Module 5:

DIGITAL MEDIA
PRODUCTION

INTRODUCTIO
N1
 LESSON 1: GETTING TO KNOW KINEMASTER

INTENDED LEARNING

At the end of the lesson, the students should be able to:

 Understand the function of Kinemaster;

 Understand the Basic Parts and Interface of Kinemaster;
 Create a video in any form using KineMaster.

DEFINITION OF

 Social media- websites and applications that enable users to create and share content or to
participate in social networking.
 Smartphone- a mobile phone that performs many of the functions of a computer, typically
having a touchscreen interface, internet access, and an operating system capable of running
downloaded applications.
 Platform- a standard for the hardware of a computer system, determining what kinds of
software it can run.

DISCUSSION

What is Kinemaster?
KineMaster is a video editor for Android smartphones. Our vision is to bring professional-quality
video editing features to mobile.  KineMaster provides a wide range of video editing functions,
including transition effects, text and handwriting overlays, video and image layers, up to four
additional audio tracks, detailed volume envelope control, and more. This premium video editor
helps smartphone users to experience the performance of video editors that are usually only
available for PCs.
Additionally, KineMaster videos can be instantly shared to social media platforms like
YouTube, Facebook, Google+, and more. This makes it easy, particularly for professionals, to publish
their videos and reach their audiences.

2
Overview of KineMaster Benefits
Mobile Video Editor
Supreme video editing does not have to be limited to desktop and laptop computers. With
KineMaster, professionals and amateurs alike have access to tools that allow them to create
magnificent videos with multiple effects on their mobile devices. This allows them to be productive
and lets them work on their ideas even while they are on-the-go.
Multi-Layered Videos
KineMaster supports multiple layers of videos, audios, texts, images, handwriting, and more. These
can be finely controlled so that their transitions are exact, allowing editors to achieve the effect that
they have in mind.
Adjustment Tools
When a video’s lighting is not how a user wants it to be at the time it was recorded, it can be easily
adjusted in KineMaster. The application enables users to adjust their hue, brightness, and other
similar settings for them to be able to create a consistent environment in their videos.
Real-Time Recording
Recording audio and video can be done in real-time right within KineMaster. This allows users to
instantly add effects or modify the video without having to wait for the recording process to be
completed. The same can be done with audios, enabling users to add multiple tracks as they go.
Social Media Sharing
KineMaster is perfect for advertisers, publishers, influencers, and for people who love to showcase
their creativity to the world. That is because they can share their video on social media channels
straight from the video editing platform, allowing them to reach their audiences swiftly.
Overview of KineMaster Features
 Multiple Layers
 Themes
 Effects
 Speed Control
 Adjustments
 Music
 Overlays
 Stickers
 Frame-by-Frame Trimming
 Instant Preview
 Audio Filters

3
 Volume Envelope
 Animation Styles
 Transition Effects
 Real-Time Recording
 Social Media Sharing

Having a premium
account will give you
more access to its
feature.

Click this to create a

project.

4
 Then select the aspect
ratio of the project.

Click this to add a media.

You can browse your

videos and photos saved
in your gallery.

You can take photos and

record videos as well.

5
 Once the media is added,
you can already use the
editing features.

ADD LAYERS

ADD AUDIO

RECORD AN AUDIO

AND MORE EDITING

FEATURES

6
The Basics of Video Manipulation

Standard Cut
This is the basic cut (also known as a hard cut) that puts two clips together, connecting the last
frame of one and the beginning frame of the next. This is the most common cut, and doesn’t really
invoke any meaning or feelings, as others do.

Jump Cut
This is a cut that pushes forward in time. It’s normally done within the same frame or composition,
and many times it’s used within montages.

Montage
A montage is an editing technique that, again, signifies the passage of time or helps to give an
overall context to the story with quick cuts. You will often see athletes training or preparing for a
big match in montages (Rocky IV has EIGHT!), but it can really be used for almost any
transformation by any character(s), and is normally underscored by music.

Cross Dissolve
A cross dissolve can serve several purposes and motivations within the story. It can signify a
passage of time or it can use the overlapping “layers” or dissolves to show multiple stories or
scenes happening at once, but shot at different times. The most famous example of this is probably
Apocalypse Now, but my favorite is from Spaceballs.

Fade In/Out
Pretty self-explanatory. You fade out one clip and fade in the other. This implies a passage of time
most often, like a night-to-day switch or someone falling asleep, but can be a bit jarring if not used
properly. You don’t really want to use this type of cut for standard applications.

J or L Cut

7
J and L cuts are incredibly common. They get their names from how the clips line up in the editing
software. An L cut is used when you want to have audio from clip A continue when clip B comes in.
The J cut is the opposite, where the audio from clip B comes in when we’re still seeing clip A. Pretty
much every documentary interview you’ve ever seen uses J and L cuts throughout. This video on
Brooklyn Brewery is pretty much all J and L cuts.

Cutting on Action
This is what it sounds like. You cut at the point of action, because that’s what our eyes and brains
are naturally expecting. When someone kicks open a door, we expect to see the change in angle
when the door is kicked, not after it’s flown open and swaying for a moment.

Cutaway Shots
Cutaways are shots that take viewers away from the main characters or action. They give extra
context to the scene, and can create more tension and foreshadowing.

Cross Cut, aka Parallel Editing

This type of editing is when you cut between two different scenes that are happening at the same
time in different places. It can be great for adding tension (heist movies use a lot of parallel editing,
like showing someone breaking into a safe while a security guard walks toward their location). The
quintessential cross-cut example these days is Inception, since there are four levels of
(un)consciousness all happening at once — but this scene from Lord of the Rings is a good example
as well.

Match Cut
A match cut is an edit that gives a context and continuity to the scene and pushes it in a certain
direction, without disorienting the viewer. You use it to either move between scenes or move
around a space, while keeping everything coherent. A very basic version is shooting someone
opening a door from behind, and then cutting to the opposite side as they walk through it.

Smash Cut
If you’ve got a loud scene that immediately goes to a quiet scene or vice versa, this is where you’d
use the smash cut. You want to use it when you’re transitioning between two completely different
scenes, emotions, or narratives and you need to make an abrupt transition. This is used a ton when
people wake up from dreams, and it’s also used quite often in comedy.

8
Invisible Cut
You can really prove just how creative you are as an editor (or how organized you are in pre-
production) by adding some invisible cuts in your video or film. The goal of these types of cuts is to
keep the shot looking like one continuous take. Invisible cuts were used to nab Oscar Gold in
Gravity, and are the main reason Birdman appears to be seamless. You can replicate this by filling
the end of one frame entirely with something black or low-lit (or of a similar color in general) and
blending it with the beginning of the next clip, or doing something like a whip pan.

The last thing I’ll say about types of edits is that you can experiment by using multiple cuts at the
same time. You can use a match dissolve (someone turning into a monster or creature), a matching
cross cut (twins experiencing a feeling at the same time in different places), smash cut j cut.

You can refer to think link to further understand the techniques:

https://www.youtube.com/watch?v=Fu3vhFlXV0w
Or you can search on Youtube 13 Creative Film and Video Editing Techniques (Youtube creator:
Pond5)

RESOURCES/

1. 13 Creative Editing Techniques Every Video Editor Should Know-

https://blog.pond5.com/11099-13-creative-editing-techniques-every-video-editor-should-
know/
2. 13 Creative Film and Video Editing Techniques- https://www.youtube.com/watch?
v=Fu3vhFlXV0w

3. The Basics of Video Editing: The Complete Guide- https://lifehacker.com/the-basics-of-

video-editing-the-complete-guide/
4. What is Kinemaster- https://support.kinemaster.com/hc/en-us/articles/210022973-What-
is-KineMaster/
5. Kinemaster Review- https://reviews.financesonline.com/p/kinemaster/