Scribd
Upload
66 views

"Digital Markrting": A Project Submitted To

This document is a project submitted by Khatija Mubin Naik to the University of Mumbai for partial completion of a Bachelor of Commerce degree in Financial Markets. The project, supervised by Namrata S. Zinge of Regal College of Hotel Management & Tourism, is titled "Digital Marketing". The 3-page document includes sections on introduction and history of the topic, research methodology, literature review, data analysis and presentation, conclusions, and bibliography. It receives certification that the work is Khatija's own and was not previously submitted for another degree.

Uploaded by

Akshay Harekar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
66 views

"Digital Markrting": A Project Submitted To

This document is a project submitted by Khatija Mubin Naik to the University of Mumbai for partial completion of a Bachelor of Commerce degree in Financial Markets. The project, supervised by Namrata S. Zinge of Regal College of Hotel Management & Tourism, is titled "Digital Marketing". The 3-page document includes sections on introduction and history of the topic, research methodology, literature review, data analysis and presentation, conclusions, and bibliography. It receives certification that the work is Khatija's own and was not previously submitted for another degree.

Uploaded by

Akshay Harekar
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
You are on page 1/ 6

“DIGITAL MARKRTING”

A Project Submitted to
University of Mumbai
For
Partial completion of the degree of

Bachelor in Commerce (FINANCIAL MARKETS)

Under the Faculty of Commerce

By

MISS. KHATIJA MUBIN NAIK

Under the Guidance of

Mrs. NAMRATA S. ZINGE

REGAL COLLEGE OF HOTEL MANAGEMENT & TOURISM

KONDHE- CHIPLUN

ACADEMIC YEAR 2018-19


REGAL COLLEGE OF HOTEL MANAGEMENT &
TOURISM,
KONDHE-CHIPLUN.
B.COM. (FINANCIAL MARKET)

CERTIFICATE

This is to certify that Mrs .KhatijaMubinNaikhas worked and duly completed his
project work for the degree of Bachelor in Commerce (Financial Market) under the
Faculty of Commerce in the subject of__________________________ and his project is
entitled,“__________________________________________________” under my
supervision.

I further certify that the entire work has been submitter previously for any Degree or
Diploma of any University.

It is his own work and facts reported by his personal findings and investigation.

Name and Signature of


Guiding Teacher

Date of Submission:
DECLARATION

I the undersigned Mr. __________________________ here by declare that the work


embodied in this project work titled”____________________________________________”
forms my own contribution to the research work carried out under the
__________________________ is a result of my own research Work and has not been
previously submitted to any other University for any other Degree/ Diploma, to this or any
other University.

Wherever reference bas been made to previous works of others, it has been clearly indicated
as such and included in the bibliography.

I, here by further declare that all information of this document has been obtained and
presented in accordance with academic rules and ethical conduct.

. Name and Signature of the leaner

Certified by

Name and signature of the Guiding Teacher


ACKNOWLDEGEMENT

To list who all have helped me is difficult because they are so numerous and the depth is so
enormous.

I would like to acknowledge the following as being idealistic channels and fresh dimensions
in the completion of this project.

I take this opportunity to thank the University of Mumbai for giving me chance to do this
project.

I would like to thank my Principal, __________________________ for providing the


necessary facilities required for completion of this project.

I take this opportunity to thank our Coordinator__________________________, for her


moral support and guidance.

I would also like to express my sincere gratitude towards my project guide


______________________ whose guidance and care made the project successful.

I would like to thank my College Library, for having provided various reference books and
magazines related to my project.

Lastly, I would like to thank each and every person who directly or indirectly helped me in
the completion of the project especially my Parents and Peers who supported me
throughout my project.
INDEX
Sr.NO. PARTICULARS PAGE NO.
Chapter 1. Introduction Of The Study
1.1 Introduction 3
1.2 History 4-6
1.3 Definition 6
1.4 Characteristics 7-8
Chapter 2. Research and Methodology
2.1 Objectives Of The Study 10
2.2 Hypothesis 11
2.3 Scope Of The Study 12-14
2.4 Limitations Of The Study 15
2.5 Significance Of The Study 16
2.6 Methods Of Collection Of Data 17

Chapter 3. Literature Review 19-20

Chapter 4. Data analysis, Interpretation and


Presentation
4.1 Digital Marketing 22-37
4.2 Digital Marketing Channels 37-82
4.3 AIDMA and AISAS in Digital Era 83-84
4.4 Learning 85
4.5 Finding 86-87

Chapter 5. Conclusion 88

Chapter 6. Bibliography 89

You might also like