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Intro and Executive Summary

This business plan is for a partnership that will operate a food service business making and selling homemade bread rolls. The business will be located in Cebu City, with manufacturing in one owner's home and sales on the UC-METC campus. The initial funding required is ₱400, which will be provided by the owners and their families. The vision is to satisfy customer hunger, especially UC-METC students, with quality bread rolls. Goals are to provide tasty homemade rolls, maintain cleanliness and quality, and expand sales beyond the current campus location within two years.

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Jeffrey Daclan
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226 views

Intro and Executive Summary

This business plan is for a partnership that will operate a food service business making and selling homemade bread rolls. The business will be located in Cebu City, with manufacturing in one owner's home and sales on the UC-METC campus. The initial funding required is ₱400, which will be provided by the owners and their families. The vision is to satisfy customer hunger, especially UC-METC students, with quality bread rolls. Goals are to provide tasty homemade rolls, maintain cleanliness and quality, and expand sales beyond the current campus location within two years.

Uploaded by

Jeffrey Daclan
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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INTRODUCTIONS

This section of the business plan presents the description of the business,

its location, and the total funding requirement and the possible funding source.

Description of the Business

The business concentrates on satisfying the hunger of the costumers

through food service. The type of ownership in this business is General

Partnership among members. The business owners intend to sell the students in

UC-METC the product as well as attracting customers through promotions or

advertisements. The business follows the Unique Selling Proposition (USP) as

the owner ensures the quality of the goods before selling it and is considered to

be affordable by the locale.

Location of the Business

There are two locations operating the business. The manufacturing of the

product is located at 14-1 J Labra Street, Guadalupe, Cebu City of the house of

one of the owners of the business.


Figure 1.1 14-1 J Labra Street, Guadalupe, Cebu City

The second location is the area which the products are sold; it is located in

UC-METC, Alumnos, Mambaling, Cebu City.

Figure 1.2 UC-METC, Alumnos, Mambaling, Cebu City


Funding Requirement and Source of Funds

The initial functioning requirement is worth around ₱400, this budget is the

expense to cover the starting of the business operation, including the cost of the

ingredients for the home-made bread rolls. The initial cost of the investment will

be provided solely by the owners supported by their respective guardians or

parents.
EXECUTIVE SUMMARY

This section presents the VMGO, the business model, the business and

production positions, wealth improvement approaches, and the parties

supporting the study.

Vision, Mission, Goals, and Objectives

 Vision

- Our vision is to satisfy the hunger of our customers especially the

students of UC-METC with the Courageous Bread Rolls, to give the

energy to the people to do their activities in the day.

 Mission

- To prioritize product’s quality, sanitary value and satisfy customers’

demands.

 Goals

- Provide tasty homemade Courageous Bread Rolls

- Maintain cleanliness and quality of the product and workshop

- Expansion of the business from the current location to many parts of

Cebu City in the next 2 years.

Business and Product Position

The business aims to give the customers the Courageous Bread Rolls to

satisfy and raise morale or mood. The product will be the attractions to increase
influence and popularity of the business. Currently, the business is still new but it

is already enough to provide services to students in UC-METC.

Wealth Improvement Approaches

To maintain competitive advantage to rival businesses and increase

influence to the public, the business will use media and other social forms as to

advertise the product.

Parties Supporting the Business

The parties that are supporting the Courageous Bread Rolls are the

University, Parents or Guardians, and other social networking sites such as

facebook.

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