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Significance of The Study

This study aims to analyze the impact of the rise in online shopping among youth on traditional retailers, especially those with small shops selling a limited range of clothing and accessories. The growth of online shopping has threatened the livelihoods of thousands of brick-and-mortar retailers. This study seeks to understand the realities of the situation and the effects of online shopping on conventional stores. It is important for small retailers to recognize this issue and develop new strategies to address the challenges posed by online competition.

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9K views

Significance of The Study

This study aims to analyze the impact of the rise in online shopping among youth on traditional retailers, especially those with small shops selling a limited range of clothing and accessories. The growth of online shopping has threatened the livelihoods of thousands of brick-and-mortar retailers. This study seeks to understand the realities of the situation and the effects of online shopping on conventional stores. It is important for small retailers to recognize this issue and develop new strategies to address the challenges posed by online competition.

Uploaded by

askmoko
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Significance of the study

This study is of quite of importance in present times as there


has been a sudden surge in online shopping and customers,
especially the youth have adjusted to it to a greater extent
which has become a real cause of concern for the thousands of
retailers who have small shops and who offer a small variety
of products which are their source of livelihood. This study
wants to bring out the real scenario and also the impact the
online shopping is creating over the conventional stores with
reference to the clothing and accessories. It’s a high time that
the retailers should start thinking into this aspect and come up
with better and advanced strategies
This study is of quite of importance in present times as there
has been a sudden surge in online shopping and customers,
especially the youth have adjusted to it to a greater extent
which has become a real cause of concern for the thousands of
retailers who have small shops and who offer a small variety
of products which are their source of livelihood. This study
wants to bring out the real scenario and also the impact the
online shopping is creating over the conventional stores with
reference to the clothing and accessories. It’s a high time that
the retailers should start thinking into this aspect and come up
with better and advanced strategies
This study will be a significant in seeking for the effect that online selling brings to the

traditional stores and sellers in present times as there has been a sudden surge in online shopping

and customers, especially the youth have adjusted to it to a greater extent which has become a

real cause of concern for the thousands of retailers who have small shops and who offer a small

variety of products which are their source of livelihood. This study wants to bring out the real

scenario and also the impact the online shopping is creating over the conventional stores with

reference to the clothing and accessories. It’s a high time that the retailers should start thinking

into this aspect and come up with better and advanced strategies.

This study is advantageous especially to the following beneficiaries:


For the online sellers: This study will provide information to the online sellers on how

they are dominating nowadays when it comes to selling and what is their effect to the traditional

way of selling.

For the traditional sellers: This study will provide awareness and knowledge to the

Traditional seller on what is the impact of online selling to their business and their income so

that they can think of a way to maintain their sales and revenue.

For the Consumers: This study will bring data to the consumer that provides

information about buying online products that is less in quality rather than buying in stalls that

assure them with the quality.

For the Future Researchers. This study will provide sufficient information and will

serve as a guide and a reliable reference to future researchers who will conduct the same or

related study.

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