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The Deep Dive Video Worksheet

The video discusses IDEO's design process for developing new consumer products. It involves 5 key phases: (1) brainstorming where employees freely share ideas without judgment, (2) narrowing the hundreds of ideas into categories, (3) splitting into teams to prototype concepts, (4) critiquing the prototypes to improve the designs, (5) quickly fabricating a final prototype within 5% of the week's time. The process emphasizes cross-functional collaboration over individual work, and an experimental mindset of trying ideas then getting approval later.

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Peyton Nightingale
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366 views

The Deep Dive Video Worksheet

The video discusses IDEO's design process for developing new consumer products. It involves 5 key phases: (1) brainstorming where employees freely share ideas without judgment, (2) narrowing the hundreds of ideas into categories, (3) splitting into teams to prototype concepts, (4) critiquing the prototypes to improve the designs, (5) quickly fabricating a final prototype within 5% of the week's time. The process emphasizes cross-functional collaboration over individual work, and an experimental mindset of trying ideas then getting approval later.

Uploaded by

Peyton Nightingale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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The Deep Dive Video Worksheet

https://www.youtube.com/watch?v=2Dtrkrz0yoU&feature=youtu.be
While watching “The Deep Dive” answer the questions below, and upload
your answers into Canvas.
1. “From the buildings in which we live and work, to the cars we drive, or
the knives and forks with which we eat, everything we use was designed
to create some sort of marriage between_______ and ___________.”

2. The folks at IDEO state that they are not experts in any given area. But
they do claim to be experts on the _____________________________,
which they apply to the innovation of consumer products.

3. After the team of designers is brought together, introduced to the


problem and informed they have five days to “pull it off,” what phase of
the design process do they immediately engage in?
a.

4. Give two examples of what the team members did during this phase.
a.

b.

5. List five rules-of-thumb that IDEO employees follow when they share


ideas during the brainstorming phase:
a.
b.
c.
d.
e.

6. Why should wild (and sometimes crazy) ideas be entertained during the
brainstorming phase?
a.
7. After the brainstorming phase was over, the team narrowed down the
hundreds of ideas by voting for those ideas that were not only “cool” but
also buildable in a short period of time. Which phase of the design
process includes brainstorming and narrowing ideas?
a.

8. IDEO believes that the ideas and efforts of a __________ will always be
more successful than the planning of a lone genius

9. Once the ideas were narrowed down and divided into categories, the
group was split into four smaller teams. For which phase(s) of the design
process was each of these groups responsible?
a.

10. The leaders at IDEO believe that ____________ behavior and


a _______ environment are two important reasons why their employees
are able to think quickly and creatively to produce innovative results.

11. Sometimes, people come up with great solutions that work by trying
their ideas first and asking for ___________________ later.

12. Design is often a process of going too far and having to take a few
steps back. What phase(s) of the design process would the critique of
the four mock-ups come under?
a.

13. Upon critique of the four teams’ models, it was obvious that none of
the teams had developed an optimum solution. However, the people at
IDEO believe that it is important to ________ often in order to
_______________ sooner.
14. What percentage of the entire week’s time did it take to fabricate the
final prototype?
a.

15. Instead of showering his design team with a tremendous amount of


praise, what did the boss require his employees to do with their new
design?
a.

16. Of all the things that we are surrounded by every day, what has not
been placed through the design process?
a.

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