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Breeze, The Good Experiment

The video experiment conducted by Breeze detergent showed mothers' initial shocked and negative reactions to seeing their children dirty after school. However, when the mothers learned their children had helped the school gardener by carrying plants through the muddy garden, their perspectives changed. They realized acts of kindness are more important than cleanliness. The experiment highlighted how adults can be too judgmental about cleanliness and neatness, while children focus on helping others without concern for getting dirty. Breeze aims to encourage people to see the good in every situation and appreciate what really matters - raising kind children rather than being overly focused on cleanliness.

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644 views3 pages

Breeze, The Good Experiment

The video experiment conducted by Breeze detergent showed mothers' initial shocked and negative reactions to seeing their children dirty after school. However, when the mothers learned their children had helped the school gardener by carrying plants through the muddy garden, their perspectives changed. They realized acts of kindness are more important than cleanliness. The experiment highlighted how adults can be too judgmental about cleanliness and neatness, while children focus on helping others without concern for getting dirty. Breeze aims to encourage people to see the good in every situation and appreciate what really matters - raising kind children rather than being overly focused on cleanliness.

Uploaded by

CJMD
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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A child is often a reflection of how he/she was raised by his/her mother.

It’s a
near universal truth whatever culture or country you may belong to. For many
mothers, one of the things they try to remind their children is to always stay
clean. Blame it on the old tenet that “cleanliness is next to godliness” or perhaps
blame it on a fear of being judged by other parents for not being able to keep
their kids clean. It cannot be denied that this mindset is still strong among
mothers today.

It’s exactly that kind of thinking that Breeze Philippines and Dentsu JaymeSyfu
addressed head on in a film that has been viewed million times on YouTube and
Facebook in 2016.

Part of The Good Experiment’s set-up were hidden cameras that captured raw
moments of moms waiting for their kids after school, only to find out they’re
covered in stains. Their initial reaction was only natural: the sight of their
children’s soiled uniforms left them shocked, speechless, frustrated, and even
annoyed. What happened next, though, turned everything around.
Mothers usually get unfairly judged based on how tidy or messy their kids are.
For others, a dirty child means an irresponsible and negligent mom. The
children’s good deeds in the video, however, made them feel that they are good
parents after all — that their kids are actually picking up the values they’re
teaching them.

The experiment’s message, “It’s easier to wash away stains, than it is to bring up
a good child,” challenged how people perceived dirt and stains. Sure, stains are
tough, but parenting is tougher.

Breeze’s video encouraged people to always #seethegood in every situation, and


that dirt can be good for children especially if it teaches them valuable lessons or
lets them experience life to the fullest. With its offering of superior stain removal,
Breeze gives moms confidence to not worry about the dirt and instead
#seethegood behind it.
There was a viral video of the Breeze detergent experiment showing mothers’ reactions upon seeing their children all dirty and
muddy after school. As expected, most of the moms were shocked, surprised, maybe even annoyed as they asked questions that
seemed to assume the worst about their children’s behavior: “What did you do (this time)? / Where did you play again?’ or said
statements like ‘I don’t like you dirty’, or ‘You will wash your dirty shirt yourself’.

Then, the moms had a change of heart when the school played a congratulatory video presenting their kids as ‘Student of the
Day’. The hidden cameras showed their kids helping an old man (school gardener) bring some plants and pots to a nearby
location after the wheelbarrow he was pushing on a muddy side of the school’s garden broke and tipped over.

When interviewed, some of the moms revealed they were concerned about public opinion — that they feel hurt when they are
blamed for their kid’s dirty shirts; or conversely, that they are happy when they feel they brought up their children well. Well-
behaved might mean clean or neat to most moms.

The experiment showed two traits – that adults tend to be tough on or judgmental about their children outside the “norm” (in
this case, neatness) while on the other hand, children can carry out acts of kindness without minding consequences to
themselves (in this case, getting dirty).

Can something seemingly bad bring out something good? Congratulations to Breeze for this courageous effort to launch this
crusade – of seeing things differently, of seeing things in a better light. Chiqui is right – to raise good adults or good Filipinos,
the highest praise parents should give their children is when they have done acts of kindness to others, not just when they get
good grades, not just when they win awards and competition, or not just to praise them for their beauty or looks. When our
children do something good for others, let them know that’s what matters most.

And I thank God for allowing our children to teach us to be better parents with their pure acts of being kind.
#SeetheGood
Carisse- our group discussed some issues in our barangay which shows the
distribution of Social amelioration cash for those residents that are greatly
affected by the pandemic.

Carisse: one of the main reason why the distribution of social amelioration
program is being delayed is due to arranging and checking a lot of forms
for the said volunteers before handing it over to the DSWD.

Carrisee: And also to make a fast and smooth transaction of forms and SAP

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