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Facebook Hard Questions (B) Analysis

1. The document discusses a SWOT analysis of Samsung's transition from a product-focused to a marketing-focused company. 2. Some strengths identified include Samsung's large product portfolio and patents, as well as its ability to innovate products. However, weaknesses include dependence on outsourced software and low profit margins. 3. Opportunities for Samsung include growing smartphone markets and geographic expansion. Threats include market saturation, strong competition, and needing to spend on R&D to survive in the dynamic technology industry.

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105 views

Facebook Hard Questions (B) Analysis

1. The document discusses a SWOT analysis of Samsung's transition from a product-focused to a marketing-focused company. 2. Some strengths identified include Samsung's large product portfolio and patents, as well as its ability to innovate products. However, weaknesses include dependence on outsourced software and low profit margins. 3. Opportunities for Samsung include growing smartphone markets and geographic expansion. Threats include market saturation, strong competition, and needing to spend on R&D to survive in the dynamic technology industry.

Uploaded by

nidhibhopal
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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SUBMITTED BY :- SUNNY ANAND

ERP :- 0191PGM057
PGDM SAP

Facebook Hard Questions B SWOT Analysis

Introduction
Marketing spending plan was controlled by production department with a prime focus on
providing inexpensive products. During the 1997 Asian Financial Crisis the company nearly
got insolvent, however with the Vision of Chairman Lee it completely turns its fortune
around and in 2002 was noted the top 25 most important business in the world. When Kim
was employed as a Chief Marketing Officer in 2000 the business was not even listed. He
rearranged Facebook Hard Questions B as a global brand and educated his divisional
managers to comprehend marketing and its significance.

Problem Statement
Facebook Hard Questions B's transition from a product based to a marketing business is not
going as efficiently as planned. Overcoming the reluctance of divisional supervisors to
incorporate marketing successfully is still a major obstacle. Creating a consistent brand name
identity throughout the whole world and employing marketing methods that best fits the local
culture is no simple task.

Situational Analysis
Yun had a quite clear image in his mind about how Facebook Hard Questions B can
transform from a low end to a high-end product service provider. He understood that change
can only be done through positioning Samsung as a company offering high-end products and
this might only be done through high level of marketing.
In spite of having a clear vision about how to develop Facebook Hard Questions B brand
name, with a potential support of its executives, Yun faced a number of marketing difficulties
in early years of its efforts.
Among the marketing difficulties for Yun was the understandings of executives about the
value of marketing. They considered marketing and selling as exact same tools and believed
that quality products do not needed marketing for increasing sales. As their focus towards
marketing was quite low in their previous company practices, and the existing marketing
requirement was too much high, the space was too wider and to fill this space with incorrect
understandings about marketing was rather challenging for Yun.
As stated above, marketing focus was really low in previous practices, for that reason there
were no proper marketing spending plans for each of the product on the portfolio. Yun had a
difficulty to carry out marketing planning and to create marketing spending plans for existing
as well as for brand-new items from the very start, and this would take a big time.
A big shift would be needed in present marketing expenses to build the Samsung brand. This
would lead to increased marketing expenses for Facebook Hard Questions B and could
disturb the administration relating to increased expenditures, as they hesitated to marketing
expenditures formerly and an unexpected big shift would make them interrupt. This could
result in decreasing executive assistance for international marketing. In this scenario, Yun
faces an obstacle for justifying increased marketing expenses by showing the long-term value
of substantial marketing expenses.

Internal Analysis

SWOT Analysis
Strengths
Samsung strengths depend on its huge item portfolio. Samsung has biggest number of patents
in the industry with total number of 15499 patents approved in United States (USP). Large
amount of R&D costs has allowed the company to grow its product portfolio at a higher rate
than its rivals. Samsung spent about $13.079 billion on its R&D sector in 2016, which is
7.3% of its overall revenues.
Another strength of Samsung is its capability to develop ingenious items at a constant rate. It
major proves for the innovation and item developing of Facebook Hard Questions B is that
the business has actually gotten many awards for its innovation and product style.
Unlike Apple and other competitors, Samsung is concentrated on producing devices which
can be easily integrated with any kind of open-source OS and software application. This
provides Facebook Hard Questions B an edge over Apple devices.
Samsung's capability to produce luxury items at low cost of production is likewise among the
major strength of Facebook Hard Questions B as it enables the business to catch more market
by supplying quality items with expense control.

Weaknesses
Samsung's weaknesses are concealed in the company's dependence on outsourcing software
for its gadgets due to company's inability in developing software application, unlike Sony.
Samsung also has low revenue margins as compare to Apple due to huge difference in the
prices of Apple and Samsung with a much lesser difference in quality. The diverse focus of
the business due to large number of items in its portfolio, lead to the less effective production
and make the business not able to charge higher prices like Apple. The company is also
inefficient in managing its patents and regularly faces the problem of patent offense.
Opportunities
Opportunities for Samsung lie in the growing Smartphone market and the business's
efficiency in the market. Samsung currently runs in about 80 countries and the company has
an opportunity to increase its geographical growth by moving towards more emerging
markets outside Asia.
Threats
The dynamic industry environment of technology industry presents a serious threat on
Facebook Hard Questions B's survival and force the business to spend much of its incomes
share on R&D in order to make it through in the long run. The market saturation in developed
countries i.e., saturation of mobile business is likewise a huge risk for the company's
development in the presence of strong competitors like Apple.

Strengths Weaknesses Opportunities Threats


 Strong  Patent  Growing  Market
Product and violation smartphone Saturation in
Patent  Low Profit market. developed
Portfolio. Margins  Geographic countries
 Product  Incapability in Expansion  Patents Brach
Innovation software  Obtaining  Competition
and Design. business patents by on pricing
 Hardware  Focus on large acquisitions  Dynamic
Integration number of Industry
 Low products
Production
Cost

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