11

Media and Information

Literacy Quarter 1 – Module
3: Evolution of Media
Media and Information Literacy
Senior High School Alternative Delivery Mode
Quarter 1 – Module 3: Evolution of Media
First Edition, 2020

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Published by the Department of Education

Secretary: Leonor Magtolis Briones
Undersecretary: Diosdado M. San Antonio

Development Team of the Module

Writer: Shera L. Mulawan Editor:

Melanio R. Florino Jr.
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Illustrator:
Layout Artist: Melanio R. Florino Jr.
Management Team: Dr. Reynaldo M. Guillena, CESO V
Dr. Basilio P. Mana-ay Jr., CESE
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Alma C. Cifra, EdD
May Ann M. Jumuad, PhD
Aris B. Juanillo, PhD

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Address: [email protected]
 11
Media and Information
Literacy
Quarter 1 – Module 3
Evolution of Media

Introductory Message
For the facilitator:

Welcome to the Media and Information Literacy Alternative Delivery Mode (ADM) Module on
Evolution on Media!
 This module was collaboratively designed, developed and reviewed by educators both from
public and private institutions to assist you, the teacher or facilitator in helping the learners meet the
standards set by the K to 12 Curriculum while overcoming their personal, social, and economic
constraints in schooling.

This learning resource hopes to engage the learners into guided and independent learning
activities at their own pace and time. Furthermore, this also aims to help learners acquire the needed
21st century skills while taking into consideration their needs and circumstances.

In addition to the material in the main text, you will also see this box in the body of the module:

As a facilitator you are expected to orient the learners on how to use this module. You also
need to keep track of the learners' progress while allowing them to manage their own learning.
Furthermore, you are expected to encourage and assist the learners as they do the tasks included in
the module.

For the learner:

Welcome to the Media and Information Literacy Alternative Delivery Mode (ADM) Module on
Evolution on Media.

The hand is one of the most symbolized part of the human body. It is often used to depict skill,
action and purpose. Through our hands we may learn, create and accomplish. Hence, the hand in this
learning resource signifies that you as a learner is capable and empowered to successfully achieve the
relevant competencies and skills at your own pace and time. Your academic success lies in your own
hands!

This module was designed to provide you with fun and meaningful opportunities for guided
and independent learning at your own pace and time. You will be enabled to process the contents of
the learning resource while being an active learner.

This module has the following parts and corresponding icons:

What I Need to Know This will give you an idea of the skills or competencies you are
expected to learn in the module.

What I Know This part includes an activity that aims to check what you already know
about the lesson to take. If you get all the answers correct (100%), you may decide to
skip this module.

What’s In This is a brief drill or review to help you link the current lesson with the
previous one.
What’s New In this portion, the new lesson will be introduced to you in various ways
such as a
story, a song, a poem, a problem opener, an activity or a
situation.
 What is It This section provides a brief discussion of the lesson. This aims to help you
discover and understand new concepts and skills.

What’s More This comprises activities for independent practice to solidify your
understanding and skills of the topic. You may check the answers to the exercises
using the Answer Key at the end of the module.

What I Have Learned This includes questions or blank

sentence/paragraph to be filled into process what you learned from the lesson.

What I Can Do This section provides an activity which will help you transfer your new
knowledge or skill into real life situations or concerns.

Assessment This is a task which aims to evaluate your level of mastery in achieving
the learning competency.

Additional Activities In this portion, another activity will be given to you to enrich your
knowledge or skill of
the lesson learned. This also tends retention of learned
concepts.

Answer Key This contains answers to all activities in the module.

At the end of this module you will also find:

References This is a list of all sources used in

developing this module.

The following are some reminders in using this module:

1. Use the module with care. Do not put unnecessary mark/s on any part of the module. Use a
separate sheet of paper in answering the exercises.
2. Don’t forget to answer What I Know before moving on to the other activities included in the
module.
3. Read the instruction carefully before doing each task.
4. Observe honesty and integrity in doing the tasks and checking your answers.
5. Finish the task at hand before proceeding to the next.
6. Return this module to your teacher/facilitator once you are through with it.
If you encounter any difficulty in answering the tasks in this module, do not hesitate to consult
your teacher or facilitator. Always bear in mind that you are not alone.

We hope that through this material, you will experience meaningful learning and gain deep
understanding of the relevant competencies. You can do it!

What I Need to Know

 Hi! This module was designed for you to explore the evolution of media. You may be able to
find out some technologies used throughout the history. You will be amazed how people communicate
each other without using cellphones or any social media accounts.

May this module bring excitement and significant learning experiences as you answer the
activities. Let’s start!

The module is divided into two lessons:

• Evolution of Media: Traditional to New Media

• Indigenous Media and Other Sources of Information

After going through this module, you are expected to:

identify traditional and new media;

identify different sources of information in various ages;
discuss the importance of evaluating information from the internet
compare and contrast indigenous media to other sources of information
explain how the evolution of media shaped the values and norms of people and society

What I Know

I. Multiple Choice. Read carefully each question and write your answer in STANDARD
CAPITAL letter in your notebook.

1. It is a device that applies pressure to an inked surface resting upon a print medium (like
paper or cloth).
A. Clay Tablet C. Printing Press
B. Typewriter D. Laptop
2. It is used for long-distance communication by transmitting electrical signals over a wire laid
between stations.

A. Telegraph C. Smartphone
B. Clay Tablet D. Computer
3. It is to provide a platform for public political discourse. It is to facilitate public opinion and
expression of dissent.
A. Monitoring Function C. Opinion Function
B. Information Function D. Watchdog 4. Which of the following is NOT a
form of Indigenous Media?

A. Folk or traditional media C. Direct observation

B. Gatherings and social organizations D. Blog
5. It consists of interconnected networks using standardized communication protocols.
A. Indigenous Media C. Internet
B. Library D. Television

II. Crossword Puzzle.

Directions: Complete the crossword puzzle by filling in a word that fits each clue. Write your
answers in your notebook.

Were you able to get the correct answer? Check the Answer Key.

Lesson
Evolution of Media:
1 Traditional to New Media

Are you aware of what is happening in your community? Are you still updated with the current issues
that our country is facing today? If yes, good to hear that! I bet you have your cellphone, television or
radio with you to stay updated on what is happening around. Did you ever wonder how people in the
past received and delivered information or data?
 What’s In

Activity 1. Picture Analysis

Analyze the picture and answer the question that follows.
What does the picture tell you? Explain
your answer

Source: “Evolution of Communication”, The Denver

Post, last modified May 7, 2016,
https://www.denverpost.com/2009/03/26/evolution-
ofcommunication/

Are you familiar with the technologies that they used? Well, those are some of the technologies that
they used for communication. It was difficult and complicated to communicate before. It was
challenging and time consuming.

With the development of technology, people of today receive new tools that make them work more
efficient and effective. Let’s find out more!

What’s New

Activity 2. Classification of Words

Directions: Classify the following communication tools according to what age they belong.

cave paintings typewriter television Facebook

transistor radio portable laptop papyrus newspaper

smartphones clay tablets telegraph LCD Projectors

motion picturemainframe Computers wood blocks Google

 New/Information Age
Pre -Industrial AgeIndustrial Age Electronic Age

Were you able to get all correct answers? You may check the Answer Key.

The words that you have classified are some of the communication tools that were used in various
ages in the history of communication: pre-industrial age, industrial age, electronic age and
new/information age.

What is It
As media and information evolve throughout the history, it provided people with a
better and faster access to information that is easier to adopt and to manipulate.
Below are the different tools that were used in various eras in the history of communication.

Pre-Industrial Age

Pre-Industrial Age (Before 1700s) - People discovered fire, developed paper from plants, and forged
weapons and tools with stone, bronze, copper and iron.
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21

Examples:

Cave paintings (also known as “parietal art”) are numerous paintings and
engravings found on cave walls or ceilings around 38 000 BCE.
Source: “Cave Art”, Encyclopedia Britannica, last Modified May 22, 2020, https://www.britannica.com/art/cave-
painting
Clay tablets are used as a writing medium especially for writing in
cuneiform. Cuneiform is one of the oldest forms of writing. This means of
communication was used for over 3 000 years in 15 different languages
Source: “The Evolution of Traditional to New Media: Different Devices through the Ages”, Timetoast,
accessed June 11, 2020,https://www.timetoast.com/timelines/prehistoric-or-pre-industrial-
age-before-1700s

Papyrus is made from pith of papyrus

plant. It is used in ancient times as writing surface to designate
documents written on its sheets, rolled up to scrolls.
Source: “The Evolution of Traditional to New Media: Different Devices through the Ages”, Timetoast,
accessed June 11, 2020,https://www.timetoast.com/timelines/prehistoric-or-
pre-industrial-age-before-1700s

Other examples:

• Acta Diurna in Rome (130 BC)

• Dibao in China (2nd Century)
• Codex in the Mayan region (5th Century)
• Printing press using wood blocks (220 AD

Industrial Age

Industrial Age (1700s-1930s) - People used the power of steam, developed machine tools, established
iron production, and the manufacturing of various products (including books through the printing
press).
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21

Examples:

Printing press for mass production (19th century)

A printing press is typically used for texts. It is a device that applies

pressure to an inked surface resting upon a print medium (like paper
or cloth).
Source: “The evolution of Traditional to New Media”, Sutori, accessed June 11, 2020,
https://www.sutori.com/item/printing-press-for-mass-production-19th-century-a-printing-press-is-a-device-
0297

Telegraph is used for long-distance communication by

transmitting electrical signals over a wire laid between stations.
Source: “Morse Code and the
Telegraph”, History, last modified
June 6, 2019,

https://www.history.com/topics/inventions/telegraph
Motion picture (also known as film or movie) is series of still photos on film, projected in rapid
succession onto a screen by means of light.
Source: “Motion
Picture”, Encyclopaedia Britannica, accessed June 12,
2020,https://www.britannica.com/art/motion-picture/Montage

Other Examples:

• Newspaper- The London Gazette (1640)

• Typewriter (1800)
• Telephone (1876)
• Motion picture photography/projection (1890)
• Commercial motion pictures (1913)
• Motion picture with sound (1926)
• Punch cards

Electronic Age
Electronic Age (1930s-1980s) - The invention of the transistor ushered in the electronic age. People
harnessed the power of transistors that led to the transistor radio, electronic circuits, and the early
computers. In this age, long distance communication became more efficient.
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21

Photo ofTransistor Photo ofLarge

radio electronic
computers- i.e.
EDSAC (1949) and
UNIVAC 1 (1951)

Other Examples:

• Television (1941)
• Personal computers - i.e. Hewlett Packard 9100A (1968), Apple 1 (1976) • OHP, LCD
projectors
New Age or Information Age
Information Age (1900s-2000s) - The Internet paved the way for faster communication and the
creation of the social network. People advanced the use of microelectronics with the invention of
personal computers, mobile devices, and wearable technology. Moreover, voice, image, sound and
data are digitalized. We are now living in the information age
Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information
Literacy” Philippines Quezon City: Commission on Higher Education, 2016, pp.20-21
Examples:

Laptop Facebook Google Meet

(Social Network) (Video Chat)

Other Examples:

• Web browsers: Mosaic (1993), Internet Explorer (1995)

• Blogs: Blogspot (1999), LiveJournal (1999), Wordpress (2003)
• Social networks: Friendster (2002), Multiply (2003), Facebook (2004)
• Microblogs: Twitter (2006), Tumblr (2007)
• Video: YouTube (2005)
• Augmented Reality / Virtual Reality
• Video chat: Skype (2003), Google Hangouts (2013)
• Search Engines: Google (1996), Yahoo (1995)
• Portable computers- laptops (1980), netbooks (2008), tablets (1993)
• Smart phones
• Wearable technology
• Cloud and Big Data

Functions of Communication of Media

1. Monitoring Function. This is to inform the citizens on what is happening around

them.
2. Information Function. This is to educate the audience on the meaning and
significance of the facts.
3. Opinion Function. This is to provide a platform for public political discourse. It is
to facilitate public opinion and expression of dissent.
4. Watchdog Role of Journalism. It denounces the wrongdoing of the government and the
private which leads to increasing of accountability and spearheading positive changes.
5. Channel for Advocacy of Political viewpoints

Source: “Functions of Communication and Media”, LinkedIn, last modified January 26, 2017,
https://www.slideshare.net/DaveGeraldBooc/b-05-functions-of-communication-and-media

What’s More
Activity 3. Media at Four Ages
Directions: Complete the table below by giving two (2) examples for each question.
What did people use to What did people use to
What did people use to
Age communicate each other? share or broadcast
store information?
information?

Pre-industrial Age

Industrial Age

Electronic Age

New/Informational Age

Source: Ferdinand B. Pitagan, Ph.D et.al., “Teaching Guide for Senior High School Media and Information Literacy”
Philippines Quezon City: Commission on Higher Education, 2016, pp.21-22

Activity 4. Traditional VS New Media

Write on the line which of the two is traditional media and new media and explain briefly your answer.

“Traditional Media Vs New Media”, 1MayaMaria, last modified April 26, 2015,
https://1mayamaria.wordpress.com/2015/04/26/traditional-media-vs-new-media/

Explain your answer:

Were you able to distinguish correctly the two? Check your answers using the Answer Key.

Activity 5. Venn Diagram

Directions: Using the Venn diagram give the similarities and differences between tradition and
new media.

Were you able to get the similarities and the differences between the two? Which do you think is the
better one? Why?
Check the Answer Key for the possible answers.

Let us remember:

As media and information evolve throughout the history, it provided people with a better and
faster access to information that is easier to adopt and to manipulate.

Media as a communication tool is used to inform people on what is happening around them,
and educating people to make significance of facts.

Media is also used as a platform for public political discourse which can form public opinion.

Media also serves as a watchdog of the government and private agencies which leads to
accountability and effecting positive change.

What I Can Do
Activity 7. Collage Making
Directions: Cut some pictures and paste them in the box to create a collage that shows the functions
and communication of media. Do this in a short bonpaper. Below is the rubric for your guide.
Rubric for Collage
Criteria 4 3 2 1
Content The collage The collage The collage The collage does not
demonstrates demonstrates demonstrates demonstrate
understanding of understanding of the understanding of the understanding of the
the topic. The topic and the pictures topic but some topic.
pictures are pictures are
are relevant but some
logically organized not logically organized
are not logically
and relevant to the and irrelevant to the
organized.
topic. topic

Creativity/Neatness The collage is very The collage is The collage is The collage lacks
creative and neat. somehow creative creative but lacks creativity and
and neat. neatness. neatness.
 (Photo of Henry
Marshall McLuhan)

Activity 8. Poster Making

Directions: Create a poster that
portrays the aphorism of
Herbert Marshall McLuhan who
is a Canadian communication
theorist and educator, “The
Medium is the message”. Use a
½ cartolina for your poster.
Below is a rubric for your guidance.

Rubric for Poster

Criteria 5 4 3 2
The poster is Some drawings are Most of the The drawing is not
relevant to the topic not relevant to the drawings are not relevant to the topic
and topic but it still able relevant to the and does not able to
communicates to communicate the topic. It communicate a
Content the message acceptably
message clear message.
clearly. clearly. communicates the
message but lacks
clarity.
The poster is very The poster is The poster is The poster lacks
creative and neat. somehow creative creative but lacks creativity
Creativity/Neatness
and neat. neatness. and
neatness.
 Lesson
Indigenous Media and Other
4 Sources of Information

In the previous lesson, we discussed how media and information evolve throughout the history. It
makes us easier to access more information. But, how will we know the validity and reliability of the
information that we get?

What’s In

Activity 1. News Report

The coronavirus or Covid19 pandemic is a global health crisis and the greatest challenge in 2020. It
creates economic, political and social effects to every country it touches and leaves deep scars to it.

Some people lose their jobs and income. Some businesses are forced to close. Education switches to
remote learning approach. No one has an idea when normality will return.
Directions: To know more about this pandemic, your task is to look for 3 news articles about
Coronavirus Covid-19 and place them in a sheet of paper. Then, write on the box the references where
you got your news articles and answer the questions that follow.

Reference for news # 1

Reference for news # 2

Reference for news # 3

1. Where did you search for these information or news article?

2. How did you determine the quality and accuracy of the information?

What’s New

Activity 2. Evaluating Online Resources

Directions: Assess the following resources that appeared in a search for “indigenous alcohol morality”.
Write the word suitable on the line if it is suitable to use as an information source and reference in
academic assignments. If not, write not suitable and explain briefly your reasons.
1. Aboriginal alcohol consumption
• http://www.creativespirits.info/aboriginalculture/health/aborigina l-alcohol-
consumption
• Last updated Dec 2012, so information is quite up-to-date.
• Audience is the general public.
• Information published on a site called Creative Spirits. Author is Jens Korff – no
qualifications or experience are listed.
• Some advertising on website. Reference list is provided, however most of the
references are newspaper articles.
• About page seeks to convince the audience of its credibility, but its purpose is not
clear.

2. Estimating alcohol-attributable mortality among Indigenous Australians:

Towards Indigenous-specific alcohol aetiologic fractions

• http://ezproxy.cdu.edu.au/login?url=http://onlinelibrary.wiley.co
m/doi/10.1111/j.1465-3362.2008.00044.x/pdf
• Published 2009, so information is quite up-to-date.
• Audience is other researchers
• Authors are Richard Pascal, Tanya Chikritzhs and Dennis Gray – their qualifications
and organizational affiliations are listed.
• Article published in the Drug and Alcohol Review, which is a peerreviewed journal.
Reference list provided.
• This is a scholarly peer reviewed article

_________________________________________________________

3. Send indigenous offenders to rehab: report

• http://tools.ntnews.com.au/stories/54075277.php
• Published Feb 2013, so information is quite up-to-date.
• Audience is Australian / the general public. Newspaper article in the NT News.
• Author is Lisa Martin – no qualifications or experience are listed..
• Source is likely to be the media release
http://www.naccho.org.au/download/aboriginalhealth/nidac_report_release.pdf
• to inform and sell

_________________________________________________________

Source: “Evaluating Information Sources Guide: Activities”, Charles Darwin University Australia, last modified
May 4, 2020, https://libguides.cdu.edu.au/evaluation
 What is It

Sources of Information

There are three sources of information: indigenous media, library and internet. Let us learn
more of them in the following activities.

Indigenous Media

Indigenous media could also be defined as variety of media expression conceptualized, produced,
and circulated by indigenous people with information appropriate to their culture.
Source: “Media and Information Sources”, BA Media and Information Literacy,last modified September 18, 2018,
https://bamil786447613.wordpress.com/2018/09/18/media-and-information-sources/

Indigenous Knowledge is a unique knowledge from a specific culture or society.

Indigenous Communication is the transmission of information through local channels or forms by

which the culture is preserved, handed down and adapted.

Source: “Media and Information Sources”, BA Media and Information Literacy,last modified September 18, 2018,
https://bamil786447613.wordpress.com/2018/09/18/media-and-information-sources/

Characteristics of Indigenous Media

• oral tradition of communication
• store information in memories
• information exchange is face-to-face
• information is contained within the border of the community

Source: “Oral traditions and expressions including language as a vehicle of the intangible cultural heritage”, UNESCO, accessed June 12,
2020, https://ich.unesco.org/en/oral-traditions-and-expressions-00053
Forms of Indigenous Media

• Folk or traditional media

• Gatherings and social organizations
• Direct observation
• Records (written, carved, oral)
• Oral instruction
Library
Library is a place where artistic, literary, musical and reference materials such manuscripts,
books, and films are kept for use and not for sale.

Types of Libraries
• Academic Library. This is for Colleges and Universities
• Public Library. This is for cities and towns
• School Library. This is for students from Kindergarten to Grade 12
• Special Library. This is in specialized environment such as hospitals, private business and
the government.

Internet
It is a global computer network providing a variety of information and communication facilities,
consisting of interconnected networks using standardized communication protocols.

Since it is easy to access information from the internet, the following evaluation criteria will help
you how to assess online resources.
• Currency. It is the timeliness of information.
• Relevance. It is the significance of the information that you need.
• Authority. It is the source of information.
• Accuracy. It is the closeness of the report to the actual data
• Purpose. The reason why it is created.

SKILLS IN DETERMINING THE RELIABILITY OF INFORMATION

1. Check the Author
2. Check the Date of Publication or of update
3. Check for Citations
4. Check the Domain or owner of the site/page.
.com – commercial
.gov – government
.edu – educational
.org – nonprofit organization
.mil – military

Source: “Evaluating Information Sources Guide: Activities”, Charles Darwin University Australia, last modified May 4, 2020,
https://libguides.cdu.edu.au/evaluation
 What’s More

Activity 3. Sources of Information

Give examples of media for each source of information by pasting 3 pictures in each box. Do this in a
short bondpaper.

Indigenous Media Library Internet

Criteria 5 4 3 2
Content All pictures are Only 2 pictures are Only 1 picture is The pictures are not
relevant to the relevant to relevant to the relevant to
given source of the given source of given source of the given source of
information. information. information. information.

Activity 4. Mind Mapping

Directions: Create a mindmap about indigenous media. A Mind Map is a diagram used to visualize
the relationship among pieces of the whole. You may add more circles if necessary.

Indigenous
media

What I Have Learned

Let us remember:

There are three sources of information: indigenous media, library and internet.

Indigenous media could also be defined as variety of media expression conceptualized,

produced, and circulated by indigenous people with information appropriate to their culture.

Library is a place where artistic, literary, musical and reference materials such manuscripts,
books, and films are kept for use and not for sale.

Internet is a global computer network providing a variety of information and communication

facilities, consisting of interconnected networks using standardized communication protocols.
 What I Can Do
Activity 5. Essay
Directions: In this activity, interview two elders in your family and ask them about
cultural beliefs or practices in your community: how they preserve, handed-down and adapted them.
Then, ask at least three teenagers if they know and value those cultural beliefs or practices.

Elder # 1
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Elder # 2

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Teenager # 1
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
Teenager # 2

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

Teenager # 3
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

What source of information did you use? ____________________________________

Cultural beliefs and practices in the community are best known by the elders. They handed-down what
they know to the next generation to preserve their cultural beliefs and practices.

Assessment

I. Multiple Choice. Read each question carefully and write your answer in STANDARD
CAPITAL. Write the answers in your notebook.

1. When did people discover fire and develop paper from plants?

A. Pre-industrial Age C. Electronic Age

B. Industrial Age D. New/Information Age
 2. Which of the following statements is TRUE about industrial age? A.
People developed paper from plants.
B. People used electronic devices as means of communication.
C. Books were published through printing press.
D. People used portable computer laptop to gather information.

3. Which of the following medium is used during the electronic age?

A. clay tablets C. virtual reality
B. cloud and big data D. LCD projectors

4. It is where people are can share ideas, speculate, tell stories and give information.
A. Monitoring Function C. Information Function
B. Opinion Function D. Media as channel

5. Jade browses the internet on how to cite references for her research paper so that she will
not commit plagiarism. What function of media is this?
A. Monitoring Function C. Information Function
B. Opinion Function D. Media as channel

6. It refers to the closeness of the report to the actual data.

A. accuracy C. relevance

B. authority D. purpose

7. A type of library that is suitable to a particular grade level.

A. Academic Library C. School Library

B. Public Library D. Special Library

8. Which of the following is NOT a characteristic of indigenous media.

A. oral tradition of communication

B. store information in memories

C. information acquired from Google

D. information is contained within the border of the community

9. We need to evaluate information because ________.

A. sources vary in the levels of authority, accuracy and objectivity

B. not all information is suitable for your paper
C. the information available is relevant
D. "Fake news" is widespread 10. A journalist looking for sources should try to use ___.

A. close friends in gathering information

B. officials with closed connections
C. variety of sources with different facts and opinions
D. different opinions from the neighborhood
II. Identification.
A. Write T if it is traditional media and N if it is new media.

1. Magazine 3. Online Video Games 5. Radio

2. Blog 4. Print advertising

 B. Identify what is defined in each item.

1. It is a unique knowledge from a specific culture or society.

2. It is the timeliness of information.

3. It is a global computer network providing a variety of

information.

4. It is a place where reference materials are kept.

5. It is a transmission of information through local

channels.

References

1MayaMaria. “Traditional Media Vs New Media”. last modified April 26, 2015,
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