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Mission:: Al-Fatah Is Having

Al-Fatah is a retail chain in Pakistan with the mission to achieve sustained growth through market diversification and understanding customer needs. Its vision is to identify diverse business opportunities and solutions to change consumer perception. A SWOT analysis identifies Al-Fatah's strengths as its locations, products, quality, and customer satisfaction, while opportunities include market share potential and promotional strategies. Threats include competition from other stores, and weaknesses are a lack of advertising and discounts. Al-Fatah's strategies focus on pricing, location, and targeting the wider society through innovation and lower costs.

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bint e zainab
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508 views

Mission:: Al-Fatah Is Having

Al-Fatah is a retail chain in Pakistan with the mission to achieve sustained growth through market diversification and understanding customer needs. Its vision is to identify diverse business opportunities and solutions to change consumer perception. A SWOT analysis identifies Al-Fatah's strengths as its locations, products, quality, and customer satisfaction, while opportunities include market share potential and promotional strategies. Threats include competition from other stores, and weaknesses are a lack of advertising and discounts. Al-Fatah's strategies focus on pricing, location, and targeting the wider society through innovation and lower costs.

Uploaded by

bint e zainab
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Mission:

Building on the strength of our services by achieving sustained, consistent growth and establishing 
ourselves by diversification of the market, reliability that best understands and meets our customers'
 product, service and personal needs. Instantly, without obstacles, to enable everyone to create and share ideas a
nd information.
Vision:

Our vision is to think "outside the box" and take advantage of diverse business opportunities to assist you in 

changing consumer perception, understanding what you need and offering solutions that can change your life.

SWOT

Strengths: Internal qualities that give a company competitive edge over others.

Al-Fatah is having

 Safe, safe and well preserved Lahore area and other Pakistani cities 
 The construction of a wide parking area 
 All kinds of products 
 High product quality
 Well equipped outlets with air conditioning
 Services of high quality
 Market-to-Service Discount Sales 
 Famous shop chain, reduced advertising costs 
 People's living standards 
 People's costs
 People's luxury
 Service and goods under a single roof
 Customer satisfaction 
 Comparatively low prices from other products 
 Brands available
 Proper car park 
 Healthy environment
 Promotion strategies

Opportunities: External factors helping to achieve the organization's objectives.

Al-Fatah has:

 Market share potential.
 Customers regular and trustworthy.
 Simple business expansion.
 By upholding standards.
 Keep inventory levels.
 Promotional strategies 
 Discounts opening
 Complementary services
 Financial stability
 Trained personnel 
 Complementary products

Threats: External Factors which are harmful to the organization's goals.

Al-Fatah is facing threats from private stores.

 Specializing in advertising and promotional activities 
 Old market leader 
 Competition financial condition
 Brand loyalty
 Techniques for marketing and terminology 
 Modern technologies
 Speed processing
 Competitive discounts for all clients

Weakness: Elements which are damaging for an organisation in order to achieve its goals.

Weaknesses Related to Al-Fatah:

 Lack of advertising.
 No adequate scheduling of advertising.
 Special Peoples Discount.

Strategies :

RETAILING STRATEGY-PRICING

• Use low price every day

• Benchmark or Signpost Items - consumer items as a price level index of the store I.e. – 'How much do T 
shirts for?' 

• Allow the discount and slippage .

 • How much is planning to charge?

RETAILING STRATEGY - LOCATION

 Geographic Condo Complexes
 Central commercial area
 Strip rental
 Retailers on multichannel
 Anchor Stores Freestanding Store Shopping Center Tenant Mall Tenant
 Parasites
 Destination stores
 Power centers
Al-Fatah Retail Strategy:

Sustained development in Al- Fatah's long-term business is our focus on value-
making. In this work, 5 elements guide us 

Ability to transform, continuing to grow, enhancing, broadening and driving innovation, and supplying t
he product lines at less cost to our customers.

Al-Fatah Target Market

For the wider common society and all groups in society, Al-Fatah is no longer an exclusive place for shop
ping. 

A lot of adventurous indicators have been conducted by AlFatah to start making themselves the leading r
etail 

preference.

Competitors

 Metro Cash & Carry Pakistan (Pvt) Ltd


 Chen One Stores Limited
 Hyper star Super Store
 Banner Store International (Pvt) Ltd.
 Canteen Stores Department - CSD Pakistan
 Decent Departmental Store
 Jalal Sons Departmental Store

Performance measurement / Getting results:

 Sales-through-rate inventory turnover
 Customer Retain 
 Shopper Dwell Time
 Exchange Rate
 Foot traffic
 The big profit versus the net profit
 Sales by Chain stores
 Sales by category & employee sales
 Estimated market value
 Internet retail vs. Physical retail sales
 Units per money transfer
 Growth of the year over year
 Break Even Point
 Decline
 Gross Margin Return on Investment (GMROI)

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