chocolate fountain 4,000 3 1,333.33
-Tent 6,000 3 2,000.00
-Cotton Candy Machine 3,000 3 1,000.00
-Bubble Machine 2,000 3 666.67
OFFICE EQUIPMENT
-Computer 15,000 5 3,000.00
-Printer 1,000 5 200.00
-Airconditioning unit 10,000 5 2,000.00
-Office table 2,000 5 400.00
-Office chairs 2,000 5 400.00
-Electric fans 2,400 5 480.00
Delivery Equipment
Delivery Truck 250,000 5 50,000.00