1.

INTRODUCTION ABOUT THE

INTERNSHIP

Industry exposure is the most crucial part of the management

studies in which a student is.

which is helpful and able to gain technical knowledge and practical knowledge
gained in the any of the organization.

The reliance groups founded by Dhirubhai H.Ambani (1932-2002)

is Indian's largest private sector enterprise . Dhirubhai Ambani founded
reliance as a textile company and led its evolution as a global leader in the
materials and energy value chain business .

But now reliance engaged in energy ,petrochemicals ,textiles, retail,

telecommunications.
Headquartered in Mumbai
Reliance believes that any business conduct can be
ethical only when it rests on the nine cover values of honesty , integrity respects
, fairness, purposefulness, trust, responsibility,

citizenship, and caring.

its main vision

" Growth has no limit at Reliance .I keep revising my

vision.
Only when you can dream it, you can do it"
NEED FOR STUDY
The need for the study of the internship project is to understand the
organization to know the structure of the organization .To study the all
department functions ,objectives, roles. What the components and facilities
included in the organization . and also gain the technical and practical
knowledge .

OBJECTIVES OF STUDY
● To collect the information all department in Reliance
● To study the organization strength ,weakness, opportunity and (SWOT)
● To study the vision and mission of the reliance
● To known the specifications of reliance and advertisement

METHODS OF DATA COLLECTION

Secondary data
secondary data are those data which are already existed , which
have already been gathered by some persons or else which have undergone
some statistical process .the sources of secondary data can divided into two
categories those are as follow .

Internal secondary data

internal secondary data collected by from within the organization such
as manuals, company profile ,and annual company reports.

● External secondary data

The data has been collected from the outside of organization such as by
referred books, websites ,and by internet .
LIMITATIONS OF THE STUDY

1. The study includes collection of the data through secondary data

collection method .compare to primary data secondary data not accurate .

2. The study based on available sources .mainly from websites .

3. There is no interrogation with employees and with management.

4. The study had limited time to collect information.

5. The study is limited in terms of its respondents.

6. Mainly depends on web information .

 CHAPTER 02
A) ORGANISATION PROFILE
Name of company Reliance

Founder Dhirubhai H.Ambani

Year of started 1932

Types of products

Energy ,petrochemicals ,text11qaailes,

retail, telecommunications.

Located Headquartered in Mumbai

Dhirubhai H.Ambani
Founder of Reliance groups
December 28, 1932-July 6, 2002
B) BACKGROUND

Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a India's

largest private sector enterprise ,with business in the energy and materials
value chin group's annual revenues are of USD 22 billons . The flagship
company and Reliance industry limited , is a fortune global 500 company and
is the largest private sector company in India.

Backward vertical integration has been the cornerstone of the evolution and
growth of Reliance. Starting with textiles in the late seventies ,Reliance
pursued a strategy of back ward vertical integration in polyester ,fiber
intermediates , plastics ,petrochemicals ,oil gas exploration production -to
fully integrated along the materials and energy value chain.

The groups activities span exploration and production of oil and gas petroleum
refining and marketing along with this it entered in to the telecommunication

Reliance enjoys global leadership in its business being the largest polyester yarn
and fiber producer in world and among the top five to ten producers in the
world in major petrochemical product .

The groups exports products in excess of USD 11 billion to more than 100
countries in the world .There are more than 25000 employees on the rolls of the
group companies . major group companies are Reliance industries limited
.Reliance telecommunications limited .Reliance infrastructure limited .
 RELIANCE JIO INFOCOMM LIMITED

Type Subsidiary of Reliance industries

Industry Telecommunication

Founded 15 February 2007

Founder Mukesh Ambani

Headquarters Nairman point Mumbai

Maharashtra India

Key people Mukesh Ambani (chairman)

Sandeep (managing director)

products fixed line telephone

mobile telephony

wireless broadband

internet services , OTT services ,

Revenue 18632 crore (US$2.6 billion )

 Mukesh Ambani

Founder of Reliance infocomm limited

Reliance infocomm limited was started by the

Mukesh Ambani . on February 15 2007. With the tag line of " Jio jee bharke "
which means live life to the fullest.

entry of the jio network in Indian telecommunication is the great revolution in

Indian networking sector .it had been change the complete market policies its
entire credit goes to Mukesh Ambani .

The company was registered in Ambawadi , Ahmedabad , Gujarat on

15 February 2007 as Reliance Infocomm limited . In June 2010 , Reliance
Industries (RIL) bought a 95% stake in Infotel Broadband spectrum in all 22
circles in India in the 4G auction that took place earlier that year later
continuing as RLS telecom subsidiary , infotel Broadband services limited was
renamed as Reliance Jio Infocomm limited (RJIL)in January 2013 .

In June 2015 , jio announced that it would started its operations throughout the
country by the end of 2015 However , four months later in October ,the
company postponed the launched to the first quarter .
The 4G services were launched internally on 27 December 2015 .The
company commercially launched its 4G services on 5September 2016 offering
free data and voice services till December 31 which was tater extended till
March 31 2017 .Within the first month , jio announced that it had acquired 16
million subscribers jio crossed 50 millions subscribed marks in 83 days since
its launched crossing 100 million 22February 2017 it had about 130 million
subscribers .

C) NATURE OF BUSINESS

It mainly engaged in telecommunication . Reliance groups founded by

Dhirubhai H.Ambani (1932-2002) is Indian's largest private sector enterprise .
Dhirubhai Ambani founded reliance as a textile company and led its evolution
as a global leader in the materials and energy value chain business .

But now reliance engaged in energy ,petrochemicals ,textiles, retail,

telecommunications.
 C) VISION OF RELIANCE

" Growth has no limit at Reliance .I keep revising my vision.

Only when you can dream it, you can do it"

The Reliance Groups founded by Dhirubhai H.Ambani (1932-2002) is a

India's largest private sector enterprise ,with business in the energy and
materials value chin group's annual revenues are of USD 22 billons . The
flagship company and Reliance industry limited , is a fortune global 500
company and is the largest private sector company in India.

Reliance infocomm limited . With the tag line of " Jio

jee bharke " which means live life to the fullest.
entry of the jio network in Indian telecommunication is the great revolution in
Indian networking sector .it had been change the complete market policies its
entire credit goes to Mukesh Ambani.

MISSION

● Quality
● Research and development
● Heath safely environment
● Human resource development
● Energy conversion
● corporate citizenship
Reliance believes that any business conduct can be ethical only when it
rests on the nine core value of honestly integrity respects fairness
purposefulness trust responsibility citizenship
Alliance

In February 2016 jio announced a global alliance of Mobile Network

operators which includes .

● BT group
● Deutsche Telekom
● Millicom
● Orange S.A
● Rogers communications
● MTS
● Telia company
● Telecom italia

Network
WORKFLOW MODEL
D) Product and services
Mobile broadband

The company launched its 4G broadband services launched on 2016.

JIO offers fourth generation (4G) data and voice services along with
peripheral services like instant messaging and streaming movies and
music .

Jiofiber
in August 2018 jio began to test a new triple play fiber to the home
services know tenatively jio gigafiber

Devices

JIO has also market co-branded mobile phones

LYF smart phones

In June 2015 , jio entered into an agreement with domestic handset
maker intex to supply 4g handsets capable of voice over LTE ,
however in October 2015.

JIO phone is a line of feature phone marketed by jio . the first model
released in August 2017 was position as an affordable LTE compatible
feature phone .

JIO APPS
In may 2016 jio launched a bundle of multimedia apps on Google play
as part of its u coming 4G services . Those are

JIO browser - a web browser for Android devices

JIO chat - instant messaging app

JIO cinema - online HD videos library

JIO cloud - cloud - based back up too
JIO heath - health service app

JIO news - e - reader for news

JIO meet - video conferencing

JIO money
JIO voice

OWNERSHIP PATTERN

The number of shares of Reliance are approx 46.32% of the total shares
whereas the remaining 53.68% shares are held by the public
shareholders , including , Fll and corporate bodies. Life insurance
corporation of India is the largest non promoter investor in the company,
with 7.98% shareholdings.

C) PARTNERSHIP

JIO shares spectrum with Reliance communication.The share deal is

for 800 MHz band across seven circles other than 10 circles which jio
already own.
In Sep it signed with BSNL roaming service . In February 2017
JIO announced a partnership with Samsung to work on LTE 5G
advance .
F) ACHIEVEMENTS AND AWARDS

JIO platforms limited as Indian digital services company

and a subsidiary of Reliance industries limited . Established in 2019 the
company owns India's largest mobile network other than Reliance .

RELIANCE digital won the gold for grand prix AWARD for the most
admired brand of the year and silver for excellence in branded
awareness at the ACEF Asian leadership AWARD 2018 .

The Reliance foundation was rewarded with the prestigious Rashtriya

khel protsahan . Award at rashtrapati Bhawan
Nita Ambani collected Award from president of India
on Aug 30-2017 .
G) FUTURE GROWTH AND PROJECTS

Laying down his future plans Ambani said that JIO will connect half a
million mobile customers a billion smart sensors and 50 millions
home and business establishments over the next three years

JIO is ready with a world class 5G solution . Field development can

happen next year .

● JIO GLASS
● JIO TV PLUS
● AFFORDABLE 4G SMARTPHONES
● STRATEGIC PARTNERSHIP WITH GOOGLE , FACEBOOK
● JIO WHATSAPP
● RIL TRULY DEBT FREE
 CHAPTER 03
MCKENSY'S 7S FRAMEWORK

The model is most often used as an organizational analysis tool to assess and

monitor changes in the internal situation of an organization.

The model is based on the theory that, for an organization to perform well, these
seven elements need to be aligned and mutually reinforcing. So, the model can
be used to help identify what needs to be realigned to improve performance, or
to maintain alignment (and performance) during other types of change.
Whatever the type of change – restructuring, new processes, organizational
merger, new systems, change of leadership, and so on – the model can be used
to understand how the organizational elements are interrelated, and so ensure
that the wider impact of changes made in one area is taken into consideration.
McKinsey Framework for Reliance
Industries

To analyze the different aspects of the organization, McKinsey has

proposed the above shown framework. The combination of these 7-S provide an
effective framework for analyzing the organization and its activities.

The 3Ss across the top of the model are described as 'Hard Ss':

* Strategy: The Reliance direction and scope of the company over the long
term.

* Structure: The RELIANCE basic organization of the company, its

departments, reporting lines, areas of expertise, and responsibility (and how
they interrelate).

* System :Formal and informal procedures that govern everyday

activity, covering everything from management information systems, through to
the systems at the point of contact with the customer (retail systems, call centre
systems, online systems, etc).

* Skills: The capabilities and competencies that exist within the company.
* Shared values: The values and beliefs of the company which guide
employees towards 'valued' behaviour.

* Staff: The Company's people resources and how they are developed,
trained, and motivated.

* Style: The leadership approach of top management and the company's

overall operating approach.

Analysis of Reliance Industries Ltd. based on McKinsey's 7-S Framework

 Strategy: Reliance believes in sustainable development. It has made this
as their cornerstone of their business strategy to achieve sustainable and
profitable growth. Following issues form a corner-stone of the Reliance
strategy:

* Energy Security

* Growth through Innovation

* Health & Safety

* Environment

* Product Responsibility

* Social Institution Building

Structure: The Board has established the following Committees to assist the
Board in discharging its responsibilities:

* Audit Committee

* Remuneration Committee

* Shareholders'/Investors' Grievance Committee

* Finance Committee

* Health, Safety and Environment Committee

* Corporate Governance and Stakeholders' Interface Committee

* Employees Stock Compensation Committee

The Board has adopted charters setting forth the roles and responsibilities
of each of the above Committees as well as qualifications for Committee
membership, procedures for Committee members' appointment and removal,
Committee structure and operations and reporting to the Board. The Board may
constitute new Committees or dissolve any existing Committee, as it deems
necessary for the discharge of its responsibilities.

The corporate structure of Reliance Industries is followed in the following

manner:
 Winning the industry strikers

Winning the industry is my overall project which I enrolled the promoters for
5G guru.com . In this project we want that if any promoters sell any device
there should be 100% JIO in every device .

OBJECTIVE

● Brand seeding JIO proposition to 100% industry promoters .

● Business maximizing attach rate with every new device

● Communication telecommunication updates of latest developments

and products across segments on go .

Background

80% of these smart phones are being sold through promoters outlets

Not all the OEM promoters have any technical certification

STRIKER ENROLLMENT
We have enrolled 40% industry striker enrolled till date
KNOWLEDGE TRANSFORMATION & DAILY
C0MMUNICATION

1 Device update

2 GST @ telecom

3 Competition new data plans

4 competition v/s JIO

5 JIO leadership

STATUS AND IMPACT

STATUS

● 75% of enrollment through online made (5g guru )

● All enrolled done has been sent a digital enrollment

● 100% daily engagement of enrollment of participants

 IMPACT

Ongoing daily kn0wledge transformation communication on

various subjects like device updates including JIO HBOS /
new competition v/s JIO leadership .

Regaining JIO attach rate

● SAMSUNG : 14.9% 15.4%

● OPPO : 8.3% to 8.8%

● GIONEE : 3.55 to 3.7%

JIO attach also improved in highest online selling XIAOMI ( from 3.9% to
8.3%) and LENOVO (2.1% to 2.7%) due to clear plan comparison shared
and explained to strikers .

special focus on MICROMAX , VIVO , LAVA , APPLE strikers where JIO

latch rate has dropped over the previous month.
RESEARCH AND METHODOLOGY
RESEARCH AND DESIGN

The purpose of the methodology is to design the research procedure . This

includes the overall design, the sampling procedure, the data collection
methods and analysis procedure .

Marketing research is systematic gathering recording and analysis data

about problem retaining to the marketing of goods and services .

The essential purpose of marketing research is to provide information which

will facilitate the identification of an opportunity of a problem situation and to
assist the manager in arriving at the best possible decision when such
situations are encountered .

Basically there are two types of researches which according to there

strength weakness and requirements used before selecting proper type 0f
research their suitability must be seen with respect to a specific problem two
general type of research are exploratory and conclusive

CONCLUSIVE RESEARCH

It also know as quantitative research it is designed to help executive of action

that is to make decision

When a marketing executive makes decisions the course of action being

selected among a number of available . the alternative may be as few as two
virtual infinite . they may be well defined and vaguely glimpsed .
conclusive research provides information which help the executive make a
rational decision is someone instance particularly if an experiment is run the
research may come close .

DESCRIPTIVE RESEARCH DESIGN

This kind of design is used for more precise investigation or developing the
working hypothesis from an optional point for more view . It has inbuilt
flexibility .

The features of research are as follow

⮚ Flexible design
⮚ Non probability sampling design
⮚ No pre planed design for analysis
⮚ Unstructured instruments for collection of data
⮚ No fixed decision about the optional procedures

SAMPLE SIZE

Sample size refers to the number of respondents researchers have selected the
survey .
Planning and Marketing strategy

•There were more than 1 bilPlanning and Marketing Strategy

Reliance Jio Infocomm Limited re revolution the telecom sector. The scenario
of.

Indian telecom market before JIO entered it was:

•There were more than 1 billion mobile users in India, out of which only 34%
were connected to the internet.

•Only 12% from these 1 billion used 3G data or above

● Then came Jio which took the market by storm by offering Data Centric
plans and
free promotional data.
The Biggest difference between JIO and others is its Optical Fiber Network.
An optical fiber is a wire that converts your data signal into light and transfers
them at the speed of light. Reliance Jio has the longest fiber optic network in
the.

● country, ranging over 2,50,000 km and 90,000 eco-friendly 4G Towers to

provide the
greatest 4G Coverage in all of India’s 22 telecom circles. Reliance Jio invested
Rs
150,000 cr. to put this in perspective – this is more than two times the
combined.
Investment of Airtel, Idea, and Vodafone in the 4G Segment.
The success of Jio can be mainly attributed to its clear operational planning
which can be into five distinct steps:

1. Step One: Undercut the market price by giving attractive discounts and free
promotional Data.

2. Step Two: Let everyone switch to Jio or at least buy a Jio sim to experience
data for

3. Step Three: Unleash the power of fibre optic network to give super fast
internet and make people realise that 1GB data is not really much.
4. Step Four: Grow your subscriber base by having good customer care and
awesome plans.

5. Step Five: Recover your investment using the large number of users
accumulated .
PORTER'S FIVE FORCES MODEL

Porter's Five Forces model

is a method for analyzing competition of a
business. It draws from industrial organization (IO) economics to derive five
forces that determine the competitive intensity and, therefore, the attractiveness
(or lack thereof) of an industry in terms of its profitability. An "unattractive"
industry is one in which the effect of these five forces reduces overall
profitability. The most unattractive industry would be one approaching "pure
competition", in which available profits for all firms are driven to normal profit
levels. The five-forces perspective is associated with its originator, Michael E.
Porter of Harvard University. This framework was first published .
Porter refers to these forces as the microenvironment, to contrast it with the
more general term macroenvironment . They consist of those forces close to
a company that affect its ability to serve its customers and make a profit.
 CHAPTER 04
SWOT ANALYSIS

SWOT Analysis is a well-established technique for the audit and analysis of the
overall strategic position of a business and its environment. Its key purpose is to
identify the strategies that will create a specific business model that will best
align
an organisation’s resources and capabilities for the achievement of its objectives
in
the environment in which it operates.SWOT is an acronym for Strengths, Weak-
nesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses
(W) are considered to be internal factors over which there is some measure of
con-
trol. Opportunities (O) and Threats (T) are considered to be external factors
over
which there can be essentially no control.
The framework of SWOT Analysis is credited to Albert Humphrey, who tested
the
approach in the 1960s and 1970s at the Stanford Research Institute. Developed
for
business and based on data from Fortune 500 companies, the SWOT analysis .

Strengths are defined as what each business does best in its gamut of operations
which can give it an upper hand over its competitors. They are internal
attributes and resources that support a successful outcome and can be used for
competitive advantage. The following are the strengths of Reliance Jio:

• Strongest Customer Acquisition strategy – Reliance Jio probably has the best
customer acquisition strategy till date. The brand offered their servior free for
3-6 months to all their users. This resulted in millions of users using Reliance
Jio and resulted in one of the best customer acquisition strategy in the history of
telecom

. • Strong backing by parent company-Jio is a subsidiary of Reliance Industries

Limited which is high on its finance and can act as a backup for innovative
future ventures. Reliance is a popular brand with a pan-Indian presence and has
high trust amongst customers.

• Innovative technology-Jio currently uses the latest 4G LTE technology which

is one of the world’s best technologies for the future. This is supported by Voice
over LTE which makes it scalable and supportive of 5G and 6 G technologies
which are expected to be the future in wireless communication.

• Strong customer base-Jio boasts of a whopping 100 million subscribers in the

first 170 days of its launch a record which no other provider has been able to
register. This has also made Reliance Jio India’s largest Internet Service
Provider.

• Market share-First mover advantage in making data cost more affordable.

Forced other operators to slash charges by winning a huge market share.

• Brand management and advertising strategies-The reason for the huge

customer base of Reliance Jio is the brand management strategies that it has
adopted. Most of the advertising campaigns are lively and are targeted at
millennials which proved a winning strategy. The right promotion backed by
lucrative offers and credible brand ambassadors like Shah Rukh Khan and
Amitabh Bachchan have helped in building connectivity with the customers.

• Fast and wide network-Reliance Jio has a presence in all 22 telecom circles in
India and is known to be a robust and fast network with fewer connectivity
issues.

• Multiple offerings under a single name-Reliance Jio offers a variety of

services like movies, games, shopping, chats, and messenger etc. giving the
customer a lot of options to choose from.
 Weaknesses of Reliance Jio

Weaknesses are internal attributes and resources that work against a successful
outcome. It is used to refer to areas where the business or the organisation needs
improvement.
• Late entry into the market-Reliance Jio has made a late foray into the market
which already had established players like Airtel and Vodafone who had
occupied a place in the minds of the customer. It would be challenging to
increase market share significantly since the competitors are strong MNC’s
where cash wouldn’t be a barrier to keep Jio at check

• Activation Issues-Reliance Jio faced numerous gestation issues owing to not

being able to contain the huge volumes of customers it had acquired. On such
was delays in SIM Card activation during the period that followed its launch.

• High dependency on data- Reliance Jio is highly dependent on data charges

since call charges are free.

• Pricing Controversies - Reliance Jio was criticised for having lowered its
prices beyond what was ethical to penetrate into the market and this stirred
allegations like corruption and money laundering against them.
• Too many freebies-Reliance Jio currently offers many services for free and
this was one reason for share increase in sales. However, the company may not
be able to afford all of them in the long run which may affect the business
negatively.
• Poor data connection-The data connection is many times poor from Reliance
Jio and the range is less, causing slower loading speeds in selected regions. 25
6.3. OPPORTUNITIES OF RELIANCE JIO CHAPTER 6. SWOT ANALYSIS
• The ad campaign of Reliance Jio showing the PM was controversialJio used
the photograph of the Prime Minister in their full page advertisements
contravening the ‘prior permission’ stipulated under the Emblems and Names
(Prevention of Improper Use) Act of 1950, which bars use of Prime Minister’s
name and picture for commercial use. They have apologised for their
“inadvertent mistake”
 • Issues in calls- There were several issues with calls from and to jio sims and
lyf smartphones. This had influenced customers to consider other service
providers as more reliable.
• Will not support 3G- 3G was in common use during the launch of Reliance
Jio. It did not support 3G.

Opportunities of Reliance Jio

Opportunities are classified as external elements that the entity can capitalise on
or use to its advantage to achieve its goals. These arise when an organisation
can take benefit of conditions in its environment to plan and execute strategies
that enable it to become more profitable.

• Future driven technology -Reliance Jio uses VoLTE 4G network which is

scalable to accommodate 5G and 6G technologies.This offers numerous
avenues to Jio or future expansion of bandwidth.

• Apps- Reliance Jio has VoLTE which has a lot of scope in terms of
bandwidth.Thus they can offer apps to customers which are chargeable or even
free initially and pay per use later.

• Competitive Pricing Strategies-Reliance Jio prides itself on being a lowcost

Internet service provider and mobile operator. This can be used as a positioning
to target more markets and grow their market share since most of their
competitors’ cannot afford their prices.

• Expansion to other countries- Currently Reliance Jio is operational only in

India. There is, however, a lot of scope for expansion to foreign countrie

• Data for billion people-The core opportunity is data and speed of data.
Millennials are hugely involved in various platforms. The government push for
digitisation is making data a necessity rather than privilege.

• Smartphones- Smartphones are becoming hugely popular. Affordable

smartphones are a huge opportunity for boosting the brand.

• Focus on customer service and MNP-More focus on customer-based services

and Mobile Number Portability can increase th inflow of new customers and
persuade customers to prefer Jio over other operators.
 • Partnerships and collaborations-Partnering with digital entrepreneurs
accelerate their growth but also give them opportunity to form strategic
partnerships.

Threats of Reliance Jio

Threats arise when conditions in external environment jeopardise the reliability
and profitability of the organisation’s business. These external factors could
gravely affect the success of the business venture.

• Risk of loss of customers-Customers prefer Jio primarily because of the low

prices that they offer. At a stage when the company increases its price there may
be a loss of customers. Customer loyalty is a challenge.
• Removal of free services-Jio currently is associated with a lot of freebies.
Once these are removed there may be a drop in sales for the company.

• Loyal customer base of existing players- The existing competitors have a

strong presence in the market. A late entrant like Jio will have a challenge in
convincing loyal customers of other operators since people prefer more stable
and reliable operators.

• Criticism and negative image -Reliance Jio has been embroiled in a lot of
controversies from the time it was started. These have resulted in a negative
brand image for the company.

• Poor Code of ethics -Many of the strategies adopted by Reliance Jio such as
the low pricing, free bandwidth and market penetration strategies have been
showcased as unethical and this may affect the goodwill of the business in the
long run.

• Technology-Technology is always a threat for any technology-driven business

field. Technology upgradations are fast and capital intensive. Telecom sector is
witnessing 5G and 6G upgradations. Pricing advantage is not a long-lasting
strategy.

• Government policies-Predatory pricing is when an operator with over 30

percent market share in any circle drops prices in order to gain an upper hand
over other operators in that circle. TRAI regulations says being found guilty of
predatory pricing could lead to a penalty of up to Rs 50 lakh per circle. This
prevents Jio from further slashing prices.
 CHAPER 05
ANALYSIS OF FINANCIAL STATEMENT
PROFIT AND LOSS ACCOUNT OF RELIANCE INDUSTRIES