INDUSTRY PROFILE

INDEX

SR PARTICULAR PAGE
NO. NO.

1.1 History Of Industry 2

1.2 Growth And Development Of Industry 3
1.3 Challenges Faced By Industry 4
1.4 Recent Trend Of Industry 5

1
 1.1 HISTORY OF INDUSTRY

A stainless steel or iron, a contraction of metal industry. a stainless steel or iron product
used in automotive,aerospace parts, defence parts, power plant equipments, irrigation
parts etc. In most cases, company has been working based on power plant equipment,
valve industry and pump industry. it refers to high qualitative product supply on stainless
steel or iron.

A stainless steel were introduced the product for long term work of equipment on under
water and chemical. The most common iron industry work on valve and pump industries.
Due to the adaptation of stainless steel to these chemicals and under water working so
that,instrument have not destroyed in short time period.

The outstanding properties of stainless steel were gradually realized over the years, and
below is a short timeline outlining some of the key moments in the history of stainless
steel.

 Between the years 1919 and 1923, the use of stainless steel was adapted to the
manufacturing of surgical scalpels, tools, and cutlery in Sheffield.
 In the early 1920s, a variety of chromium and nickel combinations were tested.
Stainless steel was referred to as “18/8” to indicate the percentage of chromium
and nickel in the steel.
 In 1925, a stainless steel tank was used to store nitric acid, thereby establishing the
fact of this unique metal's resistance to corrosion.

2
1.2 GROWTH AND DEVELOPMENT OF INDUSTRY

This market report includes a detail segmentation of the stainless steel industry
market in India by different cetagories(ss410,ss340, ss304,ss316 ). The report also
discusses the major drivers influencing market growth, as well as challenge faced by
the vendors and the market as a whole. The key vendors analyzed in this report
aremanufacturer of automotive,aerospace parts, defence parts, power plant
equipments, irrigation parts.

The world crude stainless steel production in 2013 was over 38 million tons (MT)
and 2014 production is estimated at 41 MT. The world production has grown at a
compound annual growth rate (CAGR) of 5% per annum over the last 10 years. Asia
has strongly emerged as both the world’s largest stainless steel producer and user.

Although China dominates the production of stainless steel - accounting for more
than 50% share of world production - India has been a part of this impressive
growth. Its production of 3 million tons in 2014 makes it the third largest producer
and second largest user of stainless steel in the world. The average growth in India
recorded a CAGR of over 8-9 % over the last 10 years, double the world average
growth during the period.

3
 1.3CHALLENGES FACED BY INDUSTRY

The main challenges facing the steel industry today are overcapacity, high raw
material/energy costs and price volatility. Taking these in order, the industry has over-
invested in new capacity for several reasons: Investments in technology upgrades are
often accompanied by capacity increases.

The main challenges facing the steel industry today are overcapacity, high raw
material/energy costs and price volatility.

Taking these in order, the industry has over- invested in new capacity for several

Reasons:

• Investments in technology upgrades are often accompanied by capacity increases.

• Availability of relatively cheap capital for new investment in countries such as China.

• China, Russia and India are large, with high internal transport costs, meaning mills
supplying local markets can survive.

• Producers in Russia, India and Ukraine in particular have low production costs (due to
the availability of local raw materials); this is also partly true for Turkey.

4
 1.4 RECENT TREND OF INDUSTRY

Market Trends:
 Growth in the consumption of chemical/petrochemical and energy, consumer
goods and medical and automotive and heavy transport mainly contributed to
the increase in consumption in APAC

 Growth of stainless steel industry in America was mainly impacted by the

continuation of strong dollar and weak-exporting demand for the year 2017

 Information relating to market, supply, cost, and pricing analysis

 Hard to find data on cost and TCO models, supplier details, and
performance benchmarks

 Macroeconomic and regional trends impacting cost, supply, and

other market dynamics

 Category-specific negotiation and sourcing advice

5
 COMPANY OVERVIEW

INDEX

SIR PARTICULAR PAGE

NO. NO.

2.1 History Of Company 7

2.2 Vision & Mission Of Company 8
2.3 Growth And Development Of Company 9
2.4 Challenges Faced By Company 10
2.5 Organizational Chart 11
2.6 List Of Product 12
2.7 SWOT Analysis 15

6
 2.1HISTORYOF COMPANY

 Name of company PLAZA AUTO CAST

Years of astablishment 2003

 Address LOTHDA

Website WWW.PLAZAAUTOCAST.COM

 E - mail Id [email protected]
Form of business unit SOLEPROPRITORSHIP

 Size of business unit MIDIUAM SCALE

Name of owner MR.UMESH PATEL

 Product VALVE,PUMP,ALL ENGINEERING PARTS

Producation capacity 32TON PER MONTH

 Banker ICICI

Number of employee 90

 Auditor 2 auditor

7
 2.2VISION & MISSION OF COMPANY

Vision:

 Promoting eco-friendly by developing energy efficient solution.supporting the

green global movement.

 Creating work environment that fosters – passion, creativity and optimism with fun
respect and pride for all individuals.

Mission:

 At PLAZA AUTO CAST, our mission is to work as term and achieves

productivity with continual improvement, customer satisfaction & employee
growth with an emphasis on innovative design, engineering marvel and realizing
of quality of reliable and high performance briquetting presses.

 Systematic research into the best plant solution for satisfaction our customer need
and requests.

8
 2.3 GROWTH AND DEVELOPMENT
OF COMPANY

 The company is professionally managed company engaged in engineering

investment casting field.

 Tha has been company established in the indian market since 2007 and providing
excellent to its custome in the filed of investment casting and machining.

 Since thirteen year we have expected our marketing and fabrication activity in the
foreign market.

 Our long customer based include the value industries,pumps, chemical

industries,automobiles,defence&general engineering.

9
2.4 CHALLENGES FACED BY COMPANY

 Market Recession
 Labour Union
 Scarsity of Raw-material
 Large No. of Inventory
 EXIM Policies

10
 2.5 ORGANIZATIONAL CHART

The organization structure PLAZA AUTO CAST is described as follow.

B.O.D

MANAGER

MARKETING PRODUCTION FINANCE PERSONNEL

SUPERVISER SUPERVISER ACCOUNTANT SUPERVISER

SALESMEN WORKER AUDITOR EMPLOYEES

11
 2.6 LIST OF PRODUCT

 Valve
 Pump
 Camsaft
 Turbine Bodies
 Submarine propeller
 Engine Parts

12
13
14
 2.7 SWOT ANALYSIS

SWOT analysis is given by_albert s. humphrey in 1960 the tool is as usefull now as it
was then the following chart discribe the fullform of swot analysis.

15
 1) STRENGHTS:

Strenghts means the advantages that business have in comperition to

other .businessic the following are strenghts PLAZA AUTO CAST. Are

 Technolofy
 Cost of production
 Good veariety of production

2) WEAKNESS:

Weakness the negative point of a compeny of the areas which are the
required to be improved the weakness ofPLAZA AUTO CAST.

 Quality maintainance
 High invertory stock
 Employee turnover

3) OPPORTUNITIES:

Opportunity means the external factors that may country bule to the
devlopment of company and increase the streanght of a company the opportunity
ofPLAZA AUTO CAST.

 Foreign market
 Become own product
 Classical design

4) THREATH:

Threath means potencial problems of risk aries because of external fectors

that a company has to face the threath of thePLAZA AUTO CAST.

 Government policy
 Changing technolofy

16
 MARKETING
DEPARTMENT
INDEX

SR. NO. PARTICULAR PAGE

NO.

3.1 Overview of Marketing 18

3.2 Market Segmentation 19
3.3 Departmental Chart 20
3.4 Marketing Mix 21
3.5 Channel of Distribution 22
3.6 Pricing Policy 25
3.7 Promotion Mix & Adveryising Media 28

17
 3.1 OVERVIEW OF MARKETING

Marketing management Integral part for the purpose of to increase the sales, customer
satisfaction, better product & services, Improvement in standard of leaving, for the
purpose of new market opportunity.

 "A market is a place where buyers and sellers meet together."

 "The act or process of selling or purchasing in a market."

 "The management process through which goods & services move from concept to the
customer." In includes the communication of four elements called the 4P's of marketing.

1. Identification, selection & development of a product.

2. Determination of its price.

18
 3.2 MARKET SEGMENTATION

It means the process to talking the total homogeneous market for a product and dividing
it in to several sub homogenous parts.
It helps the marketing to give better attention to the selection of the customers of group
of buyers having homogeneous demand.
The market of the firm is segmented on the following geographic basis:
1) Local In local segment the firm covers all the areas of Saurashtra in which it sells out
its products to its customers.
2) National In national segment they provide their products to various other states of
their country.
3) International In international segment they provide their product to various other
foreign countries

COMPANY DETAIL:-

-The company could devided maeket into small parts

-company make a valve for providing only the chemical company .
-company make a pump for the submarine and its pump only provided should
make the submarine.
-the company making a camsaft its only provided to automobiles company.

19
 3.3 DEPARTMENTAL CHART

The organization structure of marketing department ofPLAZA AUTO CAST is as

follow.

marketing manager

export manager domestic manager

Salesman Salesman

20
 3.4 MARKETING MIX

The marketing mix refers to the set of actions, or tactics, that a company uses to promote
its brand or product in the market. The 4Ps make up a typical marketing mix i.e,
 Price
 Product
 Promotion
 Place

 PRICE :
Refers to the value that is put for a product. It depends on costs of production,
segment targeted, ability of the market to pay, supply - demand and a host of other
direct and indirect factors.

 PRODUCT :
Refers to the item actually being sold. The product must deliver a minimum level
of performance; otherwise even the best work on the other elements of the
marketing mix won't do any good.

 PROMOTION :
This refers to all the activities undertaken to make the product or service known to
the user and trade. This can include advertising, word of mouth, press reports,
incentives, commissions and awards to the trade.

 PLACE :
Refers to the point of sale. In every industry, catching the eye of the consumer and
making it easy for her to buy it is the main aim of a good distribution or 'place'
strategy.

21
 3.5 CHANNEL OF DISTRIBUTION

A channel of distribution is a chain of business or intermiduary true

which a good or service pass untill it reach the end consumer it can include
wholeseler,retailer,distributer and even the internet it self.distribution channel are
classified into direct and indirect form with a’direct’ channel allow the consumer to
purchase the goods or services from the menufeacture and ‘indirect’ channel allow the
consumer to purchase the doods and servieces from a wholeseler or retailer.

Types of distribution channel:-

There are 2 types of distribution channel

1) Direct channel
2) Indirect channel

22
1) Direct channel

producer consumer

2) Indirect channel

producer retailer consumer

producer wholesaler consumer

producer wholesaler retailer consumer

producer wholesal
agent retailer consumer
er

23
COMPANY DETAILS:-

Company is using the direct method by producer to consumer

Company is usually follow this method .

producer consumer

24
3.6 PRICING POLICY

The pricing policy of the firm may vary from firm to firm depainding on
its objectivesin practicies we fined many pricies for a products of a firm such as
wholesale price,retail price,publised price,actual price and so on special discount
offer,method of payment,tranfortation planning etc. are some sources of variusion in the
price of the product.for pricing decision one has to defined the price of the product very
carefully.

Pricing decision of a firm in general will have considerable impects on

its marketing stretagy.its means that when the firm deside rise of a product and it has to
considerds its.enfire marketing affects.while setting the price the firm may have
following objectives.

1. Profit satisfaction

2. Sales maximisation and growth

3. Making money

4. Preventing compitition

5. Survivel

6. Early cash requruerly etc.

25
TYPES OF PRICING METHOD:-

An organization has varios optain for selection a

pricing method.pricing are desided based on three(3)diamension that are cost,demand and
compitition.the organization can use any of the diamensions or combination of the set of
such diamention to set the pricing of the product.

cost +price
cost based
pricing
mark-up
pricing

value price

pricing policy target return

other pricing
method
going rate

demand based
pricing transfer

compitition
based pricing

26
Company detail:

Casting is done accourding to - market average cost of matrial

- Raw-matrial
- Labour charges
- Other capital and transportation charges
- 40% add profiit
Company is above all cost and expences add after determint the selling price

27
 3.7 PROMOTION MIX & ADVERTISING MEDIA

PROMOTION MIX

ADVERTISING

PROMOTION PERSONAL
PUBLICITY MIX SELLING

SALES
PROMOTION

COMPANY DETAIL:

 The company has been used element of personal selling because the firm has been
working with automobile , defence , aerospace , marine , power plan . so that the
company have used of personal selling.

28
  ADVERTISING MEDIA:-

 TYPES OF ADVERSTIESING:-

TYPES OF ADVERSTIESING

1.)out- door adverstisement

2.)radio advertisement

3.)T.V commercial

4.)local advertisement

5.)classified advertisement

6.)international adverstisement

7.)retail advertisement

8.)national advertisement

29
 Company Follow This Media Advertiesment :

- Radio
- Magazines
- Broscher
- Poster
- Catalogue
- Internet

30
 INDEX

SR. NO. PARTICULAR PAGE

NO.

4.1 Meaning of Research 32

4.2 Types of Research 33
4.3 Research Title Or Research Problem 34
4.4 Research Objective 35
4.5 Data Collection Method 36
4.6 Sample Size 37
4.7 Data Analysis And Interpretation 38
4.8 Finding Of Study 48
4.9 Limitation Of Study 49
4.10 Scope Of Future Research 50

31
 4.1 MEANING OF RESEARCH

Generally research refers to search for knowledge or

disambiguation. It also defines as a scientific search and systematic search for particular
information on a specific topic. It is the Process used collect data and other information
for use in making business decision.

 "Systemized effort to gain new knowledge."

 "Movement from Known to Unknown."

 "It comprises defining and problem, formulating hypothesis, collecting,

organizing and evaluating data and reaching conclusion."

32
 4.2 TYPES OF RESEARCH

There are different types of research are available but few of them are summarized as
follow:
1. Exploratory Research
2. Descriptive Research
3. Casual Research

 Exploratory Research:
It is Primary Study of unfamiliar problem about which a researcher has no knowledge.
Example:-Social media marketing helps in brand awareness.

 Descriptive Research:
It is fact finding investigation which aims to describe the characteristics of individual
situation or cases. It is a report what has happen for what is happening to discover causes.

 Casual Research:
It is used by marketer to find relationship between two variables in this type of research
marketer try to understand the effect of manipulating independent variable on other
dependent variable.

33
 4.3 RESEARCH TITLE OR RESEARCH PROBLEM

Research problem is one which requires a research to find out best solution for the given
problem. Reforms conducting the research it is to be decided what purpose of research is
a right selection of problem is half success for deciding research problem.

 Statement of problem in general way.

 Understanding nature of problem.

 Develop the idea through fission.

34
 4.4 RESEARCH OBJECTIVE

The main objective of the study in this project we are going to study the following:

 To find the level of sales at the direct consumer in comparison to other brand.

 To investigate Market potential of PLAZA AUTO CAST in foreign market.

 To know the preference of Customer towards PLAZA AUTO CAST.

 To analyses the popularity and awareness level amongst the Customers.

 To take decision regarding the quality.

35
 4.5 DATA COLLECTION METHOD

Data collection is selecting of source of information and selection of method for

gathering the data needed for any researcher.

To such for answer to research questions are called collection of data.

Data fact and other relevant materials serving as base for study and analysis. There are
basically two sources of data collection.

 Primary Sources
 Secondary Sources For my study purpose I have used primary source.

36
 4.6 SAMPLE SIZE

It refers to act of determining number of objective to include in as statically sample.

Generally sample is representative of population. The sample size is decides based on
size of population.

SAMPLE SIZE 50
TIME March
RESEARCH AREA Nationally

37
 4.7 DATA ANALYSIS AND INTERPRETATION

1. Analysis of regular customers of PLAZA AUTO CAST.

Option No. Of Respondent percentage

YES 42 84%
NO 8 16%

no
16%

yes
84%

Interpretation:
The above the graph clearly shows 84% respondents are using the PLAZA AUTO CAST
and 16% of respondents using other brands.

38
2. Analysis of awareness on competitive brands.

Option No. Of Respondent Percentages

YES 38 76%
NO 12 12%

NO
24%

YES
76%

Interpretation:
The above graph clearly show that results shows that 76% respondents are aware of
competitive brands while 12% are not aware of competitive brands.

39
3. Analysis of how they came to knowing about PLAZA AUTO CAST.

Option Respondent percentages

Reference 15 30%
Website 30 60%
Other Sources 5 10%

Other
sources
10%
Reference
30%

Website
60%

Interpretation:
The above graph shows 30% of respondents are reference ,60% of respondents Website
and10% of the respondents are other sources.

40
4. Analysis of opinion on quality standards of PLAZA AUTO CAST compared to
other brands.

Option Respondent Percentages

Very Much Satisfaction 28 56%

Satisfied 12 24%
Dis- satisfaction 8 16%
Very much dis- 2 4%
satisfaction

Very much satisfatcion Satisfied Dis-satisfaction Very much dis-satisfaction

4%

16%

56%
24%

Interpretation:
The above graph shows that 56% of respondents are Very much satisfied, and 24% of
respondents are satisfied, and 16% of Respondents are Dissatisfied and 4% of
respondents are the Very much dissatisfied with the quality & performance of PLAZA
AUTO CAST.

41
5. Analysis of opinion on service of PLAZA AUTO CAST.

Option No. Of Respondent Percentages

Excellent 12 24%
Good 28 56%
Average 6 12%
Poor 4 8%

Poor
8%
Excellent
Average
24%
12%

Good
56%

Interpretation:
The above graph shows that the 24% of respondents tells that excellence, 56% of
respondents tells that good, 12% of respondents are average, 8% of respondents is poor
with the service of PLAZA AUTO CAST

42
6. Analysis of opinion on delivery of PLAZA AUTO CAST.

Option No. Of Respondent Percentages

Timely Delivered 48 96%

Late Delivered 2 4%

Late
4%

Timely
96%

Interpretation:
The above tabulated result shows that 96% of respondents are timely delivered and 4% of
respondents are late delivered of the PLAZA AUTO CAST.

43
7. Analysis of opinion on after sales service of PLAZA AUTO CAST.

Option No. Of Respondent Percentages

Satisfying 42 84%
Not satisfying 8 16%

Not satisfying
16%

Satisfying
84%

Interpretation:
The above graph shows that 84% of respondents are satisfied, and 16%
of respondents are not satisfied with after sales service of PLAZA AUTO CAST.

44
8. Analysis of opinion on price of PLAZA AUTO CAST?

Option No.of Respondent Percentage

Rival Price 38 76%

Owned Price 12 24%

Owned Price
24%

Rivel Price
76%

Interpretation:
Above graph shows the opinions of 76% 0f respondents are rival same price and, 24%
cases inownedly detremine.

45
9. Analysis of are getting solution for your problems regarding PLAZA AUTO
CAST?

Option No. Of Respondent Percentages

YES 48 96%
NO 2 4%

NO
4%

YES
96%

Interpretation:
Above graph shows the opinions of 96% 0f respondents are yes and, 4% of respondents
are no solution for your problems.

46
10. Analyses of how many years are you using PLAZA AUTO CAST.

Option No.of Respondent Percentage

Lessthan 1 Year 15 30%

1-5 Years 25 50%
5-8 Years 10 20%

5-8 Years
20%

Lessthan 1 year
30%

1-5 years
50%

Interpretation:

The above graph clearly shows indicate that 30% of the

respondents are using less than1 year, 50% 1- 5 years and 20% 5 - 8
years.

47
 4.8 FINDING OF STUDY

Finding:

On the basis of survey, based on 50 respondents of customer there are various findings
given below.

 It was found that first 4 analyses show the potential of PLAZA AUTO
CAST in market.

 The company have good respond of his sales after services.

 The company has been excellence respondent of his timely consignment

delivered of his potential vendors.

 The firm has getting more customers on the helps of internet services.

48
 4.9 LIMITATION OF STUDY

 In our project we were supposed to visit every day in the company but due to some
unavoidable circumstances like weekly holiday, occasional holiday, we could not
visit in the company.

 Lack of proper information and experience also became hurdles for us. Some
particular persons are not have sufficient time to talk with us.

 Off course, money also played a vital factor in the whole project duration.

49
 4.10 SCOPE FOR FUTURE RESEARCH

If the level of consumer interest in the 2021 shownthe future of CI casting industry, then
there’s plenty of evidence to suggest a very healthy market for manufacturer, the CI
metals market continue to grow at increasing rate.

50
 Suggetion
Through the unit has made remarkable in the world of pump and valve. Yet there may be
some reason which may be hardless in its future advertiesment

I suggest the company should offer more attractive price concessions to stimulate and
increase sales.

51
 Conclusion

If conclusion that PLAZA AUTO CAST. having good department system improving
every work enthusiatically when we had visited other office and factory.we observed that
there was cleanness and discipline every where the over all performance of this unit is
good.

So it can be said that “PLAZA AUTO CAST”will be bright and good for coming year
.looking to the good management and maintainance of quality of their products .

52
 FUTURE PLAN

We offer a wide range of casting .our range of production in manufacturing using high
casting .

PLAZA AUTO CAST will planing for the open the new C.I. casting factory.

53
BOOK NAME:

MARKETING MANAGEMENT BY: PHILIP KOTLER

MARKETING RESEAERCH BY: PHILIP KOTLER

WEBSIDE NAME:

--www.plazaautocast.com

--www.google.com

54
 Questionnaire For Consumer

Name : _________________________________________
Address : _________________________________________
Contact no. : _________________________________________

1. Regular Customers of PLAZA AUTO CAST?

a. Yes
b. No

2. Do you have Awareness of Competitive Brands?

a. Yes
b. No

3. How Do You Came to Knowing about PLAZA AUTO CAST?

a. Reference
b. Websites
c. Others

4. How is Quality Standard of PLAZA AUTO CAST?

a. Very much satisfaction
b. Satisfied
c. Dissatisfaction
d. Very much Dissatisfaction

5. How is Service of PLAZA AUTO CAST?

a. Excellent
b. Average
c. Good
d. Poor

55
6. Satisfied on Delivery of PLAZA AUTO CAST?
a. Yes
b. No

7. How is After Sales Service of PLAZA AUTO CAST?

a. Satisfied
b. Not satisfied

8. What do you think about Price of PLAZA AUTO CAST?

a. Rival Price
b. Owned Price

9. Are you getting solution for your problems regarding of PLAZA AUTO CAST?
a. Yes
b. No

10. How many years are you using PLAZA AUTO CAST?
a. Lessthan 1 Year
b. 1-5 Years
c. 5-8 Years

56