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Assignment Guidance

This document provides guidance for an assignment to analyze Nissan's marketing and operations management. Students are instructed to: 1) Review Nissan's business model, strategy, objectives, and sources of competitive advantage. Relate these to marketing and operations management theory. 2) Conduct a detailed market and environment analysis using models like SWOT, PESTLE, Porter's Five Forces, marketing mix, and market segmentation. Analyze the implications for Nissan and relate findings to theory. 3) Evaluate Nissan's value chain and ability to add value through marketing and operations. Reference analysis findings and operations management theory. 4) Assess how Nissan's practices align with marketing and operations management theory.

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yiran
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36 views2 pages

Assignment Guidance

This document provides guidance for an assignment to analyze Nissan's marketing and operations management. Students are instructed to: 1) Review Nissan's business model, strategy, objectives, and sources of competitive advantage. Relate these to marketing and operations management theory. 2) Conduct a detailed market and environment analysis using models like SWOT, PESTLE, Porter's Five Forces, marketing mix, and market segmentation. Analyze the implications for Nissan and relate findings to theory. 3) Evaluate Nissan's value chain and ability to add value through marketing and operations. Reference analysis findings and operations management theory. 4) Assess how Nissan's practices align with marketing and operations management theory.

Uploaded by

yiran
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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ASSIGNMENT GUIDANCE

Introduction
Review the business and identify what it does, where it is and the key elements of its
success.
Within this section detail the strategy, the business objectives and identify the
present business position and what the organisation adds value in its process to
create competitive advantage.
Identify how this relates to marketing and operations management.

1.2.1 Detailed Market and Environment Analysis


To carry out a full market analysis with referenced data that will support your critical
analysis of each in the report.
The Marketing Environment
SWOT
Pestle
Porter’s 5 Forces
Marketing Mix
Market Segmentation
Each section must analyse why the model is used and evaluate the implications for
the organisation using theory (what the model does, how it can be used effectively
and its limitations). The critical analysis of your model findings follows this review.
The analysis models are in the appendices with only the review of the key issues in
the text. The most relevant considerations. In this section you must relate the
findings to elements of the marketing and operations management theory.

1.2.2 Creation of Value


Conduct a value chain analysis. Carry out a full evaluation of the marketing an
operations management of the organisation identifying the constraints and capacity
within the system to add value. This section includes a review of operations
management theory
Reference the findings of your analysis
1.2.3 Operations Management and marketing
Evaluation of how the practice of the organisation relates to the theory of marketing
and operations
1.2.4 Recommendations
Using your findings idenitify how Nissan can add value into its marketing and
operations management strategy and actions.
Conclusion

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