Event management

Event management is the application of project management to the creation and

development of festivals, events and conferences.

Event management involves studying the intricacies of the brand, identifying the target
audience, devising the event concept, planning the logistics and coordinating the technical
aspects before actually executing the modalities of the proposed event. Post-event analysis
and ensuring a return on investment have become significant drivers for the event industry.[1]

The recent growth of festivals and events as an industry around the world means that the
management can no longer be ad hoc. Events and festivals, such as the Asian Games, have a
large impact on their communities and, in some cases, the whole country.

The industry now includes events of all sizes from the Olympics down to a breakfast meeting
for ten business people. Many industries, charitable organizations, and interest groups will
hold events of some size in order to market themselves, build business relationships, raise
money or celebrate.

Marketing tool
Services
Event management companies and organizations service a variety of areas including
corporate events (product launches, press conferences, corporate meetings and conferences),
marketing programs (road shows, grand opening events), and special corporate hospitality
events like concerts, award ceremonies, film premieres, launch/release parties, fashion shows,
commercial events, private (personal) events such as weddings and bar mitzvahs.

Clients hire event management companies to handle a specific scope of services for the given
event, which at its maximum may include all creative, technical and logistical elements of the
event. (Or just a subset of these, depending on the client's needs, expertise and budget).

Event manager
The event manager is the person who plans and executes the event. Event managers and their
teams are often behind-the-scenes running the event. Event managers may also be involved in
more than just the planning and execution of the event, but also brand building, marketing
and communication strategy. The event manager is an expert at the creative, technical and
logistical elements that help an event succeed. This includes event design, audio-visual
production, scriptwriting, logistics, budgeting, negotiation and, of course, client service. It is
a multi-dimensional profession.
The event manager may become involved at the early initiation stages of the event. If the
event manager has budget responsibilities at this early stage they may be termed an event or
production executive. The early stages include:

 Site surveying
 Client Service
 Brief clarification
 Budget drafting
 Cash flow management
 Supply chain identification
 Procurement
 Scheduling
 Site design
 Technical design
 Health & Safety

An event manager who becomes involved closer to the event will often have a more limited
brief. The key disciplines closer to the event are:

 Health & Safety including crowd management,

 Logistics
 Rigging
 Sound
 Light
 Video
 Detailed scheduling
 Security

As an industry
Event Management is a multi-million dollar industry, growing rapidly, with mega shows and
events hosted regularly. Surprisingly, there is no formalized research conducted to assess the
growth of this industry. The industry includes fields such as the MICE (Meetings, Incentives,
Conventions and Exhibitions), conferences and seminars as well as live music and sporting
events.

The logistics side of the industry is paid less than the sales/sponsorship side, though some
may say that these are two different industries.

Technology
Event management software companies provide event planners with software tools to handle
many common activities such as delegate registration, hotel booking, travel booking or
allocation of exhibition floorspace.
Education
There are an increasing number of universities which offer courses in event management,
including diplomas and graduate degrees. In addition to these academic courses, there are
many associations and societies that provide courses on the various aspects of the industry.
Study includes organizational skills, technical knowledge, P.R., marketing, advertising,
catering, logistics, decor, glamor identity, human relations, study of law and licenses, risk
management, budgeting, study of allied industries like television, other media and several
other areas. Certification can be acquired from various sources to obtain designations such as
Certified Trade Show Marketer (CTSM), Certified Manager of Exhibits (CME), Certified in
Exhibition Management (CEM), Global Certification in Meeting Management (CMM),
Certified Meeting Professional (CMP) and the Certified Special Event Professional (CSEP).

 Career opportunities are in the following Industries :

1. Event Management
2. Event Management Consultancy
3. Hotel, travel and hospitality Industries
4. Advertising Agencies
5. Public Relations Firms
6. Corporations
7. News Media
8. Non-profit organization
9. Integrated Marketing & Communications
10. Event Budgeting and Accounting

Categories of Events
Events can be classified into four broad categories based on their purpose and objective:

1. Leisure events e.g. leisure sport, music, recreation.

2. Cultural events e.g. ceremonial, religious, art, heritage, and folklore.
3. Personal events e.g. weddings, birthdays, anniversaries.
4. Organizational events e.g. commercial, political, charitable, sales, product
launch,expo.
5. In the last 10 to 15 years, there has been enormous growth in the event management
business. Event management is a way of outsourcing occasions that are either
business, social or a combination of the two. Events can be as diverse as weddings to
political rallies. For any business meeting or social occasion you can think up, an
event management team can be called in to organize it.
6. Almost 500 billion US dollars (USD) are spent annually on planned events around the
world. It is no longer adequate to have a small catering team supplying food at
business events. If you want your event to be successful and look impressive to
potential clients, then event management is the way to go.
In the last 10 to 15 years, there has been enormous growth in the event management business.
Event management is a way of outsourcing occasions that are either business, social or a
combination of the two. Events can be as diverse as weddings to political rallies. For any
business meeting or social occasion you can think up, an event management team can be
called in to organize it.

Almost 500 billion US dollars (USD) are spent annually on planned events around the world.
It is no longer adequate to have a small catering team supplying food at business events. If
you want your event to be successful and look impressive to potential clients, then event
management is the way to go.

The range of events that an event management business can supply is impressive. They can
arrange events for a small group of people or huge events with around 5,000 people
attending. Most businesses contact an event management team because their expertise in the
field should be second to none. Planning an event is a time consuming and stressful affair; it
is also a costly one. Event management teams have contacts within their field in order to
obtain the best price quotes and the most reliable service.

Imagine you are holding an event for 5,000 people that will last all day. You may think that
catering is the most stressful thing to deal with, but have you taken accommodation and
entertainment into consideration? How about staff for the event, the room size where you will
be holding the event, seating arrangements and, of course, the budget for the event? These are
all factors that a professional event management team will have first hand knowledge of.

No matter what the type or size, if the event is an important one, you should consider
contacting an event management team. They can deal with conferences, award ceremonies,
product launches, gala diners and corporate activity days, to name a few. When you contact
an event management team, ask what their qualifications are, and then ask for examples of
previous events they have managed.
The role of Event Management Companies in India
Over the years, event management companies have grown in number, strength and popularity. And
this phenomenon has been around since quite a few years now. In earlier times, it used to be
surprising that there were fully operating event management companies for managing events that
happened far in between.

Gradually, the importance grew and now it has become one of the thriving industries in the economy.
It has generated employment of a very creative and innovative kind. Now, creative people have an
outlet to let their innovative ideas take shape and give them a decent income in return.

As a preliminary step, event management companies have to research about the brand or the initiators
of the event. Keeping in mind, the host’s requirements and brand image, the event is conceptualised.
Within the framework of the event, an interesting and possibly interactive medium is thought of. The
event could be any of the following:
• Private parties
• Trade shows
• Seminars
• Conferences
• Exhibitions
• Weddings
• Felicitation functions
• Product launches and more

Another important factor to be considered is time. Although, working in a proper organisational

structure they cannot put up events in a matter of a few hours. They work in a time bound frame but
they still need time to make other arrangements. Having said that, the role in pulling off an exclusive
and customised event cannot be taken for granted. They take away all the worries of the organisers
and let them concentrate on other important things.

More than the uniqueness, the effectiveness of the event is important. It has to fulfill the purpose it
has been set up for. Right from organising bouquets to be gifted to chief guests to dropping and
picking up celebrities to and from the events is part of the job of event management companies.

For corporate events, right from maintaining protocol to sending invites and more is taken care of by
the event management companies. The scope of work for event management companies spans from
organising an Olympic event to a breakfast meeting for business people.

They need to make sure that they stay within the budget of the event. For example, if a fund raiser is
being organised, then the efforts should be made in the direction of maximising participation.
Likewise, if it is a concert that is being organised by an event management company, then gathering
all relevant resources must top the list of priorities. Venue, seating arrangement, accommodation, etc.
has to be systematically and accurately arranged. Assigning responsibility and rightfully delegating
tasks is the key feature of a good event management company.

The ascent of event management companies began with the global events and shows getting organised
in India. Their place was fortified after the success of a few events. The team should be equipped to
handle any kind of crisis during the event to make the function memorable and successful.
Event Management Company: It's all to manage you Event

Event management is nowadays a booming trend among the masses and gradually becoming an
organized corporate strategy for the corporate houses globally. Beyond the professional front, event
management is now the part of the households when it comes to organize various wedding
ceremonies, birthday parties, anniversaries and other events.

Organizations usually prefer to organize the events with the help of some professional event
management company to execute the event with ultimate success. Let's take a look that how these
companies usually work. Being a specialist in the organizing the events, these companies provide cost
effective and specialized services to the companies and organizations.

A specialist event management company covers almost all sorts of events including weddings,
exhibitions, expositions, seminars, conferences, conventions, corporate or private parties, and trade
shows. These events are organized on the basis of the event theme. The theme may be private, public,
organization based or any other. To launch the event successfully, these companies have a skilled
team of professional planners and decorators who are well versed of every aspect of event
management. They starts from the requirement analysis and concludes with the invitees'applaud.

An event management company also offers online event management and instills together all the
parameters of the event management within given deadlines and prescribed budget as well. Keep sure
that the provider has enough knowledge of catering and event management. The organizer should also
have easy access to perfect event venue; ideal caterers to make the food arrangements and other sorts
of event entertainment.

The event management company helps you to fulfill every aspect of the event management. The
company has software to manage online event management process effectively. The automated
software manages all important aspects of event including ticketing, attendance, and invitee
registration with catering menu identification. A good event management company accommodates a
very innovative online event management module that effectively transcribes every scheduling of the
event.

When you accept quote of an event management company, always inquire about the company
credentials and the service orientation. The query may also add a question of the number of successful
events managed by the company and testimonies and other relative accreditations.