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MANGMT 4970 Spring 2021 Case Outline Assignment Guidelines-3

This document provides guidelines for a case outline assignment in a management course. Students are required to submit outlines for 4 of the 6 cases discussed during the semester. The outlines should identify the key issues facing the company, related symptoms, recommended solutions supported by a strategy framework, and proposed actions and timeline to implement the solutions. The instructor will randomly select two submitted outlines for detailed grading worth 50 points each.

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51 views

MANGMT 4970 Spring 2021 Case Outline Assignment Guidelines-3

This document provides guidelines for a case outline assignment in a management course. Students are required to submit outlines for 4 of the 6 cases discussed during the semester. The outlines should identify the key issues facing the company, related symptoms, recommended solutions supported by a strategy framework, and proposed actions and timeline to implement the solutions. The instructor will randomly select two submitted outlines for detailed grading worth 50 points each.

Uploaded by

hhunter530
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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MANGMT 4970 Fall 2020 Case Outline Assignment Guidelines

Overview: this semester we will discuss a total of six full-length cases during class time.

These include:
1) Thursday, February 18 Case 10 The Movie Exhibition Industry: 2018 and Beyond (no outline required)

For #2-#6, make sure to turn in four of the five course outlines
2) Tuesday, March 9 Case 7 Illinois Tool Works: Retooling for Continued Growth and Profitability
3) Thursday, March 25 Case 2 Baidu’s Business Model and Its Evolution
4) Thursday, April 8 Case 17 The Volkswagen Emissions Scandal
5) Thursday, April 15 Case 1 Alphabet Inc. Reorganizing Google
6) Tuesday, April 27 Case 3 Future of the Autonomous Automobile: A Strategy for BMW

No outline is required for the first full-length case (#1). On 4 of the last 5 of these days you are to bring a
case outline to class to turn in at the start of class to summarize the logic that you think best addresses
the questions and issues raised in the case. Make sure to bring two copies of the outline to class since
you will turn in one and can then have the other as a prompt during the class discussion.

Grading: For the four outlines turned in, the instructor will randomly select two of the four cases turned
in for detailed grading based on the case analysis outline guidelines. The two cases selected for detailed
grading will be worth 50 points each for a total of 100 points. The two cases not selected for detailed
grading will be used to determine the final course grade for students right on the line between two
possible final grades.

Case Analysis Outline:

1) List the two most important issues or challenges facing the focal firm in the case. Indicate why these
issues/challenges are important for the firm in terms of the long-term performance measures that you
think will be affected.

2) For each of the two issues/challenges you identified in part 1, cite key symptoms related to this
issue/challenge that you identified as you read the case.

3) For each of the two issues/challenges you identified in part 1, cite your recommended solution to this
issue/challenge and describe why you are convinced that this is the best solution available. Be sure to
include a strategy framework that you used in your analysis.

4) For each of the two recommendations you identified in part 3, describe at least three actions the firm
should implement to follow each recommendation and a timeline for each action.

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