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Structure of The Research Planning Stages

The document outlines the typical structure of a research plan, including 12 sections: 1) Introduction, 2) Problem Definition, 3) Review of past research, 4) Aims, objectives, hypotheses and conceptual framework, 5) Operational definition of concepts, 6) Scope and Limitations, 7) Significance of the study, 8) Methodology, 9) Sampling strategy, 10) Data collection methods, and 11) Plan of analysis. Each section is described in one to three sentences to define the key elements and information covered.

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Sudip Dutta
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85 views

Structure of The Research Planning Stages

The document outlines the typical structure of a research plan, including 12 sections: 1) Introduction, 2) Problem Definition, 3) Review of past research, 4) Aims, objectives, hypotheses and conceptual framework, 5) Operational definition of concepts, 6) Scope and Limitations, 7) Significance of the study, 8) Methodology, 9) Sampling strategy, 10) Data collection methods, and 11) Plan of analysis. Each section is described in one to three sentences to define the key elements and information covered.

Uploaded by

Sudip Dutta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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STRUCTURE OF THE RESEARCH PLANNING STAGES

1. Introduction
- Background, Need & Precise Interest (Literature Review)
2. Problem – Definition, Core Nature & Importance (Significance)
- Discovering the Management Dilemma ( whether Start-Up Project/Analysis of
Existing Project)
- Defining the Management Questions
o Marketing – Strategies adopted
I) Product –
a) Brand Name
b) Related Products or Services
c) Functionality
d) Quality
II) Promotion –
a) Advertising
b) Marketing Budget
c) Promotional Strategy vis-à-vis Competitors
III) Price –
a) Pricing Strategy vis-à-vis Competitors
b) Pricing Flexibility
c) Tariff Plans
d) Seasonal Changes in Tariffs vis-à-vis Competitors
IV) Place –
a) Distribution Centres
b) Distribution Channels
o Finance – Strategies adopted
I) Balance Sheets – should include assumed & anticipated business financials,
including assets & liabilities.
II) Profit & Loss Analysis – Income Statement that subtracts the costs of
business from earnings over a specific period of time, typically a quarter
or a year.
III) Break-Even Analysis – demonstrates the point where the cost of doing
business is fully covered by sales.
o Human Resources – Strategies adopted
I) Human Resources Plan
II) Consumer Behavior
III) Co-ordination among employees or in this case, project team-mates.

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- Defining & Refining the research questions
o Fact – oriented, information gathering questions
o Research questions broken into specific second & third level Investigative &
Measurement questions (Predesigned or Pretested in this case) respectively.
3. Review of the past research
- Significant achievements
- Gaps & justification for present study
4. Aims, objectives, hypotheses & conceptual model or theoretical
framework
- Reasonable number of challenging but not impossible special objectives.
- Formation & development of structure of relationships among variables.
- Conceptually clear, specific & anticipated outcomes as hypotheses.
5. Operational definition of concepts & terms
- For ease of measurements.
6. Scope & Limitations
- Marking of boundaries to make it manageable.
- Delimiting the scope & dimensions w.r.t
a) Topic Scope (Breadth & Depth)
b) Geographical Area (Space Co-ordinates)
c) Reference Period (Time Co-ordinates)
7. Significance of the study & expected utility of findings
- How it enriches theory and/or practice?
8. Methodology
- Type of research design
9. Sampling strategy
- Method
- Sample size adopted
10.Data collection methods & tools
- Primary and/or Secondary Data
11.Plan of analysis
- Statistical techniques to be used
12.Appendices & Supporting Information
- Information supporting statements made which includes Graphs, Charts,
Statistics, Photos, References; etc.

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