A Practice Based Investigation of Animal
A Practice Based Investigation of Animal
Katherina Manolessou
A Thesis in partial fulfilment of the requirements of Anglia Ruskin University for the
March 2012
Please note:
This is a redacted version of the thesis. All images have been removed due to copyright
considerations. You can find the full version of this thesis, including the visual record,
dummy book and published picturebook, at the Anglia Ruskin University library.
3
Acknowledgements
My supervisors Martin Salisbury and Morag Styles for their invaluable advice and
support throughout this project. More specifically I thank Martin for always believing
that my illustration practice could generate a picturebook, and Morag for all her advice
on my writing.
Emily Ford, editor at Macmillan Children’s Books for her belief in Monkey and Bird.
Together with Jo Spooner, designer, they have given me constructive feedback for the
My friends Paola Parise, Joanna and Iain McGregor, Darren Raven, and Katerina
My family in Greece, and especially my sister Sofia, for the support they have offered
me so that I could find the time and energy to work on this project.
My children, Dimitri and Anna who are a constant source of inspiration. Dimitri has
inspired the characters in this project and I am sure that Anna will inspire more.
Above all I am grateful to my husband Andreas Tsanakas for his unlimited and
Abstract
Anglia Ruskin University, Faculty of Arts, Law and Social Sciences PhD
Illustration
By Katherina Manolessou
animal characters. The thesis consists of a visual record of the illustration practice, a
written exegesis of that record offering a contextualisation and critical reflection on the
Key considerations include the role of anthropomorphism and stereotypes in the design
experience of childhood; the construction of a simple picturebook story; the role of the
environment as a characterisation device; the roles of the central characters within the
picturebook narrative; the expression of the characters’ feelings and motivations via
speech, actions, body language and facial expressions; the composition, pacing and
The research contributes to the understanding of picturebooks and how they are
and methods. It makes connections between different stages and paths of the
practice.
5
Table of Contents
Introduction 6
Conclusion 198
References 202
Introduction
Introduction | 7
characters through illustration practice. This process includes character design and
the establishment of the character’s role in a picturebook narrative. In the thesis the
terms character construction and characterisation have also been used to describe
this process.
This research project addresses a gap of knowledge in the form of systematic and
sustained inquiries carried out by illustration practitioners into and through their
practice, with specific focus on character development. The research offers a record,
where the generation of ideas and concepts is an integral part of the practice.
This PhD submission consists of two visual components and one written component.
The two visual components are the picturebook maquette and the visual record of
the illustration practice. The written component is an exegesis of the practice. The
visual record that contains all the figures, and the exegesis that refers to these figures
(picture footnotes have been used to make the connection easier) are designed to be
read alongside each other and not separately. Below I give an outline for each of the
three components.
Introduction | 8
The picturebook maquette, also referred to in the written essay as the picturebook
proposal, follows the industry standard for presenting a picturebook idea to a publisher.
It is a 32 page dummy book that contains detailed pencil drawings and full text for all
the pages. This dummy book also includes final artwork for two double spreads.
The picturebook, titled Zoom Zoom Zoom (and referred to in the written essay as
Zoom) features two animal protagonists, Monkey and Bird, who live in a jungle. There
is also a supporting character, an alien living on the moon. The text is based on the
The basic plot is as follows: Monkey cannot fall asleep in the night. His friend, Bird,
suggests they go to the moon. So they pack, put their helmets on, and they fly off.
When they get there, they are warmly greeted by an alien. The alien shows them
around. They all play happily on the moon while the alien counts down towards a take
off in his spaceship. After taking off, they travel back to earth, and during this journey
Monkey and Bird gradually fall asleep. When they get home, the alien puts Monkey
This part of the thesis is the visual record of the research through my illustration practice
and contains a selection of the most representative and significant of my drawings and
prints. A small number of photographs showing different stages of the practice and,
Introduction | 9
where relevant, images created by other artists that have influenced my work have
also been included. I have shown whole sketchbook pages as much as possible, but
at times it was necessary to isolate drawings or notes from a page in order to discuss
their role in the development of this project. In keeping the visual work together in one
volume, the reader can move from page to page, backwards and forwards, and is
able to see the development, paths, and connections between different parts of the
practice. The captions under the images provide only brief information, as the images
The written essay that accompanies the visual record of the research and the
Both the visual record and the written exegesis follow the same structure. They are
techniques and conclusions from each such stage are recorded in each chapter.
Below a brief overview of the shared structure of the visual record and the written
exegesis is provided.
and the cultural and physical conditions under which the research took place. This
chapter offers definitions for practice-based research and research context, and
gives a brief overview of practice-based PhDs in other disciplines that had a bearing
on this project. The context is then discussed in relation to the picturebook genre
This understanding of picturebook research specifies the gap of knowledge in the area
of research projects carried out by illustrators through their own practice. The chapter
illustration practice.
of this project as ‘emergent’ research, where the artistic practice is the main tool of
consists of and how reflection, decision-making, and evaluation took place during the
practice. The timeframe of the research, the role of the feedback, and the recording
of practice are defined. Finally, this chapter ends with a discussion of the role of the
written exegesis and my understanding of the relationship between theory and practice
through the reading of primary literature and supported by critical writing. I first
visual characteristics. Finally I explore the use of an animal species as a metaphor for
a human trait and question my method for constructing images of animals through my
The next stage of the practice, detailed in Chapter 4, was concerned with creating
an inner life for my characters. This was attempted by engaging with the experience
life was developed into imaginative image making and resulted in ideas about animal
characters and the world they inhabit. The chapter is divided according to the themes
of the drawing practice: doing things, sleep, hair, friendships, environment. Two
characters, a monkey and a bird, started to emerge through this drawing practice.
Although a number of screenprints were also produced at this stage, the chapter is
called sketchbook drawing because it was through the drawing practice (observational
Chapter 5 records how the practice focused on looking for a story, that is, the search
for a simple text or narrative, on which a picturebook story could be based. This was
done mainly through image making in the form of rough books. The different strands
of practical enquiry were not bound by the previous work and this chapter provides a
record of all these different ideas. It was during this stage in the practice that the idea
Chapter 6 is the longest chapter of the thesis and offers a record and critical reflection
on the picturebook development. This was the process that transformed a simple
dummy books and storyboards. This chapter has been divided in parts that follow the
shown how considerations about plot and character, rhythm and pacing, colour, visual
contrast, simplicity and directness, credibility and consistency, have influenced the
construction of the characters and the picturebook as a whole. The respective roles
The final screenprinted artwork for the picturebook proposal is discussed separately
in Chapter 7. These prints were produced once the dummy book was finalised. The
practice was concerned with translating the ideas that were developed during this
project in the form of rough drawings into finished, publishable illustrations. The final
character designs and the double page spread illustrations are discussed individually.
The final Conclusions section offers general reflections on the overall research project.
Chapter 1
Research context
Chapter 1 Research context | 14
This chapter begins by defining the terms practice-based research, research outcome,
and research context for my thesis. The research context is then discussed in detail
with reference to the picturebook’s artistic, cultural, and commercial status, academic
establishing the research context, I will specify the gap in knowledge that is addressed
In recent years there has been increased publishing and research activity on the nature
and purpose of practice-based PhDs. Art practice as Research (Sullivan, 2010) and
Artists with PhDs (Elkins, 2009) bring together a variety of perspectives on theoretical
arguments about the relationship between art practice and research, the nature of
artistic thinking and studio practice. They also address issues of methodology and
the relationship between theory and practice. Both books include excerpts from a
number of ‘art and design as research’ projects, some of which are at a doctoral level.
The University of Hertfordshire’s electronic journal Working Papers in Art and Design
disseminates the proceedings and papers from the biannual Research into Practice
conference. Each conference has a different focus (e.g. ‘The concept of knowledge
in art and design’, or ‘The role of the artefact in art and design research’) which is
addressed from the point of view of different disciplines including Fine Art, Architecture,
and Product Design. Online resources, such as the JISC online forum PhD-Design,
create networks for research in design and act as platforms for discussions, information
Chapter 1 Research context | 15
exchange, and often heated debates. More recently, opinions about practice-based
research have reached a wider audience in the form of newspaper articles, such as
Hills’ How to Pass the Sight Test (2010), which had a specific focus on education
frameworks.
increasing number of Higher Education institutions in the UK, it still is at the heart of an
ongoing debate. The debate revolves around its definition (is research not an integral
part of all art and design activity? how does practice-based research compare to
practice?), and dissemination (is the knowledge embedded in the artefact? what is the
role of the written exegesis?). Although it is not in the scope of this project to investigate
Within this ongoing debate, I have based my research on the following definitions and
statements. My starting point was the UK Council’s for Graduate Education (1997,
originality, mastery and contribution to the field are held to be demonstrated through
paper Research in Art and Design (referred to by most of the publications above) and
its later incarnation as a lecture for the UK Council for Graduate Education (1997)
through, and for Art and Design. A more recent understanding is that these three
(Yee, 2010).
Indeed, my thesis covers two of Frayling’s types of research. Primarily it is research for
‘where the end product was an artefact and where to at least some extent, the
Frayling adds that the artefact alone is not enough for the purposes of communicating
The artefact must therefore ‘be accompanied by a routemap showing to peers how
the artist arrived at the artefact’ (emphasis in original, 1997, p.23). My own specific
focus on the process of creating a picturebook, and the recording of this ‘routemap’,
means that my research is also conducted through practice, and can in particular be
the studios, and the resulting report aims to contextualise it. Both the diary and the
report are there to communicate the results, which is what separates research from
During the practice, a visual record or ‘diary’ was kept in the form of sketchbooks,
photographs, dated drawings and prints, and a series of successive dummy books.
The outcome of my research is the two visual components of this submission: the
artefact (the picturebook maquette) as well as the visual record of the ‘step-by-
step’ studio practice. The written component is an exegesis that contextualises and
critically reflects on the research and its outcome. Biggs’ view (2006), in agreement
with Frayling, is that the written component, accompanying the visual, is necessary:
‘… text delivers certain required content that the creative artefact cannot do. In
particular the creative artefact cannot place its content in a critical and historical
a contribution to knowledge in its interpretation. This requirement is, for me, one of
The Arts and Humanities Research Council (AHRB, 2000) has listed the specification
‘[The research]… must specify a research context for the questions or problems
conducted in this area and what particular contribution this project will make to the
In trying to map out this context I have relied on Biggs’ (2006) definition of research
Context can be both the physical environment; and the intellectual point–of-view,
What follows is a brief overview of the issues that frame my specific research context:
of this framework will show the motivation for my research, as well as indicate the gap
As far as I am aware, there are no PhD theses that focus solely on animal characterisation
in picturebooks. I will discuss here three practice-based doctorates that are concerned
with creative practice (illustration, writing, fashion design) as research, and which have
informed my research.
Sarah McConnell’s PhD research The Art of Children’s Book Illustration: An Exploration
of Creative Practice with Particular Reference to Character, Dramatic Action and Pictorial
Atmosphere (2010) was carried out through her practice as a published picturebook
animal characters. Her thesis focuses on ‘how the picturebook can be used as a
vehicle for artistic expression within the process of authorship, and in turn how this
Chapter 1 Research context | 19
artistic activity is defined by the boundaries which shape this distinct medium’ (2010,
p.1). McConnell’s reflection on the creative process is written in three parts. Each
part contextualises one of the research objectives (Character, Dramatic Action and
Pictorial Atmosphere) and reflects on the practice related to it. She offers insights into
life reference and on how ideas that emerged from character drawings initiated the
attempts to create a picturebook for the first time, and learns through that process.
of the Process of Writing a Work of Children’s Literature (1997) was carried out through
his writing practice and the contextualisation of that practice. Rosen begins his thesis by
examining texts about literary production written by three different poets (C.Day Lewis,
Ted Hughes, and Constance Levy). He argues that some of their explanations about
creativity or the production of specific poems provide ‘necessary’ but not ‘sufficient’
conditions for this production (for example the possession of language is necessary
but not sufficient). Sufficient conditions according to Rosen are the material life of
the poet, his or her ideological background, the intertextual processes that affect the
(1997, p.9). Avoiding engagement with these conditions resulted in statements (by the
above poets) that have the effect of mystifying the creative process. Although I have not
practice on Rosen’s scale, I have taken on board his arguments about mystification in
descriptions of the creative process, and the need to establish a relationship between
the circumstances of the author and the creative practice. I will also refer in Chapter
feedback cycle.
Otto von Busch’s PhD thesis Fashion-able: Hacktivism and Engaged Fashion Design
and explores the issues of ‘production’ and ‘craftsmanship’, which in his experiments,
have been handed over to the users. Von Busch has designed his thesis so that the
visual and written part are integrated, to give a clear understanding of the different
projects that form the practice element. Throughout his thesis he successfully uses
The study of these three theses has given me insights into other artists’ research
through their practice and their approaches to contextualisation of and critical reflection
on that practice.
Picturebooks are illustrated books, mostly aimed at children, where the story is told
through the interaction between words and pictures. The use of the term ‘picturebook’
Chapter 1 Research context | 21
as one word (Nikolajeva and Scott, 2000; Watson, 2001; Lewis, 2001; Arizpe and
Styles, 2003) emphasises this dependence on both words and pictures. The often-
cited definition by Barbara Bader (1976, p.1) gives a full acount of what picturebooks
are:
and words, on the simultaneous display of two facing pages, and on the drama of
the turning page. On its own terms its possibilities are limitless.’
Below I will briefly discuss the evolution of the picturebook in terms of an artistic
tradition, as a commercial product and in relation to our social beliefs about childhood.
Picturebooks have evolved from earlier forms of illustrated printed texts such as
chapbooks, Victorian toy books and comic/cartoon stories (Lewis, 2001). Their
in which words and pictures interact to tell a story. Most historians would agree that
Randolph Candelcott’s work in the late nineteenth century played an important role
for artists and made picturebooks widely accessible and affordable. Apart from
different disciplines including graphic design (Paul Rand), painting (Brian Wildsmith), and
comics, film, and theatre have made picturebooks a diverse art form. Especially during
the last three decades, picturebooks have become more sophisticated in terms of
Some picturebooks have been described as postmodern in that they challenge the
structures and conventions traditionally shared between writer and reader and thus
Some of the most well known picturebooks feature compelling and distinctive
characters. Throughout the thesis I use the term character to mean a fictional personality
characters have been animals including Beatrix Potter’s Peter Rabbit (1902), Jean
de Brunhoff’s Babar (1931), and Eric Carle’s Very Hungry Caterpillar (1969). Some
been so successful that they have been turned into series; contemporary examples
include Elmer by David McKee (1989), Maisy by Lucy Cousins (1990), and Olivia by Ian
Falconer (2000). In a broader context, much of the visual culture aimed at children is
indeed character-led, such as for example Disney animated films, and Sesame Street
Salisbury and Styles have described children’s book publishing as a ‘massive global
industry’ (2012, p.165). The picturebook’s healthy market value makes it one of the
very few commercial platforms where static images are involved in storytelling. For
Chapter 1 Research context | 23
and making a living. Illustrated stories for adults, that are not comics or graphic novels,
are rarely seen in the UK market – with the exception of the Folio Society illustrated
tomes and, more recently, books published by Atlantic Press, and NoBrow.
Publishers of children’s books in the UK, where this research was undertaken, work
closely with illustrators and writers in making a picturebook. This editorial process,
Illustrators and writers benefit from the editors’ and designers’ experience in and
(such as marketing) are involved in giving feedback to the author/illustrator means that
opinions may in part be based on the projected sales of a specific book and more
specifically on co-edition sales (Salisbury and Styles, 2012). A focus on sales can
successful format:
‘We do need to take a few more risks. There is a tendency for one extraordinary
book to emerge and then everyone follows the format until it’s dead. With all of these
things you need the seller who will push them’ (editorial director MacKenzie Smith
My research focuses on the stages of the creative practice before such commercial
considerations arise. This decision was taken so that I could freely explore the process
opinion that their practice should not just follow a brief but should involve the generation
Chapter 1 Research context | 24
of ideas and the development of concepts. Braund (2003, p.7) takes that argument
further and suggests that authorial illustration practice could have a direct effect on
the market:
‘To my mind, much of the best illustration comes from illustrators who have a deep
encourage a shift (even a small one), in our illustration culture (the culture of illustrated
books, graphic novels, comics and other related artefacts), immediately engages
my interest. The more examples of interesting personal work that appear in the
public domain, the greater the chance of encouraging growth in the public interest.
A growing audience will, in turn, create a demand which mainstream publishers may
Publishers’ decisions when publishing picturebooks and parents’ choices when buying
them are influenced by social and cultural beliefs about childhood, and especially about
their audience a version of childhood that is optimistic and comfortable (Meek 1988).
express an idealised world of happiness, innocence, and order that does not always
correspond to the realities of children’s lives. Attitudes about how childhood should be
depicted and what kind of stories children should be told have changed dramatically
in the last 150 years, and still vary today between different countries around the world.
Dangerous actions, death, aggression, or nudity make very rare appearances in the
number of the mainstream picturebooks published every year in the UK and North
Chapter 1 Research context | 25
America. Exceptions to this rule include the Sad Book (Rosen and Blake, 2004) and
Bully (David Hughes, 1993), books created by already established artists (Salisbury
Although I did not set out to examine, analyse, or challenge these cultural beliefs, I
can acknowledge that they must have influenced my choice of subject matter, the
avoid the creation of something that was too sentimental. On the other hand, as a
with books offering the optimistic and comfortable version of the world that Meek
(1988) describes.
education, literacy, semiotics, literary criticism, children’s literature, media studies, and
cultural studies and sometimes draws on art criticism and psychology of perception.
The unique dynamics between words and images in picturebooks has been one of the
focal points for academic research. In How Picture Books Work, Nikolajeva and Scott
(2001) attempt to define a system of categories that could describe the variety of text/
image interactions: Symmetry (where words and pictures tell exactly the same story),
Complementarity (visual and verbal narrative fill each other’s gaps) Enhancement
(pictures support words and words depend on pictures), and Counterpoint (when ‘the
Chapter 1 Research context | 26
two narratives are mutually dependent’) (2001, p.12). Nodelman (1988) has described
the word/image interrelation as ironic when ‘the words tell us what the pictures do
not show, and the pictures show us what the words do not tell’ (1988, p.222) and
his analysis focuses mainly on books that display that irony, especially in terms of
characterisation and narrative perspective. Such a view is widely held by literary critics.
Agosto (1999) divides picturebook word-image interaction into two major categories:
Augmentation when words and pictures ‘amplify, extend and complete the story that
the other tells’ (1999, p.270) and Contradiction when written text and illustrations
present conflicting information. Lewis (2001) refers to all these categories and also
examines metaphors drawn from other art forms that have been used to describe
pictures interact ecologically, the book acting as a kind of miniature ecosystem (Lewis
2001, p.48).
‘Characterisation, that is, the set of devices used to create literary characters, is
perhaps the least explored aspect of visual aesthetics. Although many studies of
picturebooks examine who the characters are and what they do, or focus on the
few if any attempt to show how the verbal and the visual level of a picturebook
In How Picturebooks Work (2001), Nikolajeva and Scott have dedicated a chapter
Chapter 1 Research context | 27
Browne’s The Tunnel and John Burningham’s Shirley) with a focus on word-image
interaction. They include in their analysis picturebooks in which the characters are
objects (The Egg), animals (Peter Rabbit), or imaginary creatures (The Moomins).
Image Interaction (2003) that focuses explicitly on the distinct ways in which the two
different modes of picturebook communication (the visual and the verbal) contribute
to characterisation. She details separately the pictures’ limitations, (for example the
inability to convey concrete information about the characters such as their age) and
the pictures’ potential (such as the ability to provide a constant and detailed external
pictures and words and how this can contribute towards a mental representation of a
picturebook character.
theory, literary criticism and reader-response theory. Nikolajeva has divided the book
in two parts. The first part offers an ontology and typology of character, discussing
characters at story level: what they are and what their place in the narrative is. The
second part, the epistemology of character, deals with characters on the discourse
level: how they are constructed by the author and understood by the reader. Although
in a theoretical analysis the story level and the discourse can be separated, during
Chapter 1 Research context | 28
my practice the thinking about who the characters were and how they would be
constructed was inseparable. While I will not attempt a similar theoretical analysis, I
Doonan (1993) and Nodelman (1988) have attempted an analysis of how picturebook
images convey meaning, focusing on their basic ingredients (such as colour, texture,
composition and stylistic approach) and how these can be part of a system that
elements but this approach was fully developed in Reading Images: A Grammar of
Visual Design where Kress and van Leeuwen (1996) build a theory for the grammar
Kress and van Leeuwen are not concerned with the individual elements of pictures
(marks) but rather with the visual structuring, the way all different elements are put
together and form a visual syntax. Lewis (2001) has applied Kress and van Leeuwen’s
In Art & Illusion: A study in the psychology of pictorial representation (1977), Gombrich,
an art historian, approaches visual art not only from the angle of the artist, whose task
is to create a believable representation, but also from the point of view of the beholder,
who recognises this representation. His analysis includes insights into issues that are
also part of a picturebook illustrator’s practice: how artists understand and represent
Picturebooks, as the primary literature for young children, have also been studied
‘conversation about picturebooks’ (1996, p.1) that includes the responses of artists,
were recorded and analysed in readings and interviews. In his study of picturebooks,
David Lewis (2001) included brief conversations with schoolchildren when reading
(2001, p.xvi). On a larger scale research project (involving 100 schoolchildren aged 4
– 11) conducted by Arizpe and Styles (2003) the children showed (through interviews,
developmental age and were able to interpret sophisticated images and multilayered
instead I investigate the practice that leads to it. Refsum (2002) clearly identifies the
practice that leads to the production of an artefact, as an area of research for the
visual arts:
Chapter 1 Research context | 30
‘Artists and the field of visual arts deal primarily with that which happens before
artworks are made, this is their specialist arena, what comes afterwards is the arena
of the humanistic disciplines. If the field of visual arts wants to establish itself as
production on that which happens before art is produced, that is, the processes that
Refsum’s quote now leads to the question: How have other picturebook makers
contributed to the knowledge and understanding of their practice and of what happens
before a picturebook is finished? The critical works which are discussed in the rest of
this section fall into the category of artistic, sometimes informal, professional writing or
interviews about illustration and are therefore less academic than those commented
on above.
Books such as Illustrating Children’s Books (Salisbury, 2004) and Writing with Pictures
(Sulevitz, 1985) are written by children’s book illustrators and offer a clear insight
work created by a variety of illustrators (as well as the authors themselves), which is
different artists’ practices give a clear sense that although different, all these practices
purpose of these books is educational rather than to offer a detailed insight into single
linear narratives whereas the artists’ interview comments focus mainly on technique.
Scott McCloud’s Making Comics: Storytelling Secrets of Comics, Manga and Graphic
Novels (2006), is an in depth guide of visual storytelling. Although his reflections refer
characters (or casts of characters), the role of the written text, and the importance
of setting. His insights are presented as a generalisation, as guidelines that can help
comic, but this is not necessarily the way that each individual artist goes about making
comics.
Quentin Blake’s Words and Pictures (2001) offers a personal overview of Blake’s
his picturebooks (alongside other projects). Blake discusses his own approach to
work with text. Maurice Sendak’s Caldecott & Co (1989) is a collection of his essays
drives Sendak’s own practice. The acceptance speeches and interviews that are also
included in this volume make specific reference to the strong link between his practice
and his childhood memories, the intertextual references to other artists’ work, and the
importance of fantasy in his picturebooks. Selma Lane’s biography of Sendak The Art
Chapter 1 Research context | 32
of Maurice Sendak (1980) is to an extent based on his writings from Caldecott and Co.
The inclusion of his development rough drawings and dummy books (for example a
visual record of how Where the Wild Things Are evolved) gives a better understanding
A Life Drawing (2002) is Shirley Hughes’ autobiography, in words and pictures, that
details her childhood influences (comic books and films), studies, and professional
practice. The book provides an invaluable record of her drawing practice, the working
relationship with publishers and the relationship she has formed with her audience,
children. Concluding the chapter dedicated to the publicity work required for promoting
‘People like to have some kind of insight into the creative process, but to actually
watch an author or artist at work would certainly be the most boring show on earth
– a back view hunched over a desk or drawing board for hours at a time. So, for the
adult public at least, we invent a persona. Not a mask exactly, it contains a good
irrelevant for the general public (which is the intended readership for some of the
books I have refered to) might be the reason why a detailed record of such practice is
not offered.
A detailed, reflective account of the process of making a single illustration for a children’s
book is given by John Vernon Lord in the article A Journey of Drawing: an Illustration
for a Fable (2005). Vernon Lord describes his drawing method and reflects on the use
Chapter 1 Research context | 33
of media, the importance of visual reference, and his approach on composition and
In Voices Off (Styles, Bearne, and Watson, eds, 1996), Watson provides an analysis
of Satoshi Kitamura’s work based on Kitamura’s seminars and letters to the author.
Kitamura clearly and fluently discusses elements of his practice such as technique, the
use of colour and line, the use of humorous visual references. It is interesting that when
asked about aspects of the creative process that involved the origination of ideas and
stories, or about how emotions are expressed through images his responses were
Other picturebook makers’ reflections have taken the form of interviews, where the
questions are posed by the interviewer. These interviews appear in books focusing
on children’s literature such as The Pied Pipers (Wintle and Fisher, 1975), Children
Reading Pictures (Arizpe and Styles, 2003), and Children’s Picturebooks (Salisbury
and Styles, 2012). Often interviews with picturebook illustrators and authors can be
Books for Keeps (in regular features Windows into illustration and Authorgraph).
All the above testimonies express directly the practitioner’s understanding of their
to a general audience and some are put together to offer an educational guide or to
aspects of the illustrator’s practice (for example media used, drawing and observation)
while other considerations (the generation of ideas, the ‘boring’ labour involved in
does not necessarily correspond to the realities of that practice. Most importantly,
none of these reflections (with the exception of McConnell’s thesis which I discussed
earlier in this chapter) has been the result of a systematic and sustained inquiry, that
The gap of knowledge is situated in the area of research carried out by picturebook
illustrators, through their own individual practice, that offers a record, contextualisation,
and critical reflection of that practice. My research addresses this gap with a specific
research can offer new understandings on picturebooks, and enrich the discourse
on how picturebooks work and are understood, by bringing into the foreground the
practice that would be beneficial for other practitioners, especially those in the
This part refers to my origins, education, influences since childhood, and my illustration
practice. The purpose of my research is not to investigate or clarify the exact connection
Chapter 1 Research context | 35
between past events or influences on this research project. In his article on Studio-Art
PhDs, Elkins (2009, p.149) argues that such an attempt cannot be reliable:
‘But in history of art, artists’ assessments of their influences are notoriously unreliable:
artists commonly claim to be influenced by other artists even when those influences
other viewers.’
Still, the work produced for this research project cannot be seen in a cultural or social
I was born and grew up in Greece, the oldest of four children. As the gaps between
siblings were around 4-5 years, I was constantly in touch with picturebooks, illustrated
books, comics, and stories for children until I left home for London, at the age of 22.
My childhood memories of reading books with pictures are always infused with the
rather than the stories or words. Alfavitario (1949), the Greek language book used
for the first year of primary school throughout Greece (until 1981), was the first book
I learned to draw from (Figure 1). Words and pictures had to be copied daily on to
used not only for teaching language but also for building a post war Greek identity, by
setting standards for family, religion, school, gender relationships, work ethics etc. In
contemporary Greece it has acquired an iconic status and its images are often used
Chapter 1 Research context | 36
Another childhood favourite was the Greek children’s magazine Rodi (1970 to 1996),
my first introduction to cartoons and comic strips. This magazine was also the first
platform for the anthropomorphic characters (vegetables, animals and other creatures)
created by Eugene Trivizas (best known in the UK for Three little Wolves and the Big
Bad Pig (1993), illustrated by Helen Oxenbury). As I was growing older I developed a
preference for comic books such as Disney comics, Superman, Asterix, and Tintin. I
vividly remember that even when I was a fluent reader, I read comic books by relying
aunt who lived in Paris. These books included the Barbapapa (Figure 2) book series
(Tison and Taylor, 1970), and books illustrated by Quentin Blake, Richard Scarry, and
Dick Bruna. These were books that – to my knowledge – were not available in the
the fact that I did not like what I was studying and that I was trying to find out what I
wanted to do. I think this period was important in forming a keen interest in any visual
narrative and especially world cinema and comic books (by artists such as Enki Bilal,
During my studies I attended numerous drawing lessons (still life, life drawing), went
through an inker internship for a Disney comic book artist in Athens, and then an
Chapter 1 Research context | 37
animation training (run by Greek animation studio Artoon), which enabled me to find
2D animation projects (later also as an animator and layout artist) such as Space Jam
(Warner Brothers, 1996), The Rugrats Movie (Paramount, 1998), and Gorillaz (Passion
Pictures, 2001).
I give the details of my training here because of the way it affected my drawing
method, through work rather than study. I developed a drawing technique focused
on specific outcomes such as making characters move and keeping characters and
backgrounds consistent. Although the work demanded universality and not originality
preproduction stages. During this time I also discovered the work of animator Richard
Williams on The Thief and the Cobbler (which he never completed himself) as well as
the comics published by Drawn and Quarterly (based in Canada), and the illustrated
the evening classes I attended, the tutor, Elizabeth Harbour (herself a children’s book
I studied illustration at Kingston University (1998-2000) and the Royal College of Art
(2000-2002). During these years a lot of effort was invested in developing a personal
method for solving problems visually and in finding a ‘style’ that would distinguish my
work from other illustrators. A significant amount of time was spent in the print room,
to break away from the perscribed way of drawing that my animation training had
Chapter 1 Research context | 38
instilled. My illustration practice developed through telling stories and making books –
although none of these were for children. Meanwhile I became aware of contemporary
illustrators who used pictures to tell stories such as Sarah Fanelli, J. Otto Seibold,
Gary Baseman and Jeff Fisher. Some of the feedback I was given during my studies
is still, I think, the motive behind some of my decisions, when I try to avoid making
work that is – in the words of my former tutors – ‘too beautiful’ (Dan Fern) or ‘formal’
(Quentin Blake).
accident and surprise to the outcome: this lessening of control frequently has the
Often the limitations of the process, would inspire new directions of practice. For
example, the limited number of colours I could use encouraged experimentation with
amazing new sense of freedom’ (Salisbury and Styles 2012, p.157). It has been very
encouraging to see that a number of illustrators use printmaking as their primary image
making method. In Red Light, Green Light (1992) Andrew Kulman used linocuts to
create characters, people, and animals in motion (Figure 3). The dynamic compositions
work well with the expressive shapes and lines cut out of the lino block. Isabelle
context. Even when only two colours are used, as in Rood Rood Roodkapje (2003)
(Figure 4), Vandenabeele uses colour overprinting, line, texture and compositions that
create striking visual imagery. The Haunted House (2008) by Kazuno Kohara contains
illustrations that were produced as lino cuts (Figure 5). The limited colour palette (black
ink printed on orange paper with the addition of collaged white tissue paper) worked
very successfully with the characterisation and the story. For Moon Rabbit (2009)
her initial line drawings were directly transfered to the screen for the final artwork, thus
Following my studies, freelance commissions included editorial (Figure 7), book jackets
(Figure 8), editorial illustrations (Figure 9), and character design (Figure 10 ). I was soon
pigeonholed as ‘someone who draws animal characters’, which I did not see as a
something that I could do well and that could make my work recognisable. It also
meant that I could bring humour into my images. I continued to use screenprinting
for projects with tight deadlines (Figure 11). Time limitations and brief restrictions in most
projects meant that my animal characters were never developed any further than the
original briefs. They existed in single images, often against a white background.
At the same time, there seemed to be a boom in the culture of stand-alone characters
(Hello Kitty by Yuko Shimizu (1974) being an early precursor) either digital, on paper,
or as limited edition vinyl or plush toys. The Pictoplasma project was set up in 1999
Chapter 1 Research context | 40
to celebrate the art of character design. Its founders, Denicke and Thaler initially
created an online character archive that was then expanded into print in the form
of the Pictoplasma Encyclopedia (2001, 2003, and 2006) and a yearly international
conference and festival in Berlin (and more recently in New York). Denicke and Thaler
‘Character design’ was hijacked as a technical term from the animation industry,
where it still defines a fixed set of shapes necessary for the unvarying reproduction
of a drawn actor. What differentiated the new breed of characters, as we saw it,
was their ability to communicate emotionally and bypass the need for biographical
restrictions, they operated as reflective surfaces, empty screens onto which viewers
There also seems to be a trend for publications such as LeGun, and more recently
These images, while containing narrative elements, usually stand alone without being
part of a sequence. Although my practice was influenced by and was part of this way
of working (my work appeared both in Pictoplasma (Figure 12) and LeGun (Figure 13)), I felt
that my characters needed stories if they were going to be developed into something
During that period, the narrative side of my practice took the form of limited editions
Chapter 1 Research context | 41
artists’ books that were based on preexisting texts (Figure 14 and Figure 15). Creating these
books resulted in a good understanding of all the production stages from generating
ideas to selling the books at artists’ bookfairs. I learned about paper stock, paper
folding, and pagination. In terms of content, I understood that these books, although
popular at artists book fairs, were not addressed to a specific audience but myself.
Part of the motivation behind this research project (apart from addressing the gap in
knowledge) was to bring together two aspects of my practice that seemed to work
independently: the commercial side, based on animal characters which were created
for specific briefs but were not part of a story, and the personal side that involved
printmaker, Dettmer E. Otto (Figure 16), gave me an insight into a completely different
process of creating an artist’s book – as well as into a different, more political point
have also had glimpses into other artists’ practices, as during the printing process ,the
about the work in progress. I have been intrigued by how the motivation behind each
artist’s project (an attempt to master a new technique or format, the translation of an
I think that my interest in the process of making pictures springs not only from my
unorthodox path in looking for my own method, but it is also strongly related to my
Chapter 1 Research context | 42
students’ developing illustration practices and I have been interested in the ways these
practices are formed and encouraged. The relationship between theory and studio
enterprise, are issues relevant to both my teaching and this research project. Teaching
The last element that completes the context framework in terms of my background
is more personal. During the course of the research (which up to now has taken
seven years) I had two children. I believe that motherhood had a major effect on this
connection with the subject of my practice and consequently the practice itself. It gave
me new insights not only into childhood but also new insights into picturebooks: how
Having established the research context, the gap of knowledge, and the motivation for
the research, this chapter will give an overview of the research aim and the research
design. The methods, that is, the ‘individual techniques’ (Sullivan 2010, p. 35) involved
In their 1997 pamphlet Practice Based Doctorates in the Creative and Performing
Arts and Design the UK Council for Graduate Education (1997, p.22) states that a
practiced-based research project does not necessarily set out to answer specific
questions:
‘Research in the practice of the Arts related subjects … does not, typically, begin
situations or contexts, which can be described with sufficient precision for a project
to emerge.’
the practice involved in creating my own picturebook featuring animal characters. The
research is carried out from the point of view of the illustrator as a practitioner, through
her own practice, and is concerned with authorial illustration by focusing on the early
The research design was not entirely predetermined but follows the trajectory of
the creative practice through which the research is carried out. McConnell (2010), in
describing the link between research design and her illustration practice, refers to the
UK Council for Graduate Education (1997, p.22) definition of the term ‘Emergent’:
‘‘Emergent’ is the key term as, significantly, decisions and directions within the
such decisions and directions within the project would be consequential upon a
I also have followed this approach which acknowledges that creative practice can
move towards unpredicted directions, and does not obstruct its dynamics, imbalances
or impulses.
2.3 Methods
Given the lack of a universally accepted or established research framework for art and
design, researchers often adopt ‘hybrid’ (UWE, 2007) or ‘pick and mix’ (Yee, 2010)
and humanities. My investigation will use the methods referred to in the statement
What follows is a clarification of the methods and parameters of the research project,
As my already established illustration practice is the central tool for the research, I
will give a brief description here. The illustrations or images are produced by a
process that can be described in two parts. The first part involves the generation and
development of ideas, in the form of rough drawings (in pencils, markers and pens).
For a commercial project these ideas are in response to a specific brief or written
text. For a personal project, ideas originate in personal experiences or found texts.
The second part involves translating these developed drawings into final artwork. The
pencil drawings are traced in a lightbox and re-drawn with a brush and black acrylic
paint. The black and white artwork is then either coloured in Photoshop or transferred
on to a silkscreen to be printed. For this project, I have used screenprinting for the
For the purpose of this research, the practice initially adopted a more exploratory
beginning of the project the research aim was specific whereas the nature of the final
artefact was not strictly defined and the outcome was open-ended. This allowed me
Chapter 2 Research design | 47
to start the project with a state of mind free of restrictions, and encouraged openness
in exploring ideas and possibilities, which might not have been the case if I was
work progressed, the shape of the final artefact became more evident and specific: a
There was no specific time frame – except the one applied by the degree regulations.
During my studies I had two children, which resulted in two one-year intermissions.
The initial study of critical literature and reading of picturebooks happened before the
first intermission. The practice was completed in the three years between the births of
my children. The writing of the critical reflection (written component of the submission)
During the research project, discussions and comments on the work influenced the
practice and my understanding of it. Feedback took the form of informal discussions
that were not designed or structured. They were interpreted intuitively, with no attempt
Meetings with my two supervisors took place throughout this project and, depending
Chapter 2 Research design | 48
on the project stage, influenced the direction of the research. They affected the
understanding of the research context, helped with decisions to revise and improve
the practical work, brought into the discussion the relationship between picturebook
and audience, enabled a better understanding of the work in progress towards building
Since 2008, when a first full size dummy book was completed, a publisher has been
interested in the picturebook. This resulted in informal occasional meetings with the
same team of editor and designer. These ensured that the practice was linked to the
real world of publishing and gave me an insight into practical considerations (such as
page numbers, visual weight, clarity, and consistency). I was not bound by a contract
feedback to take on board. I was offered a contract for the picturebook when it took
understanding how the book would be used by a parent and a child reading together.
My research will not look at my work in relation to how it could be read, understood,
Finally, I have included some feedback which was given to me in the form of comments
or discussions and which, later on, came to influence the practice: A comment about
the alien’s role and a discussion about animal species co-existing in picturebooks
Chapter 2 Research design | 49
2.3.3. How was the practice and the reflections on the practice recorded?
the creative practice. All drawings, dummy books and prints were dated and collated.
Photographs were taken and digital files saved to record some aspects of the practice.
Notes containing thoughts, plans, decisions were written next to the drawings/artwork
and were dated and collated. A record was made of any other material (photographs,
exhibitions, books) that might have influenced the creative process and the feedback
At the outset of the research I was constantly observing my practice and keeping
notes, thus operating on two levels: that of the practitioner and that of the observer/
with and inhibited the creative process. I found myself consciously thinking about
decisions and outcomes of the practice before even beginning the work. In my
part of generating ideas, making conceptual links and moving into new directions) was
intuitive and tacit although its outcomes or realisation could be observed, understood
and explicitly described. This part needed a state of mind free of self-consciousness
where I could be totally immersed in the practice itself. The act of constantly and
What seemed to be needed was a way of recording and reflecting which would not
compromise the research and would not inhibit the practice. The solution was to date
and collect all the material as it was produced but only pause to write observations
2.3.2. How did I reflect about the practice and the work produced? How were
decisions taken?
During the creative practice I was thinking through making, while making and because
of making. I agree with Makela and Routarinne’s (2006, cited in Sullivan 2010, p.78)
thinking – at least in theory … in the field of practice-led research, praxis has a more
essential role: making is conceived to be the driving force behind the research and
In order to best describe how thinking and reflection took place during the creative
practice, and how decisions were taken, I will use Donald Schön’s (1983) terms
Reflection-in-action and Reflection-on-action. I need to clarify that I did not set out
to be a ‘Reflective Practitioner’, but rather that Schön’s terms best described the
While in the action of producing the work, I was aware that thinking and
decision-making was in progress – although this thinking was inseparable from doing.
I could not put it into words and I was not able to give an accurate or complete
Chapter 2 Research design | 51
description; when I tried, the creative process was inhibited. This instinctive, intuitive
reflection, which was not articulated but manifested in the actions I was taking, is what
and decision making in-action were also difficult to put in to words and would revolve
around phrases such as: ‘does this feel right’, ‘does this design/form/colour fit’.
Once a body of work was completed and collated I would then reflect-on-
action (Schön, 1983), that is, reflect after the creative event has ended. This part of the
reflection process allowed me time and space to bridge the above-mentioned intuitive
and tacit knowing with a more conscious and articulate understanding. I was able to
understand motives behind actions, evaluate outcomes, re-frame problems and take
decisions regarding the next steps of the research. It was also possible to reflect on
‘accidents’ or ‘mistakes’ in the creative process and their impact as well as make
suggestions as to where inspiration had originated. This reflection was written down
in the form of notes next to the work. Reflection in and on action would feedback into,
The criteria employed to reflect, evaluate, and take decisions on-action were a more
articulated version of the criteria used when reflecting in-action and were focused on
how to achieve the objectives of the practice. These criteria and objectives evolved
with the practice and were different for each stage of this project. Objectives for the
practice are clearly articulated in each of the chapters that follow. For example, at the
earliest stage of the practice I aimed to explore animal representation and challenge my
the objectives were concerned with the creation of a publishable picturebook featuring
animal characters.
remains tacit. A significant part of the process was not conscious, but based on
intuition or instinct. Although in the written reflection on the practice I attempt to de-
mystify the process, I am often not able to trace my thinking or decisions to their origin.
Other times I make suggestions as to where inspiration might have originated or offer
hypotheses as to how different parts of the practice could have influenced each other.
The written part of the PhD submission offers a record of, critical reflection on and
writing this exegesis involved a different kind of thinking and reflection to the reflection
involved in the studio practice. This thinking was primarily concerned with the
and its development so that it could be understood by others (whereas in the studio
practice short notes were written for my own benefit). The writing brought together
my own studio reflection on the process (in the form of written notes), my memories of
the practice, the evidence of the work produced (drawings, illustrations, and dummy
practice and of the links between the different stages of this project. Surprisingly, it
and what was being expressed by the outcome. An example is my belief that I was
free of gender stereotyping when creating the monkey character, whereas the cultural
of view. This is the record of an individual practice, and although the understandings
would be relevant to other illustrators’ practices, the written part does not attempt any
generalisations.
Theory was involved with the creative practice in the following ways:
First of all, the theory created a framework for the research. At the beginning of this
project there was a period dedicated solely to the familiarisation with critical studies
on picturebooks and characterisation. This defined the context for the practice and
the gap of knowledge that the research was going to address and gave me an
way of coping with this new knowledge was by organising and linking the information
Chapter 2 Research design | 54
Second, the theory influenced the practice. At the early stages of the practice, theoretical
concepts acted as starting points that inspired some of the exploratory work. For
in my drawings of animals (see Chapter 3), or the inspiration from Jane Doonan’s
(1993) writing on the illusion of texture in picturebook illustrations (Chapter 4). These
visual explorations were initiated by the critical writing but were not produced in an
(Chambers Dictionary 1998, p.1720), then by reflecting on the practice (in the studio)
and writing about the practice (at a later stage) I was forming an explanation of that
practice.
Finally, the theory informed the writing. The critical writing on picturebooks, when
revisited during the writing up period, equiped me with the terminology and helped
me to make explicit some of the experiential knowledge. For example when I was
working on the picturebook plot, the decisions were mostly intuitive and focused on
the objectives of the practice. When writing about this part of the practice I realised
that I had created what Nikolajeva defines as a ‘basic’ or ‘master’ plot (2002, p.160)
and what Booker calls a ‘Voyage and Return’ plot (2004, p.105). In discussing the
plot, I use this terminology, but when I was creating the work I was not consciously
aware of it.
Chapter 2 Research design | 55
In summary, although theory and practice were connected, I did not approach the
and critical secondary reading, and through my own practice. First, I will provide a
my own, subjective experience as reader and practitioner. Secondly, I will discuss the
necessary in order to investigate the creative process that leads to it. Therefore I
combined the review of theoretical and critical literature on picturebooks with the study
highly subjective, was made according to the following criteria. All 60 picturebooks
were published in the English language since 1900. The majority originated in the
UK and USA, were relatively well known (therefore easily accessible) and published
that is, a character without whom the plot cannot develop (Nikolajeva 2002, p.112).
Two books feature monster characters: Not now Bernard (David McKee, 1980),
and Where the Wild Things Are (Maurice Sendak,1963). A number of picturebooks
were chosen for their cultural importance, some having been recommended by my
the list because I have considered them influential on my own practice and others
because of their popularity and commercial success. A smaller number of books were
found through a search in my local library, as I did not want to refer only to critically
acclaimed picturebooks but have access to a wider variety and thus attempt a better
understanding of the market. A full list of the books is given in the references section.
In the discussion that follows, I will only refer to the picturebooks that I have found
most representative, or the ones that best exemplify the ideas I am discussing.
The study of these picturebooks affected the research, including the practice. I did not
also worked the other way round: finding something interesting in a picturebook,
and a closer examination of the interaction between pictures and words. On a more
was able to understand more about the illustrators’ practice. This understanding was
my own practice, I could achieve similar outcomes in terms of concepts and image
making. Finally there was the feeling of enjoyment I derived from the images, stories
and characterisation, the enthusiasm it gave me for the genre’s potential, and the
3.1 Anthropomorphism
When studying the picturebooks I gravitated towards what I found one of the most
is not human - especially an animal’ (Chambers Dictionary 1998, p.63). In this section
understanding of illustration practice: the use of human facial expressions and body
postures, clothing, and the overall design of characters as humans wearing animal
costumes or masks. Finally I will briefly refer to the motivation driving the illustrator’s
practice.
‘The association between children and stories about animals is very ancient. Not
only do animals figure strongly in many myths, folktales, and legends but they also
constitute the core of the fable tradition which, from Roman times, has featured
and Scott, 2001; Watson, 2001). The species of animals that feature in stories for
children and the function of these characters in the narrative (moralising, charming,
absurd, magical) have changed over time, reflecting social and cultural changes
Chapter 3 Anthropomorphism and Stereotypes | 60
(Watson, 2001). In picturebooks there has been a steady increase of such characters.
According to Carey (2002, p.17): ‘Although there were some talking animals in Victorian
times, it wasn’t until the 20th century that anthropomorphism became endemic in
well as in animated films, comic books, and toy designs) has taken place while real
animals are ‘disappearing’ (Berger 2009, p.36) from children’s lives – to be encountered
only as pets or ‘displayed’ in zoos: ‘Zoos, realistic animal toys and the widespread
One reason for the popularity of using animals as characters in picturebooks may be
associated with the fact that animal characters are free of ethnicity, race, gender, and
age associations and therefore are sometimes preferred in order to reach a wider –
often worldwide – audience. In picturebooks, text and image contribute to the creation
conveyed primarily through the text, to upright walking biped versions, who are
Illustrators create ambiguous creatures, part human and part animal, which can only
inhabit picturebook pages. This ambivalence does not seem to hinder the enjoyment
of young readers who tend to take such inconsistencies in their stride and find such
extraordinary creatures at once incredible and believable, fantastic and familiar. The
gap between animal and human nature, an intrinsic part of these characters, ‘keeps
Chapter 3 Anthropomorphism and Stereotypes | 61
alive a sense that the world is strange and full of wonder’ (Watson 2001, p.32).
the pictures and varies depending on whether the character displays human facial
expressions, whether the posture, body language and use of limbs is animal or
human, and whether the character wears clothes and lives in a house. The animal’s
behaviour can be communicated by both pictures and words and depends on the
role the animal plays in the plot. It varies greatly according to the animal character’s
ability to think, speak, feel (in human terms), have relationships (again, as understood
by humans), and generally lead a human life – including family life, work, holidays etc.
them into two categories: stories about ‘humanised’ animals who talk, wear clothes,
and have a family life like our own, and stories about ‘animals as such’, who are
presented, as nearly as possible, in their animal nature. This distinction could also be
At one end of the spectrum are Richard Scarry’s fully humanised animals. Their
actions, emotions and speech are entirely human (Figure 18). In their majority they are
walking on two legs and wearing clothes. The only visual references to their animal
origins are the forms of their faces, paws, and tails. Some of the characters’ names
also help in identifying them as animals (e.g. Lowly Worm, Huckle Cat). Beatrix Potter’s
highly influential animal characters, such as Peter Rabbit (1902), are also humanised
(Townsend 1965, p.120). They are distinctive for their naturalistic and detailed visual
representation (Figure 19). This depiction is combined with human clothing, and the ease
with which Potter’s characters seem to change from an animal to a human pose. This
ambiguity between human and animal extends to Potter’s plot, where people (Mc
and the Tortoise (1966). He has favoured a naturalistic representation with almost no
anthropomorphic elements (Figure 20). It is worth noticing that although each animal is
depicted as it is in real life, the compositions of animal groups on the page are staged
and reminiscent of human behaviour. The words are a re-telling of the Aesop fable and
attribute speech, thinking, motivations, and feelings to these animals. Moreover they
ascribe specific human traits to them. The anthropomorphism here originates mostly
in the words.
Out of the picturebooks I studied, the only representation of a real animal in a central role
was the dog in The Dog by John Burningham (1975). Burningham’s story is narrated
by a boy who is left in charge of a dog for a day (Figure 21). The boy’s words describe
actions, events, and his own feelings but do not ascribe any personality traits, human
emotions or thoughts to the animal. The dog looks like a dog (in Burmingham’s visual
Chapter 3 Anthropomorphism and Stereotypes | 63
language) and his behaviour is animal like. Burningham’s observation brings across
the immense joy that the little boy has derived from spending time with the dog and
his enjoyment in the dog behaviour. I understood that in this book the roles of the child
In some picturebooks two different kinds of animals (humanised and animal-like) seem
Voices in the Park (1998). In this picturebook the gorillas, who are the protagonists,
are entirely humanised. They take on entirely human roles: they live in houses, go to
the park, wear clothes and own pets. The story is about their differing (human) points
of view, feelings, social attitudes, and outlook on life. This insight is combined with
Browne’s detailed, naturalistic depiction of their gorilla heads. At the same time, the
pet dogs, who are peripheral characters in this picturebook, have been constructed
as animal-like (Figure 22). They appear and behave like dogs with no anthropomorphic
Following his distinction between stories that feature ‘humanised’ and ‘animals as
such’ characters, as outlined above, Townsend (1965, p.120) goes on to discuss the
and cannot know what it feels like to be an animal’ and this makes the procedure of
creating stories about animals speculative. In the majority of the picturebooks I read,
this speculation seems to have led to the central animal characters taking part in
mostly human stories in the sense that even when the events or actions are based on
an animal’s life, the characters are ascribed human motivations, feelings, and thoughts
Chapter 3 Anthropomorphism and Stereotypes | 64
facial expressions to animals and, indeed, inanimate objects. I have used this device
by my animation training I would model facial expressions and then I would apply them
to the animal characters I was working on (like the animator in Figure 23 ). A human-like
face enables the illustrator to directly apply the visual vocabulary of ‘basic human
emotions’ and their modifications (McCloud 2006, p.82), which can be understood by
readers around the world. The visual manifestations of some of these basic emotions
have been drawn by Falconer (2000) on Olivia’s face in Figure 25 . It is worth noting that
even when the animal visual representation is not anthropomorphic, facial expressions
can be enhanced and humanised. For example the animal’s gaze or stare is often
and/or character feelings and thoughts. An example can be found in Brian Wildsmith’s
painting of the hare looking back at the animals following him in the race (Figure 24).
Furthermore, animal characters’ bodies are often drawn moving like human ones:
walking on two legs, using their hands like humans do, and ‘acting out’ their role
through recognisable human body language (Figure 25). The use of a prehensile paw,
claw, wing or tail opens up another set of possibilities for the illustrator, as the animal
can gesture and interact with its environment and other characters in a more human
and therefore familiar way. Activities such as driving, using tools, eating with cutlery,
putting on clothes, writing, using a phone, dancing, holding hands, can now be part
Chapter 3 Anthropomorphism and Stereotypes | 65
of the animal character’s life. The character can take part in activities or situations that
This familiar, human way of expressing emotions and doing things is often paired up
with the physical abilities of animals, and/or their captivating and unusual appearance.
In The Tiger who came to Tea (Kerr, 1968) the tiger is humanised enough to be able
to ring the door bell and have tea with the family, but more importantly the tiger is
beautiful, and mysterious, and exciting because of its looks, size, and enormous
animal appetite (Figure 26). This combination delivers a creature that can come into a
child’s life and break all the rules – and the outcome is still positive: the family goes
out for dinner. For practitioners, mixing the expression of human emotions and the
ability for human movement with the looks and abilities of animals creates numerous
possibilities for creating characters who are emotionally familiar and understandable,
In discussing Disney animation characters, Thomas and Johnston (1981, p.415) write
that ‘in addition to the obvious eye appeal of the colour and design, the specific
articles that the character wears make him a specific individual’. The same is true
for picturebook characters. Clothing can be used by the illustrator to convey specific
information about the animal character’s age, gender, social status, self image, and
occupation or about the period that the story takes place in. Other times, clothes
relationships. Anthony Browne has said that in Voices in the Park (Figure 27) the woman’s
trilby hat ‘was used in many of the illustrations to show how Charles felt a bit dominated
Chapter 3 Anthropomorphism and Stereotypes | 66
by his mum’ (2010). Finally, clothing can amplify the human/animal dichotomy and for
characters such as Beatrix Potter’s Peter Rabbit it can highlight ‘the conflict between
human, civilized expectations and animal urges’ (Nikolajeva and Scott 2001, p.95).
Peter Rabbit is depicted more humanised when wearing his clothes (Figure 28) whereas
Although some characters appear to be animals wearing human clothes, often the
human child) wearing an animal costume. In Can’t you Sleep Little Bear? (Waddell and
Firth, 1988) the protagonists of this otherwise human story about a child’s reluctance
to sleep and fear of the dark are two bears (Figure 30). The two anthropomorphic bear
‘costume’ designs look like a successful remix of elements from a real bear and a soft,
Other animal characters are designed with a human body and an animal head thus
resembling a person wearing not a costume but an animal mask, for example Anthony
Browne’s gorillas in Voices in the Park. The use of the mask can refer to theatre,
(1803-1847) who portrayed human characters with animal heads (Figure 31). Berger
(2009, p.28) describes this latter use as a device that ‘was like putting on a mask,
but its function was to unmask’, with the animal representing, and therefore revealing,
the human’s most distinctive trait. This portrayal of animal characters as symbols of
From the point of view of the practitioner, the degree of anthropomorphism involved in
the characterisation could be traced back to the illustrator’s intention and motivation.
I would like to bring into the discussion the practice involved in picturebook animal
characterisation by focusing on the work of two illustrators who have used almost
I have already briefly discussed Richard Scarry’s entirely humanised animal characters.
In an interview with Justin Windle (1974, p.72) this is what he had to say about the
JW: Why are there never any humans in your books, but only animals? Is it just
R.Scarry: That’s one reason yes. I have drawn people a long time ago, but I didn’t
JW: Is your interest in animals entirely in what they look like, not how they behave?
R.Scarry: Yes. All my characters act and dress as if they were human beings. If I have
an owl and it wants to fly, then it takes an airplane. The animals have none of the
They are all just people, parents and children. They’re completely human to me.’
The thinking behind who the characters are (‘they are completely human to me’)
combined with a practical ability or confidence in drawing animal creatures (‘I didn’t
care for [drawing people]’) can give an insight into why Scarry’s creatures behave and
Chapter 3 Anthropomorphism and Stereotypes | 68
look the way they are. What practitioners ‘like’, ‘prefer’ or ‘are good at’ drawing plays
Beatrix Potter’s animal characters have been the focus of numerous studies, not
only because of the popularity and influence of her picturebooks but also because
of the way these animals are depicted. They are underpinned by an accurate animal
anatomy, expressed in their forms and movements – the way they run, tilt their heads,
or turn their paws. This exact visual representation is combined with the necessary
human movements and postures (standing on two legs and wearing clothes) and
above all with the warmth and charm of a real person. Potter’s interest in animals
and nature is well documented. She was a keen observer not only of live animals and
pets (Figure 32), but she would also perform dissections in order to draw and study the
animals’ underlying structure. Her letters reveal her involvement with and deep interest
in her pets’ life and behaviour (Taylor, 1986). The fact that her characters are ‘true to
their animal selves’ (Carey 2002, p.17) could maybe be traced back to her interest in
these animal selves. It is interesting that, in a letter to her publisher, Potter has also
‘My brother is sarcastic about the figures; what you and he take for Mr McGregor’s
nose was intended for his ear, not his nose at all… I never learnt to draw figures’
3.2 Stereotypes
at how stereotyping works within animal characterisation, both in terms of the cultural
associations that animals seem to posess and in terms of visual stereotyping involved
in a character’s visual design. I will do that by discussing two animal species that
have been very popular as picturebook characters: pigs and mice. Finally I will refer to
have traditionally been used as stereotypes of human behaviour in folk tales, myths
and fairytales. In Aesop’s fables (5th century BC), some of the first stories considered
suitable for children, supposedly characteristic animal attributes are identified with
human behaviour (Nodelman, 1988). For example the fox represents craftiness,
whereas the mouse is associated with timidity or shyness. Such one-dimensional animal
characters are distinctive and recognisable to children, and historically, have served
the exemplary function of traditional fables (Watson, 2001). Once such a stereotype
becomes widely recognised, the animal species acquires a symbolic meaning and
can be used in popular culture and everyday speech to signify a particular human
quality. Aesop’s fox association still stands today. For other animals, such as the deer,
the qualities we associate with them seem to have changed over the years. Although
in Aesop’s fables the deer is often portrayed as thoughtless, Disney’s 1942 film Bambi
established the deer as an innocent, fragile animal. In western culture - visual, written,
and oral - there seems to be a working animal vocabulary of human qualities where
Chapter 3 Anthropomorphism and Stereotypes | 70
In picturebooks, authors and illustrators have used this vocabulary in creative ways.
The discussion that follows focuses on the stereotypes projected on to one popular
representation of pigs in popular visual culture for children, but I have used this species
pigs as gluttonous, messy animals to portray the male members of a family in order to
highlight the workload imbalance that the mother faces (Figure 33). This point is amplified
by the fact that the mother always remains a human character. More broadly, in film,
a similar portrayal of gluttony and greed can be found in Miyazaki’s Spirited Away
(2001), where the protagonist’s parents are transformed into pigs (Figure 34).
Other artists have chosen to play with or subvert our cultural preconceptions of this
species. In The Amazing Bone (Steig, 1976), the heroine, Pearl, is also a pig, but there is
nothing greedy or dirty about her character (Figure 35). She is depicted daintily dressed in
pink, enjoying the world around her. This elegant portrayal, paired with what the reader
assumes about pigs, is ironic (Nodelman, 1988) and can possibly make the character
look vulnerable, a bit out of place. Looking at the wider visual culture, another such
ironic animal character is Miss Piggy (Figure 36) from The Muppet Show (Henson, 1976).
Here feminine charm and glamour are juxtaposed with cultural preconceptions about
pigs, creating a humorous character. In the last two examples gender stereotyping
Chapter 3 Anthropomorphism and Stereotypes | 71
of the character contradicts the animal stereotype. Olivia (Falconer, 2000) is another
female picturebook character who is a pig. The choice of animal here might have
been influenced by the visual similarity of a chubby, pink, intelligent animal to a young
human child (Figure 37). A similar correspondence of a pig to a young child can be found
in the successful animated series Peppa Pig (Astley and Baker, 2004).
Apart from the cultural associations that animal characters bring with them, it is also
important to consider how such characters are constructed visually and whether animal
from naturalistic (Peter Rabbit) to minimalistic (Miffy). The truth value of such animal
representations depends on our judgement about reality. From the point of view of
on the basis of how much correspondence there is between the visual representation
of an object and what we normally see of that object with the naked eye’ (Kress and
The fact that the design of picturebook animal characters often involves human
What about the animal elements of the design? Are they somehow dependent on
how naturalistic the animal’s representation is? I will now try to understand how, in
designing animal characters, illustrators make them look like animals by discussing
One of the picturebook character designs that I consider influential on my own practice
Chapter 3 Anthropomorphism and Stereotypes | 72
is Lucy Cousins’ Maisy (1990). Maisy is a mouse, and although she does not look
like a mouse that a child might have seen in real life, this does not seem to make
the representation less credible within the picturebook context. What defines her as
a mouse are her round ears, long tail, whiskers, and pointy nose (Figure 38). We find
exactly the same set of distinctive mouse features on another popular character, the
mouse from The Gruffalo (Donaldson and Scheffler, 1999) (Figure 39). Looking back at
earlier picturebooks and animated films for children, the same characteristics are also
Two Bad Mice (1904) (Figure 40) and Walt Disney’s Mickey Mouse designs (Figure 41).
designs are (for comparison I have included a photograph of a real mouse in Figure 42),
they rely on a convention or tradition for the use of a specific set of defining visual
and their use is embedded in picturebook visual language. To use Kress and Van
Luween’s (1996, p.6) semiotic terminology, ‘it is never the ‘whole object’ but only ever
its criterial aspects which are represented’. In terms of designing a picturebook animal
character, these ‘criterial aspects’, are the visual conventional defining characteristics
Reflecting on my own illustration practice and my method for creating animal characters,
Chapter 3 Anthropomorphism and Stereotypes | 73
I could understand that it was based on a formula of building animal characters by using
(Figure 43). These volumes could be combined to construct a potentially infinite number
of characters. Once the main body frame was built the details would be added. Often
these details would define the species of the animal character. The last stage was to
add textural details such as clothes or fur. In a large animation production it was vital
that all the artists used this way of building characters, as it helped with animating
movement and, crucially, with keeping the design constant throughout the film despite
the fact that the same character might have been drawn by a number of people.
mental preconceptions or loose categories of what they are trying to depict. Each
schema is gradually adapted to match the artist’s observation from nature and the
purpose of the representation. I have often found that my early training as a commercial
animator established a pattern of working that was too strongly embedded in the
tradition of using a formula and relied on other designs or visual categories, rather than
although having been challenged and improved over the years, depended heavily on
pre-constructed schemata.
I will now discuss the impact of the above overview of anthropomorphism and the
use of stereotypes on my own practice. Before the practical part of the research had
begun, an opportunity came up to take part in a large group exhibition for Patras,
2006 European Capital of Culture. The show took place in a disused school building
and each artist had to produce a site-specific piece for an open brief. This was a good
opportunity to make a start on the practice and work on concepts relating to animal
characters while pushing my illustration practice out of its known and safe frame. At
that point, the outcome of my practice-based research was not strictly defined so I
set myself the challenge to work without being restricted by a book or page format.
and to question how much my own illustration practice was relying on formulaic
representation of animals.
The starting point for the development of this project was my understanding of
anthropomorphic animal characters in picturebooks and how the line between what
is human and what is animal can be very fine or blurred. This proximity led to my
decision to produce imagery of the species that is closer to us: apes. I looked for
the human traits most associated with apes in our culture. The one I projected on
education in Greece, copying, rote learning and essentially imitation were intrinsic
parts of our schools’ daily routine. I decided that the driving force behind this piece of
work would be to use animals (apes) as a stereotype for human behaviour (imitation)
was a child. This project, though related to childhood, school education and learning,
would not necessarily address an audience of children. Through practice, I would try
should use visual reference of real animals and attempt to re-train my self in looking
and drawing without relying too much on formulaic solutions. Although I had designed
ape characters in my practice before, I would try to observe, and understand through
drawing what an ape really looks like. Then, I could balance how much I needed
to rely on known and/or given formulas of constructing an animal and how much
on seeing. In creating the preparatory work for the exhibition, I started by drawing
Drawing from photographs helped with studying in detail what the animals looked like.
The outcome was a set of relatively accurate and detailed drawings that focused on
specific details and textures such as fur, limbs, and faces (Figure 44). Drawing from life
was more about experiencing the animals, the way they move, the interactions with
each other, and the sounds they make. These drawings were looser, as I was trying
to record glimpses of the moving animals (Figure 45). In both cases, I found that, while
draw animals that seemed to be part of a (human) story (for example Figure 46 showing
a mother looking after her baby). I was interpreting animal bahaviour through a human
Chapter 3 Anthropomorphism and Stereotypes | 76
prism. Through the drawing practice, I also realised that although I was looking at
real life more than before, I was still basing my depictions on what I knew an ape to
look like. Nonetheless, while this knowledge of schema was still present it was not
and the use of schema and stereotypical animal features in drawing were an intrinsic
part of it. The research into anthropomorphism and stereotypes gave me a conscious
The finished exhibited piece, titled Mimesis (2006), was a wall installation, consisting
repeated pattern. In designing these ape characters I referred to the shapes, forms,
formula. In the sketchbook, the development from observation drawing to final print
can be seen in the design of the central ape’s face (Figure 47 to Figure 52). I also employed
through posture and facial expression. The ape figures stand or sit in a way that
shows uncertainty (Figure 54). They are looking for some guidance, to find someone to
imitate. Their posture is part animal and part human, highlighting their closeness to
humans. Their stare is directed at each other and at the viewer. The background acts
3.4 Conclusions
Once the wallpaper project was completed, I set out to understand its impact on my
practice and the influence of theory on practice, and through this understanding make
I started by examining whether the goals I had set out to achieve had actually been
fulfilled. One of the main aims in producing this artwork was to use animal imagery in
memories of school education. Feedback from critics and the exhibition audience
confirmed that through the use of animals as stereotypes, this communication had
been achieved successfully. The second aim was to push the boundaries of my image
making in both the format of the work and in the way I construct images of animals.
This was also achieved by designing, printing and planning the installation of the
wallpaper (a scale I had never worked on before) and by basing the design of the apes
on observation drawing.
Through this exploratory project, I was able to glimpse the relationship between
picturebooks gave me the inspiration for the installation project, hence in this instance
the theory was a starting point for the development of practice. Second, investigating
image making methods and take steps towards changing them. An understanding
I became conscious of the fact that anthropomorphism has always been an important
I will now discuss how the installation project contributed to my research in picturebook
animal characterisation. Reflecting on the finished piece, I could see that although using
the heart of this project, these characters would not be suitable for a picturebook. They
seemed too generic and symbolic, and had not been developed to be part of a specific
story or secondary world. They were designed to communicate visually a human trait,
aiming at engaging the audience with this human quality. In contrast, all the published
picturebook character designs discussed in this chapter are visually attractive and
distinctive, but more importantly the designs work with the story to reveal the feelings,
thoughts and motivations of the characters. One of the most important aspects of
characterisation is creating a compelling inner life for the book’s characters (McCloud,
2006). However humanised or not, abstract or realistic the animal representation is,
the reader understands and empathises with a character because of the character’s
emotional qualities and because of their story. In the installation project, my characters
Furthermore, it is not enough that the characters have inner lives, but these lives
important to find a common ground between the experiences of the characters and
those of the reader so that the reader can connect emotionally with the characters
(McCloud, 2006). As an artist I also felt that it is important for me to create a relationship
with both the character and the audience. In creating this connection between children
animal characters which, because of the closeness of their inner life to that of a child,
My primary concern then did not need to be how formulaic or naturalistic my animal
designs are. I should focus my practice instead on creating inner lives for my characters,
and make sure that their designs and their stories express that inner life. To achieve
this, I could engage more with a personal understanding of and closeness to the
reality of children’s lives, their feelings and their expressions. While being open-minded
about how realistic or not my animal designs were, I would now turn the focus of my
observation and drawing on children and their family life (and more specifically on my
own son and his life). This was going to be the next step of the research.
through the review of picturebooks and critical theory, motivated me to investigate their
use within my own practice. Through that, I was able to understand the relationship
between theory and practice, and to consciously comprehend drawing and character
its format and approach, gave me an insight into what needed to be done to further
my research. Its successful completion gave me the confidence to make the leap
This chapter contains a record and a reflection on the work produced in my attempt to
observe and come closer to the experience of childhood through personal observational
drawing and imaginative image making. First my approach to the drawing practice is
discussed. Then the work produced is discussed according to the themes that the
practice focused on: doing things, sleep, hair, friendships, and environment.
The subject of the drawing practice was my then one-year-old son, Dimitri, and his life.
Milton Glazer (Milton Glazer draws and lectures, 2006) has said that ‘drawing for me
has always been the primary way of encountering reality’. Glazer’s comment expresses
was slightly different. Motherhood meant that I was already immersed in that reality,
so I was not using drawing in order to encounter it, but as a process of acute mental
trigger the generation of picturebook ideas and the creation of characters I would be
Starting out with the aim to observe and draw without responding to a specific
brief or concept was intimidating. Shaun Tan, in discussing the process of creating
the illustrations for The Rabbits (Marsden and Tan, 1998) describes how, when he
received the text for the book, he ‘experienced a sensation that usually accompanies
the beginning of a new project: not knowing what to do’ (Tan, 2001). In the years I
Chapter 4 Sketchbook drawing | 83
have worked as an illustrator and printmaker, I had first to recognise, then accept,
and finally embrace this feeling of uncertainty at the beginning of projects (commercial
predict what the work will look like, is for me the driving force behind being inquisitive
and looking for the best solution through the means of drawing, doodling, reading,
and carrying out visual research. Uncertainty prevents me from investing too much on
any one route. On the contrary I move from one idea or drawing to another one, with
easily as they were enthusiastically begun. I have often found that the best ideas arrive
as part of this process. In the work that will be discussed in this chapter, this approach
is evident in the sketchbook pages, where drawings from life or from memory co-exist
with imaginative drawings exploring ideas or translating emotions and actions into
images.
first work out the concept, and how this concept will be best communicated visually.
This is done by doodles, roughs, and layouts. Once a rough has been approved, I
a successful illustration. Even for the wallpaper project, discussed in Chapter 3, the
observational drawing was partially dictated by needs of the concept behind the
because they were speculative, done without a specific outcome in mind; they were
Chapter 4 Sketchbook drawing | 84
For practical reasons, explained in the next few paragraphs, most of the drawings
of my son were done from memory when he was not present. As a result, when
drawing I had to rely on the empathetic emotional connection with my subject. I was,
by definition, not an objective observer: as the mother of the child I was not only
extremely partial, I was also part of what I was observing. When drawing, I used my
son’s absences and the fact that I was missing him as a way of summoning my loving
emotions for him and it was through this emotional charge that I recalled the events I
was trying to depict. Emotional intensity did not cloud my memories or perception but
somehow made them clearer, with specific events standing out. I purposely started
each drawing session in this emotional state. I think that this enhanced my ability to
‘see’, feel and imagine in my memory. In discussing life drawing and drawing from
memory, Quentin Blake (2000, p.36) writes that he balances seeing and imagining
and that the essence of drawing is in ‘trying to become the subject’. In my case,
this emotional connection helped me to empathise with and essentially become the
Choosing what to draw was not something I consciously deliberated on, and during
the drawing process I felt that I did not have control over the choice of subject matter.
In retrospect, I can see that a lot of the drawings focus on events that generated strong
emotional reactions: My son having fun, being with friends, cuddling, being ill, crying
when not able to sleep at night, getting upset when having a haircut. Other drawings
focused on his movements, or the things he was interested in. On reflection, it also
Chapter 4 Sketchbook drawing | 85
seems that unconsciously I was producing drawings that I thought could potentially
The work discussed below consists of sketchbook observation drawings from life and
from memory, imaginative drawings that used observation as a starting point, and a
series of screenprints translating these drawings into more finished images. Apart from
my experiences, the work was also influenced by the critical reading undertaken at
the time. The work revolves around the following themes: doing things, sleeping, hair
and texture, friendships, environment. Although these themes merge in the pages of
the sketchbook, the work has been slightly reorganised here to make the discussion
My original intention was to closely observe my then one-year-old son and draw him
while he was doing things and acting out his everyday life. This proved to be an
impossible task as the fact that I was drawing immediately attracted his attention
and he would stop what he was doing and come to play with his mother, her pencils
and sketchbook. After a hurried couple of drawing sessions were I managed to catch
glimpses of Dimitri playing, eating, moving, and trying to stand and walk (Figure 55), I had
to resort to drawing from memory. The vast majority of drawings in the sketchbook
were done a few hours or days after the event, when my son was asleep or at nursery.
Working from memory meant that the sketchbook drawings were not accurate
Chapter 4 Sketchbook drawing | 86
approach was interpretative and not representational. These drawings are loose and
economical as all my effort was focused on capturing the essence of the action or
for this reason that mark making or composition was not even considered during
this period. Another significant point is that this work was made for my own personal
use and not to communicate or be shown to others. So even though when I review
this work I am still able to see or re-experience the expression of my son’s emotions,
actions, and personality, I can guess that this is not necessarily the case for an observer.
In the first drawings, my son looks like any other child would at that age, as I was not
These rather generic drawings of a child were then gradually replaced by drawings of
a monkey character. This was not a deliberate decision. I think that this substitution
happened in part because of all the previous drawing of monkeys I did for the wallpaper
project and in part because I found it easier to draw a monkey creature rather than a
little boy. In Figure 57 he is drawn both as a boy and as a monkey in a quick succession
of drawings aiming at capturing the emotional impact of the little boy being ‘sick and
The drawings record the things that Dimitri did as part of his everyday life. I was
fascinated by his enjoyment in being inquisitive and discovering the world (Figure 59), and
his love of moving around despite the fact that he could not walk properly yet (Figure
Chapter 4 Sketchbook drawing | 87
60). This fearlessness of exploring new things or places would sometimes be replaced
by distress with something that for an adult would seem mundane, such as having
a haircut (Figure 61). Seeing his hair being cut, he became very upset and tried to put it
back on his head. Although for an adult this would be a humorous situation, for Dimitri
it generated a strong negative emotional reaction. The two quick drawings of the event
made me consider the possibility of a story about a monkey who didn’t want a haircut
and did not want to part with his hair. This event and the drawings from memory led to
a series of sequential images (which have been edited out of the sketchbook in Figure
Another time, I made drawings of an afternoon when I played with Dimitri in our patio
garden and the parking lot at the block of flats where we lived at the time. The drawings
show him enjoying the world around him, touching the parked cars, attempting
gardening with flowerpots and a dust pan (Figure 64). While trying to ‘see’ these events
in my memory and draw them, I found myself unintentionally making another, bigger
drawing showing our shadowy patio garden transformed into a luscious garden full of
trees, with the little boy of the previous drawings still performing his strange gardening
(Figure 65). This was the first time that a drawing of a garden/ forest appeared in the
work. Here the observational drawings led not to a narrative idea but to imagining and
In the garden drawing in Figure 65, a parent figure can be seen looking at the boy through
the glass door. In retrospect this detail is quite poignant as I think that this drawing
expressed my own wish for a large garden in which Dimitri could play. Throughout the
Chapter 4 Sketchbook drawing | 88
sketchbook work there are a few more drawings of a child and a parent figure, usually
a mother as these were my memories (Figure 66). There are also some drawings that
express my own feelings, such as my distress at leaving him at the nursery (Figure 67).
4.3 Sleep
One of the issues that evoked strong emotions in my family, for both child and parents
was sleep or, rather, the lack or it. The drawings that focus on sleeping are more
imaginative and interpretative than the ones discussed above. In trying to describe
the difficulties around sleeping, the shape of Dimitri’s cot refers to that of a cage and
the darkness around the characters appears oppressive (Figure 68 to Figure 70). The child/
down and the parent figure is present to comfort or watch over him (Figure 72 and Figure
73). Some quick sketches of ideas could be the beginnings of a story: a child who
does not want to sleep and sees plants growing out of his or wardrobe (Figure 74), a
little monkey who argues about going to bed (Figure 75). In one of these sketches the
mother’s sleeplessness is expressed by her appearance: she appears ruffled, with hair
that ‘looked funny when she woke up during the night’ (Figure 76).
4.4 Hair
In the work discussed in sections 4.2 and 4.3, it is clear that the monkey character
emerging from the sketchbook pages appears different in every drawing. Although
for an observer all these drawings might appear as drawings of different monkeys,
Chapter 4 Sketchbook drawing | 89
for me they were versions of the same character. At that point in the creative process
I felt that all the work was exploratory and that it should be free to move towards
different and possibly unexpected directions. The work was also focused on recording
my life, and therefore a finalised design might inhibit absorbing further observations
the work so far, I was not certain that he would appear in the picturebook I hoped
without any conscious effort, and it could potentially develop in different directions or,
if necessary, be discarded.
One of the issues I did focus on in terms of character design was the texture of
the character’s fur and hair. When reading Jane Doonan’s Looking at Pictures in
Picturebooks (1993), where she discusses how picturebook images convey meaning, I
was very interested in the connection she makes between childhood and the depiction
surface and therefore has strong association with touch, which in turn has strong
associations with our earliest infancy’ (Doonan 1993, p.12). She describes the tactile
qualities of Robert Ingpen’s illustrations and refers to the teddy bear in his illustrations
drawings and how touch – in hugging, comforting, putting to sleep, kissing, and in
discovering the world – had indeed been part of them. I now wanted to concentrate
on how I could make characters with a texture that would firstly make this connection
with touching and infancy and secondly become an expression of the character’s
Chapter 4 Sketchbook drawing | 90
inner life.
There are various approaches used by picturebook illustrators in giving the illusion
of texture in their character design work, from Patrick Benson’s (1992) realistic
representation of the owl babies’ feathers (Figure 77), to Sarah Fanelli’s solution of using
different media or processes to imply the different texture of different animals (Figure
78). In This Little Chick (2002) John Lawrence, using linocuts, has made sure that
each character’s texture is representative of their species. The lambs have an instantly
recognisable curly fleece and mother hen has a coat of splendid feathers (Figure 79). For
characters that are drawn in line and flat colour, it is often the quality of the contour line
that gives an illusion of texture. For example Lucy Cousins’ Maisy (Figure 80) is rendered
in a painted, irregular line giving the impression of softness, and childlike playfulness,
My intention was to use texture as something that would make the character more
tactile and real, and would also reveal his or her traits. Additionally, I did not want the
animal character’s hair to be restricted by any kind of clothing. I felt that human clothing
human etiquette (as already discussed in Chapter 3). My character’s hair would not
necessarily be the soft, cuddly and comforting fleece of a soft toy. Nor would it be the
styled, tamed and combed hair of a human head. In making sketchbook notes about
form and qualities of animal hair (Figure 81), I came up with a list: colourful, full of pattern
and movement, shiny, wild, unruly, messy, difficult to control, dirty, unpredictable, not
smooth. It seemed to me that the hair as described above would be a visual metaphor
Chapter 4 Sketchbook drawing | 91
for the character’s traits. For example an unruly character would have unruly hair, a
neat character would have neat hair etc. I wanted to create an animal character whose
outward texture would communicate a young child’s nature: loving, soft and cuddly,
Drawing the animal’s hair and fur could also be a way of describing the shape of his
or her body (Figure 84 and Figure 85). In extreme cases, the body shape could actually
be affected by the amount or shape of hair (Figure 86). In the pencil drawings, it was
to the body (Figure 87). I felt that I now had to start exploring the potential of images
done through screenprinting and attempt to depict texture and hair in that medium.
Before I embarked on the first prints, I was apprehensive of the fact that screenprinting
produces areas of flat colour and that this flatness might limit my ability to portray
I used some of the sketchbook drawings (for example Figure 88 ) as starting points for
the prints. The first screenprints were those of a sleeping monkey (Figure 89) who has
thick, floating hair. This design was rendered in different colour combinations as an
attempt to depict hair texture by using both transparent and opaque layers of colour
(Figure 90). The effect here is that of a halo of floating, thick hair surrounding a peaceful,
soft body. This hair texture gives the monkey a friendly look. On another version of the
same print the hair has been added on top of the printed layer with a pen (Figure 91).
This hair is short and spiky and gives the character a more mischievous look, which is
also mirrored by the open eyes and smile. In Figure 92 the monkey’s hair has the same
Chapter 4 Sketchbook drawing | 92
length across the whole body. It is wiry and stands up, consistent with the monkey’s
overexcited face. In other prints the hair has been printed as a separate layer on top
of the body (Figure 93 and Figure 94 ) or rendered in pencil (Figure 95). In the last two prints
(based on a real life incident that was not recorded in the sketchbooks) the hair-dryer
adds a narrative element, and the unruly nature of the monkey’s hair indicates he has
4.5 Friendships
As my son grew older, his interactions with other children developed from playing
alongside them to interacting with them. I watched and drew these interactions and I
was particularly interested in the individual children’s different behaviour, attitudes, and
reactions to events.
drawings featuring a little girl monkey. These quick sketches were done after spending
a day with T (I will refer to other children only by initial on the grounds of ethics), a
little girl of the same age as Dimitri. She had spent most of the time hiding behind her
mum’s leg and in the drawings she appears as a shy monkey. Her hair looks like it did
in real life; the monkey has a human hairstyle with a clip. At the top of the page she
I had the opportunity to make more drawings of another friend of Dimitri, a little girl
called E. I was able to witness how the relationship between the two children evolved,
Chapter 4 Sketchbook drawing | 93
as they got older. In Figure 97 , when they were already two years old, they are shown
making noise, holding hands and enjoying each other’s company. The first drawing
I had made of Dimitri and E was done a year earlier (Figure 98). This was a completely
different interaction than the one just discussed. E was friendly, trying to hug Dimitri
while he was shy and looking away. I was very interested in the balance between
the two personalities and the expression of different feelings. In the sketchbook, the
pages containing the drawings of this interaction are followed by a page where a
little bird character clearly stands out for the first time (Figure 99). The bird wears the
same stripy jumper as E and the note next to this character reads: ‘bird is monkey’s
friend’. In this drawing my son’s friend was not drawn as another monkey but as a
bird, a very different animal. In the translation of an observation into a drawing, a child
with a different personality was represented by a different animal species, though this
In the drawings discussed above, my son and one friend have changed into monkeys,
while another friend turns into a character who is a different animal. In the case of the
little girl monkey, the character could be part of a monkey family and may therefore be
a sibling to the central character of the sketchbook work. The little bird on the other
hand, could not be a family relative, but he or she could be a very good friend. I was
I would like to examine the use of stereotypes, both animal and gender, at this stage
of the work. While the sketchbook work was being produced I believed that I was not
Chapter 4 Sketchbook drawing | 94
of the connection between the monkey and my son, I always thought of him as a
boy. I did not think of the bird as a boy or girl and I made sure that I did not use any
visual gender stereotyping on the animal characters I drew (with the exception of
the little monkey girl who wears a hair clip in Figure 96 ). I also believed that despite the
earlier ‘wallpaper’ work relying heavily on animal stereotypes, I was now drawing free
of these concepts, and that my only guidance was the visual form of my son. The
monkey character I was drawing was essentially a boy wearing a costume, having the
When writing about the practice after the completion of all the creative work, I came
the author examines the challenges faced by parents in reading and explaining a
picturebook to their toddlers. Focusing on the protagonist of the book, a girl monkey,
Mjor describes how parents and children talked about her as a ‘he’, making an
immediate connection between a monkey and a boy. The article discusses the long
(‘a male adventurous trickster’), King Kong, and Julius. Mjor (2010, p.187) concludes
that ‘ It seems that culture’s use of the monkey in different discourses has created a
provenance that has masculinity as its most salient dimension. This provenance plays
an important part on how we understand monkeys, also when they show up in skirts’.
(such as the majority of Anthony Browne’s ape characters) and in animated films (for
Chapter 4 Sketchbook drawing | 95
example in Disney’s 1967 Jungle Book). In retrospect I can understand that although
at the time I felt that my decisions were only influenced by my observations, I must
The relationship between the monkey and the bird was explored further through
a series of drawings showing the two characters interacting (Figure 100). Although E
originally inspired the little bird, I did not use her as a reference point for any of the
subsequent development of the bird character. I knew very well who the monkey was,
because of empathy towards my son, and I imagined the bird to be someone who is
both very close to him and at the same time very different, someone who can counter
balance the monkey’s behaviour. For example, in the first drawing of the sequence
in Figure 100 the monkey seems confused or upset, holding his comfort soft toy. On
the other hand the bird talks to him confidently, hanging upside down from a tree,
possibly showing off. In the succeeding drawings they enjoy each other’s company.
The monkey is bigger and more emotional. The bird is smaller, more energetic, and
quicker to react. They both love having fun. To be able to draw the visual manifestation
of this friendship through the sequence of the two characters’ interactions, I made a
Some of the thinking behind the work on relationships between characters was
who argues that our interest in literature is primarily based on how it treats human
Chapter 4 Sketchbook drawing | 96
relationships. This interest is a driving force in having characters interacting with each
other. In picturebooks, even when the characters are animals, their interactions and
relationships with others usually have a human quality. Apart from that primary interest
mentioned above, Nikolajeva (2002) lays out the reasons why a solitary protagonist
is impossible in literature for children. First of all, picturebook worlds mirror real life,
where children normally grow up with adults and other children. A child does not live
on his or her own, unless under special circumstances. Secondly, including more
than one character in picturebooks has a pedagogical reason: ‘young readers must
an isolated character has a limited scope for actions and interactions and therefore
cannot provide the author and illustrator with enough interesting material to work on.
relationships and was particularly interested in the concept of the collective character.
the narrative and who … can equally lay claim to being sole protagonist’. (Nikolajeva
2002, p.67). A group of equally important characters offers suitable subject positions
to readers of various ages, genders and dispositions. Every reader can find someone
to identify with. This device also ensures a clear manifestation of character traits that
are divided between separate figures in the plot. I think that my fascination with the
concept of the collective character can be traced back to childhood favourite books
feature collective characters in the form of a family – a family of shape shifting beings
Chapter 4 Sketchbook drawing | 97
in the former and a traditional Greek family of the 1950s in the latter. I felt that I would
like to have more than one protagonist in my picturebook so that I could develop
Following the sketchbook work on friendships and relationships, I explored how I could
the character traits, although at the time any such link was not consciously articulated.
At first I tried to explore how scale could affect the character’s presence in the picture.
In Figure 103 the monkey is playing with a large group of small birds. They behave as
one bird and balance the visual weight of the big character. Building on the previous
printing work, I tried to explore the potential of differences in texture and colour when
depicting different characters. In Figure 104 the monkey is playing with a bird character,
and the differences here lie in size, texture and colour. These prints focus not so much
way, though the use of screenprinting, to depict characters that look fundamentally
different.
I tried to take this idea of characters who look different further by attempting to make
a print of a large group of animals. I wanted to see how I could achieve a variety of
designs that would communicate the different species in terms of colour, texture,
shape and size. I was also aware of the fact that all these animals should be part of the
Chapter 4 Sketchbook drawing | 98
same ‘world’ and therefore their designs should give the impression that they belong
together. Here the animals are laid out flat on the page, without any consideration
4.6 Environment
Setting plays an important role in picturebooks, and it has been a regular focus of
academic research. In their books, Graham (1991), Schwarz and Schwarz (1991),
and Nikolajeva and Scott (2001) have all dedicated a chapter to setting and the
sense of place in picturebooks. In my practice, since the garden drawing (Figure 65) was
in my work. In that drawing, the addition of plants and trees turned an ordinary back
yard into a fantasy world, a place where the little boy could play, explore, or even have
an adventure. The setting therefore could not only offer a range of possibilities for the
narrative (playing or having an adventure) but could also help define the character
the concept of the ‘integrated setting’, that is, setting which is not just a decorative
2001, p.69).
Here I need to make a distinction of the terms I will use in discussing this exploration.
In academic discourse, (Graham, 1991; Moebius, 1991; Nikolajeva and Scott, 2001;)
Chapter 4 Sketchbook drawing | 99
or division between the characters and the place where the story takes place. These
terms also refer to the artificiality of such a place. When I was exploring setting through
real to me and was interlinked and connected with its inhabitants. I used empathy to
understand it and achieve some sense of place for the characters. For these reasons,
when discussing my work I will use the term environment (which also happens to refer
to the natural world) and when referring to critical writing on picturebooks I will use the
term setting. Schwarcz and Schwarcz (1991) also use the term environment in making
a direct link between the environment that real children live in and interact with and the
sequence, containing a narrative about a character and an imaginary jungle (Figure 106
and Figure 107). These drawings were not planned intentionally as a sequence and neither
generated the idea for the next one. In the first drawing of this sequence a monkey
is asleep. As he sleeps his hair grows and floats above his body. As it grows longer,
it gradually transforms into plants and trees. The trees finally become a forest and
the monkey, when he wakes, can walk independently into this forest and wander in
drawing, I was not consciously aware of the fact that a lot of the visual ideas involved
Chapter 4 Sketchbook drawing | 100
in this sequence are ideas that had been explored previously in the sketchbook work
(sleeping, the animal’s hair and fur, my wishing for a growing garden). Significantly, the
In the above sequence, as in all the sketchbook drawings about the character’s
environment, all work was done from imagination. For example, no reference was
used in designing the shapes of the trees and the patterns formed by the leaves. My
intention was to not to depict a realistic environment but to find ways of conveying a
sense of place and reveal information about the characters and the story through that
child, and which could evoke strong emotions. First of all my characters needed an
nest. Secondly, there would be a broader, more complicated environment outside the
home, which would also be inhabited by others. This place could cause excitement
and curiosity, but it could also perplex a small child; it would be a place of adventure
and a place where the friendship between characters developed and blossomed (Figure
108).
I was very interested in exploring how I could create images about a character’s
home that reflect their lives, feelings and thoughts. In some of the picturebooks I had
examined there was a powerful use of the home as a characterisation device, in some
cases showing us how the characters feel or think and in other cases giving us clues
about their lives and relationships. In Voices In The Park by Anthony Browne (1999)
the house is depicted both as a symbol of status, when we read the story through the
Chapter 4 Sketchbook drawing | 101
mother’s eyes, as well as an empty, inhospitable place, when we see it through the
eyes of the little boy who feels lonely (Figure 109). In Can’t You Sleep Little Bear (1987), the
two bears live in a cave furnished like a human house (Figure 110). The objects contained
in the bears’ home (a framed photograph, a trophy on the mantelpiece) give us clues
about the relationship between parent and child and their everyday life.
When creating a room or home in my drawings, I was first inspired by my son’s cot
(Figure 111) to draw a similar bed on a tree for the little monkey to sleep on (Figure 112).
The little monkey seemed at home on a tree branch. I was unsure as to whether
the monkey’s home should include man-made objects such as a bed, chairs and
from a child’s everyday domestic life in any imaginary environment. On the other hand,
when creating a consistent believable secondary world, such artifacts can pose the
question of their origin, manufacture, and use. This dilemma was not resolved but it
was something I kept thinking about and experimenting with. In Figure 114 the monkey
lives in a nest, or house, up in the trees, but this home contains no furniture. From
within his safe environment he can look out on to the forest to see his friend, the little
bird. The bird lives in a different kind of home that looks more like a real bird’s nest. As
these drawings developed, a neighbourhood evolved, which could contain homes for
a number of characters including monkeys and birds (Figure 115 to Figure 117).
The environmental theme I wanted to explore, in terms of a broader habitat, was that
of a jungle or forest. This was something that felt ‘right’ at the time, as this environment
would allow the monkey to move and act freely. I did not explore at all the possibility
Chapter 4 Sketchbook drawing | 102
of a man-made or built environment, such as a city, because I did not want to impose
as Elmer by David McKee (1989), the jungle is the protagonist’s and his friends’ home.
It is a beautiful, bright, and visually intriguing place. In Snail and the Whale by Julia
Donaldson and Alex Scheffler (2003), the two protagonists travel around the world
and each double spread depicts different scenery, providing a visually stimulating
experience for the reader. In this picturebook, the environment - a shallow bay - also
has the crucial role of threatening the whale’s life and, in doing so, reveals the true
brave nature of the snail. I was interested in creating a natural environment for my
animal characters that would be a visually exciting place with an important role in the
It was one thing considering all these possibilities and drawing or doodling in the
sketchbook and another to translate the rough drawings into finished illustrations. All
my printmaking work up to that point did not contain backgrounds, as for example
in Bikes shown in Figure 118 , where the main idea of ‘car hunting’ is communicated by
the group of characters on their bicycles. When I did create a background, it was
very minimal or was rendered quite differently from the characters. For example in the
double spread from Lovehearts (Figure 119) the main characters were drawn freehand,
whereas the background was a vector image drawn in Adobe Illustrator. I was aware
of the fact that it might not be possible to create what I had envisaged and that it
would be a long process of trial and error and of learning through making. The first
print I produced for this project, which included an environmental element, showed a
Chapter 4 Sketchbook drawing | 103
little monkey hanging from a tree (Figure 120). I wanted to make sure that the rendering
of the monkey and the tree would at the same time differentiate them and bind them
together, as part of the same imaginary world. A tricky technical detail (because of the
printmaking process that was used) was the depiction of the monkey’s hand holding
I then tried to take a more ambitious step in creating a print that would show the
interaction of the two friends, the monkey and the bird, within a jungle environment. I
wanted to try out the idea of visual complexity as a metaphor for the complex world
that children have to get used to. At the same time this would also be a safe world,
beautiful, and full of places and things to explore. The process of creating such a print
started by drawing rough layouts of the two friends playing within that environment
(Figure 121 and Figure 122). The initial idea, to show several such interactions between the
monkey and the bird within the same picture in the form of a ‘simultaneous succession’
(Nikolajeva and Scott 2001, p.140), was discarded, as it was, at the time, too complex
to achieve. Once the artwork was scanned in to the computer, the first attempts of
putting such a print together were done in Photoshop (Figure 123). This ‘preview’ of what
the work might look like when screenprinted increased my confidence in attempting
to combine a complex background with characters. The artwork layers were then
transferred onto screens for printing and the result was a series of variations in colour
and composition of the same basic design (Figure 124). I had achieved the production
of a print where the characters and a complex environment co-existed and were
Chapter 4 Sketchbook drawing | 104
4.7 Conclusions
In this chapter I have discussed the work that I produced in my sketchbooks and in the
print studio in attempting to observe and come closer to the experience of childhood.
Through personal observational drawing I had recorded events of my family life and
image-making, as well as the creation of fictional characters and the imaginary world
they inhabit. Thus, some of the first hand observations were translated into visual
printmaker so that I could produce artwork that can potentially communicate those
ideas.
that could influence the picturebook I was going to create. First of all, I wanted the
relationships and especially friendships between children would ideally be at the heart
of the picturebook. I also wanted texture to contribute an important part in the animal
characters’ design, without the use of human clothing. Finally, the environment that
the characters inhabit would also ideally play an important role in my picturebook.
All these specific wishes surfaced through the exploratory sketchbook work. At that
Chapter 4 Sketchbook drawing | 105
stage I did not know whether I would be able to develop them further or use them
within a picturebook.
The main character emerging through this body of work is a little monkey. The monkey
has a good friend who is a little bird. Although I believed in the potential of these two
characters, as well as others within the sketchbook pages, they seemed incomplete
and vague. Despite the fact that they were developed from real life observation, I
found that I could not develop them any further because I did not know who they were
as fictional beings and that in order to do so I needed a story. Through a story, I would
be able to develop them more in terms of their appearance, their inner life, and the
Some sequences of images had already been produced in the sketchbooks and these
could offer possibilities for a story, but overall the work so far had focused on image-
making without much consideration of written text. In order for the characterisation to
progress through the creation of a picturebook, I needed a story that could form the
backbone of that picturebook. This story would be told not solely by images but by
The work that has been discussed so far was submitted for my Confirmation of
Candidature in 2007. This body of work was criticised by the examiners who felt that
a definite picturebook story needed to have been developed at that stage. They also
creation of a good story. Following this negative feedback, I decided to move away
Chapter 4 Sketchbook drawing | 106
from all the previous exploratory work and try to find a simple written text on which I
could base my picturebook. I realised that I might have to discard the development of
the monkey and the bird characters and all the ideas surrounding them, if this did not
In this chapter I will discuss how, through considering simple existing written texts and
by putting together simple image sequences, I tried to find a story that could become
the backbone of a picturebook. Section 5.1 provides a record of all my attempts in the
form of drawings and a number of rough books. Then, in section 5.2, I will reflect on
the process of making these books and more specifically on my concern for originality,
the practice.
I need to clarify two of the terms that appear frequently in my critical reflection from
the interaction of the written text (words) and the visual text (pictures). Words and
pictures interact to form a multimodal text, incorporating the visual and verbal mode,
which, is also referred to in critical studies as iconotext (Nikolajeva and Scott 2001,
p.6). In the discussion that follows, the term text refers to the written text only.
accompany a pre-existing text whereas for personal projects, such as artists’ books,
sequences of images tell a wordless story or work with a very simple written text.
This text, already in print and produced for a different purpose, is taken out of context
and re-interpreted through my images. As an analogy to the term found object used
Chapter 5 Looking for a story | 109
in fine art practices to describe an object that has not been designed for an artistic
purpose, but which exists for another purpose already, I could use the term found
text to describe the texts on which I have based my artists’ books. For example, in
Lovehearts (2002), the text from a number of Lovehearts sweets was used as the
basis of an image-based sticker book about a contemporary love story (Figure 125). In
Godzilla, (a collaboration project with Dettmer E. Otto) the sequence of images follows
the fragmented text taken from spam mail (Figure 126). My reliance on such found texts is
tongue.
For this project, I was confident that I would be able to create a multimodal story out
of a simple text. This text did not need to be fully formed. Fragments of speech, or a
list of words put together could be taken out of context and the gaps created by the
words would be such as to allow my images to carry the storytelling. A written text
was necessary to provide structure and rhythm to the narrative, and to allow me to
these reasons I did not consider a wordless book. I started looking for simple written
texts and narratives from within my son’s life. I consciously decided that this search
would be conducted through work produced in the form of rough books. These small
books were made out of paper stapled or stitched together, without any consideration
for shape or the number of pages. Some were just single folded pieces of paper. Their
main purpose was to encourage me to focus on how the words and pictures could
tell a story in a book format. I use the term rough books to differentiate these from the
Chapter 5 Looking for a story | 110
dummy books (which have the same number of pages as the proposed picturebook)
One of the first such sequences is in the form of a wordless little book about a toddler’s
day (Figure 127), which builds on my observational drawing and personal experience.
Another rough book, containing images made in collage and drawing, is a visual
catalogue of my son’s favourite things (Figure 128). Gradually, written text was introduced
in the form of very simple lists. One such list was that of sounds that a small child
would know (Figure 129). Some of the sounds were selected and applied to a visual
narrative about a day in the life of a group of animal characters (Figure 130 and Figure 131).
In another mock-up book the sounds accompany images showing different kinds of
cars and other vehicles (Figure 132). In these sequences the main characters are a group
of animals, including a monkey and a bird. Another idea was to create a book about
idea (Figure 134 to Figure 137), featuring an elephant as the main character. The story starts
with the elephant escaping from the zoo and ends with him reaching his home in the
jungle, reuniting with family and friends. The numbers are rendered the same colour
as the objects they correspond to on the page (Figure 135). A similar elephant and a little
bird are the main characters in another set of sketchbook drawings (Figure 138) based on
my son’s love of greeting people. For this picturebook idea, the text would consist of
greetings uttered by a cast of different animals who would be the elephant’s friends.
Another source of inspiration were the nursery rhymes that were sung in playgroups
I attended with my son. These sessions were my first encounter with British nursery
rhymes being sung, performed, and danced by children and their carers. I wondered
how such a playful and physical experience could be translated into a picturebook. One
day, when I was working on the rough book about everyday sounds, I remembered a
rhyme from the playgroup sessions called Zoom Zoom Zoom and I drew on a piece of
paper a few very simple images of a monkey and a bird looking at the moon and then
traveling there (Figure 139). The version of the rhyme I knew was as follows:
Through further Internet research I came across different versions of this rhyme, with
the second most popular (after the one mentioned above) being an extended version:
I found this nursery rhyme inspiring because of its strong rhythm and its association
with my own physical experience of singing it and dancing it with my son. The rhyme
Chapter 5 Looking for a story | 112
catch phrase, a counting element, and a climax in the form of a lift-off at the end. I felt
that this text contained the necessary gaps between the words that could be filled by
my pictures and that it could be divided into different pages to give the book a strong
underlying rhythm. Perry Nodelman writes that often ‘picturebook text is more like a
poem in a regular pattern than like most regular prose’ (Nodelman 1988, p.249). In
searching for the author of this rhyme on the Internet I have to my knowledge never
come across any copyright issues. In contacting three companies who have released
audio versions of the rhyme I was informed that they had registered their performances
for copyright but that the lyrics were in the public domain.
These first four drawings were developed into a 32 page dummy book (Figure 140)
featuring a monkey and a bird character. I was especially interested in the idea of
having the main characters transported to a completely new environment and in their
reaction to this change. This transportation was inspired by the content of the rhyme
‘we’re going to the moon’. The text guided the development of the story towards an
adventure theme, possibly taking place during the night, when the moon could be
visible in the pictures. This first dummy book followed the exact text of the rhyme
with the two characters (the monkey and the bird) leaving their jungle home to fly to
the moon. The rhyme was used as a direct dialogue between them, and was placed
characters. Even when later on these speech bubbles were dropped, I imagined my
The first few pages of this book were drawn without much effort or speculation, almost
automatically. The two characters were shown in their jungle home not being able to
sleep like everyone else, then getting ready and flying off for their adventure. The main
part of the story was not at all resolved at that stage, but at the final double page
spread the monkey and the bird are depicted asleep at home, making me consider
The next important step was to choose which narrative idea out of all the ones in the
rough books I was going to develop into a book. After reviewing the work and further
discussions with my supervisors it was concluded that I would develop this latest
idea into a picturebook featuring the monkey and bird characters, thus continuing the
necessary at the beginning of a creative project. The next step would be to resolve the
basic plot and characterisation, and work on the book structure so that all my ideas,
images, and text could fit into the standard 32 page format.
Before I begin the discussion of how the picturebook structure was developed, I would
like to outline some issues that arose during this stage of the practice, when I was
looking for stories through the search for simple texts, and the production of image
This stage of the work was marked by a different attitude regarding sharing or
discussing my work with others. Previously, the work was discussed only with my
supervisors as I felt that it was produced as a personal exploration and therefore it did
not make any difference yet how well these images communicated my ideas. When
I started putting together the rough books, I often looked at them with my family and
especially my son. These were informal reading sessions during which I looked out for
the things that he seemed to notice and the details he enjoyed looking at. Above all, I
tried to immerse myself in the experience of reading a picturebook with a child and to
Understanding the experience of reading a picturebook with a child did not mean that,
experiences while looking for ideas and characters that would be exciting and fun for
me to work with. Decisions were taken because I thought something worked in terms
of story and characterisation, not because it would work for the audience. Picturebook
illustrators such as Satoshi Kitamura (Watson, 1996), Shaun Tan (2001), and Stian
Hole (Salisbury, 2008) have talked about the need to tell the picturebook story right for
themselves without spending too much energy ‘thinking about the reader, and his or
fragments of written text. Therefore these ideas were not original, in the sense that
an original idea is a novel one, one that is not derived, copied, imitated or translated
Chapter 5 Looking for a story | 115
from anything else. Although my intention has never been to imitate or copy other
picturebooks, it is a fact that countless counting books, books about opposites, about
sounds, or nursery rhymes have been published around the world. The matter of
originality did not seem problematic to me at that stage, and I can identify with Shaun
Tan’s point of view that ‘‘originality’ is more about a kind of transformation of existing
ideas than the invention of entirely new ones’ (Tan 2001, p.1).
published picturebooks at that stage, and concentrated solely on finding a simple text
or idea that would allow me to tell a story, through pictures, in my own way. I hoped
that my own personal visual interpretation of the text would make my picturebook an
original piece of work. I started researching picturebooks again at the very last stage
of this project when the practice focused on the production of final artwork. I need
to clarify that although I did not research picturebooks while working on the plot I
Even though my intention was to look for story ideas without being restricted by the
sketchbook work that I had produced so far, on reflection it can be seen that the
drawing and development work in the sketchbooks filtered through into the rough book
a child’s life, as for example in the book about a toddler’s day (Figure 127) or about his
interests (Figure 128). Some of the sequences feature a group of animal characters as
the protagonists, with their relationships and friendships playing an important part
Chapter 5 Looking for a story | 116
(Figure 130). Elsewhere the importance of the character’s environment is reflected by the
function of a forest or jungle as the place that a character longs to return to (Figure 137),
or as the protagonist’s home (Figure 140). Finally there is the re-appearance of monkey
and bird in different rough books (Figure 131 and Figure 139). Although the above ideas had
I wanted to say and what kind of images I produced for the found written texts.
I complete the reflection on this part of the work by briefly touching on creativity in my
practice. To do this, I will focus on the four first pencil drawings for Zoom (Figure 139). At
the time these drawings stood out for me: they seemed different, more immediate and
expressive, and not as constructed or artificial as some of the other work produced at
this stage of the practice. Whereas some other ideas were the results of a conscious
effort to create a story, this little sequence seemed at the time to come out of nowhere.
The act of drawing this sequence was accompanied by a feeling, which I have gradually
come to recognise in my practice: the calm realisation that a good idea has arrived.
a number of artists, scientists, designers, and authors (Lawson, 2006). Some attempts
to describe inspiration, such as the ones that Rosen (1997) critically refers to in his
practice-based research, often rely on metaphor. C. Day Lewis (cited in Rosen 1997,
‘The best way I can describe this moment is to say that it’s rather like switching on
your radio to get some distant station: you move the dials, oh so delicately, there is
a long silence, the instrument begins to warm up, and at last a faint voice is heard -
Chapter 5 Looking for a story | 117
words growing gradually more easy to hear and understand. Where this inspiration
Lewis continues with the radio metaphor to claim that only poets have the special radio
and unknowable transmission and the idea that the artist sits and waits with their
radio for this idea to arrive, do not advance the understanding of creative practice.
Although at the time when my four drawings were produced, I also felt that ‘they came
out of nowhere’ (see above) on reflection I can see that such an explanation is not
‘We must not get too carried away with the romantic notion of the creative leap
into the unknown. Creative thinkers also characteristically work very hard. True that
great geniuses seem to find life fairly easy, but for most of us ideas come only after
There are indeed parts of the creative process that cannot be completely understood
by taking a closer look at this process. Lawson’s research focuses on design methods
and design thinking and is based on interviews and observations of practitioners in the
disciplines of architecture and product design. Lawson has identified five phases in
the creative process (Figure 141) and I have found that his insights could also be applied
to my own picturebook illustration practice. I will use the five-stage model by Lawson
First there was the ‘first insight’, that is, my acknowledgement that there was a
problem (I needed to create convincing animal characters and find a picturebook story
and 5). The next period of ‘preparation’ involved conscious, intense, and deliberate
work, which resulted in the production of all the rough books described in this chapter.
Most importantly, I consider this preparation period to also include the sketchbook
development work (Chapter 4) – as it was the content of this work that emerged
This conscious effort (in my case maybe self-conscious because of the negative
made. I did not have such a break from the practice, but rather the idea for these
drawings emerged while I was working on another book concept (based on sounds).
Designers have reported that this way of working where two or more dissimilar lines of
development are followed means that ‘you can rest one groove in the mind and work
distancing myself from the monkey and bird characters and the rest of the sketchbook
development work, and by concentrating on other ideas and characters, I created this
‘incubation’ period.
I found that this is when ‘illumination’, ‘the sudden emergence of an idea’ (2006,
Chapter 5 Looking for a story | 119
p.149) happened. Such moments have been described elsewhere in this thesis (the
drawing of the garden, the emergence of the bird on a sketchbook page), and they
have all followed the same pattern, as an idea arrives while I am concentrating on
something else. What is important for my practice and research is not to claim an exact
understanding of why such a moment arrived or how the human mind works – this
would be impossible – but to acknowledge that this one moment of inspiration was
linked to the rest of the practice and did not arrive out of nowhere. Equally important
is the understanding that one such moment is not enough to solve the problem or
inquiry, but that it is then followed by the ‘verification’ stage (Lawson 2006), which
requires again conscious development of this idea. In my case, this verification stage
consisted of the longest and most demanding part of the practice, the construction of
This chapter focuses on the process of constructing the picturebook proposal (or
maquette). It starts with the definition of the practice objectives and an outline of
the methods and considerations of this practice: the role of storyboards and dummy
books, feedback cycles, the use of colour, and the identification of the protagonists.
The rest of the chapter has been divided into parts that follow the page sequence
of the picturebook: beginning – middle – end. The linear narrative of this discussion
is not the same as the organic, unexpected narrative of the practice where spreads
were developed in a sequence dictated by the needs of the plot and characterisation,
and not by their number sequence. Although the clear-cut order of the discussion
The images shown in the visual component of this submission have accordingly been
arranged. For each section, that corresponds to a specific picturebook spread, the
images are shown in chronological order: the first images are the earliest ones and the
last are the most recent (unless otherwise stated). This organisation helps to identify
the changes and evolution of the images, and the development of the characters. It
also means that this display has often condensed the development work that took
6.1 Objectives
in context of the objectives that the picturebook was going to fulfill. The first aim
on a simple text and to allow the images to carry the story. As already discussed, the
rhyme Zoom was going to be developed into a picturebook. Equally important was
the fourth aim, to make a book for a specific audience. It was fundamental that the
picturebook would be appropriate for children. The simplicity of the rhyme and its
content made the book suitable for preschool children between 2 and 5 years old.
Finally, the fifth goal was that I intended this book to be commercially publishable. This
meant that it had to conform to the standard format of 32 pages, and that it could go
through the process of commercial publishing, without hopefully losing too much of
its integrity.
It is important to stress that this part of the creative practice was fundamentally different
from the open ended, exploratory work described in Chapters 3, 4, and 5, where my
conscious understanding was that each drawing or picture was not ‘bound’ by the
previous ones, and was free to take the practice into a new direction. At this stage the
work had a predetermined outcome and specific objectives as stated above. Using
a gardening metaphor, and heavily paraphrasing Paul Klee’s (1945) simile of the artist
as a tree, it could be claimed that initially the work was free to grow in all directions
– a number of phrases could describe this process: branching out, dying back, self
Chapter 6 Book development | 123
seeding. Then, in the book development stage the growth was ‘trained’ or ‘pruned’
back to fit the objectives – but without being forced and still retaining the appearance
The evolution from a simple nursery rhyme to a fully working proposal was achieved
of the book are laid out in sequence on the same sheet of paper, making them all
visible at the same time (Salisbury, 2004). Storyboards were particularly useful at the
beginning of the picturebook development when I was trying to structure the story and
resolve the basic plot. They helped me to simultaneously be aware of all the elements
of the picturebook.
Dummy books are three-dimensional models of the picturebook with the same number
of pages as the proposed picturebook, containing text and rough drawings instead of
finished artwork, and vary in size. Thumbnail dummy books are smaller than the actual
book and are invaluable when solving problems by concentrating only on the essential
elements on the book. Actual-size dummy books are the same size and proportions
as the final book and allow the illustrator to come as close as possible to the finished
book and the experience of reading it (Shulevitz, 1985). I found dummy books to be
very useful in making sure that the pacing and rhythm of the story worked with the act
Chapter 6 Book development | 124
of reading the book and turning the pages. The picturebook is a physical object, and
it was crucial that its relation to the content was put to the test while the work was still
evolving. Janet and Alan Alhberg’s use of dummy books was very important in their
book-making process:
‘In order to see if you’ve made something that’s any good, you have to make the
book. You can’t just draw it on a layout. So Janet would make something like this,
and then we could begin to see how the whole book would come together. You can
like all of the images separately, but they have to turn and flow together.’ (Ahlberg
Finally, dummy books were also valuable in showing and explaining to other people
(in my case my supervisors, my son, and the publisher) the proposed picturebook at
Each successive storyboard and dummy book was an improved version of its
words advisedly to emphasise the notion of creating or adding something to what has
been achieved before. Construction refers to planning and building the book, bringing
the necessary elements together and making sure they interconnect. Craft refers to
specific skills developed through the repetitive construction of the different versions of
Every improvement and successful new idea could not have materialised if I had not
Chapter 6 Book development | 125
created the previous versions of the picturebook. It was only when a new idea was
applied in the form of a dummy book, and then read and tested, that I was able to
as ‘looping back on itself’ (2010, p.89), constantly changing and enhancing the
artefact. Reflecting on his writing practice, Rosen (1997, p.85) argues that it is ‘virtually
impossible to think of the act of writing as separate from the reading process’ and that
he has
‘grown to understand that what takes place is a feedback process where an idea
2) tested for potential impact on an imagined or idealised reader (s) and then
Whereas in the previous stages of my practice a similar feedback cycle involved the
making and understanding of images, when creating the picturebook I was ‘writing’
and ‘reading’ a multimodal text. I gradually came to understand, through the practice,
that my imagined reader was none but myself – in a double existence as a child and
as an adult practitioner. The changes in the multimodal text that resulted from this
looping feedback aimed at a more concise, clear, intriguing story, and more believable
and compelling characterisation – for both my child and adult self. Storyboards and
dummy books proved to be indispensable thinking and planning tools in this process.
6.4 Colour
I discuss colour here because it was an integral aspect of the book development
Chapter 6 Book development | 126
process. I initially introduced colour on the dummy books as a way of ‘previewing’ the
finished illustrations (that would eventually be made of colours and shapes without the
use of contour lines) and thinking about the production of multilayered screenprints.
I soon realised that I relied on colour as a design tool for both individual ‘pictorial
organisation’ (Arnheim 1974, p.344) but also for organising the book as a whole.
1988, p.144) for the picturebook, where a specific hue was associated with one (and
only one) specific character or place. This system affected the characterisation, the
I could claim that during the making of the pictures, the choice of colours did not
of such associations and meanings and that this must have affected my choices. The
conscious decisions about colour choices started with the allocation of a bright red
colour to the monkey. Disregarding real life monkey colours, I based my decision on
the success of a previous monkey character that I had designed a few years before
(Figure 142). This character’s warm red hue made him advance to the foreground, as if
stepping out of the paper. This would be a useful visual attribute for a picturebook
protagonist. I had also used red central characters in some of the rough books
protagonists are depicted wearing red clothes (1988, p.144). The decision to allocate
Chapter 6 Book development | 127
green to the jungle environment was based on photographic reference (Figure 144) and
on the understanding that a green background would provide the necessary visual
contrast that could advance the monkey’s red even further to the foreground. The
bird, whose character complements the monkey, would initially have been green (as
red’s complementary colour) but as this was taken up for the jungle, I used another
colour that would visually convey their difference: blue. The moon world was going to
be colourless, rendered in black and white, a decision influenced by the NASA Apollo
photographs and footage (Figure 145). I hoped that the lack of colour and the addition of
sharp shadows would create a strong visual contrast with the home world. The alien’s
colours would be the same as the moon surface – but the words he uttered would
be colourful. For the countdown colours I used hues that had not been used for any
other purpose. These specific colour hues changed with each successive dummy
book. For the production of the final artwork, a specific palette, a set of colours, was
selected from acrylic paint samples (Figure 146). To summarise, the picturebook colour
recognisability.
6.5 Protagonists
‘the bird’ without ever feeling the need for more specific names and I never consciously
the protagonists in the first spread, ‘Monkey’ and ‘Bird’ were used as personal names
without the definite article. While their names are the generic description of their animal
species (they could be any monkey or any bird), their visual depiction makes them
distinctive and recognisable. The names also clarify that these are animal characters.
Although this is confirmed by their external appearance, it could be argued that their
speech, actions and feelings make them more human than animal.
In my mind, Monkey and Bird were always going to be the protagonists of the story
because of their central role in the development practice and the connection to my
son. The picturebook was created around my understanding of them. Post practice
characters, in order to gain a better understanding of their roles. Monkey and Bird
fulfill most of her proposed criteria (Nikolajeva 2002, pp.49-65). They are introduced
in the first spread (by both pictures and words) and their presence is constant as they
both appear in all the picturebook spreads. They speak in dialogue giving the text a
first person perspective and allowing the reader to know them better. Moreover, when
Monkey and Bird go through the story they seem to undergo a change or ‘evolution’ in
their state of mind. Finally, It could be argued that these two characters are ‘focalized’
(Nikolajeva 2002, p.61), which means that the multimodal text is created in a way that
the reader follows Monkey and Bird but not other characters (such as the alien or the
peripheral jungle animals). In Zoom the events are narrated with a focus on them and
the reader can enter into their world and share their dream.
shared equally by both: a shared journey or a shared dream. My intention was not
that the characters would be identical but complementary and I sometimes (but not
exclusively) thought of Monkey and Bird as two different sides of the same child: one
is more emotional, easily upset or excited (Monkey); the other more calm, making
decisions and taking action (Bird). Within the picturebook’s limiting space and need for
I did not intentionally create a gender specific picturebook, and never consciously
practice, I came upon a study of 5,618 children’s books published throughout the
twentieth century in the United States (McCabe et al, 2011) that found a large disparity
of gender representation for animal characters: ‘male animals are central characters
in 23.2 percent of books while female animals are in only 7.5 percent.’ (2011, p.209).
The authors suggest that although publishers use animal characters in an attempt to
avoid the problem of gender representation, readers tend to ‘interpret even gender-
neutral animal characters as male’ (2011, p.220) and that this can exaggerate female
under representation. Reflecting on my practice I cannot help but feel concerned that I
have added to this inequality, although I would not for that reason change Monkey – as
he is based on my son. If the motivation behind my practice was a little girl (as I hope
have ended up with a different story. This reflection makes me wonder if my practice
has been influenced by the availability and representation of female characters when
I was growing up (the 70s had one of the widest disparities of gender representation
according to this study). I remember often finding male characters more interesting
than the female ones who were much fewer and stereotyped as doing ‘girly’ things. I
hope that this new understanding of practice will influence my work in the future.
This part discusses the making of the beginning of my picturebook, where Monkey
My initial intention when designing the first image of the first spread (taking up pages 5
and 6) was to introduce Monkey and Bird, their home environment, and the unsettling
situation they are in: they are awake while everyone else in the jungle is asleep. This
introductory picture was extended from one page (Figure 147) to taking up a whole double
page spread (Figure 148), as a large unframed image could be more effective in drawing
This first picture was developed to contain numerous visual details of the jungle and
its inhabitants (Figure 150) that were inspired by visual memories (such as nighttime
colours and shades, the shape of sleeping children or animals) and other sensory
Chapter 6 Book development | 131
memories such as countryside night sounds and smells, the sound of sleeping (or
sleepless) children. This detailed visual description could potentially trigger similar
memories in the reader and it could help to create a sense of recognition of the setting
and situation (McCloud, 2006). The amount of visual details in this spread could also
increase its ‘discourse time’ - the time needed to comprehend it, discuss it, and take
in all the information. When the discourse time is long while the story time is zero (as
in this spread) there is a pause in the narrative (Nikolajeva and Scott 2001, p.157). In
Zoom this pause was intentionally placed at the beginning of the book and has two
functions: Firstly it allows the reader to enter the secondary world at his or her own
pace. Secondly the long discourse time stands for the subjective or unspecified time
that Monkey and Bird have laid sleepless on their branches when we first encounter
them. It could have been only a few minutes or it could have been hours.
Their home, a large tree shared with many other animals, has a prominent place in the
first picture (Figure 150). It evolved from the sketchbook drawings (see Chapter 4) that
focused on the idea of a treetop neighbourhood (Figure 151). I decided against using nests
or built structures, as these would conceal the view of sleeping animals juxtaposed
beside the sleepless protagonists. The tree branch where each character sleeps fulfils
Moebius (1991) argues that they can stand for the character’s origins (when appearing
at the beginning of the story) and/or for their destiny (when at the end) – in Zoom, as in
numerous other picturebooks, the home or bedroom is also the place ‘that leads into
Although this picture is about the protagonists’ origins, and in its final version a
number of animals are shown in family groups, I chose not to depict Monkey’s or
age. This decision was also reinforced by my own childhood preference for stories in
which parents were absent, allowing children to take on the central roles. In terms of
plot development, the presence of parents could make the protagonists’ departure
problematic. The depiction of other families would imply that Monkey and Bird’s
parents were also nearby, but out of the picture frame in order ‘to allow the characters
full freedom to explore the world on their own’ (Nikolajeva 2002, p.119)
The original text ‘zoom, zoom ,zoom’ initially allocated to the first spread (Figure 148),
created a very abrupt opening to the plot. A few lines of dialogue were added (Figure 149)
to convey introductory information about who the characters are, what is happening
to them, and why they would want to zoom off to the moon. The new text (initially
placed in speech bubbles as shown in Figure 150) made a significant contribution towards
Additionally, I wanted this introductory dialogue to offer an insight into the characters’
feelings and their friendship – within the limited scope of the picturebook space. By
explicitly stating Monkey’s difficulty (‘I can’t sleep’) the added text complemented the
have been misinterpreted for fear, worry, or being ill. In admitting his problem, Monkey
reveals that he is close enough to Bird to be able to confide in him. Bird shows concern
Chapter 6 Book development | 133
(‘are you still awake’), a sign of his caring nature and their close friendship.
Reflecting on this first image in isolation, I realised that its composition in the early
dummies was static and symmetrical (Figure 152). Such bilateral symmetry in a picture can
and Bird’s relative positions and similar body sizes gave them equal visual weight and
that could imply that their roles within the story were identical. Their body language
was indistinguishable, giving the impression that their feelings at that point were very
similar too. Their smiles and the relaxed posture contradicted the information that the
words communicated (‘I can’t sleep Bird’) rather than reinforcing it. This contradiction
diminished the validity of Monkey’s statement and did not create the necessary
motivation for the adventure that would follow. Finally, another concern I had (Figure 152)
was that Monkey’s words stated that he had a problem (‘I can’t sleep’) and that he
was, at the same time, in possession of a solution to this problem (‘I have an idea’).
In picturebooks, pictures are not created to be seen in isolation. Instead, they are
part of a continuing and unfolding action. They need imbalance and directed tension
towards the next image or page, so as to make the plot progress – and make the
reader turn the page. The symmetry and balance in both design and content that gave
the first versions of this picture a ‘satisfaction of wholeness’ (Nodelman 1988, p.126)
had to be changed. This change was driven by the characterisation: I assigned the
Chapter 6 Book development | 134
problem (‘I can’t sleep’) to one character (Monkey) and the suggestion of a solution (‘I
have an idea’) to the other (Bird) (Figure 153 and Figure 154). I thought that this new dynamic
between the two protagonists, combined with the contrast between them and the
background characters, could create a momentum that would move the plot forward.
A further improvement in the introductory spread was moving the dialogue out of
the main picture and into a vertical sequence of three images taking up the right end
of the double spread (Figure 154). In these three images the characters are separated
from their environment. This separation is very common in picturebooks (Blake, 2000;
Nodelman, 1988) and relies on the reader to assume a background even when none
the conversation between the friends and the manner of their interaction (Figure 155).
The white space around the characters, and the fact that each character speaks in
a different picture made speech bubbles redundant. Without words, the large image
was freed from the implicit time contained in the dialogue exchange and this enhanced
The final layout for the first spread (Figure 156) created a clear direction for the unfolding
of the plot. The initial pause of the large image is succeeded by a quick succession of
images creating acceleration towards the turning of the page. This direction from left
to right is also supported by the overall composition of the images and their placement
within the spread. For example the tree branches’ position and direction had to be
Chapter 6 Book development | 135
changed (see Figure 154 to Figure 156) to lead the eye towards the moon on the recto and
the turning of the page. I also used the direction of the protagonists’ glance to create
imaginary vectors. Bird directs his gaze at Monkey, while Monkey looks out of the
picture frame. In all four pictures of the spread Monkey’s body is intentionally placed
to face towards the right and therefore towards the adventure that awaits him. The
momentum is enhanced by the unfinished comment (‘I have an idea…’) that acts as a
verbal ‘pageturner’: a detail that ‘encourages the viewer to turn the page and find out
Providing contrast
Although the composition and content of the first and last spreads of the picturebook
were similar (Figure 157), it was fundamental that the illustrations made a clear distinction
between the protagonists’ situation before the story begun (sleepless, restless) and
their situation after the story was concluded (asleep, content). One way I could achieve
this contrast was by using the characters’ body language and facial expressions as
an external manifestation of their states of mind. I had to act their feelings through my
drawings. The development of this ‘acting’ for the first spread is seen in the successive
dummy books (Figure 154 to Figure 156 ) and it was based on a rough drawing (Figure 158)
exploring the idea of Monkey behaving more like a monkey when upset.
The final version of the first spread (Figure 156) shows Monkey hanging upside down,
to indicate that he is active, uncomfortable, and feels out of place. As the dialogue
takes on a more human form. His facial expressions confirm that he is unsettled.
In particular, his eyes are shown wide open in the large image, gazing out of the
picture frame. Kress and Van Leeuwen argue that such a gaze leaves the viewer to
imagine what the character is thinking about or looking at and that this ‘can create
a powerful sense of empathy or identification’ (Kress and van Leeuwen 1996, p.66).
The reader’s possible identification with the character made the decision about the
appropriate facial expression (defined mainly by the shape of his mouth) crucial. If
Monkey appeared too unhappy, a small child might get upset. If he was not unsettled
enough, the contrast with the last picture of the book as well as the motivation needed
for the story to begin would be diminished. Bird’s body language and gaze express
concern, as he looks down at his friend. This is matched by his words, which, in the
picturebook proposal, included the added phrase ‘Don’t worry Monkey’. These words
This spread was designed as a full bleed illustration that initially showed a close up of
the two central characters (Figure 159). I imagined the framing of this image as if I was
holding a camera, moving from the first spread’s objective longer distance shot, to a
closer distance that could imply involvement and subjectivity (Nodelman, 1988) and
allow the reader to get to know the protagonists. This implied sense of closeness was
also enhanced by the lack of frame and the frontal angle (Kress and van Leeuwen,
1996). This initial composition showed Monkey and Bird enthusiastically putting their
Chapter 6 Book development | 137
helmets on, preparing for their adventure. Influenced by animation techniques, I drew
of their arms. The action is captured at the moment before its completion, creating
a sense of rapid movement and anticipation (Lewis, 2001). I hoped that the readers’
(events, actions, or situations) from the story. The choice of which moments to depict
is crucial for the illustrator as Quentin Blake reflects in Words about Pictures (2000).
In Zoom the pictures carry a lot of the narrative weight and my choice of moments
was largely directed by this narrative function. Pictures, unlike words, are ‘disjunctive’
(Nikolajeva 2010, p.29) and in relying on them to tell a story it was crucial that the
narrative gap between them could be bridged by the reader. The young reader should
be able to make a temporal connection between the moments depicted and also
be able to understand the causal link between these moments. If the gap between
sequential pictures is too small, the story might lose its pace and the reader lose
interest, whereas if the gap is too large the reader might not comprehend the story
In my first dummy books, the gap between the moments depicted in the first and
second spreads was too big (Figure 160). The first spread established that the two
characters face an unsettling situation whereas in the second the protagonists were
Chapter 6 Book development | 138
shown in a positive frame of mind, excitedly putting on their helmets and exclaiming
‘we are going to the moon!’. In order to bridge this gap the pictures had to provide
an answer to three questions: How much time has passed between the two depicted
moments? What happened during this time? Why did the characters’ feelings change?
Following the decision to have Bird leading the flight, the second spread was solely
dedicated to the exclamation of his idea and the action of putting on helmets was
moved to the following page. The initial symmetrical composition of the second spread
was abandoned for a composition with a strong diagonal dynamic that expressed the
Bird’s leading role (Figure 161). In this version, Monkey’s smiling facial expression did not
succeed in decreasing the gap from the first spread where he appeared upset.
The final design of this spread, inspired by one of the first drawings I did for Zoom (Figure
162), shows Monkey and Bird sitting on a branch with their backs turned towards the
viewer (Figure 163). The two characters’ position (on the tree branch) refers back to their
exact position in the previous spread (the viewing angle remained the same) creating
a strong visual link. Bird’s words complete the unfinished sentence from the previous
spread thus clarifying that no time has elapsed between these two moments. The
body language of both characters also bridges the gap with the first spread, while at
the same time it implies that some changes are taking place: Monkey is still unsettled,
but now listening eagerly to his friend’s idea. One of Bird’s hands rests on Monkey’s
shoulder in a caring gesture and the other is pointing towards their destination.
Mc Cloud (2006, p.112) writes that in drawing a character ‘act’ through their body
language, hands can play an important role in delivering more deliberate messages
Chapter 6 Book development | 139
than whole-body postures. This is exactly how Bird is acting, with deliberate gestures:
pointing and patting. Finally, in framing this picture (Figure 163) I placed the viewer (my self
or the reader) just behind Monkey and Bird so that he or she can share their subjective
point of view. Their faces are turned away and this implies an intimate moment.
From early on this spread was divided into two distinct pages, the verso and recto each
containing separate full bleed pictures (Figure 164). This layout was directly influenced
by the rhyme’s rhythm and my memories of how it was performed by adults and
children. On the verso, a vertical sequence of three framed pictures followed the three
repetitions of ‘Zoom’ (Figure 165 and Figure 166 ). The words act as sounds, providing a
‘soundtrack’ and rhythm to the narration, which is carried out by the pictures. On the
recto, the longer phrase ‘we’ll be there very soon’ indicates what will happen next.
This phrase was placed within a full bleed picture that makes a visual link between
the character’s present (the jungle) and the future (the moon, where they ‘will be very
soon’). The busy, monochromatic decorative pattern on the verso was juxtaposed
with both the repetition of Monkey and Bird’s red and blue colours as well as with the
In the vertical sequence, the characters’ actions were placed within identical white
circles creating a deliberate separation from their environment (Figure 167). I wanted the
white circles to mirror the shape of the moon and to symbolise its influence on the
characters. The jungle environment was treated as a pattern that was initially made
Chapter 6 Book development | 140
out of trees and plants. In the final versions the sleeping animals were also part of this
pattern (Figure 168 and Figure 170). The implied distance between the foreground sequence
and the background pattern implies a hierarchy (the moon takes over and the jungle
recedes) as well as a temporal message (the jungle and its animals are still while
In this spread the characters’ actions were depicted in a way that could imply energetic
movement – a sign of their increasing excitement towards the take off. I drew the
characters in extreme poses or, in animation terms, ‘key frames’ that best represented
each action. All the depicted moments show the characters in mid-movement, before
the action is complete: the spades are about to be put in the rucksack, the helmets
are about to be placed on their heads, they are about to take off (Figure 171). Nodelman
(1988) discusses the wide use of such depictions in picturebooks as a way of implying
motion and the passage of time in a static medium (pictures). He quotes Penrose:
‘Art has the unique quality of being able to halt the march of time while still giving the
illusion of movement’ (cited in Nodelman 1988, p.159). The illusion of movement was
also supported by the depiction of the two characters in a series of successive poses.
Dream or Journey?
A focal point throughout the construction of the picturebook was that the plot takes
place in two imaginary secondary worlds: the jungle (inhabited by talking animals) and
the moon (inhabited by an alien). Within the jungle world, the moon journey could be
interpretations was geographical: if this was a real journey, Monkey and Bird move
from one planet to another within the same secondary universe. If this was a dream,
shared by Monkey and Bird, then they enter a completely different world (a world
My intention was that, in Zoom, words and pictures would complement each other
in presenting the moon journey as true within the secondary universe (that contains
both jungle and moon). In other words, within the imaginary, non-mimetic picturebook
world, the adventure would be constructed primarily on a mimetic level. The verbal
text never suggests that Monkey and Bird are dreaming and the first person dialogue
enhances the effect of a direct, truthful communication. The pictures narrate from a
third person perspective, implying an objective depiction of the events. Words and
At the same time I felt that small details in the pictures depicting key transitional moments
into and out of the journey/dream could suggest a symbolic reading. The protagonists’
Chapter 6 Book development | 142
helmets, rucksacks and spades first appear in this spread, when Monkey and Bird
are already in a mindset of leaving their home world. On a literal level the astronaut’s
thus supporting the assumption that the journey was true. On closer inspection, the
useless in that situation. Although a small child might not comprehend this detail, my
intention was that an adult could interpret the helmet as a dress up accessory and the
when Monkey and Bird are shown back at home at the end of the picturebook, the
helmets are not included in the picture. On a symbolic level, provisions or toys taken
on imaginary journeys can serve as ‘objects for the transference of fearful emotions,
so that the character can be brave and strong’ (Nikolajeva and Scott, 2001, p.182).
It could be argued that in Zoom, these human-made objects were out of place in the
jungle world and therefore could only exist in the character’s imagination.
Although there is no explicit boundary between the jungle reality and the dream, I
imagined this shift to happen when Monkey and Bird fly off the end of the tree top
Chapter 6 Book development | 143
(Figure 171). This specific moment was not depicted; instead I drew the two characters
as they accelerate towards it. I wanted the reader’s imagination to fill in this moment
This transition between reality and dream coincided with the turning of the page and
the following spread contains a full bleed picture of Monkey and Bird already in mid
flight. This picture changed very little throughout the various dummy books (Figure 172
departure from their previous state of mind. Their departure from the home environment
is implied by the vastness of black space that has replaced the blue night sky and the
an escape from the pull of gravity. The spread contains no text, making the depicted
event free of time boundaries. Monkey and Bird’s eyes are closed and this allows the
reader to decide whether they are sleeping or just enjoying their flight.
I tried to ensure that the depicted action could also be credible on a literal level,
that is, it could be credible as the beginning of their moon journey. The flight picture
evolved slightly with each dummy book: at first the two characters were shown flying
separately (Figure 172 to ) and then holding hands with Bird leading (Figure 175 and
Figure 174
Chapter 6 Book development | 144
Figure 176 ). Within the secondary jungle world, where monkeys and birds talk and wear
astronaut’s helmets, it could also be accepted that a winged creature can help any
other animal to fly. This idea was inspired by one of my childhood favorite secondary
worlds, that of the Superman comic books (DC Comics), where the protagonist has
the ability to transfer his flying powers to a person just by holding their hand.
This section reflects on the development and role of pages 13 to 26 that describe what
Monkey, Bird and the alien do on the moon. Although central to the plot, this section
of the picturebook was the most difficult to resolve. I did not work on these spreads
in the sequence they appear in the picturebook. The easiest spreads to resolve were
those whose function in the picturebook plot was already partially determined by the
In the discussion that follows, I first look at the spread depicting Monkey and Bird’s
arrival on the moon. Then a detailed reflection on the practice resulting in the countdown
structure is given, before I resume the discussion of individual spreads, following the
I start the discussion of this spread by reflecting on the development of its design and
Chapter 6 Book development | 145
layout. Then I will focus specifically on the alien’s character development in terms of
This picturebook spread was dedicated to Monkey and Bird’s arrival on the moon and
its role was to make a clear causal and temporal link between the flight from earth
(on the previous spread) and the moon countdown sequence (following in the next
spreads). These two pages should also provide an introduction to the alien character.
The initial page design was of a single full bleed image (Figure 177 and Figure 178) showing
the moment before landing. This composition seemed to freeze the moment in time
and implied a significance and duration that were not needed at this point in the story.
In addition, this layout made this spread too similar to the one before.
In trying to accelerate the pacing, I divided the spread into two distinct pages. The verso
would depict the landing on the moon and the first meeting with the alien (different
versions of this page are shown in Figure 179 to ). I found that a succession of
Figure 183
pictures instead of a single picture quickened the pace towards the alien’s introduction.
On the facing page, the recto contained a large picture where the alien introduced
himself and the countdown. Even though I have drawn a lot of possible layouts for
this spread, its final version has not yet been decided. The publisher has suggested
that the landing sequence could be moved to the previous spread. This would make
a clear connection between the flight and the landing and would help to share the
amount of words between the two spreads. This spread will have to be developed
An important step towards resolving this spread further was to gain a better
understanding of the alien character through drawing. The idea of using aliens as
inhabitants of the moon first occurred in the early stages of the book development
process, when I was trying to resolve the basic plot. Initially there were sleeping aliens
in a cave (Figure 184), then a group of hiding (Figure 185) or scheming (Figure 186) aliens.
The depiction of a large number of characters that were not mentioned in the text,
and did not necessarily contribute to the plot development, made the picturebook
too complicated and this idea was simplified by reducing their numbers to just one
character. At first the alien character was depicted as hiding (Figure 187), because he was
not mentioned in the text. Then, through the addition of text, his role was developed
into a central one in the picturebook plot. My initial reason for adding such a character
was to make the moon world exciting, thus providing a credible motive for Monkey
and Bird to leave home and making the picturebook adventure interesting for the
reader. Another reason for the alien to exist at that stage was to assist the plot towards
In order to fulfill these two functions, the alien’s traits and his external appearance
from the work on the moon playing sequence, I thought of the alien as Monkey and
Bird’s playmate. Throughout the development of his design, this similarity in age was
expressed visually as a similarity in body size (Figure 188). A larger body size might make
the alien appear intimidating or older; if he were smaller than the protagonists, he
Chapter 6 Book development | 147
might lack the necessary visual presence on the page. Although I never consciously
thought about the character’s gender, I imagined him to be a little boy just like Monkey
and Bird. This probably was a consequence of both my drawing practice and personal
Apart from a similarity in size, the alien’s looks would have to convey traits necessary
for the desirable reaction from Monkey and Bird and therefore the development of the
plot. For example I thought that vibrant colours or patterns on his skin could make him
different and interesting to look at; a big smile and round eyes could convey friendliness
(Figure 190). At the same time I had to ensure a clear visual distinction between an alien
creature and Monkey and Bird (or indeed any other creature from Earth). The alien’s
appearance would be a metaphor for ‘otherness’ while at the same time it should
conform to the secondary universe of the specific picturebook. This consistency of the
secondary world should be independent of whether the alien was ‘real’ or ‘imagined’.
As such an alien creature cannot be based on real life reference I based these first
cartoons.
‘alien-ness’ I worked on a visual connection between his appearance and the moon
countdown game. I drew him with body parts in numbers that corresponded to
the countdown: five legs, four eyes, three teeth, two ears, one nose (Figure 191). This
design was later discarded because it created technical difficulties in describing the
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character in motion as the five legs gave the design an unwanted awkwardness. The
only element of this connection between numbers and body parts that was retained
in the final design was his four eyes, as they made him clearly identifiable as an alien
without compromising any other aspect of his design. In drawing him with four eyes I
would always instinctively make sure that two of his eyes would look at Monkey and
the other two at Bird (Figure 192) and this sparked an understanding that the alien would
be someone who would look after and watch over the two protagonists.
Finally, I worked on a design that would visually reflect the alien’s origins and the world
he inhabited (Figure 193 to Figure 196 ). His pale, round body echoed the shape and colour
of the planet. The texture of his body was rendered like that of the lunar surface,
giving the impression that the alien was made of the same substance. Through these
drawings I was able to see the alien clearly in my imagination as a creature emerging
from and made of another world. I imagined that he could – if needed – disappear
into the moon world like the Cheshire Cat in Alice’s Adventures in Wonderland (Carroll,
1865) disappears leaving behind just a grin (see notes in ). This design was
Figure 196
developed further in each dummy book and through screenprinting and featured in
The next step was to develop the alien character through his actions and words. I used
does the alien need to be in relation to the protagonists? What would he do and say
that would result in the playing countdown sequence? How could my understanding
of his otherness be expressed in terms of his behaviour and speech? The mental
image that prevailed was of the alien welcoming Monkey and Bird to the moon with his
arms wide open, talking in rhyme with big gestures and a big voice. He would deliver
sincere, friendly words in a manner of someone giving a performance, rolling his eyes
and smiling (Figure 197 and Figure 198). He would be confident in approaching them, shaking
hands, and introducing himself. The manner of his welcome in those first drawings
revealed a warm, extrovert character and inspired the content of his speech.
text to this spread, even before the alien became a central character. The purpose of
this text (that was initially supposedly spoken by both Monkey and Bird) was to link
the moon landing to the countdown (Figure 177). As the alien was gradually emerging in
to match the drawings of his ‘acting’. I made several attempts at drawing and writing
(Figure 198 to ), indeed acting out the scene and different versions of the text to
Figure 201
my family.
The final welcoming rhyme (Figure 202) puts the visitors at ease (‘Welcome to the moon!’)
acknowledges their difficulty in falling asleep (‘I see that you are not in bed’), and
reassures them that this is not a problem (‘Never mind’). So far the alien’s words
have made a strong link to what has already happened in the story. Then, the
rhyme anticipates things to come (‘… lots of things to see! … we can take a trip’ ),
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and encourages the turning of the page by making a direct link to the countdown
(‘Countdown!’). It is worth noticing that on this spread, as also through the book,
words and pictures alternate in leading the progression of the plot. On the verso the
pictorial sequence of incomplete events (the first meeting) leads onward towards the
alien’s introduction. On the recto, where the image is static and most of the space
is taken up by the text, the words (‘Countdown!’) move the story beyond what the
Although the primary role of the alien’s speech was to move the plot forward, I wanted
friendly as well as exciting enough to follow on an adventure. The relatively long speech
(contained in just two pages) and the manner of delivery, create a contrast with Monkey
and Bird’s economy of words. This juxtaposition could enhance the perceived difference
between the inhabitants of the two different planets. In his speech, or indeed in the
whole picturebook, the alien never introduces himself by name, although he knows
who Monkey and Bird are when he greets them (‘Hello Monkey! Hello Bird!). I never
felt there was a need to name the alien. This did not make him less important, but it
made me think of him as ‘other’, ‘different’, ‘unknown’ and added to the ambiguity of
In this spread the alien’s character is revealed mainly through his words and actions. His
actions are intentional and reflect his motivations. Monkey and Bird’s characterisation
on the other hand relied on their response to the alien’s actions and to the extraordinary
situation they find themselves in. As Monkey and Bird do not talk much in this spread,
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the verso. I based both Monkey and Bird’s behaviour on my observations of young
children’s reactions to meeting someone new for the first time, usually characterised by
initial hesitation or fear (Figure 204). I then intentionally tried to differentiate each character’s
actions on the following picture. Bird was pictured as more cautious and shy, (perhaps
because of his smaller size), hiding behind his friend (Figure 204). Interestingly, I had
drawn such a reaction in a little girl in my picturebook development work (Figure 205).
Monkey, by contrast, was depicted as more daring, extending his hand without being
scared. His gesture was based on my son’s excitement at meeting someone new.
response to the alien’s speech. Any initial fear or hesitation had vanished and had been
replaced by excitement and enthusiasm (Figure 202). Their ease at being convinced was
Before I continue the reflection on the development of individual spreads I will outline
the process of finalising the countdown sequence that takes place during the rhyme’s
books, this sequence became gradually more structured. At first, each of the five
countdown numbers was allocated a single page (Figure 206) but in later dummies this
changed to a double page spread (Figure 207). This expansion in page numbers gave
more weight to this part of the story. Full bleed spreads allowed the reader enough
time to take in the activities and, on a story level, enough time for the protagonists to
enjoy these activities. I wanted the pace of this section to imply leisure and enjoyment.
and the act of reading the book, allowing for a pause between the numbers while the
A counting game was also developed alongside this structure, with the number on the
spread corresponding to the same number of objects shown in the illustration. This
decision was primarily based on the rhyme’s text but I think that the previous work
on a counting book (discussed in Chapter 5) was also influential (Figure 208). It was in
this much earlier storyboard that I first used the same colour for the number and the
corresponding objects, and this idea emerged again when I was working on the Zoom
countdown sequence (Figure 209). The use of strong colours against a black and white
background was inspired by photographs of the NASA Apollo missions on the moon
where the only colourful objects were those brought from Earth (Figure 210). As one of
the astronauts said when seeing the moon from orbit for the first time: ‘the moon is
Although the counting game invites the reader to connect words and pictures, thus
making the reading experience more interactive, the words do not describe the events
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or the character’s actions shown by the pictures. The verbal and visual modes describe
progression towards the climax, but they do this in parallel trajectories. The only
connection between words and pictures is the link between numbers and highlighted
objects. Then, when the rocket blasts off, words and pictures come together again
Nearly all the progress in resolving the basic plot of this sequence was achieved through
the creation of images. Early attempts also included added text that described the
events on the moon. For example, in Figure 211 the text reads ‘Two ladders leading up a
spaceship’, with the addition of speech bubbles for Monkey: ‘one for me!’ and Bird:
‘and one for me!’ This added text was particularly useful in my understanding of what
was happening in the specific picture, and why two ladders were needed. Although
useful in developing the plot, such added text was unnecessary for the final version
of the picturebook because it was duplicating the information shown by the pictures.
Moreover, it spoiled the counting game (there is no point in looking for the two ladders
if they are already mentioned in the text) and interfered with the rhyme’s rhythm.
environment because the previous spread was taken up by the alien’s words and did
not leave enough space for it. I looked for inspiration at the NASA online archives and
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at documentaries that have recorded the behaviour of the Apollo mission astronauts
when on (or in orbit around) the moon. Their first descriptions would be about this
new place: ‘A vast, lonely, forbidding place… an expanse of nothing’ (Apollo 8 mission
astronaut, Man on the Moon, 2009). Some of the astronauts who landed on the
moon (For All Mankind, 1989) described how, once there, they looked up to the sky
to find earth. Imagining myself there, my first reaction would be to somehow establish
my position within this vastness. This is why in the first dummies and storyboards,
Monkey and Bird were drawn using flags to find their way around the moon (Figure
212). On reflection I realised that this action made them seem possessive. This was a
negative trait that did not fit with my understanding of the characters and consequently
the action was discarded. In every step of the book development I would repeat this
check between character and plot, to ensure that they worked well together.
I started to think of pictures that could communicate this sense of vastness. As I had
to stay true to my characters, their actions would also be based on my son’s reaction
when faced with a new environment: he would pause for a few brief moments to take
everything in and acclimatise himself before confidently going off to explore. Through
a series of rough drawings (Figure 213 and Figure 214 ), I tried to merge the experiences
of the astronauts and those of my son. The text next to some of these drawings
final version of the ‘Five!’ spread gives a panoramic view of the moon surface, with
the three characters appearing quite small so as to give the reader a sense of the
expanse and emptiness of the place (Figure 215). The ground formation was inspired by
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an Apollo 15 mission photograph (Figure 216). It was important that this place although
strange is not forbidding or frightening. If there was any concern about any of the two
protagonists being scared, the alien is there to hold their hand and make them feel
safe in his home. The Earth is not shown in the skies so as not to imply a longing for
going back home. Instead they look at five colourful passing satellites. Their shapes
Following the establishing long shot of the moon, I wanted the following spread to show
the two protagonists getting over their initial awe, settling in their new environment,
and increasingly enjoying themselves (Figure 218). A medium shot framing was used to
convey the increasing intimacy and friendship between them and the alien and to
also give the reader a chance to observe and get to know the alien. In this picture
(and indeed throughout the picturebook) the reader’s point of view is at eye level, and
this according to Kress and van Leeuwen (1996) is a point of view of equality. In the
creative practice I often thought of myself reading the picturebook, placed as if taking
part in the depicted actions or events – in this particular picture, joining in the playing.
The bird, helped by the alien, plays with the moon-sand and the monkey, who is
over excited, enjoys the effect of the moon’s gravity (Figure 219). This activity was again
inspired by my son’s favorite pastime at the playground (playing in the sandpit) and by
This spread shows the three characters riding a moon buggy with Monkey driving and
controlling its three claws. This picture appeared in all the versions of storyboards and
dummies (Figure 220 and Figure 221). The activity was inspired by footage and photographs
of astronauts on the moon (Figure 222) and was chosen because I felt that a bumpy ride
over a hilly formation was something that my two characters would love to do. It would
This ride allowed me to move the plot further away from Monkey and Bird’s landing
point and closer to the rocket. Apart from increasing the distance between the
protagonists and their landing site, this picture intentionally expressed a gradual
change in the protagonists’ feelings. They were becoming more confident; driving
rather than following. Their successful ride could result in an increasing trust towards
the alien. This building of confidence, trust, and friendship was necessary in order to
give credibility to their action of entering the rocket on the following spread.
The spread corresponding to number ‘Two!’ linked the activities on the moon surface
(looking, playing, exploring,) with what happens inside the rocket (the pressing of the
button). Number two corresponded to two ladders leading Monkey and Bird up into
rocket (Figure 223). This spread offers a full external view of the rocket, which, at this point
in the story is an unknown object with an unknown destination. I wanted its design to
Chapter 6 Book development | 157
reflect this uncertainty and possibly inspire doubt or hesitation in the reader – although
the protagonists would be unaffected by it. In Figure 224 and Figure 225 the rocket looks like
a creature with its door resembling an open mouth. The publisher expressed concern
over this design and whether it might alarm a young reader. I consequently tried to
soften the design for the picturebook maquette, but further changes might be needed
An important consideration in the moon sequence was the geography of the empty
lunar surface and how the pictures could depict movement on that surface without
confusing the reader. At first, I included the specific locales (ground formations and
props, such as the moon buggy and rocket) in the first landing picture so that the
reader has an overview of the scenery where the action will take place (Figure 226). This
picture gave away the rocket thus diminishing any surprise the reader might get from
movement in this sequence as having a constant direction from left to right (Figure
227). It is widely acknowledged that in picturebooks pictures are read from left to
right (Nodelman, 1988; Lewis, 2001; Nikolajeva and Scott, 2001) and I used this
understanding throughout the book and in particular in the moon pictures, to make
the direction of the movement clear. In each countdown spread Monkey and Bird
move from left to right. On the left edge of the picture there is sometimes a ‘known’
pictorial location or object from the previous spread (in this spread it is the moon
buggy). On the far right there is a depiction of something ‘unknown’, something that
Chapter 6 Book development | 158
they will reach on the following spread. For this particular spread, the unknown object
is the rocket. This clear division of the pictures into past-present-future, helped both
with spatial clarity and continuity. In fact I understood the moon sequence to be part of
a larger choreography which dictates the whole book, and consists of the continuous
movement of Monkey and Bird from home to the moon and then back home again,
This spread needed an image depicting a moment leading to or just before the rocket’s
take off. My idea was to show the three characters inside the rocket, as they are just
about to press a big red ignition button that corresponds to number one (Figure 229). I
anticipation towards the action that would cause the big explosion. The rocket’s round
window was moved from the background (Figure 229) to the foreground (Figure 232) where
it framed the whole scene. This point of view placed the reader outside the rocket
just behind the window, spying in and sharing the big moment. The repetition of the
circular shapes in the final version (rocket, window, alien, helmets, button) centers the
I considered the possibility of using this spread to depict some of the rocket’s interior in
Figure 230 and Figure 231. This idea was inspired by depictions of rocket/spaceship interiors
in the TinTin adventures Destination Moon (Herge, 1953) and Explorers on the Moon
Chapter 6 Book development | 159
(Herge, 1953), and the film Alien (Scott, 1979). Although a detailed depiction could
give an insight into the alien’s world I felt that this insight was not needed and would
distract from the expectation of the big event. I needed to show only the necessary
information: the spaceship, the button, and the reactions of the three characters
including their facial expressions. As with most of the pictures in the book, I had to
choose the version that fulfilled its function in the plot with most clarity and simplicity.
Another idea was that this spread, depicting the interior of a built structure, might
give me the chance to experiment with the depiction of three dimensional space and
as images that can be made out of overlaying flat layers, without the use of gradient
relative distance from the viewer, or a close figure obscuring the one behind it, meant
that I could give some illusion of a three dimensional space on a flat two dimensional
surface. As the words were also integrated in the picture (and not in speech bubbles
as in the initial dummies) I felt that the relatively shallow pictorial depth implied in my
pictures might work well with the ‘depthless space occupied by words’ (Nodelman
1988, p.57)
more enthusiastic than Bird, leading the way when it came to driving the moon buggy
or climbing up the stairs. Inside the spaceship, I chose to show Bird calmer and
more decisive in pressing the button, whereas Monkey hesitates – this, I felt, was
consistent with the fact that Bird also led the initial flight from Earth. The alien is shown
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encouraging them to go ahead. I worked on Monkey and Bird’s actions and reactions
so as to change the initial dummies where they were both shown in a state of constant
excitement throughout this moon sequence. In the final version, activity and pause
Coming up with an ending to the countdown was fundamental in resolving the moon
sequence and in understanding how the protagonists could (in a credible way) get back
home. After some initial unsuccessful attempts I made two small thumbnail drawings
of a double spread showing a blast off (Figure 233) in which the two characters leave the
moon in a rocket and are safely delivered back home. This solution was dictated by
the text and although it might appear obvious it did not occur to me from the very
beginning. On the page words and pictures repeat the same information: a rocket
blasting off into space. The blast off picture felt like a convincing climax, a ‘culminating
and turning point’ (Nikolajeva 2002: 167), not only for the countdown sequence, but
also for the entire picturebook plot. It gave the moon sequence a specific direction
and offered a return home. I found that this climax matched my understanding of the
two characters and their motivations. Their love of adventure and playing meant that
taking off in a rocket would be one of the most exciting things that would ever happen
to them. It was a credible motive for an adventure on another planet. It could also be
Originally the picture showing the rocket (and the three characters) took up the verso
of a double spread (Figure 234). Following a discussion with the publisher I realised that
this moment, the climax of the whole book, needed more visual weight. I experimented
with different compositions, including a fold out (Figure 235) and I let the text take over the
spread. The large size of the type expressed the high sound volume and the energy
of the explosion. In the final version the picture was placed across two facing pages
(Figure 236). The text is designed in a diagonal and leads the eye to the rocket on the top
right corner – which in turn creates a visual link to the following spread.
This section discusses the end of the picturebook, which consists of the two last
picturebook spreads: the fold out spread that depicts Monkey and Bird’s return home,
and the final spread that acts as the conclusion of the picturebook. The discussion on
the last spread includes a reflection on the role of the alien character.
Initially the return voyage was not depicted but implied: the pictures showed the
blast off (before the journey) and then Monkey and Bird’s arrival (when the journey
was completed) (Figure 237). With the expansion of the ‘blast off!’ page to a full spread,
there was no space left for the picture depicting Monkey and Bird’s return home. The
Chapter 6 Book development | 162
solution was to design the blast off as a fold out which opened up to a four-page
wide image that shows, in ‘continuous narrative’ (Doonan 1993, p.83), the rocket’s
return journey to earth (Figure 239). The three characters in the rocket were shown in four
Despite the fact that this image was new and introduced for practical reasons (I had
to create space within the 32 page format), once it was drawn on paper I realised its
importance for the characters and the plot. It enabled me to show Monkey and Bird
achieving what was not possible before (sleep) and to imply the time involved in the
slow and gradual process of falling asleep (Figure 240). The depiction of this process and
the clear mapping of the journey provided a ‘falling action’ (Nikolajeva, 2002) following
the blast off climax, and created a believable transition towards the conclusion of the
story.
The earliest Zoom dummy book ended with a picture showing both Monkey and
Bird peacefully asleep on their tree branch (Figure 241). Throughout the picturebook
development process this image (a visual equivalent to the phrase ‘they lived happily
ever after’) remained virtually unchanged because I was convinced that, whatever
happens during their moon adventure, the two protagonists should end up happily
back at home. In his seminal 1947 essay On Fairy Stories, Tolkien (1989, p.62) refers
to what he calls the ‘Consolation of the Happy Ending’ and asserts that ‘all complete
fairy-stories must have it’. What follows is a discussion on how I tried to achieve this
Chapter 6 Book development | 163
The first step in resolving the ending plot was to bridge the gap between the last
moment depicted in the flight spread and the happy conclusion. When I introduced
the fold-out depicting Monkey and Bird falling asleep, the initial picture showing them
jumping out of the rocket and landing on their tree (Figure 242) created a discrepancy in
the story’s causality. There was no obvious cause-and-effect connection between the
sequence of events: falling asleep, jumping out of a rocket, then instantaneously going
back to sleep again. Moreover the jumping action interrupted the gradual slowing
down of the book’s pace towards sleep. The solution was to make the alien (the only
character still awake) responsible for Monkey and Bird’s transportation and, through
drawing, I looked for plausible means of achieving this. I never considered the rocket
coming too close to the trees, as this might have woken up the other sleeping animals.
It was important for me that there would be no witnesses to this scene. One idea
(inspired by Star Trek pseudo-technology) was to transport Monkey and Bird from
the spaceship using a beam (Figure 243). This was discarded following a conversation
with my supervisors, as it was agreed that very young readers would not necessarily
character made me feel that such a ‘drop off’ would be too detached and impersonal
The inspiration for the solution came from my own childhood memories of falling
asleep in my parents’ car. I remembered the warm feeling of safety when carried in
my parents’ arms from the car to my bed without fully waking up. This memory was
Chapter 6 Book development | 164
translated into two images showing the alien hanging from his hovering spaceship
with a rope and safely depositing first Monkey and then Bird on to their branch (Figure
244).
The incomplete action depicted in these two sequential images creates anticipation
priorities: I was more interested in Monkey and Bird’s feelings than in the alien’s. In
other words, Monkey and Bird were the ‘focalized’ characters (Nikolajeva 2002, p.61).
Therefore I chose to anticipate the moment that was most important for them: when
they can first feel they are safely placed in bed. If I was focusing on the alien’s feelings
I might have pictured his difficulty in balancing and getting them safe out of the rocket,
or his relief as he is set to leave for home. Despite my focus in the two protagonists,
the alien’s character is also revealed through this action as someone who is prepared
to undertake a hazardous maneuver in order to see his friends safely back at home.
The absence of a background in these two sequential images (Figure 244) contributes to
the clear depiction of the characters’ actions. The only elements from the environment
that can be seen are the rocket and the tree branch, showing the necessary spatial
information of where the action starts and where it ends. The white space leaves room
for placing the words near the alien who is the only one awake in this sequence. This
clarifies that it is him who utters the words as he leaves his friends comfortably asleep:
‘Goodnight Monkey!’ and then ‘Goodnight Bird!’. These two phrases link the two
small sequential images directly to the larger image which is accompanied by the text
‘Goodnight everybody!’
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The large image in the final spread shows the conclusion of the picturebook. Monkey
and Bird have returned home, and have been transformed from sleepless creatures,
to happily sleeping ones (Figure 245). They are depicted from a close distance, thus
allowing the reader a detailed observation and therefore a clear understanding of their
feelings (as these are understood by their relaxed body language and smiling facial
expressions). The picture also communicates the relationship with their environment,
showing how they now harmoniously fit in. This ending contains both ‘a structural
closure (a satisfactory round-up of the plot) and psychological closure, bringing the
A happy ending is also suggested for the alien, who, having put his friends to bed, is
now returning home in his spaceship. His words echo over the jungle wishing a good
night to every creature. My intention was that these last words would be addressed to
the reader, creating a direct connection with the alien and implying that the reader too
When the transition towards the picturebook conclusion was finalised, as discussed
above, I was finally able to fully comprehend who the alien is and how his role could
Chapter 6 Book development | 167
be defined. I realised that all his actions (guiding Monkey and Bird on the moon,
engineering their return home) were driven by a will to help Monkey and Bird fall asleep.
I understood the alien to be indispensable: without him the story could not have
reached its ending. He is what Nikolajeva calls a catalyst: ‘a character that sets the
plot in motion’ (2002, p.112). And although the two protagonists give a clear direction
to the plot by leaving home, once they are on the moon it is the alien who drives the
While developing the three characters I was concerned with their consciousness and
how they, in the picturebook imaginary world, understand what is happening to them.
I thought that the alien might be fully aware of his role as a trickster or he may not, and
that this did not matter in the story – he just had to be there. I understood that Monkey
and Bird comprehend the story on a literal level, as a fun adventure consisting of a
series of events that they go along with. But as already discussed, the story can also
their inner worlds (Nikolajeva 2010, p.37). This level focuses on the anxiety caused by
their inability to sleep and on the effort needed to overcome it. My understanding was
that neither the alien is aware of his existence in someone’s dream, nor do Monkey
and Bird understand the construction of this dreamscape in their own imagination.
As a further clarification of the alien’s role it needs to be highlighted that he does not
fit the role of the Deus ex Machina. This term describes a character who sets things
right. Nikolajeva argues that in children’s fiction such a character is often an adult,
Chapter 6 Book development | 168
who ‘usually disempowers the child protagonists, since whatever problems they might
encounter, the adult figure will take care of them’ (Nikolajeva 2002, p.124). The alien
does not solve the problems instantly neither does he disempower Monkey and Bird.
Instead he encourages them to take part in a sequence of events that lead towards the
final conclusion, with the two protagonists having an active role within that sequence.
In How Picturebooks Work, Nikolajeva and Scott (2001, p.241-257) dedicate one
chapter to picturebook paratexts: titles, covers, endpapers, and title pages. They
have based their discussion on Genette’s (1997, p.1) definition: ‘The paratext is what
enables a text to become a book and to be offered as such to its readers and more
and extend the text (in the case of picturebooks, multimodal text) ‘in order to present
it in the usual sense of this verb but also in the strongest sense: to make present, to
ensure the text’s presence in the world, its reception and consumption in the form
(nowadays, at least) of a book’ (1997, p.1, emphasis in original). I will briefly discuss
here what Genette calls ‘The Publishers Peritexts’ (1997, p.16-33): Title and cover,
format, typesetting, paper, printing and will offer a more detailed reflection on the
Throughout the studio practice I have thought of these production elements as ‘book
design’ issues. I understood that the choice of title and the cover design would have
Chapter 6 Book development | 169
to be developed with the publisher at a later stage because of their importance in the
book’s commercial success. I therefore did not develop these fully, and some rough
cover designs (for presentation purposes) using the title Zoom Zoom Zoom are seen in
Figure 246 and Figure 247. The format of my dummy books kept changing as I was trying out
different sizes and proportions: I wanted to find the optimal format that would allow
a detailed display and enjoyment of my pictures without the book being too big for
children to handle. The publisher has suggested a size of 25cm by 25cm. The choice
of typeface and the exact way that text will be integrated with the pictures will again
be discussed with the publisher at a later stage. The choice of paper and printing
quality are crucial for reproducing the colours and shapes of the screenprints and will
My intention for the endpapers, the sheets of paper attaching the pages of the bound
picturebook to its hard cover (Shulevitz, 1985), was to use them for pictures that
would be integral to the picturebook’s design and could extend its introduction and
the sleeping protagonists or other animals (Figure 248). These were discarded because
they contradicted the first picturebook spread that showed Monkey and Bird awake. I
then considered a panoramic view of the jungle that would give the reader the chance
to see this environment from an angle that was not shown in the book. It took a few
attempts to find the right distance from the jungle that wouldn’t be either too far
(like Figure 249 that was designed as a title page) so that the reader can still distinguish
the animals, or too close (as in Figure 250 ) so that the endpaper picture would not be
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confused with the first spread. The final version (Figure 251) includes Monkey and Bird
and shows their exact position within the jungle. In the front endpaper they are shown
awake, and in the back endpaper they are happily asleep (Figure 252), confirming the
I will now discuss the use of photographic reference in designing the secondary jungle
world in the endpapers as well as in the rest of the picturebook. In choosing the
reference material, I was influenced by a friend’s comment about the liberties taken
by picturebook illustrators who make pictures showing animals from all over the world
living in the same habitat – something that could not happen in real life, except in a
zoo. Although I do not entirely agree with this argument (I have always admired Dave
McKee’s imaginary jungle in Elmer Figure 253), I realised that a restriction of visual reference
to a particular region might move the practice to a new direction: it would encourage
me to draw forms I had never drawn before. I decided that the region I would refer to
would be South America where monkeys and birds can be found living on trees. I used
photographic reference from Trees (2005) and Animal (2001), both by DK publishing.
This does not mean that I intended or attempted a realistic representation of a specific
ecosystem. For example, some of the trees drawn in the picturebook jungle (Figure 254)
were based on trees that originate in different parts of South America and thrive under
very different conditions (Figure 255). Essentially, I ‘borrowed’ the visual forms of animals
picking and mixing elements of reality and fantasy can also be seen in the depiction of
all jungle animals as asleep when the moon is out: in reality, a large number of animals
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I finish the discussion on the endpapers’ design by discussing how the illustrator can
visualise the picturebook as a play or film. The framing of the pictures and spreads in
Zoom was often imagined as a continuous camera shot. The endpapers were designed
as part of such a move: the picturebook begins with a panoramic view at the front
endpaper, then the reader is offered a glance at the moon for the title and copyright
page (Figure 256) and then the ‘camera’ gradually moves closer to Monkey and Bird in
the first spread, and then even closer in the emotional picture of the second spread.
At the end of the picturebook, a reverse camera move was imagined, a continuous
zoom-out from the last spread to the back endpaper implying an increasing ‘distance’
Nodelman (1988) has discussed the use of film techniques in picturebooks but found
that very few picturebooks use a wide variety of viewing angles and distances. Most
depict a long or medium shot at eye-level, showing full figures in a background. Although
‘...more like theater in their storytelling conventions than they are like films, for
a seat in a theater: always at the same distance and angle from the actors and seeing
always their complete bodies instead of just sometimes their faces, sometimes their
This is exactly how Edward Ardizzone (Wintle and Fisher 1974, p.42) created his
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‘I like drawing small figures in a setting, so you have the whole figure, very often; I
like to think of an illustration as a scene on stage, with me sitting in the front row, and
While working on Zoom I also imagined the story unfolding in front of me, as if on a
stage where everything is clearly visible. At the same time I planned the book as if I
was filming that stage, zooming in and out from a fixed point of view.
6.9 Conclusions
‘transparency’ and change. I then refer to the interdependence of character and plot
and evaluate the modality, or ‘truth value’ of characters and plot. Finally, this section
outlines the main considerations of practice and addresses the five objectives that
6.9.1 Characterisation
The construction of an inner life for my picturebook characters has been one of the
concerns of the illustration practice. I will now look at how characters are revealed
through their speech, actions and by the narration. In Zoom, speech is in the form
of direct dialogue between the characters but rarely reveals their feelings or thoughts
directly. Its primary function is to provide a rhythm and carry the plot forward. The
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words. The narration is also based more on the pictures than on the words: it is an
external, descriptive narration. Overall, the pictures are not explicit, in the way that
words could be in clearly defining the characters’ thoughts, feelings and traits. This
means that Monkey, Bird and the alien are not ‘transparent’ (Nikolajeva 2002, p. 241)
characters. When reading the picturebook, the reader is free to form his or her own
My intention throughout the creative process was to create animal characters whose
inner lives resembled those of real people. The restriction of space (32 pages) and the
fundamental need for simplicity and clarity in the plot meant that my ambition was not
fully realised – in that it was not possible to simulate real, complex personalities. Within
far as possible, gender stereotypes (despite the fact that I had an all male cast of
characters). I also tried to avoid the creation of characters that would be distinguished
by one particular trait. This hesitation to define characters by a single trait, might
have made my characters less recognisable, or the book significantly less character-
The scope for character change within such a picturebook was very slight. Still, my two
some change during the story. This ‘evolution’ involved Monkey and Bird’s feelings,
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not their character traits, and was a fundamental component of the plot construction.
As the story progresses, they change from unsettled, to excited, and then to calm
and content. I never intended to portray a permanent change; the picturebook does
not imply that from now on Monkey and Bird will always be able to fall asleep. On the
contrary, I understood that this emotional change would be reversed the following
evening, and that the characters (and possibly the reader) would have to go through
this change again and again. The alien is a static character, who does not undergo
any changes.
In order to evaluate the ‘modality’ of the picturebook, that is, whether my images
‘represent people, places and things as though they are real, as though they actually
exist in this way, or as though they do not’ (Kress and van Leeuwen 1996, p.161), I will
briefly refer to characters, plot, and environments. At one level, my characters were
completely fantastical, as monkeys and birds who talk or go to the moon do not exist.
that of animals – but it was removed from the realism of the earlier work (wallpaper
installation discussed in Chapter 3) into an imaginary realm. They look more animal-like
than animal. Colour, texture, body poses, and facial expressions were an idiosyncratic
observational drawings.
The visual contrast between jungle and moon worlds was developed through
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photographic reference and the needs of plot and characterisation. Both environments
The plot, while far removed from the reality of a child’s life, was developed so that it could
symbolic level it could be understood as a metaphor for real life situations and feelings.
of realism and fantasy in creating a story and a cast of characters that could feel both
Even though the main focus of my research was animal characterisation, my picturebook
is plot oriented, with actions and events carrying the story. Still, in practice, there was
an interdependence of character and plot. While the plot was worked and reworked,
it was always done with the two characters, Monkey and Bird, in mind. It was my
understanding of Monkey and Bird as confident (in themselves and in their friendship),
fun loving, and inquisitive, which made an adventure on the moon possible in the first
place. I probably would not match a timid character with such an adventure; even if I
resolving the plot and in creating the alien. This was not a conscious, detached
for example in the form of a list of traits. It was an intuitive and empathetic knowing,
an emotional attachment to the two characters, a genuine caring for Monkey and Bird
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and what happens to them. I can see Nikolajeva’s point that characters in narratives
should not be discussed as or compared to real people, as they are constructed for
a specific purpose: ‘Like everything else in a narrative, character is part of the overall
design’ (2002, p.158). Nevertheless, I found that, while making the picturebook, I was
perceiving the characters as real beings and that this perception and attachment was
6.9.2 Plot
The work that shaped the picturebook plot was based on decisions that were mostly
instinctive and embedded in practice and not consciously guided by the study of theory.
When the picturebook maquette was finalised, the written reflection on the practice
of how I was dealing with the plot. It was then that I realised that I had created what
Nikolajeva (2002, p.160) calls a ‘basic’ or ‘master’ plot that originates in traditional oral
stories and has been widely adapted by children’s fiction. It follows the pattern: ‘home
– departure from home – adventure – home coming’ (2002, p.160). The plot also falls
into Booker’s (2004) ‘Voyage and Return’ category, which can be briefly described
as: ‘the hero or heroine being abruptly transported out of the ‘normal’ world into an
abnormal world, and eventually back to where they begun’ (2004, p.105). Booker
discusses childhood stories such as Goldilocks and the Three Bears (traditional), Peter
Rabbit (Potter, 1902) and especially plots where the journey leads the protagonists to
in most such stories, there is an element of danger or alarm in the other world, this is
not the case in my picturebook where such an element has been replaced by a build
up of enthusiasm.
The picturebook maquette met the objectives that were set out at the beginning of this
chapter. First of all, I believe that I created two appealing animal characters, Monkey and
Bird, who were the protagonists of a picturebook. It has also been shown throughout
this chapter that the characterisation and the picturebook plot were influenced by the
of how picturebooks work (as this was shaped by the study of critical writing and
published picturebooks, and through my own practice), thus the second aim was met
as well. The third objective was met by using a simple nursery rhyme as a text, with
some of my own additions, and by allowing the pictures to carry the narrative weight.
Fourthly, design and content were compatible with a specific audience, and this was
mainly ensured by my supervisors’ and publisher’s feedback. Finally, the fact that this
picturebook is publishable was confirmed when in June 2011 I was offered a contract
The construction of the picturebook was a complex design process. This process
had to address the objectives above while taking into consideration the need for
simplicity, clarity, credibility, and consistency. Moreover I had to create characters and
a picturebook that would be understandable, interesting, and enjoyable. All this had to
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be achieved by bringing together pictures and words, and by the creation of sequential
images that influenced and balanced each other within a defined number of pages.
It could be argued that I found the task so complex because I was going through the
process of creating a picturebook for the first time, thus learning through making.
While this is in part true, other more experienced practitioners have also expressed a
similar understanding.
refers to the ‘many layers of consideration’ (2010, p.5) that overlap and reflect each
other when creating a picturebook. Quentin Blake, in addressing the role of the illustrator
a children’s book as a ‘complex twist of strands’ (2002, p.9). I end the discussion
statement. The fact that this demanding process is not reflected by or represented in
the final artefact (the picturebook), could be the reason why its complexity is often not
‘A picturebook is not only what most people think it is – an easy thing, with a lot of
pictures in it, to read to small children. For me it is a damned difficult thing to do, like
working in a complicated and challenging poetic form. It demands so much that you
have to be on top of the situation all the time, finally to achieve something so simple
and so put together – so seamless – that it looks as if you knocked it off in no time.
One stitch showing and you’ve lost the game’. (Sendak 1988, p.186)
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Chapter 7
Final artwork
Chapter 7 Final artwork | 181
This chapter focuses on the final artwork (two double spreads and supporting character
designs) that was part of the picturebook proposal. The discussion that follows does
not offer an aesthetic analysis of the final screenprints. Rather, it reflects on the
practice that led to their production, with specific focus on characterisation. First, the
artwork that was not used as part of the proposal. The chapter ends with a discussion
I had three objectives when finalising the character designs for Monkey and Bird.
First of all, I wanted the designs to be able to express some of the characters’ traits
and feelings. This visual contribution to the characterisation would be consistent with
the picturebook plot and would be based on the sketchbook development work on
fur texture, colour, and clothes (Chapter 4). As I intended to depict the characters’
feelings through the use of human facial expressions and body language, their designs
The second aim was to produce two designs that are clearly distinctive for each
character. The visual contrast between Monkey and Bird would work alongside the
differences revealed through their actions and speech, and would thus contribute
Finally, the third objective was to create designs that are both instantly recognisable
(so that the characters can be identified when the reader turns the page) and
the picturebook: in different perspectives, sizes, body poses, and against various
backgrounds. I also had to ensure that these designs would not look similar to other
Throughout the development of the dummy books and the occasional sketchbook
drawing of Monkey and Bird (Figure 257 to Figure 259 ), their designs were constantly
helped to finalise the designs. This page would be the verso of the third spread, as
it showed the two characters in three different poses (Figure 260). The first attempt was
not very successful for technical reasons as the designs were too small and, despite
the Photoshop planning (Figure 261), I had difficulties in the printing stage (Figure 262). By
reworking the characters on a larger scale I was able to draw them in more detail,
use more colours, and create an overall more sophisticated design (Figure 264). The
characters’ limbs were printed in a different hue to their bodies so that, in the absence
of a contour line, overlaps could be pictured clearly (for example a character’s arm
being in front of their body in Figure 265). Bird’s design in these prints (Figure 264 to Figure 266)
was simple and effective, and I decided not to change it further. Although this decision
felt like an instinctive reaction during the studio practice (expressed in the words ‘it
works’), on reflection I can see that Bird’s design fulfills all three objectives.
On the contrary, I could sense that Monkey’s design was problematic, without being
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able to put my finger on what was not working. I identified the problem when the
publisher suggested that Monkey’s head should be ‘more like a monkey and less like
a little boy’. Quite often during the making of the picturebook, feedback or comments
have clarified thoughts or instincts that I had not been able to articulate myself. The
issue here was that Monkey’s head looked very different to his body as if it belonged
to different species (see Figure 264 to Figure 266 ). This feedback helped me to realise that
however extraordinary a character is, his or her design should always communicate
clearly and unambiguously what the character is. If my point was to design a creature
with a head different to its body, then this difference should be clarified further to
become a distinctive feature. In Monkey’s case I had to leave this half-hearted visual
pastiche of monkey and child behind, and decide on which of the two my character
was going to be. I decided that he was going to look like a monkey but behave like a
little boy.
Monkey’s face was divided by a distinctive monkey ‘heart’ shape into two different
colour areas (Figure 267 and Figure 268 ). The head’s volume was also changed from
a sphere to a more elongated ape-like scull (Figure 269 and ). These changes
Figure 270
were influenced by the drawing practice that lead to the wallpaper prints (Chapter 3),
such as Curious George (Rey, 1941). Monkey’s eyes were enlarged and simplified.
The new design was ‘tested’ in different colour combinations (red, orange, magenta,
brown), poses, facial expressions, and viewing angles (Figure 271 to Figure 278). Although
the colour was rendered flat, the designs were based on rough drawings built from
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three-dimensional forms (Figure 270 and Figure 275). I drew the hair around the body, the
foreshortening of the turning face, and the overlapping of limbs in a way that gives the
illusion of a partially three-dimensional character. Two of these prints (Figure 276 and Figure
277) were considered the final designs, together with Bird’s isolated poses from the
earlier prints (Figure 279), and a large print featuring all three characters (Figure 280). These
designs met the three objectives for expressing the characters inner life, providing
Monkey’s design was also printed against a jungle background for the first time (Figure 278)
in an attempt to achieve a colour balance that would make the character distinct from
his surroundings. Through the process of making this print, I realised that Monkey’s
detailed hair shapes at the edge of his body created technical problems with colour
registration. The use of hair as a distinctive part of the character’s design was, when
it came to the practice of making final artwork, proving to be an obstacle. This issue
was brought up in a supervisory meeting and the feedback was to create an empty or
It is worth mentioning here two character design elements that were discussed with the
publisher: Monkey’s teeth and his colour. First of all, it was thought that Monkey’s teeth
might make him come across as aggressive (Figure 273). The inclusion of teeth in the final
design was influenced by real apes who (in photographs and documentaries) showed
their teeth often – and not only to show aggression. Indeed, in real life, when animals
or people open their mouth, their teeth are visible. Shouldn’t then animal teeth be seen
in a picturebook? Through making these prints and through this feedback I realised
Chapter 7 Final artwork | 185
that what matters in pictorial representation is not the reference source (in my case
I studied, are indeed depicted without teeth. Animal teeth seem to be a stereotypical
character design element, a distinctive visual feature associated with specific animal
species. Sharp pointy teeth are part of the design of foxes, wolves, crocodiles or
sharks. Round (and less numerous) teeth are found on animals such as rabbits or
horses.
countries around the world, due to different cultural associations of red. It was felt that
such a colour could be associated with a little devil rather than a friendly animal. As
co-editions are important for the commercial success of a picturebook, it was agreed
that a more orangey red would be used for the final artwork.
The alien’s design has been extensively discussed in Chapter 6. Here I will briefly refer
to the possibilities for further changes. When the proposal and the designs for the
three characters were finalised, I considered the alien to look too similar to existing
alien or monster characters (for example, Mike Wazowski in Pixar’s 2001 animated film
Monsters Inc) and to lack a strong visual impact – probably because of his colour being
identical to that of his environment. In 2011, when working on the written component
of my thesis, I revisited the early sketchbook work and the feedback I was given on the
alien’s role. This inspired new rough drawings on the alien’s design that expressed the
idea of the alien as a substitute parent (Figure 281 to Figure 283). He is asleep in his pyjamas
Chapter 7 Final artwork | 186
when Monkey and Bird arrive on the moon. When he wakes up, his hair is messy – a
direct reference to drawings of myself in the sketchbook (Figure 284). He then goes on
to put the ‘children’ in bed and comes back to the moon to continue his sleep. My
notes next to one rough read: ‘The alien loves sleep’ (Figure 281). The publisher’s reaction
to these changes was positive. Although I am not sure that they will appear in the
published book, I have included the roughs here to show how the thinking and writing
7.2 Prints that were not part of the final proposal: Getting ready (dummy book page
One print that was not completed but produced as an ‘experiment’ was the background
element of the third spread verso (Figure 285). The pattern of trees and sleeping animals
was based on photographic reference of South American flora and fauna (Figure 286).
While drawing these sleeping animals, organised in family groups, I would invent
stories or situations for them. For example, a group of rats lying on large leaves and
digesting a big feast, was inspired by rats seen in our building’s parking space.
The process of choosing colours for the pattern started with digital previews of the
whole spread in Photoshop (Figure 288). It was important that the colour balance would
work across the spread and in relation to the spreads before and after. The blue
and black versions made the pattern appear artificial and overly decorative. On the
contrary, the green version was more ‘realistic’, followed the colour system of the
book (Chapter 6), and created a visual link with the previous two spreads (where the
Chapter 7 Final artwork | 187
jungle is also green). The separation of the pattern into two colours was inspired by an
older print that I had produced a few years before (Figure 289). During the screen-printing
process, various combinations of greens in different opacities were tried, with the
addition of a dark purple to help the association with nighttime (Figure 291). I tried to use
colours that would be dark enough to imply nighttime, but would not be so dark as to
I think that the Henri Rousseau: Jungles in Paris exhibition at Tate Modern (2005-
2006), which I saw a year before the practice on the picturebook started, influenced
my depiction of the jungle. During the making of the final artwork I would often
look at the exhibition information leaflet (Tate, 2005) – not to copy the work, but to
generate a feeling of enthusiasm and excitement about the imaginary jungle (Figure
290) and its inhabitants. This deliberate ‘looking’ at other artists’ work (in particular
artists who had depicted similar environments or situations as the ones I was trying to
create) differentiates this part of the practice to that of developing the dummy books.
of the moon, was to make sure that I did not create something that already existed
Another screenprint was produced for the flying spread (dummy book pages 11
and 12) as an attempt to establish how I could depict both characters against a
background and in direct contact with each other (holding hands) (Figure 292). The
registration problems were minimal here because the opaque black layer was printed
Chapter 7 Final artwork | 188
Another reason for making this screenprint was to find a way of creating images of
dummy spread, as an expanse of black flat colour surrounding the characters (Figure
293). In published picturebooks such as Colin McNoughton’s The Aliens are Coming
(1995) (Figure 294) and Sarah Fanelli’s Dreamtime (1999) (Figure 295) the blackness of space
black sky surrounding Monkey and Bird would, in a picturebook context, be perceived
(Figure 292). The result was that the cheerful background elements distracted the attention
from the two characters and failed to communicate the dreaminess I wanted to achieve.
Another idea (which was not screenprinted, but previewed digitally) was to create a
diagonal colour gradient from Earth’s blue sky to deep black space, symbolising the
transition from home to the moon and from wakefulness to dreaming (Figure 296).
I chose to produce the first spread as final artwork because it introduces the characters
as well as the jungle secondary world. To finalise the design of this spread I made
rough drawings mapping the geography of the tree and the branches that are Monkey
and Bird’s ‘bedrooms’. My aim was to ensure that the depiction of these branches
(on the first, second, and last picturebook spreads) would be consistent and easily
recognisable (Figure 298). To achieve this consistency I needed to know what the whole
Chapter 7 Final artwork | 189
tree structure looked like – even though the pictures would show only a part of the tree
(Figure 299). The branches’ shapes and the space between them had to accommodate
all the characters’ movements and interactions: Monkey hanging upside down, the
two characters sitting next to each other, and the alien being able to bring them down
from the spaceship. I imagined these two tree ‘bedrooms’ located quite high up on
the tree, so that Monkey and Bird could easily reach the top and take off (Figure 300). The
These rough drawings, like the majority of the work that has already been discussed in
secondary world. I was trying to be what Tolkien (1989, pp. 36-37) calls a ‘sub-creator’:
makes a Secondary World which your mind can enter. Inside it, what he relates is
‘true’: it accords with the laws of the world. You therefore believe it, while you are, as
it were, inside. The moment disbelief arises, the spell is broken; the magic, or rather
I felt that a discrepancy in the georgraphy of this world could break the spell as easily
The colours I chose for the night jungle scene were inspired by the cinematographic
effect ‘Day for Night’ when a night scene is shot during daytime but the film is
underexposed or special lenses are used to simulate nighttime. Often the result is
a scene with a bluish hue, where, unlike what we experience in real life, shapes and
figures are clearly visible and distinguishable in sharp outlines. In the picturebook
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Goodnight Moon (Wise Brown and Hurd, 1947) a similar effect has been used to
show how the room is getting darker. Sequential drawings have been overprinted with
an increasingly darker transparent layer of black colour (Figure 301). The night scenes in
Alfavitario (Figure 302) and the Tintin adventure The Broken Ear (1945) (Figure 303) inspired
me to investigate similar colour combinations before producing a final print (Figure 304).
Creating colour roughs for the main picture (in acrylics) made me realise that the use of
white colour could diminish the moon’s brightness (Figure 305) and as a result white was
used very minimally in the final print of the main picture (Figure 307).
The artwork was created separately for the large picture and the three small sequential
pictures. I used a brush and black acrylic paint and the drawings were scanned in
the computer, where the planning, organisation, and colour separation for the
while printing. The area of black colour around Monkey in the main picture (Figure
306) was initially designed to make the registration of his hair easier. It also made the
character stand out and look slightly isolated from his environment. The three prints
for the vertical sequence are shown in Figure 308 to Figure 310.
7.4 Final Artwork : ‘Three!’ spread (dummy book pages 19 and 20)
Although I had never set foot in a jungle, I could still rely on personal experiences of
But when creating a picture of the moon, I had to rely solely on photographic reference
The depiction of the moon had to primarily fulfill its function in the picturebook plot as
an ‘other’ place, very different to the jungle world. The moon world was developed
as an empty, black and white world devoid of all colours (with the exception of the
countdown numbers and objects) in contrast with the colourful jungle which is full
of life. The moon’s horizon would be created by a sharp contrast between the black
of the sky and the white or grey of the ground and there would be long and crisp
black shadows (there are none in the jungle). The ground formations would be visible,
whereas in the jungle we never see the ground – only the tree canopy. The moon
grey. On the contrary, the jungle gives the impression of a flat, pattern-like world. I had
thus established, in the form of rough dummy spreads, the elements that would create
this contrast between the two worlds. The question then was how to make artwork
that can communicate these differences and also includes the three characters.
It was while I was wondering about how to achieve such a visual representation that I
visited the Rothko exhibition at Tate Modern (2008-2009). Although Rothko’s abstract
canvases were not related to what I was trying to achieve, the Brown and Grey works
world. Untitled (1969) is a painting composed out of two rectangles of equal size (Figure
311). The top rectangle is rendered in a flat and dense black colour (reminding me of
the moon sky in the NASA photographs) whereas the rectangle underneath is made
Chapter 7 Final artwork | 192
out of transparent layers of grey, white, blue, and brown and gives the impression of
an illuminated surface. Although this was not necessarily Rothko’s intention, I was
stepping through this painting into a lunar landscape. Sometimes, inspiration or visual
The next step I took was to look at other picturebook artists’ pictures of the moon. As
the picturebook plot was finalised by this time, it was also very useful to be informed
about other picturebooks whose plot takes place on the moon. Simon Bartram’s highly
successful picturebook The Man on the Moon (2002) recounts the daily work routine
on the moon of an astronaut named Bob. The book is based on the interplay between
the visual and verbal narrative. The written text describes Bob’s day and reassures
the reader that there are no aliens on the moon whereas the pictures show otherwise.
Bartram has depicted the moon as a warm yellow planet – probably a direct reference
to the phrase ‘the moon is made out of cheese’ (Figure 312). The rendering of the planet
is very similar to that of Bob’s homeworld. This similarity works very successfully with
the plot in which the moon is not a strange, faraway planet, but just a workplace
Eliza and the Moonchild (2007) by Emma Chichester Clark tells the story of Moonchild
who lives with his mum on the colourless moon. Moonchild gets bored there and
visits Earth where he makes a new friend, Eliza. Chichester Clark has based her story
on the visual contrast between a place devoid of colours and the colourful earth and
has created a stunning city rooftop garden where Moonchild, through Eliza’s painting,
discovers all the different colours. The real moon’s harsh outlines and flat grayness
Chapter 7 Final artwork | 193
have been transformed by applying transparent yellow washes and rendering the
sky a vibrant dark blue colour (Figure 313). Although the moon is verbally described as
The Sea of Tranquility (Haddon and Birmingham, 1996) is a picturebook about a little
boy’s fascination with the moon. The story describes how he watched, on television,
the first steps of Armstrong and Aldrin on the moon and ends with the boy’s dream
that he joined them there. Birmingham’s pastels give an aerie, dream-like quality to
the images, implying that these scenes were imagined, dreamt, or are simply the
childhood memories of a now older man (as it is indeed revealed at the end of the
book). The lunar surface, although giving the impression of an overall grey colour,
seems to have been made of layers of blue, yellow, and white. The sky is a hazy blue
In the above three picturebooks the depiction of the moon was dictated by its function in
the plot (an every day work place, a boring place, a dreamscape). The three illustrators
had avoided using a monochrome grey background in a picturebook context and this
made me realise that such a depiction might indeed prove to be a challenge. The
publisher’s suggestion was that a flat, transparent colour could be applied over the
surface so as to make the moon more attractive. The exact final design of the moon
In my screenprint (Figure 315) the moon buggy and the alien were rendered with the same
(Figure 316) aiming for more transparent, soft greys for the ground (which could imply
softness or a dusty or sandy texture) and more opaque ones for the buggy (to imply a
solid, three dimensional form). Conceptually, I liked the idea that the alien, the buggy
and the moon were made of the same substance but the visual expression of that
concept made the image slightly confusing. A buggy constructed out of flat colours
seemed to stand out from the environment more clearly (Figure 317). Details such as the
way the buggy touches he ground, the placement of its shadow, and the moonsand
pushed away by the wheels, are aimed at giving the impression of a bumpy ride.
7.5 Conclusions
This section contains a brief evaluation of the final artwork and the process that led to
its production. Then I will bring into the discussion the voices of other practitioners on
My view was that the final screenprinted spreads were successful as illustrations for
seem to work harmoniously on the page. The two screenprinted double page spreads
contribute to the characterisation by clearly and directly showing what the characters
look like, what they do, where they are, and how they interact. The pictures work well
with the text in creating the two secondary worlds and carrying the story forward.
Moreover, these illustrations have been successful in fulfilling the motivation of this
project in bringing together the two sides of my image making practice: the narrative
I found that in the producing of these final illustrations there was a different level of
focus during the creative practice. This was a more intense focus in trying to distill
the understanding of characters and plot through the making of a picture. Whereas
all the previous work consisted of explorations, plans, or roughs about what the
picturebook would or might be, these illustrations were thought of as being part of the
final picturebook.
At the same time, these screenprints were some of the most complicated and technically
challenging that I have ever produced. One of the hardest aspects of producing the
artwork was the transition from rough drawings to screenprints. Although the final
illustrations had to be precise in terms of plot and characterisation, they should do that
without being sanitised or overly formal. The translation of rough, expressive drawings
into finished illustrations is a concern for most illustrators. Shirley Hughes (1996, p.73)
‘These first drawings, not surprisingly, have a freedom and economy of gesture
which is quite hard to reproduce all over again when it comes to the finished colour
work. Making these first roughs, drawing very rapidly in a state of excitement, I am
This understanding is echoed by Vernon Lord (2005, p.33) who, in discussing his
drawing and illustration practice, has claimed that ‘so often it is the rough that has
the real energy whereas the finished illustration seems to be a sanitised version of that
rough.’
Chapter 7 Final artwork | 196
Shulevitz also writes that ‘keeping the final illustration fresh’ (1985, p.196) has been
of great concern to him and he has tried to explain the process and why it takes
place. He explains that initially his practice focuses on capturing the essence, the
subject matter of the story. On subsequent stages the focus shifts and he becomes
‘That is when I gradually begin to lose sight of the primary goal – what I’m illustrating,
the picture and its requirements, how it will best relate to the words – and shift my
attention to an imaginary audience, and how the picture will look and be accepted.
The emphasis shifts from the purpose of the picture to its outward appearance or
Shulevitz’s insight can explain why my prints have lost some of the roughs’ initial
vitality. An example is the artwork for the ‘Three!’ spread: In order to give this print
the illusion of a third dimension (moon buggy and ground formations) and to also
include several colours, the positives had to be separated into a large number of
layers (Figure 318). Each of these layers corresponded to a different colour that would
separated the first pencil drawing and the final artwork. Its complexity meant that often
my concern shifted from what the illustration communicated to how I would be able
to produce such an illustration. What I need to develop further is what Hughes (1996,
p.73) alludes to with the term ‘professionalism’. In my practice, I understand this term
as a mastery and fluency of the printmaking method at a level where the technical
issues do not interfere with the communication. In terms of the artist’s experience, this
Chapter 7 Final artwork | 197
means that the work is created without consciously thinking about how it is created.
Although I have called these prints ‘final artwork’ for this project, I understand them
picturebook illustrations.
Conclusion
Conclusion | 199
characters. The visual record of the creative practice, the written contextualisation
and interpretation of the practice, and the artefact (the picturebook maquette) itself,
The research contributes to the understanding of picturebooks and how they are
created by bringing into the foreground the practitioner’s perspective. Overall, this
research has shown that an engagement with the identity and personality of my
characters on a narrative level and the practice involved in their construction were
interlinked and evolved in tandem. The development process was not necessarily
abilities, and, at the later stages, by the needs of the picturebook plot. Reflections on
the characterisation practice showed that in parts it was a conscious process and in
parts an intuitive one. For the latter I have tried to provide explanations and a record
An issue that comes up often in the exegesis and in the visual record is the number of
These attempts are not directly or obviously part of the final artefact. My research has
shown that the majority of such avenues still played a role in the character development,
The wallpaper installation (Chapter 3) had the effect of focusing the practice on the
characters’ inner life rather than their appearance. Sketchbook drawings (Chapter 4)
the final picturebook. The number of simple ideas explored through the rough books
also indirectly contributed to the construction of the final picturebook and allowed the
emergence of the Zoom idea (Chapter 5). In Chapter 6, it was through the successive
and, eventually, discarded dummy books that the characterisation and plot were
developed. Finally, the number of screenprints produced during this project, that were
and finalise what the characters and their world look like, as discussed in Chapter 7.
I understood all these various paths as invaluable stepping stones that affected the
direction of the practice and eventually the characterisation. In the written exegesis
I have tried to provide a connection between all these paths. I would like to suggest
that a clearer and more detailed understanding of illustration practice can be gained
This project has advanced my own illustration practice by bringing together two
aspects of it that in the past worked separately: character design and artists’ books.
In my opinion the originality of the artefact lies in the marriage of these two aspects
the anxiety of falling asleep, and in the creation of my characters Monkey, Bird,
and the alien. Technically, I have achieved my most accomplished project in terms
practice deeply involved in the generation of ideas, concepts, characters, and stories.
This focus and the fact that the picturebook will be published has generated a shift
this research project has had the effect of enabling a more conscious understanding
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