W3

Learning Area Media and Information Technogy (MIL) Grade Level Grade 12
Quarter Quarter 3 Date April 2021

I. LESSON TITLE Evolution of Media (part 1)

II. MOST ESSENTIAL LEARNING
Discuss responsible use of media and information
COMPETENCIES (MELCs)
III. CONTENT/CORE CONTENT After going through this module, you are expected to:
✓ identify traditional and new media;
✓ identify different sources of information in various ages;
✓ discuss the importance of evaluating information from the internet
✓ compare and contrast indigenous media to other sources of information
✓ explain how the evolution of media shaped the values and norms of people
and society
Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
A. Introduction 10 mins. Are you aware of what is happening in your community? Are you still updated
with the current issues that our country is facing today? If yes, good to hear that! I
bet you have your cellphone, television or radio with you to stay updated on
what is happening around. Did you ever wonder how people in the past received
and delivered information or data?
With the development of technology, people of today receive new tools that
make them work more efficient and effective.
B. Development 60 mins. As media and information evolve throughout the history, it provided people with
a better and faster access to information that is easier to adopt and to
manipulate.
Below are the different tools that were used in various eras in the history of
communication.
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
Other examples:
• Acta Diurna in Rome (130 BC)
• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD

Other Examples:
• Newspaper- The London Gazette (1640)
• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Punch cards
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe

Other Examples:
• Television (1941)
• Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976)
• OHP, LCD projectors

New Age or Information Age

Information Age (1900s-2000s) - The Internet paved the way for faster
communication and the creation of the social network. People advanced the
use of microelectronics with the invention of personal computers, mobile
devices, and wearable technology. Moreover, voice, image, sound and data
are digitalized. We are now living in the information age

Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21

Other Examples:
• Web browsers: Mosaic (1993), Internet Explorer (1995)
• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe

C. Engagement 60 mins Activity 1

Picture Analysis Analyze the picture and answer the question that follows. What
does the picture tell you? Explain your answer

Activity 2. Classification of Words Directions:

Classify the following communication tools according to what age they belong.
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
Activity 3. Media at Four Ages Directions:
Complete the table below by giving two (2) examples for each question.

D. Assimilation 10 mins Let us remember:

✓ As media and information evolve throughout the history, it provided people
with a better and faster access to information that is easier to adopt and to
manipulate.
✓ Media as a communication tool is used to inform people on what is happening
around them, and educating people to make significance of facts.
✓ Media is also used as a platform for public political discourse which can form
public opinion. ✓ Media also serves as a watchdog of the government and
private agencies which leads to accountability and effecting positive change.
V. ASSESSMENT 30 mins Poster Making
(Learning Activity Directions: Create a poster that portrays
the aphorism of Herbert Marshall McLuhan who is
Sheets for a Canadian communication theorist and
Enrichment, educator, “The Medium is the message”.
Remediation or
Assessment to be Use a ½ cartolina for your poster. [Modular]
Use a digital format to represent your
given on Weeks 3 poster [Online]
and 6)
Below is a rubric for your guidance.
 Suggested
IV. LEARNING PHASES Learning Activities
Timeframe
VI. REFLECTION 10 mins Reflect to this quotes, “Technology is best when it brings people together.”
~Matt Mullenweg, Social Media Entrepreneur
 The learner communicates the explanation of their personal assessment
as indicated in the Learner’s Assessment Card.
 The learner, in their notebook, will write their personal insights about the
lesson using the prompts below.
I understand that ___________________.
I realize that ________________________.
 I need to learn more about __________.

Prepared by: Rodolfo V. Tria Checked by: Jasmin S. Velasco

References:

Department of Education – Davao City Division, Region XI

1MayaMaria. “Traditional Media Vs New Media”. last modified April 26, 2015,
https://1mayamaria.wordpress.com/2015/04/26/traditional-media-vs-newmedia/

Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21; 21-22

LinkedIn. “Functions of Communication and Media”. last modified January 26, 2017,
https://www.slideshare.net/DaveGeraldBooc/b-05-functions-ofcommunication-and-media

Sutori.“The evolution of Traditional to New Media”. accessed June 11, 2020,

https://www.sutori.com/item/printing-press-for-mass-production-19th-century-aprinting-press-is-a-
device-0297

The Denver Post. “Evolution of Communication”. last modified May 7, 2016,

https://www.denverpost.com/2009/03/26/evolution-of-communication/ Timetoast. “The Evolution of
Traditional to New Media: Different Devices through the Ages”. accessed June 11, 2020,
https://www.timetoast.com/timelines/prehistoric-or-pre-industrial-age-before1700s

Charles Darwin University Australia. “Evaluating Information Sources Guide: Activities”. last modified
May 4, 2020, https://libguides.cdu.edu.au/evaluation BA Media and Information Literacy. “Media and
Information Sources”. last modified September 18, 2018,
https://bamil786447613.wordpress.com/2018/09/18/media-and-informationsources/

UNESCO. “Oral traditions and expressions including language as a vehicle of the intangible cultural
heritage”. accessed June 12, 2020, https://ich.unesco.org/en/oral-traditions-and-expressions-00053

Charles Darwin University Australia. “Evaluating Information Sources Guide: Activities”. last modified
May 4, 2020, https://libguides.cdu.edu.au/evaluation

Encyclopaedia Britannica.“Motion Picture”. accessed June 12, 2020,

https://www.britannica.com/art/motion-picture/Montage

R.Campus.“Writing Newspaper Article Rubric”. accessed June 12, 2020,

https://www.rcampus.com/rubricshowc.cfm?sp=yes&code=U397CW&

Encyclopaedia Britannica. “Cave Art”. last Modified May 22, 2020,

https://www.britannica.com/art/cave-painting

History. “Morse Code and the Telegraph”. last modified June 6, 2019,
https://www.history.com/topics/inventions/telegraph