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Swot Analysis Strengths 1. Quick Service

The SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats for a cleaning services company. The company's strengths include providing quick service through trained employees, reasonable prices, and quality equipment. Weaknesses are potential employee safety issues and that it is a labor-intensive industry. Opportunities exist in using social media for branding, increased demand due to the pandemic, and potential expansion. Threats include entrance of new competitors in the industry.

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Migs Migsy
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476 views

Swot Analysis Strengths 1. Quick Service

The SWOT analysis summarizes the strengths, weaknesses, opportunities, and threats for a cleaning services company. The company's strengths include providing quick service through trained employees, reasonable prices, and quality equipment. Weaknesses are potential employee safety issues and that it is a labor-intensive industry. Opportunities exist in using social media for branding, increased demand due to the pandemic, and potential expansion. Threats include entrance of new competitors in the industry.

Uploaded by

Migs Migsy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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SWOT ANALYSIS

Strengths
1. Quick Service
Many people do not generally have the idea of disinfecting their home, cars or the place
they work. The company offers a quick and convenient service in order to save a customer’s
time. They will hire trained employee and worker to speed up the cleaning process while
maintaining a high quality of work.
2. Reasonable Price
Cleaning services typically charged around Php 350 for an hour of cleaning. The
company based its rate on the quality of work as well as the value it provides to its consumers.
3. Quality of Equipment
The company uses equipment such as steam sterilization, microfiber Cloth, UV ray light,
vacuums, and fogging machine. All infected materials are cleaned, disinfected, and properly
disposed of as biohazard waste. Employees is required to wear personal protective equipment
(PPE) and full-face respirator masks at all times to provide safer services.
Weaknesses
1. Employee Safety
Slip-and-fall accident, improper cleaning process or inhaling of cleaning substance are
some accidents that could occur in this type of business. By implementing improved health and
safety standards, the company may reduce these kind of incidents.
2. Labor-intensive industry
This business will require manpower to fill-in the necessary tasks to complete work.
3. New Entrant
Considering that the business is new and has no experienced compared to established
cleaning companies. The lack of brand awareness may let this business struggle to acquire
large contracts from companies and even for small sectors. By using promotional stance and
radio and social media advertising would help in expanding its consumer reach.
Opportunities
1. Social Media
One way of developing brand awareness is by putting up an online presence. In this
way, it could increase their market reach, attract more customers and get customer feedback.
2. Pandemic
Because of Covid-19, it has significantly made consumers aware of how important is
cleaning and disinfecting their environment. As a cleaning service, consumers can rely on the
expertise of the company. Another opportunity would be contracts from large companies who
wanted to operate but has no idea of health and safety protocols.
3. Expansion
Due to on-going demand of maintaining a safe and clean environment, the company can
consider expanding their customer reach. This will improve their customer base and potentially
attend to their customer needs on the areas that doesn’t have their reach but has a higher
demand.
Threats
1. Entrance of Competitors
Established cleaning services and other new versions that would imitate the business
concept could be a threat.

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