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Types of Sampling Design or The Methods of Sampling

This document discusses different sampling techniques used in studies. It describes probability sampling and non-probability sampling. Probability sampling involves randomly selecting units so each unit has a known chance of being selected. It reduces bias but requires a precisely defined population. Non-probability sampling does not use random selection and allows for samples from imprecisely defined or very large populations, but results cannot be generalized to the population and are more prone to bias. The document outlines strengths and limitations of each approach.

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26 views

Types of Sampling Design or The Methods of Sampling

This document discusses different sampling techniques used in studies. It describes probability sampling and non-probability sampling. Probability sampling involves randomly selecting units so each unit has a known chance of being selected. It reduces bias but requires a precisely defined population. Non-probability sampling does not use random selection and allows for samples from imprecisely defined or very large populations, but results cannot be generalized to the population and are more prone to bias. The document outlines strengths and limitations of each approach.

Uploaded by

heyhey
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© © All Rights Reserved
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TYPES OF SAMPLING DESIGN OR THE METHODS OF SAMPLING

The sampling techniques is generally classified into two major category: the
probability and the non-probability sampling technique. In this area, you will try
to understand the different sampling techniques to be used in the study. You
will try to identify also the distinction of the probability and non-probability
sampling and the different specific sampling under it.
PROBABILITY SAMPLING
Probability sampling is also called as random sampling or representative
sampling
In probability sampling every member of the population has a known
probability of being included in the sample.
The probabilities can be assigned to each unit of the population objectively.
These techniques need population to be very precisely defined.
These techniques cannot be used for the population that is too general a
category found almost everywhere in the world.
For instance if our target population is defined as college students. It means
person studying at any college of the world is an element of our population.
In this case probability sampling can be done as the population is precisely
defined and limited to an infinite number of elements.

Strengths:
This sampling technique reduces the chance of systematic errors.
The methods minimize the chance of sampling biases.
A better representative sample is produced using probability sampling
techniques.
Inferences drawn from sample are generalizable to the population.

Limitations:
The techniques need a lot of efforts.
A lot of time is consumed.
They are expensive.

NON- PROBABILITY SAMPLING


Probability sampling is also called as judgment or non-random sampling.
Every unit of population does not get an equal chance of participation in the
investigation. No random selection is made.
The selection of the sample is made on the basis of subjective judgment of
the investigator.
These techniques need not population to be very precisely defined.
These techniques can be used for both types of population: the population
that is too general a category, and the population that is a specific category
(precisely defined).
For instance if our target population is defined as college students. It means
person studying at any college of the world is an element of our population. It is
too general a category consisting of infinite number of elements.
Thus, non-probability techniques make it possible to take a sample of
population the elements of which are infinite in number.
Non-probability sampling is well suited for exploratory research intended to
generate new ideas that will be systematically tested later.
Probability sampling is well suited for research that is intended to develop
the understanding of a population.

Strengths:
The techniques need less effort.
These techniques need less time to finish up.
They are not much costly.

Limitations:
The sampling techniques are prone to encounter with systematic errors and
sampling biases.
The sample cannot be claimed to be a good representative of the
population.
Inferences drawn from sample are not generalizable to the population.

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