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SBA Questionaire For POB

The document contains a 15 question questionnaire about a customer's experience with a product's advertising, purchase, and factors influencing their choice. The questions gauge how appealing the advertising was, what information it provided, how it affected their purchase, how they would rate and recommend the product, and what demographic and economic factors may have impacted the sale. The respondent is asked to select between multiple choice answers for each question.

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A.Benson
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532 views

SBA Questionaire For POB

The document contains a 15 question questionnaire about a customer's experience with a product's advertising, purchase, and factors influencing their choice. The questions gauge how appealing the advertising was, what information it provided, how it affected their purchase, how they would rate and recommend the product, and what demographic and economic factors may have impacted the sale. The respondent is asked to select between multiple choice answers for each question.

Uploaded by

A.Benson
Copyright
© © All Rights Reserved
Available Formats
Download as DOC, PDF, TXT or read online on Scribd
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Questionnaire

1. How much did the advertising of this product appeal to you? Was it

(a) moderate (b)average (c) strong

2. What beneficial information did the advertising of this product give to you?

(a) Durability of the product (b) purpose of the product (c) use of the product

3. How did the advertisement affect your purchase?

(a) Positive (b) negative (c) other, please state effect

4. Out of a scale of 1-5. How much do you rate the advertisement of this product? ( )

5. How many of the product did you buy?

(a) 1 (b) 2 (c) 2 or more

6. Would you have bought this blouse if you had not seen in person?

(a) Yes (b) No (c) maybe

7. What appealed most to you after viewing this product?

(a) Design (b) colour (c) presentation

8. How much influence did the seeing the product have on your purchasing choice?

(a) Large (b) medium (c) small

9. How much would you recommend this product to a friend after viewing?

(a) Would (b)wouldn’t (c) maybe

10. What types of advertisement appeal most to you?

(a) Radio (b)newspaper (c)online

11. Low income in rural areas affects the sale of this product?

(a) I agree (b) disagree (c) not sure


12. Do you agree that the demographics impact the sale of the product?

(a) I agree (b) disagree (c) not sure

13. Do you think that unemployment affects the sale the sale of this product?

(a) I agree (b)disagree (c) not sure

14. Does religious belief impact the sale of this product?

(a) Yes (b) no (b)maybe

15. What factors influenced your choice?

(a) Affordable (b) choice (d) other

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