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Mind Map Digital Campaign

The document provides guidance on running mind-map campaigns across various social media and free channels. It outlines key inputs needed like target groups, languages, unique offers and call to actions. It also discusses testing campaign elements, measuring key performance indicators and optimizing campaigns based on ongoing analysis.

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Arsip Jiwa Tour
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54 views1 page

Mind Map Digital Campaign

The document provides guidance on running mind-map campaigns across various social media and free channels. It outlines key inputs needed like target groups, languages, unique offers and call to actions. It also discusses testing campaign elements, measuring key performance indicators and optimizing campaigns based on ongoing analysis.

Uploaded by

Arsip Jiwa Tour
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Mind-map campaigns in social media & free channels

Input Creative
• Target group? • Message?
• Campaign languages? • Copy?
• The unique offer? • Ad formats? Virality
• Special terms? • Design?
• 3 buying (sign up) bullets? Exclusive offers ”not supposed
to be spread” can sometimes
• Campaign channels? get viral. Let them fly!

On site Blog Twitter Facebook E-mail Other?


•Ev. IP-targeting •Write about it •Message in Tweet •Message, link •Text or HTML
•Text, graphic or video •Link ((bit.ly) •Fanpage or message What
•Small A/B-test •Test and learn •Test and learn •Small A/B-test
•Go big with winner •Go big with winner Test
•Impressions •ReTweets •ReTweets •Messages sent •No. of sent mails
•Click through •Comments •No. of followers •No. of fans •Bounce KPI
•Unique visits •Link performance •Click through •Opened
•RSS-subscriptions •Click through •Likes •Click through
•Click through •(Credits)

Landing Page Remember


•Dynamic referring to traffic source •Offer •Call to action •Confidence The most important work with a
•Disposition •Buying bullets •More information •Design campaign starts when it’s launched.
Then you should start monitor the
•Small A/B-test performance and do frequent follow
•Go big with winner ups and analysis. Based on conclusions
•Traffic by source decide and implement changes and add
•Bounce rate actions while the campaign is running.
•Click through

Conversion completed Confirmation e-mail Ev. e-mail reminder


•Confirmation you’re still with the campaign •Confirmation you’re still with the campaign •A friendly reminder

Per traffic source: Per traffic source: Per traffic source:


•Conversion success •Sent •Sent
•Bounce •Bounce
•Opened •Opened
•Click through •Click through
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