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G C University Lahore Department of Economics MS Entrepreneurship and SME Management

This document outlines the course requirements for Applied Business Research at G C University Lahore's Department of Economics MS Entrepreneurship and SME Management program. It lists 5 questions, making question 5 compulsory, and instructing students to attempt 4 questions total. Question 5 asks students to explain the four different types of scales used in research by commenting on their strengths and weaknesses, and highlighting what statistical operations can be applied to each.

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Mehran Raza
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39 views

G C University Lahore Department of Economics MS Entrepreneurship and SME Management

This document outlines the course requirements for Applied Business Research at G C University Lahore's Department of Economics MS Entrepreneurship and SME Management program. It lists 5 questions, making question 5 compulsory, and instructing students to attempt 4 questions total. Question 5 asks students to explain the four different types of scales used in research by commenting on their strengths and weaknesses, and highlighting what statistical operations can be applied to each.

Uploaded by

Mehran Raza
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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G C University Lahore

Department of Economics
MS Entrepreneurship and SME Management
Title: Applied Business Research Course Code: ESME 7303 Semester: III

Q. Question no. 5 is compulsory. Attempt four questions in all. Each Marks


No. question carries 12 marks.
1. Explain the process of finding a good topic for research by using example 12
from your own research proposal.

2. Literature review is a very important part of scientific research process 12


and its reporting. Explain.

3. Write a note on theoretical framework, independent, dependent, and 12


moderating variables with examples.

4. Discuss the process of operationalization with the help of a suitable 12


example.

5. Explain the four different types of scales by commenting on their 6+6


strengths and weakness. Also highlight what kind of statistical operations
can be applied on them.

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