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Home Assignment CDMP

A marketing manager's responsibility is to understand how customers decide to join a gym. The manager needs to explain the customer decision making process regarding gym membership and describe their role at each stage to attract new customers and retain current members. Their company wants to open a new gym called "Keep Fit" to capitalize on the growing health conscious consumer market and increasing demand for fitness centers.

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ASHIFA ASHRAFI
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65 views

Home Assignment CDMP

A marketing manager's responsibility is to understand how customers decide to join a gym. The manager needs to explain the customer decision making process regarding gym membership and describe their role at each stage to attract new customers and retain current members. Their company wants to open a new gym called "Keep Fit" to capitalize on the growing health conscious consumer market and increasing demand for fitness centers.

Uploaded by

ASHIFA ASHRAFI
Copyright
© © All Rights Reserved
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Home Assignment

“Keep Fit” Gym

As today’s consumers are becoming more health conscious, the demand of fitness centers (Gym)
are increasing at different parts of the country rapidly. Your company has decided to grasp this
opportunity to extend a new business in this sector. As a marketing manager, you responsibility
is to understand the consumer decision making process regarding a Gym- “Keep Fit”. So, try to
explain how the customers can undertake the decision of going to a Gym. Also, based on this
model, what will be your roles at each stage of the consumer decision making process model so
that you can attract new customers, whilst also, retain your present customers.

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