Corporate Social Responsibility PPT Slide Template

1. 1. PREMIUM POWERPOINT SLIDES Social responsibility corporate

2. 2. CORPORATE SOCIAL RESPONSIBILITY POWERPOINT TEMPLATE
3. 3. AGENDA Explanation Related concepts Implementation Advantages Practical Examples
Tools Checklist
4. 4. a concept whereby companies integrate social and environmental concerns in their
business operations and in their interaction with their stakeholders on a voluntary basis.
European Commission (2001)
5. 5. Responsibility Corporations are liable for their impact on society. Impact It is about social,
ecological and ethical effects (including the effect on human rights and consumer aspects).
MANAGEMENT Corporations should apply procedures that point out and prevent negative
effects, or in other words conduct CSR management. Law Existing regulations and tariff
agreements should be kept. CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate
Requirements
6. 6. CORPORATE SOCIAL RESPONSIBILITY (CSR) Corporate Responsibility SOCIAL &
Ethical Aspects Ecological Aspects Economic PROFIT Contribution to society's welfare
7. 7. CORPORATE SOCIAL RESPONSIBILITY (CSR) Social Aspects for Community Behavior
dialogue orientation municipal partnerships creating new jobscharity
8. 8. CORPORATE SOCIAL RESPONSIBILITY (CSR) Three-Domain Approach (Schwartz &
Carroll, 2003) Economic &Social Responsibility Through purchasing goods and service at a
fair price, corporate positions are secure which contribute to the well-being of society.
LegalResponsibility Compliance with legislation as a representation of society Ethical
Responsibility Compliance with rules, morals and standards
9. 9. CORPORATE SOCIAL RESPONSIBILITY (CSR) Stakeholders' Influence
Haveexpectations anddemands regardingacompany Have a big impact on companies
(positive or negative) Influenced by business activities Stakeholder (=interest groups)
Owners, investors, banks, employees, unions, associations, customers, suppliers,
competitors
10. 10. CORPORATE SOCIAL RESPONSIBILITY (CSR) Stakeholder Discourse
CIVILSOCIETY/ NGOs require more regulation and tighter laws. CONSUMERS have power
over the market by sustainable consumption and boycotts. STATE/ POLITICS promote
dialogue between stakeholders MEDIA coverage of current social issues and changes
COMPANIES comply with economic competitiveness INVESTORS enhance transparency
and generate profits. CSR
11. 11. RELATED CONCEPTS The Difference between Sustainability and CSR Sustainability
CSR STAKEHOLDER FUTRUE GENERATIONS STAKEHOLDER Responsi- bility ALL
HUMANITY
12. 12. IMPLEMENTATION The 6 Steps of Corporate Social Responsibility Profile Building One
needs to understand and get accustomed to CSR by defining objectives. MANAGEMENT
CSR staff, structure and integrated values are distributed by the administration and
responsibility throughout the levels of the company. Competences CSR understanding is
developed by working out strengths and skills. Analyses CSR commitment is developed by
internal and external analyses taking place with the help of stakeholders. Implementation
CSR is integrated and implemented into corporate structures with the help of corporate
governance. EVALUATION Continuous follow-up
13. 13. Sales ecological product responsibility, consumer protection, customer interests
Operation environmental protection, employee interests Overall aspects fair trade practices,
civic engagement Procurement environment protection, human rights, working conditions
IMPLEMENTATION CSR Management: Areas of Activity
14. 14. IMPLEMENTATION Maturity Pyramid by Schneider (2012) CSR3.0 businesses as the
proactive political force CSR 2.0 corporate and social values through integrated
management and classification CSR 1.0 philanthropic CSR – social sponsoring and CSR
building blocks without classification CSR 0.0 social commitment
15. 15. Practical examples CORPORATE SOCIAL RESPONSIBILITY
16. 16. PRACTICAL EXAMPLES Henkel AG & Co: Difference in Determining an Ideal and Real
Self-Image (2006) Henkel Percentage of internal stakeholders showing the item fulfilled
better than the target Percentage of internal stakeholders showing the item fulfilled at the
target level Percentage of internal stakeholders showing the item fulfilled worse than the
target Ideal expression from the Corporate Governance perspective Real expression
Difference (gap C) CSR components that fulfill realconditions betterthan ideal conditions
Activities and steps in the field of sports 89.9% 7.3% 2.8% 3.87 2.20 1.66 (+) Sports and
healthcare for employees 82.9% 12.8% 4.3% 3.78 2.34 1.44 (+) Activities and steps in the
field of culture 86.8% 9.4% 3.8% 3.55 2.35 1.20 (+) Range of additional benefits for
employees 87.4% 9.2% 3.4% 2.63 1.61 1.01 (+) Area support around the company site
66.7% 21.6% 11.8% 2.90 2.26 0.64 (+) Activities and steps in the social field 60.6% 27.3%
12.1% 2.94 2.35 0.58 (+) Activities and steps in the field of development assistance 45.9%
17.6% 36.5% 3.45 2.89 0.56 (+) Product information about fulfilling legal affairs 58.7% 28.3%
13.0% 2.78 2.34 0.44 (+) Activities and steps in the field of health 57.9% 18.9% 23.2% 2.97
2.53 0.44 (+)
17. 17. TOOLS CSR Key Performance Indicators (Weber, 2008) CSR KPIs Brand value
Customer attraction & retention Reputation Employer attractiveness Employee motivation &
retention Cost-oriented, price-oriented or capital-value- oriented brand value Repurchase
rates, market share Reputation indices and rankings Applications per vacancy, hiring rate
Fluctuation rate, absenteeism
18. 18. CHECKLIST General Have you set a focus for your CSR campaign (environmental,
social, etc.)? Do you know the strengths and weaknesses of the company? Do you know
your own stakeholders? How can you promote the dialogue between you and them? How
can you find your internal and external areas of activity? How can you change your
management, so that CSR can be staffed, structured and integrated into the company's
values? How can you comply with economic and social responsibility permanently?
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