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Module 6 Activity Design Brief Compressed

This document provides details for the Spring/Summer 2021 theme called 'Lust for Life' for an activity design brief. It includes two subthemes called 'Revivalist' and 'Amour' that focus on embracing adventure, passion and excitement or a romantic, chic style respectively. The themes draw inspiration from fairytales, Studio 54, and romantic gestures or Romeo and Juliet and include bold colorful dresses for 'Revivalist' and white lace items for 'Amour'.

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0% found this document useful (0 votes)
95 views7 pages

Module 6 Activity Design Brief Compressed

This document provides details for the Spring/Summer 2021 theme called 'Lust for Life' for an activity design brief. It includes two subthemes called 'Revivalist' and 'Amour' that focus on embracing adventure, passion and excitement or a romantic, chic style respectively. The themes draw inspiration from fairytales, Studio 54, and romantic gestures or Romeo and Juliet and include bold colorful dresses for 'Revivalist' and white lace items for 'Amour'.

Uploaded by

api-482730653
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PDF, TXT or read online on Scribd
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Module 6

MODULE 6 ACTIVITY DESIGN BRIEF


Activity
Design Brief
Allie Erickson, Sarah Elizabeth
Bishop, Natalie Neal, AC Turner
Lust for Life

Revivalist Armour
Lust for Life
Main Spring/Summer 2021 Theme

The idea for this theme is to fill the


consumer with things that remind
them of adventure, passion, and
excitement. To make them feel like
are going into a real life fairytale,
perhaps their favorite love story. The
names of the colors chosen for this
based off the greatest fairytales of all
time and what you would typically
think of in a love story.
Revivalist
Revivalist subtheme is for the consumer who is
ready to shop and take a few fashion risks after
being inside for so long. Revivalist will embrace the
consumer's inner adolescent spirit.

Inspiration: Studio 54, 80's, Maximalism, Bold


romantic gestures

Styles & Items: Fitted dresses and sets complete


with unique embellishments and made in bold colors
to let the wearers personality shine through their
clothing.

Colors: Bright colors - pinks, greens, purples, blues,


etc.

Fabric: Tulle, Floral Linen, Crochet


REVIVALIST
Armour
Amour subtheme is for the consumer who is looking for
excitement - chic and romantic flare. Amour consumers will
embrace the consumer's passionate, mysterious, romantic
side. One who wants to take some of the older silhouettes
and revamp them.

Inspiration: Romeo & Juliet, Hopeless Romantics, Gardens at


Versailles

Styles & Items: The line will be filled with white, lace, and
corsets. Bringing a new touch of femininity to the wardrobe
of the wearer.

Colors: Muted, Romantic colors - white, baby pink, light blue,


etc.

Fabrics: Silk, Lace, Knits

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