VRL LOGISTICS LTD

• Chanakya Award

Dr. Vijay Sankeshwar and Mrs. Lalitha Sankeshwar was conferred with Public Relations Council of
India (PRCI) Chanakya award from Mrs. Rajashree Birla (Director Birla Group) in 2013.

• Udyog Ratna

Dr. Vijay Sankeshwar and Mrs. Lalitha Sankeshwar were conferred with this award in 2013 by
Veershaiva International Association Pune on 10-3-14.

• Honorary Doctorate 2014

Dr. Vijay Sankeshwar was conferred with this award in 2014 from Karnataka University-
DHARWAD.

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SWOT ANALYSIS

❖ STRENGTH
• Non-regulated industry
• High entry barriers
• The main strength of company is manpower
• Quality service and time management
• Company with low debt

❖ WEAKNESS
• Dependent on economic scenario
• Have to face the bureaucracy

❖ OPPORTUNITIES
• Integrated logistics solutions for companies
• Development of e-commerce enables customers to stay online for any queries

❖ THREATS
• Economy slowdown
• Government regulation
• New technology

Strength Weakness
Threat

Opportunity

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 7P’S OF MARKETING MIX OF LOGISTICS SERVICE
1) PRODUCT: Having different divisions and varieties to serve all customers segment
division like freight, express, supply chain, forwarding etc.

2) PLACE: Having well networked offices and warehouses distributed geographically

across the globe.

3) PRICE: Price will be charged based on the charge weight of the goods and having a
pricing strategy for customer, it can be cost plus a fixed margin percentage price or pricing
in relation to competition, premium pricing or a mix of many other factors.

4) PROMOTION: Advertisements through mass and digital media, brand associations and
agents etc.

5) PHYSICAL EVIDENCE: Having distinctiveness in physical layout through mix of

colour, temperature and odour. Then distinct logos, brochures and websites.

6) PEOPLE: Personnel training, new employees orientation program, training of code of

conduct and training related to their development like communication techniques,
multidimensional leadership etc.

7) PROCESS: Integration of processes, they need to provide maximum customer

satisfaction with proper information recording, information flow, redressal and management
of internal & external issues.
 VRL OPERATION

VRL LOGISTICS LTD

Transport & logistics wind power generation Air charter operation

Passenger travels
Vijananand travels
▼
Goods transportation

Full truck load Less than full truck load Courier

Express cargo Maruti parcel General

 VRL LOGISTICS LTD

VRL TRAVELS
VRL is one of the front runners in the Indian Passenger Travel Industry amongst the private sector
players. These operations are conducted under the aegis of “VIJAYANAND TRAVELS”
covering more than 350 routes connecting nearly 100 destinations with over 362 luxury Buses /
Coaches. It is the Market Leader in Karnataka's Private Passenger Travel Industry. Our customer
have the choice of several bus types, viz. AC / Non A/c Sleeper coach, AC / Non A/c Semi
Sleeper / Seater, etc. Our fleet comprises a wide range of vehicles of several makes such as
Volvo, Isuzu, Ashok Leyland, etc to cater to every customer pocket preference.

Key Highlights

• ISO 9001:2008 Certified Operations.

• Service in the states of Karnataka, Maharashtra, Andhra Pradesh, Tamil Nadu, Gujarat
Rajasthan and Goa.
• Pre-dominant fleet of Multi Axle Seater / Sleeper Volvo Coaches amongst the private
operators.
• Pioneer in launching direct bus service from Karnataka to the commercial centres of
Jodhpur, Ahmedabad & Surat.
• Largest fleet of Volvo Multi-Axle buses in the private category.
• Drivers Special Training Centre at Hubli for safe driving.
• 24 Hours Customer Care for quick resolution of passenger’s complaints. No. 0836
2307300
• Buses on contract at special rates for the pilgrimage centres like Shirdi, Tirupati,
Shabarimalai, Pandharpur & Dharmasthala.
• Supply of buses at special rates for marriages and school / college trips / Corporate
Contracts.
• Well planned passenger facilities at major centres like Bengaluru, Hubballi, Bijapur,
Chitradurga & Tumkur.
• Special focus on clean toilet facility for ladies and elderly passengers.
• Individual entertainment screens in select long route buses.
• Stoppages only at exclusively identified good quality locations for hygienic food for long
journeys.
• Exclusive restaurant at Tumkur to cater to the taste buds of passengers.
• Huge network of agents spread across the country and online booking facility for easy
reservation of seats.
• Tie-ups with travel majors such as redbus.in, makemytrip.com, abhibus.com, etc.
• Connecting journeys for key locations to Tier - II & Tier - III locations.
• Establishment of state-of-the-art Washing Units at key locations for maintaining
cleanliness of Buses.
• Double drivers aboard every bus for safe travel.
• Pioneer of "Lady seat" concept.
• One of the only few private operators to provide bus back-up facility for breakdown etc.
• Internal CCTV cameras for safety of passenger belongings.
• Attractive discounts on offer for online bookings.
• Best in class punctuality record.
VRL COURIER SERVICE
They offer Courier services for time sensitive documents and packages. Presently, our Courier
offering is available within the State of Karnataka. Certain major out-of-Kamataka locations are

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being serviced through tie-ups with other operators. Our Courier business is operated in 109
towns and cities. Apart from catering to walk-in customers, we also pick up commercial
documents and packages directly from customers and deliver these to their assigned destination in
a time-bound manner on a door-to-door basis. In compliance with Indian laws, we do not provide
service in relation to mail and letters. Our service offering in this vertical includes: time-certain
deliveries of documents and packages and local ground transport for handdeliveries.

• Door to door time bound service

• Multi-Modal Connectivity
• Time bound Deliveries
• Special Service to and from Remote locations
• Topay / COD Facilities on Delivery
• Return / Reverse Pick-Ups
• Late Pick-ups and Early Connections
• Cash management and L.C. Service for Bank

VRL LOGISTICS LTD

General Parcel forms the core of VRL's business and involves pan Indian movement of
consignments of varying size and weight across the country on a Less than Truck Load (LTL)
godown to godown Basis. The Company also provides the option of door collection and door
delivery to the customers at a cost. The Priority Cargo business involves door-to-door delivery.
VRL offers its goods transportation services across 22 States and, 5 Union Territories covering all
major cities and towns in India. VRL has its exclusive offices across 553 towns and cities in India.
Operations in this division are conducted through a network of 929 branches and franchisees. We
differentiate ourselves from other service providers through our wide service network, as well as
our ability to provide door-to-door services through company-owned vehicles. We provide our
customers with billing, collection, load tracking, pick-up and delivery services. Operating through
owned vehicles enables safest possible movement for consignments with lowest incidences of
theft, pilferage, damage, etc.
• Surface transportation for best last mile connectivity
• Online track & trace facility
• Dedicated company owned vehicles
• 24x7x365 days operations
• Consignment size ranging from 1 kg to 40 tons.
• Door pick-up and door delivery facility
• Dedicated customer care window
• On-time delivery
• Extensive nation-wide network
• Best in class service record
FULL TRUCK LOAD
They provide FTL service to our customers by leveraging our broad base of select branches as
well as through our network of independent brokerage agents. They provide door-to door FTL
service to our customers, in which the goods are loaded on to our vehicle at the premises of the
customer and then delivered to the specified destination. This service is typically used by

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manufacturers that have large quantities of goods to be transported and is offered at a pre -
determined price. In general, we provide FTL services to utilization of our vehicles or to those
customers who offer attractive margins. They maintain our network of independent brokerage
agents that have partnered with us for a number of years. Brokerage agents complement our
network
of our branches by widening access to customers requiring such FTL service.

LESS THAN FULL TRUCK LOAD

Less than full truck load service is categorised into two categories parcel and express cargo under
less than full truck load the customers do not hire the entire truck.

VRL Delivery Branch

In this section goods are delivered; party goods are stocked in the godown and after receiving
relevant documents goods are delivered to consignee. Three notice on regular interval are sent on
failure to take delivery of goods by consignee then the goods are transferred to unclaimed goods
godown and then sold in action with the notice to the consignee.

Door delivery: In this VRL itself takes the risk to deliver the goods at the door of the
consigner.

Godown/office delivery: The consignee has to come down to godown or office to collect his
consignments.
The waybill consists of:

Consignor’s copy: A person who send goods will handle this (Booking party).

Consignor copy contains:

• Name and address of consignor

• Phone number amount
• Value of consignments
• No of articles
• Charges
• Weight of parcel or document

Consignee’s copy: The copy given to the receiver of goods.

Consignee copy contains:

• Consignors address
• Phone number
• Amount

• No of articles
• Value of consignments
• Charges
• Weight of the parcel
• Receiver’s signature and phone number.

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POD:(Proof of delivery)
POD contains:
• Consignor’s address
• Phone number
• Amount
• No of articles
• Charges
• Value of consignments
• Weight of the parcel
HOP (Head office copy): This copy is for head office reference

HOP contains:
• It contains consignor and consignee address
• Phone number
• Amount
• Value of consignments
• No of articles
• Charges weight of parcel

Working of delivery office:

The goods collected at different booking office are to be transported are all bought to the
transhipment point. These goods are then separated, sorted and according to the destination in
which they are to be sent.
Working process of delivery:
• When the goods are received from the booking office, they are divided into two ways
1. Door delivery goods
2. Office/godown delivery goods
• Door delivery goods will be delivered by the office to the consignee
• Office delivery goods, the consignee has to come down to the office/godown to collect
his/her goods
• The delivery of the goods also depends on the nature of the payment, if the payment is
already made then its very easy to deliver the goods, as the delivery is made immediately
after collecting the consignee’s copy, but in case of goods in regard of which the payment
has not been received, the goods are delivered only after cash is received from consignee.
• In this case a receipt is acknowledging the payment the consignee’s seal and signature is
taken behind the copy of the receipt as a proof. On delivery the name of the person taking
delivery, quality and LR no is recorded for future references
• The delivery office stores the goods for free for a maximum period of 15 days. After this
period a notice is sent to consignee to collect his goods, if fails another notice is sent after
60 days. A last notice is sent after 90 days. If he fails to do so again the goods are sold
and the amount is adjusted. But in case if goods are collected after first or second notice
the demurrage or storage charges will collected.
NOTE: Storage charges will be collected based on the charge weight of the goods and the

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space occupied by the goods.

3. Delivery: Delivering of goods to the consigned party.

4. CR (Cash Receipt): Goods will be delivered after the proper billing process.
5. LR: lorry receipt
6. PD: Permission to driver
7. DDSS: Daily delivery statement summary
8. DOD: Draft on delivery
9. COD: Cheque on delivery
10. CC Attached: Consignee copy attached
11. POD: Proof of delivery
12. HO copy: Head office copy
13.Consignment: consignment is a business arrangement in which a business, also
referred to as a consignee, agrees to pay a seller, or consignor, for merchandise
after the item sells.
14. Consignor: The consignor is the sender of goods
15. Consignee: The consignee is the receiver of the goods
16.Hamali: Money charged or paid for the carriage of burdens or parcels by a porter.
17. Freight: Goods transported in bulk by truck, train, ship, or aircraft
18. Turnover: The amount of money taken by a business in a particular period.
19.Door delivery: The delivery of products from the seller's warehouse to the point
of delivery, i.e., to the end customer.
20.Office/godown delivery: The consignee has to come and collect the goods from
the office/godown.
21.Carriers risk: explains that all risks are bome by the transporter while in
transportation.
22. Owner risk: Makes the transporter unliable from all risk.
23.Customer care: parties can contact to customer care number and can know the
status of their parcel or goods.
24.Eway Bill: E-way bill is a document required to be carried by a person in charge
of the conveyance carrying any consignment of goods of value exceeding Rs
50,000 as mandated by the Government in terms of Rule 138, Section 68 of the
Goods and Services Tax Act. E-way bill is generated from the Eway bill system
by the registered taxpayer (having a valid GSTIN) or

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25. transporters (registered or unregistered). An E-way bill needs to be

generated before the commencement of movement of goods or
consignment.
26. Re-direct: If the consignor has booked to the wrong destination, then that goods
can be re-directed to correct destination by adding additional charges.
27. Demurrage/storage charges: 15 days’ time to collect the goods. After 15 days
automatically storage charges start adding in the cash receipt. If the consignee
didn’t collect the goods.
Note: storage charges will be collected based on the charge weight of the goods.
28. Notice: Notice will be sent to the consignee through post after 75 days from
unloading date to collect the goods.
29. The LR number starts with three different sets
a. 750******* Travels consignments 900******* Door delivery consignments
b. 103******* 105******* 102*******
c. 30.
[office/godown delivery consignments
d.
e.
30. Refund: special discount for regular and big parties.

The working of delivery office VRL Ballari:

Staff: 30 members (Booking +
delivery)
10 members (only delivery)
Avg monthly turnover: 1200-1300 tons (only delivery)
2000 tons (Booking + delivery)
Daily turnover: 40 tons

cash receipts: 350-400 (per day)

Freight: 2,40,000 to 3,00,000 (per day)
Hamali: 9000 (per day)
Miscellaneous: 12,000 (per day)
Refund: 15,000 (per day)

Notice: 300 (per day)

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COMPETITORS FOR VRL LOGISTICS SERVICE IN LOCAL REGION
• DELUXE
• GIRNAR
• SUPREME
• MALANI

MATERIAL HANDING EQUIPMENT’S USED IN VRL

1) Hydraulic trolley: Hydraulic trolley is used by the labours to transfer the goods from one place to
another place. Here, the goods are kept on the pallet and then with the help of the trolley they
can lift that pallet to move the goods. This can lift goods of 3 to 4 tonnes.

2) Pallet: Pallet is used to keep the materials, which is then lifted to move more goods at time. It
can be lifted by both hydraulic trolley and fore clip.

3) Handle vehicle: Handle vehicle can lift up to 2 tonnes which will be pushed or pulled by labours
to move the goods.

4) Fore clip: This is used to lift the goods and move from one place to another place. This can lift 5
to 6 tonne weight.

5) Bike cage: Bike cage is used to transport the bike.

6) Crane: crane is used to load the goods of large quantity and huge weight. All the major hubs are
provided with cranes.

Pallet