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Amazon Product Hunting 101

I consider primary aluminum production is not an attractive industry because : a. The product is identical (ie, aluminum), all the companies procure the same resources to make production with same production line and process. The firms only differentiate in terms of controlling and lowering the variable cost in order to make a profit as a price-takers. Pricing is somehow fix in global level as aluminum is openly traded in the financial market. b. Intensive rivalry and perfect competition. Since

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2K views34 pages

Amazon Product Hunting 101

I consider primary aluminum production is not an attractive industry because : a. The product is identical (ie, aluminum), all the companies procure the same resources to make production with same production line and process. The firms only differentiate in terms of controlling and lowering the variable cost in order to make a profit as a price-takers. Pricing is somehow fix in global level as aluminum is openly traded in the financial market. b. Intensive rivalry and perfect competition. Since

Uploaded by

wahaj
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Amazon Product Hunting 101

Lectures By: Okasha Hafeez, Hameer Ali, Zeeshan Jalil,


Compiled By: Fawad ul Amin
Because Yes, We need to search a product to sell on Amazon
So where do we find a product?
We can find it on Amazon, Alibaba, Daraz
But the most preferable would be to find it on Amazon
Why?
Because we sell, what’s already selling and
has good DEMAND on Amazon.
Like, why should we do experiment given our limited investment.
Objective: To find a product, that has good demand but has low or
medium competition.

However, big investors can go for a product with good competition as


they have the money backup to compete with established sellers.
So, how do we evaluate that a product is in good demand?
Obviously, we evaluate how the top sellers dealing in that product are
doing. Right?

Thus to evaluate, we need Analysis.


And since Amazon is a number business that means we have DATA to
analyze.

And we all know that to analyze DATA, we need TOOLS, Right?


What Tools?
1. Merchant Words (Recommended)
2. Jungle Scout (Wajib)
3. Helium 10 (Wajib)
Where can we get them?
You can get them all in one place on a monthly subscription for $32.
Here’s the link for your ease.
https://myamztools.com/#plan

Note: You can buy individual subscription as well directly from the
websites of these tools. That’s totally on you.
So the question is what’s the key role of each tool?
Nice Question! Let’s discuss that in detail.
But before that we need to understand
KEYWORD!

Amazon is a digital platform and like Google, people search on it for


products using keywords.

So KEYWORD is the most important asset here.

If you know your keywords well, you’re on the right track.


Keyword Formations!
• There are 4 basic formations.

Broad ONE WORD e.g. BAG


Specific 2 Words e.g. TRAVEL BAG
Short Tail 2 or 3 Words e.g. TRAVEL LEATHER BAG
Long Tail 4,5,6 words e.g. BLACK TRAVEL BAG FOR MEN

However, we mostly consider 2 tailed and 3 tailed keywords.


Types of Keywords:
There are usually 2 types of keywords:

1. Main Keyword or Primary Keyword


2. Supporting Keyword or Secondary Keyword

Remember, we first need to carefully know the main keyword of the


product we are targeting.
So how can I get to know what’s the main
keyword?

That’s usually hidden somewhere in product listing’s title.


This is how a title looks like and our main keyword is usually
somewhere in the tile. Take a closer look. In this case, it has got to be
“Moisturizing Lotion”
Some other examples of Listing titles
Usefulness of Each Tool
Merchant Words!

Merchant word helps you in finding the right keywords by sharing with
you keyword search volumes.

Yes, Keyword search volumes tell us about the demand of a keyword


and it’s related products.

For example: If the keyword garlic press has a lot of search volume that
means, people are looking for it. It’s in demand on Amazon.
Thus we get our main keyword from the title.

But wait, how to we verify if the keyword we think is main, actually


main?

That’s where Merchant word will help us.


MW will give us it’s search volume plus it’s related keywords as well.
MW Keyword Selection Criteria

Keyword Search volume should be greater than 50,000 for UK

Keyword Search volume should be greater than 1,00,000 for US


Once you know your main keyword and it’s related keywords. It’s time
to analyze further using JUNGLE SCOUT!
JUNGLE SCOUT!

The core offering of JS is that it tells you the SALES DATA of other
sellers i.e. your soon to be competitors.

You type your main keyword on Amazon and run JS tool.


JS automatically lists down the sellers in terms of their ranking on
Amazon page.
Important elements to analyze from JS data
4 important aspects

1. Estimated Monthly Revenue


2. Number of Reviews
3. Review Rating
4. Brand or Amazon Dominance
Decision Criteria while analyzing JS results
Parameters For UK Market For US Market

Average Monthly Revenue >$7K


>5K Pounds

2 out of top 5 must have reviews less


Number of Reviews
2 out of top 5 must have reviews less then 150 then 150

Review Rating For top 5 sellers must be at least 4.0


For top 5 sellers must be at least 4.0

2 out of top 5 must not be amazon or


Brand or Amazon Dominance 2 out of top 5 must not be amazon or brand
brand dominant
dominant

Lesser the reviews, better it is


More the review rating, better it is
Helium 10
Helps us to validate the demand of a product plus gives an insight into
the competition we are going to face.

Basically helps in getting to know the following 3 core things;

1. Search Volumes (Demand parameter)


2. Competing Products (Competition Parameter)
3. CPR-8 Day Giveaways (Competition Parameter)
Decision Criteria for Helium 10 analysis

Parameter For UK Market For US Market


Keyword Search Volume >10,000 (For top 3 keywords >5,000 (For Main keyword)
combined)
Competing Product LESS THE BETTER Should be less than 30k
LESS THE BETTER
CPR-8 Day Giveaways Ideal no is somewhere between LESS THE BETTER
150 to 300
LESS THE BETTER

More Competing products and more giveaways means it will require more
investment to bleed.
Preferable Categories to go for
• Arts Crafts & Sewing
• Baby
• Home & Kitchen
• Kitchen & Dining
• Industrial & Scientific
• Office Products
• Patio, Lawn & Gardens
• Pet Supplies
• Sports & Outdoors
• Tools & Hardware
• Toys & Games
• Health & Household
Categories that require due diligence
1. Seasonal Products: Can prove to be viable if sourced and ranked in off season. This needs
extensive demand forecasting and the seller will have to bear Amazon storage costs in off
season period.

2. Electrical Products: If required certifications are obtained. This category requires extensive
inventory inspection as high returns are expected in electronics as they can’t be fixed or
repaired.

3. Gated Products: Amazon doesn't allow every seller to sell in few categories, you need to un
gate them through proper channels.
4. Food/drugs/cosmetics: For USA, FDA Registration is needed to go in these categories.
Product Hunting Techniques
1. Amazon (Generic keywords)
2. Amazon (Best Sellers, Spy on sellers)
3. Amazon (-string method)
4. Merchant Words (Generic Keywords)
5. Alibaba
6. AliExpress
7. Social Media Sites
8. Coupon Websites

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