Trends, Networks, and Critical Thinking in The 21 Century Culture
Trends, Networks, and Critical Thinking in The 21 Century Culture
Characteristics of Trends
Trends are difficult to study and analyze. Studying them is like predicting the future and determining what changes
may possibly last and thus have wide effects on society and the people.
Rehn and Lindkvist (2013) mention of a so called hierarchy of trends, which explains why trends seem to have
varying reach, effects, and influence of people. This hierarchy is a representation of the scale of the development
of a trend.
Microtrends are little things that happen all around us all the time, the tiny shifts that occur in everything from
clothes we wear and the snacks we eat to the work, play, and love.
Macrotrends on the other hand, are “aggregated microtrends or more sweeping changes that are affecting
society.
Megatrends are macrotrends that have grown up and moved out. They are big and bold, and affect the lives of
great swathes of the human race.
Gigatrends are trends that are so general that they affect most areas of human life-or at least, more than one
aspect of life or more than one industry.
A cause refers to an agent that brings about a result or a consequence. A consequence is always traceable to a cause which can
be a person, thing, principle, motive, act, or event. There is no cause without a consequence and vice versa.
EXAMPLES:
The Beatlemania trend in the 1960s was caused by the Beatles, a British singing quartet who earned the adulation of
millions of fans around the world. The group heavily influenced the pop culture landscape by changing the face of the music
industry and creating new fashion and hairstyle. They were also considered gender – benders as their songs empowered
feminism and their demeanor veered away from machismo, leading to a changed view of masculinity. The Beatlemania
introduced the tight pants, androgynous and colorful clothes, and mop – top hairdo among the youth. It also brought in a surge
in fandom never seen before. Teenage girls were relentlessly screaming throughout the band’s live performances. This
behavior is still evident in fan crazes of subsequent male pop groups.
So, Beatlemania was, of course, caused by the rise of the Beatles to the top of the pop music scene. The effect of
Beatlemania was not only limited to Bretain and the U.S. but it spread to the rest of the world.
V. Activity
1. What or who generates a trend? Who are involved in creating a trend?
2. Why is time important in a trend?
3. Make a visual presentation using graphics and images explaining something that becomes a trend.
VI. ASSIGNMENT
Explain strategic analysis and give examples.
Prepared by:
LORIELE P. LANTION
Subject Teacher