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FOM Assignment 2

Traditional organizations typically have hierarchical structures with a clear leader and subordinates, and power flows vertically. Contemporary organizations employ more flexible structures like teams, matrices, and boundaryless designs. Coca-Cola maintains a traditional structure with regional hierarchies, centralized decision-making, and defined job roles. Google uses a contemporary cross-functional structure without strict vertical management, instead organizing employees into project teams not bounded by time or location. This flexible structure helps Google efficiently achieve strategic growth objectives and better serve customers.

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Azan Sandhu
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51 views

FOM Assignment 2

Traditional organizations typically have hierarchical structures with a clear leader and subordinates, and power flows vertically. Contemporary organizations employ more flexible structures like teams, matrices, and boundaryless designs. Coca-Cola maintains a traditional structure with regional hierarchies, centralized decision-making, and defined job roles. Google uses a contemporary cross-functional structure without strict vertical management, instead organizing employees into project teams not bounded by time or location. This flexible structure helps Google efficiently achieve strategic growth objectives and better serve customers.

Uploaded by

Azan Sandhu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd
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Traditional and contemporary organization

A basic concept of traditional organization is that the structures usually have a


leader and multiple layers of subordinates, and the organizational structure in
a business is hierarchical, meaning power flows vertically and upward.
Contemporary organizations are designs that would include team structure,
matrix structure, project structure, boundary less organization, and the
learning organization.

Coca cola as Traditional Organization.


Coca cola is believed as a traditional
Organization due to following aspects.
The brand has its ambition of maintaining the same taste that has been
the same since more than last 125 years. The maintenance of this
criteria is a status quo for them that makes the company stable. They
surely are cultural oriented.
Coca Cola follows the decentralization within centralization model of
organizing itself. This means that while the global headquarters retains
its overall decision making, the corporation is divided into regions and
geographical territories in which it operates. The key to understanding
the organizing function at Coca-Cola is to recognize that employees
with similar skills and common work functions are grouped together. ,
the General Manager is at the top of the regional hierarchy who in turn
reports to the country head. These general managers have other
managerial subordinates such as the ones referenced for this article
who have mentioned how the organization practices behavioral
leadership that is based on acting on the specifics of the situation at the
micro level.
The degree to which a worker will share information with a colleague
depends on that colleague's reputation for returning the favor.
Employees fall in to a hierarchy of system from the top authorities to
central or middle managers to line man to marketers to suppliers and
all way down. Every person have defined job description and specified
working hours. This helps to build hierarchical relationship within the
organization.

Google as a contemporary organization.


Contemporary designs would
include team structure, matrix
structure, project structure,
boundary less organization, and
the learning organization. .
Google is well known for its cross-functional organizational structure.
The traditional corporate structure is to have employees at the bottom,
supervisors above them, middle managers above supervisors and top
management above all. This is the vertical approach to management.
The company has been taking bigger and bigger bets in the past few
years that have very little to do with the company's original mission of
organizing the world's information.  In contrast, a company’s
organizational or corporate culture is the set of beliefs, values,
behavioral tendencies, and expectations among employees. 
The case of Google is an example of aligning and effectively using
corporate structure and corporate culture to achieve strategic
objectives in developing competencies for business growth.
Since 2015, more than 2,000 Googlers from 102 offices in 45 countries
have driven more than 220 projects as part of Diversity Core, a formal
program in which employees contribute to the company’s diversity
efforts. this is how the diversity could be seen in a customer oriented
organization. Google workers are not time bounded to the jobs as per
day. They are assigned projects within a time frame that is however a
team work and not relevant to each day job restrictions. These
employees are not bound of place like offices to run, neither work
hours oriented. However these people are creating network
relationships, a social web.
It works real time for its customers and provide efficient and relevant
answers to the solutions. There was a time when google search used to
take days to figure out answers. This is the evolvement as an alive
organization.  Google is counting both the delighted and the satisfied
when it claims that 90% of its customers are satisfied with the support
they receive. 

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