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Chong Ashley Logic Model

GrowNYC aims to bring a greenmarket to Bensonhurst, Brooklyn through a logic model. Their activities include promoting the market, conducting nutrition education sessions, and coordinating with local farmers and community organizations. In the short term, this will increase access to fresh produce and exposure to new fruits and vegetables. In the medium term, it will increase consumption and utilization of nutrition assistance programs. The overall impact goal is to improve health and quality of life through implementing healthy eating habits supported by the greenmarket.

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82 views1 page

Chong Ashley Logic Model

GrowNYC aims to bring a greenmarket to Bensonhurst, Brooklyn through a logic model. Their activities include promoting the market, conducting nutrition education sessions, and coordinating with local farmers and community organizations. In the short term, this will increase access to fresh produce and exposure to new fruits and vegetables. In the medium term, it will increase consumption and utilization of nutrition assistance programs. The overall impact goal is to improve health and quality of life through implementing healthy eating habits supported by the greenmarket.

Uploaded by

api-535521337
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Ashley Chong

NUTR 720 – Dr. Leung


November 4, 2020
Logic Model
GrowNYC: Bringing a greenmarket to Bensonhurst, Brooklyn

Inputs Short-term Medium-term Impact


Activities Outputs
(Resources) Outcomes Outcomes (Goals)
Stakeholders • Promoting and • Greenmarket open on • Increase access to • Increase consumption • Improve health and
• Neighborhood leaders advertising Sundays from 9AM fresh, locally grown of whole fruits and quality of life with
and elected officials greenmarket and to 3PM for 6 months fruits and vegetables vegetables the implementation of
• Residents nutrition assistance • Conduct 1-hour • Increase exposure to • Increase utilization of healthy eating habits
• Community programs nutrition education new/unfamiliar fruits food and nutrition
organizations • Training staff and sessions and vegetables assistance programs
volunteers • Conduct cooking • Increase perception of • Increase preparation
Community • Develop nutrition demonstration with the palatability of of home-cooked
organizations education lessons seasonal produce and fruits and vegetables meals featuring
• WIC centers • Coordinating with provide food samples • Increase awareness of locally-grown,
• Food stamp centers local farmers and recipes twice greenmarkets, seasonal produce
• Senior centers • Coordinating with each market day SNAP/EBT, FMNP inspired from cooking
• Schools community • Update and supply checks, and Health demonstrations
• Religious organizations informational Bucks
organizations materials yearly in
English, Spanish,
Staff Chinese, Italian
Volunteers (GrowNYC/
Local farmers greenmarket,
SNAP/EBT, Health
Established GrowNYC Bucks)
greenmarket models • Recruit community
organizations to
Resources distribute Health
• Budget/funding Bucks, FMNP
• Informational checks, and/or
materials informational
• Electronic tablet materials at the
• Equipment for market beginning of market
setup season

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