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Corporate Identity Manual - Basic

This document provides guidelines for FINO PROJECTS' corporate identity manual. It describes the standard logo and specifies that its proportions should remain unaltered. It also defines the correct color schemes for the logo and a complementary light brown color in both RGB and CMYK values. Finally, it establishes rules for maintaining a protection zone around the logo and identifies the corporate typefaces, Poppins, to be used with variants in grey, light brown, and black.

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Alejandra A Arenas
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147 views

Corporate Identity Manual - Basic

This document provides guidelines for FINO PROJECTS' corporate identity manual. It describes the standard logo and specifies that its proportions should remain unaltered. It also defines the correct color schemes for the logo and a complementary light brown color in both RGB and CMYK values. Finally, it establishes rules for maintaining a protection zone around the logo and identifies the corporate typefaces, Poppins, to be used with variants in grey, light brown, and black.

Uploaded by

Alejandra A Arenas
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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CORPORATE IDENTITY MANUAL

THE LOGO
STANDARD LOGO
This relates to the standard logo through which our target
audience recognises our services and values.

The proportions should always remain unaltered.


LOGO
COLOUR SCHEME
Describes the various values required for the correct reproduction
of the corporate colours. It includes the values for light brown as a
complementary colour.

RGB: R=1 G=1 B=1


The common view of colours on computer and television screens,
etc., is composed of 3 values for red, green and blue (RGB).

CMYK: C=90 M=79 Y=61 K=97


(4-colour system). This is the system commonly used to print
“full colour” items like catalogues, magazine adverts, etc. Putting it
simpler, this is the method which most colour printers use, based
on 4 cartridges. It comprises percentage values for cyan, magenta,
yellow and black (CMYK).
LIGHT BROWN

RGB: R=139 G=100 B=24


The common view of colours on computer and television screens,
etc., is composed of 3 values for red, green and blue (RGB).

CMYK: C=29 M=49 Y=52 K=23


(4-colour system). This is the system commonly used to print
“full colour” items like catalogues, magazine adverts, etc. Putting it
simpler, this is the method which most colour printers use, based
on 4 cartridges. It comprises percentage values for cyan, magenta,
yellow and black (CMYK).
LOGO PROTECTION ZONE
It refers to the visual zone around the logo which must not be broken
by any other logo or graphical element, except for the application of
internal sub-logos.

This should be principally borne in mind in co-sponsorships where it


coexists with other logos.
CORPORATE
TYPEFACES
FINO PROJECTS uses Poppins, in its different variants, as its
corporate typeface. It helps differentiate the logo with titles in
grey and highlights in light brown.

POPPINS
POPPINS LIGHT
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

POPPINS REGULAR
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

POPPINS MEDIUM
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789

POPPINS BOLD
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
TEXT SAMPLE

LANEWAY HOUSES: DETACHED


SECONDARY SUITES. DESIGN & BUILD
Laneway houses are popping up all over the city.

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