(1) http://www.unconventional.com/Unconventional.

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UNCONVENTIONAL PROMOTIONS.....

A combination of creative brains, administrative brawn, and nerves of steel.  That's what it takes to produce great
corporate events.  Whether the event is a trade show, keynote speech, hospitality suite, press tour, multi-city product
introduction, sales conference, or customer party, we know what works, where to find it, and how to pull it off.  And
you get all the credit! 

What makes us UNCONVENTIONAL?  Marketing experience, creativity, thorough detail management, and
motivation, for starters.  Lets face it.  Good event planning takes time and experience.  Whether you are an
experienced event manager with too many projects and not enough time, or you've never planned an event and don't
know where to start, Unconventional can be the resource you need to get the most out of your strategy and your
budget.

UNCONVENTIONAL…..

CREATIVITY:  We come to each project without preconceived ideas.  We design each event individually to meet
the specific goals and reflect the personality of the client company.  Experience enables us to imagine and handle the
many details that create a successful event.  It's the special touches that mean the difference between an average
promotion and one that people remember.

UNCONVENTIONAL…..

RESOURCES:  We handle any and all aspects of your event from planning, to logistics, to production of support
materials (including printed materials, technical and A/V, signage, staging, exhibits, transportation, etc.).  With more
than 20 years of experience in marketing communications and event planning, we have virtually unlimited resources
for creative and event services.  We travel to, and have resources in most major business cities in the United States
and have international contacts as well.  The bottom line is that if you can dream it up, we can get it done.

UNCONVENTIONAL…..

ACCOUNTABILITY:   In these times of controlled spending, everyone is concerned with effectiveness,
accountability and cost controls.  We help our clients create realistic budgets, sell them to management, and stick to
them.  Nothing pleases management more than successful events that stay within budget and we like to make our
clients the budget heroes!

But accountability goes beyond just knowing how your money is being spent.  It is about knowing that it is well
spent.  At Unconventional we build in quantitatively measurable goals to each event to give you the essential
feedback that will enable you to improve your program, and show its value to management.

UNCONVENTIONAL…..

BACKGROUND:  Unlike most event companies, at Unconventional we have a strategic marketing background and
continuous exposure to many markets and products.  Our clients appreciate our ability to quickly understand their
marketing programs and audiences.  They also benefit from our exposure to other markets and strategies that enable
us to bring fresh ideas to the planning table.

For over 20 years owner Donna Wotton has been helping high technology companies target and execute effective
marketing communications programs.  Experienced in all disciplines of marketing communications (collateral, ads,
PR, media, events, and special promotions) she brings a unique market understanding to all our projects.  In the past
twelve years, the company has concentrated in event marketing, producing more than 200 trade exhibits and events
for our clients.
UNCONVENTIONAL…..

FUN:  People ask us everyday "How can you do this for a living?  The Details! The Deadlines!  The Travel!  The
Stress!!!".  The fact is, we love it.  And we diffuse all of that stress by making each event enjoyable for everybody
on the team, including the client.  We motivate, we inspire, we give 150%.   We tease, we play, we reward and we
can't wait for the next one.

YOU'RE IN GOOD COMPANY

CLIENTS:  Don't let our limited client list deceive you.  In the last twelve years we have provided services to seven
different divisions and marketing groups at Apple Computer, six LSI Logic divisions, two Sun groups, two Cisco
departments, two SBC groups, and three HP clients.  Our happy clients just refer us to their co-workers.  As a result,
we work with many products, target audiences, and distribution channels.  Our clients include:

Apple Computer, Inc. Hewlett-Packard Co. 

Berson & Associates Lotus Corporation
Broadbase Systems LSI Logic Corporation
Business Objects Metrowerks Inc. (Div. Of Motorola)
Cisco Systems NewScale
Claris Corporation Orchestream
The Delahaye Group PlaceWare
Dun & Bradstreet Software         Quantum Corporation
Edify Corporation SBC
Epiphany Sun Microsystems, Inc.
eRide Corporation Sylantro Systems
Fibromyalgia Recovery Group

( 2 ) http://www.nytimes.com/1995/02/07/business/media-business-advertising-unconventional-
promotional-campaign-trades-goodie.html

THE MEDIA BUSINESS: Advertising; An

unconventional promotional campaign trades
goodie bags for data on consumers' tastes.
By Stuart Elliott

Published: February 7, 1995

 Sign In to E-Mail
 Print
TO some, it's a paper bag. To others, it's a sack. To advertisers prospecting for sales among
younger consumers, it's a marketing opportunity.

Since September, thousands of ticket buyers at General Cinema theaters in a dozen markets
around the country have been filling out cards asking for demographic information about their
ages, moviegoing habits and tastes in music. In exchange, they have received bags (or sacks)
filled with audio cassettes, coupons and other items meant to stimulate their interest in
recordings by rock, rap and country musicians signed with labels owned by companies like the
Bertelsmann Music Group.

Now the test of the program, called Operation Strike Force, is being expanded to promote films
and their ancillary merchandise like books and soundtrack recordings. Promotions are also being
considered for other consumer products, and there are ambitious plans for a club that would
regularly offer members merchandise discounts.

"The focus of the whole program is how fast you can get your product into the hands of the
consumer," said Richard Weinman, executive vice president and general manager at the In-
House Marketing division of the Continuum Group in Cranford, N.J., which operates Strike
Force.

"The intention is to target a specific demographic," he added, "and chase that person."

The concept is indicative of the unconventional promotions capturing the attention of marketers
as they increasingly focus their sales pitches on narrower audiences. It combines elements of
product sampling with so-called place-based marketing -- media created for sites like hospitals,
classrooms and airports -- and data base marketing, compiling lists of consumers to address one
to one.

Other examples include a company called Channel M in Chicago, which places video monitors
in the Aladdin's Family Entertainment Centers in shopping malls, playing trailers and
promotional clips for films aimed at young moviegoers, and Response Media Products in
Atlanta, which is distributing "Wellness Gift Bags" with samples and coupons for drug and
health products in Shop 'n Save supermarkets.

The Strike Force sponsors pay In-House Marketing from $5,000 to $25,000 for each four-week
cycle in which they participate, or they provide the merchandise for the giveaway bags. General
Cinema charges In-House Marketing an unspecified fee to use its theaters or receives a
percentage of the fees obtained from the sponsors by In-House Marketing.

As for the results, "granted, it's subjective," said Jack Leonard, vice president for theater
marketing at General Cinema in Chestnut Hill, Mass. "Who wouldn't take something free handed
to them?"

"But it has been our experience to date that these guys know what they're doing," he added.
For the last month, Strike Force has been promoting "The Jerky Boys," a film about a pair of
young comedians from Queens who specialize in raucous routines based on prank telephone
calls. The comedy opened on Friday in 1,513 theaters nationally; though reviews were
overwhelmingly negative, the Exhibitor Relations Company estimated yesterday that the film
ranked No. 3 in box-office receipts during the weekend, with almost $4.4 million.

The promotion has three cosponsors: the Select/Atlantic label of Time Warner Inc., promoting
the soundtrack recording of "The Jerky Boys," which features music by artists like Green Day,
House of Pain and Tom Jones; the Walt Disney Company, which is distributing the film through
its Buena Vista Pictures Distribution subsidiary, and HarperCollins, publisher of "The Jerky
Boys: The Book."

"We're always looking for new and innovative ways to reach the consumer and create excitement
around our movies," said Brett Dicker, senior vice president for promotions at Buena Vista
Pictures Marketing in Burbank, Calif. "It was one of these things where the constellations all
lined up correctly."

The moviegoers whom In-House Marketing believed would find "The Jerky Boys" appealing --
young men in their late teens and early 20's, buying tickets to films like "Dumb and Dumber"
and "Houseguest" -- received Strike Force bags with bumper stickers; T-shirts; compact disks;
audio cassettes; cockamamies, or tattoo decals; coupons good for discounts on candy, popcorn
and soft drinks at General Cinema concession stands, and offers for "The Jerky Boys" long-
distance calling cards.

"You can put anything in the bag," Mr. Weinman said, adding that In-House was considering
promotions with marketers of apparel and computer software.

And in conjunction with General Cinema, In-House is planning sometime during the second
quarter of 1995 to introduce the Entertainment Club, a promotion that would offer cards
redeemable for discounts on movie tickets, recordings and other items to younger consumers
who paid an annual fee of about $10.

Still, the best-laid plans of mice and marketers can go astray. Initially, Strike Force bags
contained stickers, Mr. Weinman recalled, laughing, until one day when "Jack Leonard calls and
says, 'There are stickers all over my chairs!' "

( 3) http://www.nytimes.com/1995/02/07/business/media-business-advertising-unconventional-
promotional-campaign-trades-goodie.html
THE MEDIA BUSINESS: Advertising; An
unconventional promotional campaign trades
goodie bags for data on consumers' tastes.
By Stuart Elliott

Published: February 7, 1995

 Sign In to E-Mail
 Print

TO some, it's a paper bag. To others, it's a sack. To advertisers prospecting for sales among
younger consumers, it's a marketing opportunity.

Since September, thousands of ticket buyers at General Cinema theaters in a dozen markets
around the country have been filling out cards asking for demographic information about their
ages, moviegoing habits and tastes in music. In exchange, they have received bags (or sacks)
filled with audio cassettes, coupons and other items meant to stimulate their interest in
recordings by rock, rap and country musicians signed with labels owned by companies like the
Bertelsmann Music Group.

Now the test of the program, called Operation Strike Force, is being expanded to promote films
and their ancillary merchandise like books and soundtrack recordings. Promotions are also being
considered for other consumer products, and there are ambitious plans for a club that would
regularly offer members merchandise discounts.

"The focus of the whole program is how fast you can get your product into the hands of the
consumer," said Richard Weinman, executive vice president and general manager at the In-
House Marketing division of the Continuum Group in Cranford, N.J., which operates Strike
Force.

"The intention is to target a specific demographic," he added, "and chase that person."

The concept is indicative of the unconventional promotions capturing the attention of marketers
as they increasingly focus their sales pitches on narrower audiences. It combines elements of
product sampling with so-called place-based marketing -- media created for sites like hospitals,
classrooms and airports -- and data base marketing, compiling lists of consumers to address one
to one.
Other examples include a company called Channel M in Chicago, which places video monitors
in the Aladdin's Family Entertainment Centers in shopping malls, playing trailers and
promotional clips for films aimed at young moviegoers, and Response Media Products in
Atlanta, which is distributing "Wellness Gift Bags" with samples and coupons for drug and
health products in Shop 'n Save supermarkets.

The Strike Force sponsors pay In-House Marketing from $5,000 to $25,000 for each four-week
cycle in which they participate, or they provide the merchandise for the giveaway bags. General
Cinema charges In-House Marketing an unspecified fee to use its theaters or receives a
percentage of the fees obtained from the sponsors by In-House Marketing.

As for the results, "granted, it's subjective," said Jack Leonard, vice president for theater
marketing at General Cinema in Chestnut Hill, Mass. "Who wouldn't take something free handed
to them?"

"But it has been our experience to date that these guys know what they're doing," he added.

For the last month, Strike Force has been promoting "The Jerky Boys," a film about a pair of
young comedians from Queens who specialize in raucous routines based on prank telephone
calls. The comedy opened on Friday in 1,513 theaters nationally; though reviews were
overwhelmingly negative, the Exhibitor Relations Company estimated yesterday that the film
ranked No. 3 in box-office receipts during the weekend, with almost $4.4 million.

The promotion has three cosponsors: the Select/Atlantic label of Time Warner Inc., promoting
the soundtrack recording of "The Jerky Boys," which features music by artists like Green Day,
House of Pain and Tom Jones; the Walt Disney Company, which is distributing the film through
its Buena Vista Pictures Distribution subsidiary, and HarperCollins, publisher of "The Jerky
Boys: The Book."

"We're always looking for new and innovative ways to reach the consumer and create excitement
around our movies," said Brett Dicker, senior vice president for promotions at Buena Vista
Pictures Marketing in Burbank, Calif. "It was one of these things where the constellations all
lined up correctly."

The moviegoers whom In-House Marketing believed would find "The Jerky Boys" appealing --
young men in their late teens and early 20's, buying tickets to films like "Dumb and Dumber"
and "Houseguest" -- received Strike Force bags with bumper stickers; T-shirts; compact disks;
audio cassettes; cockamamies, or tattoo decals; coupons good for discounts on candy, popcorn
and soft drinks at General Cinema concession stands, and offers for "The Jerky Boys" long-
distance calling cards.

"You can put anything in the bag," Mr. Weinman said, adding that In-House was considering
promotions with marketers of apparel and computer software.

And in conjunction with General Cinema, In-House is planning sometime during the second
quarter of 1995 to introduce the Entertainment Club, a promotion that would offer cards
redeemable for discounts on movie tickets, recordings and other items to younger consumers
who paid an annual fee of about $10.

Still, the best-laid plans of mice and marketers can go astray. Initially, Strike Force bags
contained stickers, Mr. Weinman recalled, laughing, until one day when "Jack Leonard calls and
says, 'There are stickers all over my chairs!' "